The document outlines an 11-day marketing and sales plan for Titan, Fasttrack, and Sonata watches at VNBRIMS. A core team of 6 members will implement enthusiasm generating activities like putting up banners and distributing pamphlets from days 1-6. Days 7-9 involve marketing activities like surveys and games to increase awareness. The final 2 days feature a stall on campus where students can purchase watches with discounts for participating in activities. The plan aims to maximize awareness and sales of the watch brands with minimal costs.

1. THE CHANAKYANS
VNBRIMS THANE EAST
9/13/2013
DR VN BRIMS
This is an 11 day marketing and sales plan for TITAN, FASTTRACK and SONATA watches at VNBRIMS. We termed this Campaign as ‘THE PAPER WATCH CAMPAIGN’.
TIME BLAST 2013
CORE TEAM
Anand Nikam
Sejal Kulkarni
Sagar Nikam
Ameya Oak
Pramod Patil
Charmy Seth

2. MMS SEM I
THE 11 DAYS CHALLENGE
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©2013 DR VN BRIMS
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INDEX
Contents
INTRODUCTION ............................................................................................................................................. 3
The Core Team: ......................................................................................................................................... 3
Product Brands: ........................................................................................................................................ 3
Task Matrix .................................................................................................................................................... 5
Day 1 (24th Sept; 2013 - Tuesday): ............................................................................................................ 5
Day 2 (25th Sept; 2013 - Wednesday): ...................................................................................................... 5
Day 3 (26th Sept; 2013 - Thursday): ........................................................................................................... 5
Day 4 (27th Sept; 2013 - Friday): ................................................................................................................ 6
Day 5 (28th Sept; 2013 - Saturday): ........................................................................................................... 6
Day 6(29th Sept; 2013 - Sunday): ............................................................................................................... 6
Day 7(30th Sept; 2013 - Monday): ............................................................................................................. 6
Day 8(1st Oct; 2013 - Tuesday): ................................................................................................................. 6
Day 9(2nd Oct; 2013 -Wednesday): ........................................................................................................... 6
Day 10(3rd Oct; 2013 -Thursday): .............................................................................................................. 7
Day 11(4th Oct; 2013 - Friday): .................................................................................................................. 7

3. MMS SEM I
THE 11 DAYS CHALLENGE
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©2013 DR VN BRIMS
S e p t e m b e r 1 3 , 2 0 1 3
INTRODUCTION
This is a 10 days marketing and sales strategy for Titan, Sonata and Fasttrack watches at VNBRIMS. The core team comprise of 10 members from different background but equal liking i.e. marketing. The strategy has been developed considering minimum cost and maximum conversion (ideally). We have emphasized on brand promotion (Hammering of brand). This campaign has been named as ‘THE PAPER WATCH CAMPAIGN’.
The Core Team: Name Qualification Strengths
Anand Nikam
B.E. (EXTC)
Marketing, Strategy formation, Execution, Communication
Sejal Kulkarni
B.E. (I.T.)
Marketing, Communication
Sagar Nikam
B.E. (Computer)
Strategy formation, Execution
Ameya Oak
B.E. (Chemical Engineering)
Strategy formation, Execution
Pramod Patil
B.M.S.(Finance)
Execution
Charmy Seth
B.M.S. (Marketing)
Marketing, Strategy formation, Execution, Communication
Product Brands:
As the core team comprise of 5 people we are expecting 5 people in the support team. The complete team would be of 10 People.

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THE 11 DAYS CHALLENGE
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©2013 DR VN BRIMS
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Duration : 10 Days
Market Population : 14,500 Area: 13.5 Acre
Estimated Awareness : 3625 (25%)
Estimated Penetration Rate : 200 (0.55%)
Note: * These are quantitative analysis figures. Actual Figures may differ.

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THE 11 DAYS CHALLENGE
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©2013 DR VN BRIMS
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Task Matrix
The task has been divided broadly in 4 categories. The 11 Days has been divided in 3 parts. Most preferred Duration (24th Sept; 2013 – 4th Oct; 2013)
1) Enthusiasm Generation 6Days (Day 1, Day 2, Day3, Day4, Day5, Day6)
2) Marketing Activity 3 Days (Day7, Day 8, Day 9)
3) Actual Sales 2 Days (Day 10, Day 11)
Day 1 (24th Sept; 2013 - Tuesday):
 6 Banners each at the entrance of the 6 buildings (3x4) Banners with heading ‘Keep track its coming’ or ‘Watch your watch’.
 Same banners with bigger size (4x5) will be placed at entrance gate 1 and 2.
 We will require small stickers to paste it on the ID scanners.
 We will be sticking pamphlets in each building with the 3 different headings (300 Pamphlets)
 Watchao - We are coming on 4th Oct
 Watchik - We are coming on 4th Oct
 Watchs up - We are coming on 4th Oct
The specialty of the pamphlets would be we will be keeping 10 watch cuttings at the bottom. Get one to surprise yourself.
Online awareness.
Day 2 (25th Sept; 2013 - Wednesday):
Stick the posters and banners to remaining locations and wait for people reactions. Online awareness
Day 3 (26th Sept; 2013 - Thursday):
Check the response. If it’s good, give time else start interviewing students in group from each building asking what should be the thing coming on 4th Oct. Online awareness

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THE 11 DAYS CHALLENGE
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©2013 DR VN BRIMS
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Day 4 (27th Sept; 2013 - Friday):
This would be a ‘Click a pic Day’. Take a picture with Watch standee and get a paper watch (10% Discount). Take a group pic and get 15% Discount. If you take a picture and tag your friends on facebook along with the campaign page then you will get 20% discount + a Goody bag on 4th Oct. Online awareness.
Day 5 (28th Sept; 2013 - Saturday):
Same as Day 4.
Day 6(29th Sept; 2013 - Sunday):
Holiday
Day 7(30th Sept; 2013 - Monday):
Revise Banners and Pamphlets. Change all banners with the countdown timer with tailor made number.
Day 8(1st Oct; 2013 - Tuesday):
Survey and Pamphlet distribution at entry + games (Group Activity) at canteen area or entry area.
 1st Half – a Glass game, find the watch. Give winner a paper watch which he has to produce while purchasing to avail discount.
 2nd Half – Break the fort and get a watch (Discount). Give winner a paper watch which he has to produce while purchasing to avail discount.
 Awareness about referral plan. Bring a referral and if he buys anything then you will get a goody.
Day 9(2nd Oct; 2013 -Wednesday):
Survey and Pamphlet distribution at entry + games (Group Activity) at canteen area or entry area.
 1st Half – Name the actor. Give winner a paper watch which he has to produce while purchasing to avail discount.
 2nd Half – Guess the movie. Give winner a paper watch which he has to produce while purchasing to avail discount.
 Awareness about referral plan. Bring a referral and if he buys anything then you will get a goody.

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THE 11 DAYS CHALLENGE
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Bring the Stall truck in the campus with opening tomorrow banner.
Day 10(3rd Oct; 2013 -Thursday):
We will be having a flash mob performance and after that opening of the stall. There will be a watch mascot at the stall.
Activity: Take a picture with mascot tag your friends and tweet to avail discount.
Specifications: Rotating positions of the truck.
Morning : main gate.
Break : canteen
End of the day : another gate.
The people with the paper watch would be told to draw a chit by calling them on the stage and that chit would be having discount from 0%-100% maximum chits would be of 5%-10% discount.
Day 11(4th Oct; 2013 - Friday):
Activity: Take a picture with mascot tag your friends and tweet to avail discount.
Specifications: Rotating positions of the truck.
Morning : main gate.
Break : canteen
End of the day : another gate.
This time we will be keeping small competitions like sing a song, dance or act to to tell how good Fasttrack/Titan/Sonata is to get a goody bag or good Discount. Close the stall with a flash mob.