This is a talk I gave at Digital Kids in SF about what my 20 years of research & start-ups has show about where I believe iOT should go for kids & toys. "No more screen zombies"

1. @playrific
Getting Digital to Play with
Physical: past, present &
future
Beth Marcus, Ph.D.
CEO, Playrific, Inc.

2. @playrific
Playrific today:
• Robust App factory approach
• Serving 55+ partners by
• Engaging, customizable Apps for Kids
Mobile
• Actionable data, COPPA compliant
• 1.8M downloads
• 6M page views per month

3. @playrific
Free form imaginative pla

4. @playrific
EXOS FFB ArmMaster
Immersive VR

5. @playrific
MSFT Sidewinder FFB 1
VR for PC’s with
Force Feedback

6. @playrific Wii 2006
Game consoles
with gestural control

7. @playrific Skylanders 2011
Physical toys unlocki
game play on tablets

8. @playrific
Today’s kids are turning into “screen
zombies”

9. @playrific
Introducing Gazintu™
 Physical toys that control
mobile games
 Detects complex motions
and gestures
 Touch feedback (clicking
& vibration)generated on-
device
 Multiplayer,
 New methods of creative
social play

10. @playrific
Gazintu –the future
Free form imaginative pla
ulocking game play on
tablets physical toys