The document discusses integrating social content like wikis into websites. It defines Web 2.0 as user-generated content and lists use cases like forums, reviews, and photo sharing. It introduces WYSIWYG wikis from Wetpaint that allow collaborative editing. It demonstrates how to add Wetpaint Injected social components to a site using server controls and WordPress plugins. Finally, it proposes ideas for a developer contest using social wikis and invites contact for more information.