Intellectual Property: Unearthing value of IP / A presentation by Dr. Kalyan C Kankanala Contact Us for Intellectual Property Services BananaIP Counsels Regd Office No.40,3rd Main Road,JC Industrial Estate, Kanakapura Road,Bangalore – 560 062. Email: contact@bananaip.com Telephone: +91-80-26860414 /24/34

1. By
Dr. Kalyan C. Kankanala
kalyan@bananaip.com
www.bananaip.com
Blog: www.sinapseblog.com

2. Value of IP?

3. ??? ...
 Potential?
 Have?
 Protecting?
 Utilizing?
 Managing Risk?
Unearthing Value of IP 3

4. Unearthing IP
 Directing
 Creating
 Excavating
 Protecting
 Utilizing
 Risk Mitigation
 IP Audits in India
Unearthing Value of IP 4

5. IP Audit
Purpose
 Strategize Invention/Creation
 Increase IP Numbers
 Create IP Asset Inventory
 IP Protection Verification
 Assess Value of IP
 Process Review
 Optimal Utilization
 Acquisition or Licensing
 Enforce and Defend
 Risk Mitigation
Unearthing Value of IP 5

6. Audit Process
 Review of Business Goals
 Document Review
 Public Research
 Interviews
Unearthing Value of IP 6

7. Result
 Asset Inventory
 Process Recommendations
 Risk Mitigation Plan
 Variable - Based on objective
Unearthing Value of IP 7

8. Experts
 IP Expert with Technology Specialization
 IP Expert withh legal background
 IP Expert with Business Background

9. Case Examples

10. Case Example 1
 X - Leading cable manufacturer
 Markets - USA, Europe, China, Japan and so
on.
 Patent Infringement suit - USA and Europe
 Sales reduce by thirty percent
What do you think the company did?
Unearthing Value of IP 10

11. Case Example 1
 Stopped selling in USA and Europe
 Aggressive patent filing
 Infringement analysis
 Another law suit in three years
What do you think the company did now?
Unearthing Value of IP 11

12. Case Example 1
 IP Audit
 Policy and Process set up
 Objective based patent filing
 Risk mitigation process
 Results
Unearthing Value of IP 12

13. Case Example 2
 Large Public Sector Undertaking
 Only manufacturer of electronic goods
 Many patent filings
 Process driven but not clear about IP
 Enough market in India
 Competition begins
What do you think the company did?
Unearthing Value of IP 13

14. Case Example 2
 Focus on IP
 Establish risk free environment
 IP Audit
 Policy/Process Review
 Integrate IP processes
 Build portfolio
Unearthing Value of IP 14

15. Case Example 3
 Leading Technology Institute
 Many inventions - Few patent filings
 Very few commercialized
 Government stakes interest
 New Director
Solution?
Unearthing Value of IP 15

16. Case Example 3
 IP Audit
 Policy Recommendations
 Filing process
 Agreement process
Unearthing Value of IP 16

17. Case Example 4
 Leading Telecom Company
 Inventive but no invention disclosures
 Value of IP and Licensing - Low
 Role in standards
Approach?
Unearthing Value of IP 17

18. Case Example 4
 IP Audit
 Inventor Incentive Mechanism
 IP Training
 Increase in ID Forms by ten fold
 Patent filings and Licenses increase
Unearthing Value of IP 18

19. Case Example 5
 Pharma Company
 Innovator company
 Headquartered in Europe
 IP Strategy from HQ
 Very Few filings
 Set up IP Strategy for India
Approach?
Unearthing Value of IP 19

20. Case Example 5
 IP Audit
 Policy/Process
 Cell set up
 Training
 Increase in IP from India
 Strategy for India
Unearthing Value of IP 20

21. Case Example 6
 Software Company
 Software Services
 Top players in India
 Open Source Violation
 Customer Indemnity
Solution?
Unearthing Value of IP 21

22. Case Example 6
 IP Audit
 OSS Policy/Process
 In-house IP Dept.
 IP Filings
 Risk Mitigation measures
Unearthing Value of IP 22

23. Process Audit
 IP Hygiene and Culture;
 Excavation Process
 Protection Process
 Ownership
 IP documentation Process
 Employee Incentives IP Inventory and Portfolio
Management;
 IP Agreements;
 Strategic IP alliances;
 Utilization of IP
 Risk Assessment
Unearthing Value of IP 23

24. Review Audit
 Implementation of Recommendations
 Policy/Process Framework
 Protection/Portfolio Management
 Risk Management
Unearthing Value of IP 24

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