Social media is the buzzword of the day, but do you know what it means to your business? And do you know how to integrate it with your other online activities? This presentation provides and integrated strategy framework, along with a clear approach to developing an effective social media strategy.
Social Media Career Development & Job SearchJoel Postman
This presentation offers advice to those seeking to sharpen their online career search and professional development skills using social networks, blogs and other social media. It was given by Joel Postman, Sept. 26, at Golden Gate University. http://www.socializedpr.com/
Will "Good Enough" kill the digital design agency?Ryan McCormack
A lot has changed since the early days of web design, when tools were scarce and skills were in high demand. Design tools, platforms and patterns have become ubiquitous (and often free). Does this spell the end for digital design agencies?
Want to know the basics of Twitter, and then take it a bit further? Here's my take on the popular microblogging platform, and what you need to know to make the most of it.
Social Media Monitoring - Putting Marketing and Public Relations at the Centre of the Flow(s)
Presentation from Online Information, 03 December, London Olympia
http://www.online-information.co.uk/online09/seminar_description_online.html?presentation_id=842
"In traditional consumer and audience facing businesses, marketing is often viewed as secondary activity, far from the core of the business. When attempts have been made to measure the direct impact of marketing activities on the bottom line, the results have been less than convincing. It's difficult to determine whether that increase in sales was attributable to an advertising campaign or simply down to consumers being encouraged to go out and spend by good whether or other uncontrollable and unmeasurable influences. To make the impact of marketing activities measurable requires a shift, possible through the use of social media, towards the centre of the organisation. No longer does marketing have to be just about pumping out messages, but can also be about monitoring what audiences and consumers are saying, engaging with them directly, and involving them in business innovation such as refining or creating new products and services, the impact of which is measurable. It's time to bring marketing in from the cold, and to enable marketers be the power brokers at the intersection between involved consumers and the core of your business. This is what we at Headshift call Social Business Design. "
Brief overview of social media, some companies whose initial forays were not a success and a suggested remedy/course of action for those companies who want to suceed.
USA TODAY: More Than Just News. A Social Media Case Study YNPN DC
YNPNdc 2nd Annual Social Media Summit
- Brian Dresher (@bdresher), Manger of Social Media & Digital Partnerships, USA TODAY (@USATODAY)
Examples that I would feature:
- Ways in which USA TODAY has become social by opening up conversation on our web site
- Changing the focus of the brand by building up individual journalist brand value
- Use of Twitter by journalists and other staff
- Cross-promoting content on Twitter and USATODAY.com to drive traffic to both platforms
- Approach to Facebook
- Content distribution partnerships with social media news aggregators
- Geo-location and USA TODAY's partnership with Gowalla to distribute travel content
- How we measure results of social media
- How we see the future of journalists leveraging social media tools
Seven Ways to Grow Your Law Practice with New Media30 Lines
This document provides tips for lawyers on how to grow their practice using new media and social media. It discusses how social media levels the playing field by giving lawyers a direct connection to clients. It identifies key trends like social interaction and personalized experiences that lawyers can leverage. The document provides specific strategies for lawyers, such as being an authority in their field, providing client service and FAQs online, researching industry news, building an online presence through search engine optimization, monitoring their online reputation, building brand buzz and referrals, and streamlining communications. It also covers legal ramifications and tools/resources for lawyers to utilize social media effectively.
Social Media Career Development & Job SearchJoel Postman
This presentation offers advice to those seeking to sharpen their online career search and professional development skills using social networks, blogs and other social media. It was given by Joel Postman, Sept. 26, at Golden Gate University. http://www.socializedpr.com/
Will "Good Enough" kill the digital design agency?Ryan McCormack
A lot has changed since the early days of web design, when tools were scarce and skills were in high demand. Design tools, platforms and patterns have become ubiquitous (and often free). Does this spell the end for digital design agencies?
Want to know the basics of Twitter, and then take it a bit further? Here's my take on the popular microblogging platform, and what you need to know to make the most of it.
Social Media Monitoring - Putting Marketing and Public Relations at the Centre of the Flow(s)
Presentation from Online Information, 03 December, London Olympia
http://www.online-information.co.uk/online09/seminar_description_online.html?presentation_id=842
"In traditional consumer and audience facing businesses, marketing is often viewed as secondary activity, far from the core of the business. When attempts have been made to measure the direct impact of marketing activities on the bottom line, the results have been less than convincing. It's difficult to determine whether that increase in sales was attributable to an advertising campaign or simply down to consumers being encouraged to go out and spend by good whether or other uncontrollable and unmeasurable influences. To make the impact of marketing activities measurable requires a shift, possible through the use of social media, towards the centre of the organisation. No longer does marketing have to be just about pumping out messages, but can also be about monitoring what audiences and consumers are saying, engaging with them directly, and involving them in business innovation such as refining or creating new products and services, the impact of which is measurable. It's time to bring marketing in from the cold, and to enable marketers be the power brokers at the intersection between involved consumers and the core of your business. This is what we at Headshift call Social Business Design. "
Brief overview of social media, some companies whose initial forays were not a success and a suggested remedy/course of action for those companies who want to suceed.
USA TODAY: More Than Just News. A Social Media Case Study YNPN DC
YNPNdc 2nd Annual Social Media Summit
- Brian Dresher (@bdresher), Manger of Social Media & Digital Partnerships, USA TODAY (@USATODAY)
Examples that I would feature:
- Ways in which USA TODAY has become social by opening up conversation on our web site
- Changing the focus of the brand by building up individual journalist brand value
- Use of Twitter by journalists and other staff
- Cross-promoting content on Twitter and USATODAY.com to drive traffic to both platforms
- Approach to Facebook
- Content distribution partnerships with social media news aggregators
- Geo-location and USA TODAY's partnership with Gowalla to distribute travel content
- How we measure results of social media
- How we see the future of journalists leveraging social media tools
Seven Ways to Grow Your Law Practice with New Media30 Lines
This document provides tips for lawyers on how to grow their practice using new media and social media. It discusses how social media levels the playing field by giving lawyers a direct connection to clients. It identifies key trends like social interaction and personalized experiences that lawyers can leverage. The document provides specific strategies for lawyers, such as being an authority in their field, providing client service and FAQs online, researching industry news, building an online presence through search engine optimization, monitoring their online reputation, building brand buzz and referrals, and streamlining communications. It also covers legal ramifications and tools/resources for lawyers to utilize social media effectively.
The document discusses best practices for social media marketing. It finds that 65% of marketers are new to social media and top objectives are website traffic, lead generation, and sales. Successful strategies include blogging to drive traffic and generate qualified leads at lower costs than traditional methods. Major brands are using social media like Facebook, Twitter, and LinkedIn to engage customers. However, social media requires an executive-sponsored strategy, resources for management, and content creation to see benefits like increased revenues from higher engagement.
1) The document discusses how to choose and use social media for marketing purposes. It emphasizes researching target audiences, platforms, and social dynamics to identify where customers are influential.
2) Key steps include evaluating each platform's marketing possibilities and social engagement, and coordinating social media efforts with other marketing activities.
3) The document stresses measuring social media results through metrics like traffic, demographics, social actions, and sentiment to track performance against business objectives.
Social media for self storage executives tssa slidesKennyPratt
This document provides an overview of social media for self storage executives. It defines social media as communication platforms on the internet that facilitate conversations. The document outlines the growth of social media usage and its impact on businesses. Examples are given of how social media can be used for marketing self storage facilities through blogs, tweets, and highlighting local vendors. Potential stumbling blocks for social storage executives engaging in social media are also discussed.
This document discusses the importance of social media for marketers. It notes that over 30% of leisure time is now spent online and social networking accounts for about 10% of online time. The key points are that brands need to be aware, active, useful and trusted in social networks to succeed, as customers now make decisions within connected networks of information. It provides an example of how Toyota conducted a successful social media campaign around testing fuel efficiency that conveyed confidence without feeling overly corporate.
Jeremy Head I iCrossing Social Media Presentation At Wtm 111109Jeremy Head
Jeremy Head's Social Media presentation from WTM seminar titled:
Web 2.0 for Travel Marketers: Unpicking the hype
11/11/09
http://www.wtmlondon.com/page.cfm/action=Seminars/SeminarID=47
This document discusses how law firms can harness the power of social media. It notes that clients, other law firms, and in-house counsel are increasingly using social media. The document recommends that law firms understand different social media platforms, set goals for their use, select appropriate tools based on those goals and target clients, and engage by creating content, building communities, and measuring success. It provides examples of social media strategies law firms can use to become recognized authorities in their fields within 90 days.
Presentation to the RIBA Local Members Forum 2016 at 66 Portland PLace, London on 8 July 2016. More information at http://www.justpractising.com/events/ribalmf2016/
The document provides guidance on how companies should approach social media. It emphasizes that social media is about conversations, not campaigns. It advises companies to listen to customers and engage with them in conversations rather than just broadcasting messages. It also stresses the importance of measuring social media efforts and tying metrics to business goals. Companies are warned that social media alone cannot fix problems like poor products or customer service. The overall message is that social media is a powerful tool for businesses if they use it to truly engage with customers in a conversational way.
The document provides advice on how companies should approach social media. It emphasizes that social media is about conversations, not just campaigns. It advises companies to listen to customers and engage with them in social media, and to measure engagement and loyalty metrics. The document stresses that social media will not fix problems like a poor product or poor customer service. It concludes by reminding companies to listen, engage, and measure their social media efforts.
The document discusses social media and its importance for businesses. It provides definitions of social media, outlines some key South Florida social media communities, and gives 5 tips for businesses engaging in social media. The tips include becoming a community manager, listening to conversations about your brand on social media, measuring individual results not just aggregates, learning from other companies, and going where potential customers are already engaging online.
CrowdSourcing with Pinterest + Twitter via #DesignPinThursMARKITECT.me
This presentation is an exploration of online crowdsourcing via social media networks leading to ROI. It documents a 24 hour experiment using #DesignPinThurs with Pinterest as a starting point, then adding Twitter to enhance engagement. By day's end, we built a Pinterest board as a visual record of the collaboration with those who attended. Conversations in real-time using mobile devices, infused with images, are the level of engagement that brands will need near-term, especially if their goal is to influence the buying decisions of GenY.
Social Media, the "building" of shared meaning among communities, is becoming more pervasive in our personal and professional lives. Facebook, Twitter, Flickr are common day references.
As a branding and design firm, Corey McPherson Nash uses social media to project who they are, how they think, and what they're up to. CMN engages their clients (and prospective clients) in social media to better understand the client's brand and audiences. Learn various approaches to social media: is it appropriate for you? how do you build an audience? Is it worth your time?
Corey McPherson Nash, a national branding and design firm, helps organizations achieve measurable brand equity across a wide variety of print and interactive communications. Widely recognized for its thoughtful design and strategic insights into the critical task of brand iteration and creative development, it is the branding studio of choice for a wide range of leading business, educational, and cultural institutions.
Developing Social Networking Policies for the Legal Aid Office. June 11, 2009
Host: Kathleen Brockel
Special Guests: Stephanie Kimbro & Will Hornsby
Please see additional notes at http://lsntap.org/Executive_Roundtable_Jun2009_Social_Networking
This document discusses social media and its importance for brands. It defines social media as tools for sharing information among people, including activities that integrate technology, communication, and user-generated content. The document notes that 57% of online users have joined social networks and discusses metrics like videos posted, blogs read, photos shared that demonstrate high participation rates. It argues that participation in social media is vital for brands to engage with conversations. The rest of the document provides breakdowns of social media tools, examples of how brands are using social media, and recommendations for an effective social media process and measurement.
This document provides an overview of social media and its importance for brands. It defines social media as tools for sharing information among people, including activities that integrate technology, communication, and user-generated content. The document outlines why social media is crucial for brands, noting statistics on participation rates. It breaks down the key components of social media and how brands can use different platforms to connect with customers, collect content, and allow for customization. The document also discusses tools and metrics for measuring social media effectiveness and provides examples of how various brands are leveraging social media.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
The document discusses best practices for social media marketing. It finds that 65% of marketers are new to social media and top objectives are website traffic, lead generation, and sales. Successful strategies include blogging to drive traffic and generate qualified leads at lower costs than traditional methods. Major brands are using social media like Facebook, Twitter, and LinkedIn to engage customers. However, social media requires an executive-sponsored strategy, resources for management, and content creation to see benefits like increased revenues from higher engagement.
1) The document discusses how to choose and use social media for marketing purposes. It emphasizes researching target audiences, platforms, and social dynamics to identify where customers are influential.
2) Key steps include evaluating each platform's marketing possibilities and social engagement, and coordinating social media efforts with other marketing activities.
3) The document stresses measuring social media results through metrics like traffic, demographics, social actions, and sentiment to track performance against business objectives.
Social media for self storage executives tssa slidesKennyPratt
This document provides an overview of social media for self storage executives. It defines social media as communication platforms on the internet that facilitate conversations. The document outlines the growth of social media usage and its impact on businesses. Examples are given of how social media can be used for marketing self storage facilities through blogs, tweets, and highlighting local vendors. Potential stumbling blocks for social storage executives engaging in social media are also discussed.
This document discusses the importance of social media for marketers. It notes that over 30% of leisure time is now spent online and social networking accounts for about 10% of online time. The key points are that brands need to be aware, active, useful and trusted in social networks to succeed, as customers now make decisions within connected networks of information. It provides an example of how Toyota conducted a successful social media campaign around testing fuel efficiency that conveyed confidence without feeling overly corporate.
Jeremy Head I iCrossing Social Media Presentation At Wtm 111109Jeremy Head
Jeremy Head's Social Media presentation from WTM seminar titled:
Web 2.0 for Travel Marketers: Unpicking the hype
11/11/09
http://www.wtmlondon.com/page.cfm/action=Seminars/SeminarID=47
This document discusses how law firms can harness the power of social media. It notes that clients, other law firms, and in-house counsel are increasingly using social media. The document recommends that law firms understand different social media platforms, set goals for their use, select appropriate tools based on those goals and target clients, and engage by creating content, building communities, and measuring success. It provides examples of social media strategies law firms can use to become recognized authorities in their fields within 90 days.
Presentation to the RIBA Local Members Forum 2016 at 66 Portland PLace, London on 8 July 2016. More information at http://www.justpractising.com/events/ribalmf2016/
The document provides guidance on how companies should approach social media. It emphasizes that social media is about conversations, not campaigns. It advises companies to listen to customers and engage with them in conversations rather than just broadcasting messages. It also stresses the importance of measuring social media efforts and tying metrics to business goals. Companies are warned that social media alone cannot fix problems like poor products or customer service. The overall message is that social media is a powerful tool for businesses if they use it to truly engage with customers in a conversational way.
The document provides advice on how companies should approach social media. It emphasizes that social media is about conversations, not just campaigns. It advises companies to listen to customers and engage with them in social media, and to measure engagement and loyalty metrics. The document stresses that social media will not fix problems like a poor product or poor customer service. It concludes by reminding companies to listen, engage, and measure their social media efforts.
The document discusses social media and its importance for businesses. It provides definitions of social media, outlines some key South Florida social media communities, and gives 5 tips for businesses engaging in social media. The tips include becoming a community manager, listening to conversations about your brand on social media, measuring individual results not just aggregates, learning from other companies, and going where potential customers are already engaging online.
CrowdSourcing with Pinterest + Twitter via #DesignPinThursMARKITECT.me
This presentation is an exploration of online crowdsourcing via social media networks leading to ROI. It documents a 24 hour experiment using #DesignPinThurs with Pinterest as a starting point, then adding Twitter to enhance engagement. By day's end, we built a Pinterest board as a visual record of the collaboration with those who attended. Conversations in real-time using mobile devices, infused with images, are the level of engagement that brands will need near-term, especially if their goal is to influence the buying decisions of GenY.
Social Media, the "building" of shared meaning among communities, is becoming more pervasive in our personal and professional lives. Facebook, Twitter, Flickr are common day references.
As a branding and design firm, Corey McPherson Nash uses social media to project who they are, how they think, and what they're up to. CMN engages their clients (and prospective clients) in social media to better understand the client's brand and audiences. Learn various approaches to social media: is it appropriate for you? how do you build an audience? Is it worth your time?
Corey McPherson Nash, a national branding and design firm, helps organizations achieve measurable brand equity across a wide variety of print and interactive communications. Widely recognized for its thoughtful design and strategic insights into the critical task of brand iteration and creative development, it is the branding studio of choice for a wide range of leading business, educational, and cultural institutions.
Developing Social Networking Policies for the Legal Aid Office. June 11, 2009
Host: Kathleen Brockel
Special Guests: Stephanie Kimbro & Will Hornsby
Please see additional notes at http://lsntap.org/Executive_Roundtable_Jun2009_Social_Networking
This document discusses social media and its importance for brands. It defines social media as tools for sharing information among people, including activities that integrate technology, communication, and user-generated content. The document notes that 57% of online users have joined social networks and discusses metrics like videos posted, blogs read, photos shared that demonstrate high participation rates. It argues that participation in social media is vital for brands to engage with conversations. The rest of the document provides breakdowns of social media tools, examples of how brands are using social media, and recommendations for an effective social media process and measurement.
This document provides an overview of social media and its importance for brands. It defines social media as tools for sharing information among people, including activities that integrate technology, communication, and user-generated content. The document outlines why social media is crucial for brands, noting statistics on participation rates. It breaks down the key components of social media and how brands can use different platforms to connect with customers, collect content, and allow for customization. The document also discusses tools and metrics for measuring social media effectiveness and provides examples of how various brands are leveraging social media.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
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Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Integrated Social media strategy
1. Social Media and your business
Ryan McCormack :: May 2010
http://bitstrategist.com
1
2. Outline
• Marketing is evolving
• Businesses need an integrated strategy
• Social media is a critical step
• Summary
Ryan McCormack :: July 2010 :: http://bitstrategist.com
29. Businesses can evolve by
pursuing an
integrated strategy
Ryan McCormack :: July 2010 :: http://bitstrategist.com
30. Product Strategy
Your products or
services, competition
Brand &
Content Strategy
Social Strategy
Who you are and
How you listen to how you communicate
and engage with about yourself
your customers
Ryan McCormack :: July 2010 :: http://bitstrategist.com
31. Integrated
Strategy
and Design
Product Strategy
Your products or
Experience
services, competition
Design
Brand &
Content Strategy
Social Strategy
Who you are and
How you listen to how you communicate
and engage with about yourself
your customers
Ryan McCormack :: July 2010 :: http://bitstrategist.com
32. The new kid on the block:
Social strategy
Ryan McCormack :: July 2010 :: http://bitstrategist.com
33. Social media is not a fad.
There is real impact and ROI.
Ryan McCormack :: July 2010 :: http://bitstrategist.com
34. Twitter explodes across the globe
• 106,000,000 registered users
• 300,000 new users / day
• 600,000,000 searches / day
• 100,000+ applications
• 3 billion API requests / day
Ryan McCormack :: July 2010 :: http://bitstrategist.com
35. Facebook becomes a juggernaut
Ryan McCormack :: July 2010 :: http://bitstrategist.com
36. Crowds help companies build better widgets
• 12,000+ ideas generated
• 325+ ideas implemented
• 660,000+ votes for ideas
• 1 year = 70,000 ideas
• 60 products launched
• 100,000+ comments
Ryan McCormack :: July 2010 :: http://bitstrategist.com
37. Social media drives revenue
Dell: > $7MM in direct
revenue from Twitter
Online reviews drive 15,000
additional product sales in first year
Ryan McCormack :: July 2010 :: http://bitstrategist.com
38. Social campaigns drive engagement
Users visit
different blogs
Plant a seed for
a “blog hunt”
Prizes and rewards for
Clues are revealed… winners, traffic for bloggers
• 2.5MM views on blogs
• HUGE rise in Alexa ranking
And people find their way “home”
Ryan McCormack :: July 2010 :: http://bitstrategist.com
39. Social media drives leads
Lead generation nearly DOUBLES for SMB
Ryan McCormack :: July 2010 :: http://bitstrategist.com
40. It’s moving beyond competitive advantage
80% of companies
surveyed will use blogs,
Twitter, customer
reviews and Facebook
by the end of 2010
Ryan McCormack :: July 2010 :: http://bitstrategist.com
41. The promised land has a few mines
Ryan McCormack :: July 2010 :: http://bitstrategist.com
42. Social media is
an evolved ecosystem
Ryan McCormack :: July 2010 :: http://bitstrategist.com
46. The digital ecosystem
Multiple destinations and
Social
Shared information
Photos
news
Blogs
Video
Location
Discussion
Your
forums
Web
Social
site
networks
Microblogs
Social
Your
Collaborative
Brand is
bookmarking
distributed
production
Ryan McCormack :: July 2010 :: http://bitstrategist.com
47. Social media is a
critical step
Ryan McCormack :: July 2010 :: http://bitstrategist.com
50. 1. Goals: Set your goals
2. Strategy: Devise a plan
3. Execution: Make it operational
4. Evolution: Measure, refine, repeat.
Ryan McCormack :: July 2010 :: http://bitstrategist.com
51. “If you don’t know where
you’re going, you’ll probably
end up somewhere else.”
– Les Brown
Ryan McCormack :: July 2010 :: http://bitstrategist.com
52. Step 1: Set your goals
Ryan McCormack :: July 2010 :: http://bitstrategist.com
53. Goals come in a few flavors
Awareness
Money
Ideas
Reputation
Ryan McCormack :: July 2010 :: http://bitstrategist.com
54. Don’t confuse goals for strategy
Ryan McCormack :: July 2010 :: http://bitstrategist.com
55. “All men can see the tactics
whereby I conquer, but what
none can see is the strategy out
of which victory is evolved.”
– Sun Tzu, The Art of War
Ryan McCormack :: July 2010 :: http://bitstrategist.com
56. Step 2: Devise a strategy
Ryan McCormack :: July 2010 :: http://bitstrategist.com
57. A social media strategy framework
No relationship
• Listen
• Talk
Increasing level of
engagement and
trust
• Engage
• Embrace
Deeper relationship
See also: Groundswell (Li & Bernoff, 2009)
Ryan McCormack :: July 2010 :: http://bitstrategist.com
58. Listen: What are people saying about you
Twitter search
Facebook wall posts
Ryan McCormack :: July 2010 :: http://bitstrategist.com
59. Talk: Communicate with people
Response in comments
from company
Blog article
Ryan McCormack :: July 2010 :: http://bitstrategist.com
60. Engage: Forge deeper connections
An angry customer tweets
Head of North American
customer support listens…
…and engages
Ryan McCormack :: July 2010 :: http://bitstrategist.com
61. Embrace: Let your customers change you
Starbucks Customers engage
builds a
community
platform
Starbucks listens and takes action
Ryan McCormack :: July 2010 :: http://bitstrategist.com
62. “Strategy without tactics is the
slowest route to victory.”
– Sun Tzu
Ryan McCormack :: July 2010 :: http://bitstrategist.com
63. Step 3: Make it operational
Ryan McCormack :: July 2010 :: http://bitstrategist.com
64. Scotty, I need
a viral video
in 3 minutes
or we’re all
dead!
I can’t do it,
Captain! The social
media engineering
team is offline!!
Ryan McCormack :: July 2010 :: http://bitstrategist.com
65. Build your social media team
Ryan McCormack :: July 2010 :: http://bitstrategist.com
67. How deep is this
pool, anyway?
Ryan McCormack :: July 2010 :: http://bitstrategist.com
68. Don’t forget to keep
winding.
Social media initiatives
Ryan McCormack :: July 2010 :: http://bitstrategist.com
69. “It is not the strongest of the species that survives, nor the most intelligent
that survives. It is the one that is the most adaptable to change.”
– Charles Darwin
Ryan McCormack :: July 2010 :: http://bitstrategist.com
70. Step 4: Evolution
Ryan McCormack :: July 2010 :: http://bitstrategist.com
72. The laws of business physics still apply
Ryan McCormack :: July 2010 :: http://bitstrategist.com
73. Choose metrics carefully
• Web site traffic
• Brand awareness
• Engagement with prospects
• Engagement with customers
• Brand reputation
• Prospect lead quality
• Revenue
• Prospect lead volume
• Useful product feedback
Ryan McCormack :: July 2010 :: http://bitstrategist.com
74. How to assess impact
Ryan McCormack :: July 2010 :: http://bitstrategist.com
75. Summary
Ryan McCormack :: July 2010 :: http://bitstrategist.com
76. Integrated
Strategy
and Design
Product Strategy
Your products or
Experience
services, competition
Design
Brand &
Content Strategy
Social Strategy
Who you are and
How you listen to how you communicate
and engage with about yourself
your customers
Ryan McCormack :: July 2010 :: http://bitstrategist.com
77. Social media in four steps
1. Goals: Set your goals
2. Strategy: Devise a plan
3. Execution: Make it operational
4. Evolution: Measure, refine, repeat.
Ryan McCormack :: July 2010 :: http://bitstrategist.com
78. So what’s next for you?
Ryan McCormack :: July 2010 :: http://bitstrategist.com