This talk was given by Nicolas Barbé, Magnolia, and William Paoli, Atlassian, at Magnolia Conference 2015 in Foster City, California. The recommended development process for Magnolia is based on a Java stack and its ecosystem. It provides the best foundations to customize the back-end or create new content applications. However, implementing a new template or modifying an existing theme with standard front-end practices can be a challenging task. In this talk, William and Nicolas describe how Atlassian, the creator of JIRA and Confluence, has built a modern front-end development workflow with Magnolia. How they decouple the back-end and front-end release process to deliver incremental changes to the user.