As a student of the University of Washington I was instructed to create and fulfill a project for a local small business for a project management course.

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Science Frenzy Project Plan
Proposed by Megan McDaniel, Allyson Bone, and George Kairis
Snapdoodle Toys
(425)408-0021
7330 NE Bothell Way
Kenmore, WA 98028

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Table of Contents
Section 1: Project Overview ......................................................................................................................... 3
1.1 Problem Statement....................................................................................................................... 3
1.2 Project Overview.......................................................................................................................... 3
1.3 Goals and Objectives.................................................................................................................... 4
1.4 Project Scope................................................................................................................................. 4
1.5 Critical Success Factors............................................................................................................... 4
1.6 Project Assumptions..................................................................................................................... 5
1.7 Project Constraints and Risks .................................................................................................... 5
Section 2: Major Project Milestones ............................................................................................................ 5
2.1 Project Milestones ........................................................................................................................ 5
2.2 Work Breakdown Structure (WBS) ............................................................................................ 6
Section 3: Project Structure.......................................................................................................................... 6
3.1 Project Structure.......................................................................................................................... 6
3.2 Roles and Responsibilities........................................................................................................... 7
3.3 Responsibility Matrix.................................................................................................................... 7
Section 4: Project Schedule.......................................................................................................................... 8
Section 5: Budget.......................................................................................................................................... 9
Section 6: Risk Management...................................................................................................................... 10
Section 7: Approvals................................................................................................................................... 11
Section 8: Revision History......................................................................................................................... 11
Section 9: Appendices ................................................................................................................................ 11

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Section 1: Project Overview
1.1 Problem Statement
Snapdoodle Toys is a locally owned business that relies on its close knit relationship with the
community for its survival. In order to keep customers interested and engaged at the store,
Snapdoodle hosts a variety of events. These events range from adult game nights to preschool
playdates. In order to boost sales in our science department and add a little variety to our regular
events, we have chosen to host a science themed activity day in our Kenmore store.
Snapdoodle Toys has been slowly increasing its business since the first year it opened. Last year,
growth slowed down to a 2% increase in revenue over the course of the year. This year is the first
year that Snapdoodle has not shown an increase in sales. Snapdoodle’s current priority is to
jumpstart its growth to be able to continue to expand.
One of the major concerns for Snapdoodle currently is the closure of another local toy store,
Reigning Imaginations. In the long run, this closure should increase business at Snapdoodle, but in
the short term it has heavily damaged Snapdoodle’s sales. The closeout clearance at Reigning
Imaginations is pulling customers that would normally shop at Snapdoodle into Reigning
Imaginations. In order to draw in their customers, Snapdoodle has increased their number of
events.
1.2 Project Overview
In an effort to boost sales for Snapdoodle Toys, we will be hosting a science themed event to draw
customers into the store on Saturday, May 16th. From 4:00 PM to 7:00 PM, there will be 3 play
stations for the kids to rotate through, as well as a presentation featuring experiments involving fun
chemistry reactions and dry ice. By hosting this event, we will hopefully increase the amount of
customers who visit the store and attend the events on a regular basis.
In order to measure how successful our event is, we will compare sales from the day of the event
to the sales from the previous year on the same day. We will consider the event a success if sales
increase at least 10% from the previous year. We will also evaluate the number of purchases and
attendance from new customers to determine if our marketing and outreach strategy is effective in
not just maintaining current customers, but also for making connections with new ones.
We aim to keep the costs of the event below $150 including inventory used in our event and
employee wages. George and Megan will be volunteering their time to the project and Allyson will
be accepting her regular employee wage. We will be assuming 2 employees will be present during
the time of the event to manage regular store sales and customer attendance. The greatest
constraint to our plan is the cost of materials for the 3 play stations and for the grand finale dry ice
show.

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1.3 Goals and Objectives
The science event we are hosting will be directly supporting several of Snapdoodle’s goals and
objectives. The following table lists the business goals and objectives that the event supports and how
it supports them:
Business
Goal/Objective
Description
Increase Awareness in
Science Related Toys
Allowing children and families to play with the toys in the store with
educated staff available to help demonstrate use and explain the science.
Increase Company’s
Word of Mouth
Introducing a grand finale event will encourage parents and children to tell
their friends about the show.
Increase Customer
Loyalty
Reminding customers of Snapdoodle’s unique small business environment
will hopefully encourage parents to support a company that values every
child’s education rather than carrying the cheapest toys.
Increase Overall Sales Attracting new and returning customers for the event and promoting certain
products in particular will hopefully boost sales in those toys.
Excite and Educate
Children and Parents
Hosting a science related toy party is both educational and fun.
One-Of-A-Kind
Customer Service
This event is being run by volunteers, not the store staff. This allows the staff
to simply focus on shopping customers and answering merchandise related
questions instead of trying to juggle event planning and execution with their
day to day tasks.
1.4 Project Scope
Product Scope Description: The products/toys used during the event will be used from
Snapdoodle Toys available stock and be calculated into our total cost. The materials that were
used during the event included...
 3 different varieties of bubble mixtures (smelly, touchable, and regular).
 A bubble mystery questionnaire.
 SnapCircuit Toys provided by a company representative.
 A variety of building tools to build a marble roller coaster.
Each of these products were demonstrated as science experiments and were chosen to result as a
boost in overall sales and in that slower moving department. In addition to material requirements
staff and volunteers required additional training on site before the event to prepare the stations and
attract people to the event.
Acceptance Criteria: Before project deliverables can be accepted, signatures of the owner and
managing staff of Snapdoodle Toys needed to be collected, the available dates needed to be
available in “The Doodle Zone” and the project charter needed to be accepted.
1.5 Critical Success Factors
Please refer to Appendix 3: Performance Measurements

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1.6 Project Assumptions
The following assumptions apply to the Snapdoodle science party. As project planning begins and more
assumptions are identified, they will be added accordingly.
 All staff and volunteers will be trained accordingly in their respective stations and given specific
responsibilities by project team members.
 Funding is available for purchasing the necessary toys and demonstrative materials.
 All department heads will provide necessary support for successful project completion.
 Project has executive-level support and backing.
 The Elenco Rep will be available for our event.
1.7 Project Constraints and Risks
The following constraints apply to the Snapdoodle Event Project.
 $1000 dollar budget
 4-7 weeks time constraint
 DoodleZone can only hold 60 people at a time.
 Megan will not be available until 3:30pm on Saturday. (Work)
 The event will last for three hours.
The risks of our event are the weather keeping people from attending, the Elenco representative not
showing up, and the demonstration not working.
Please refer to Appendix 2: Short & Long Term Risk
Section 2: Major Project Milestones
2.1 Project Milestones
The following are the major project milestones.
Milestones/Deliverables Target Date
Project Charter 04/14/2015
Activities Planned 04/21/2015
Project Approval 04/23/2015
Schedule Set 05/09/2015
Supplies Obtained 05/10/2015
Event 05/16/2015
High-level Review 05/18/2015

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2.2 Work Breakdown Structure (WBS)
Plan
Contact
Elenco Rep
Schedule
Choose
Activities
Boss
Approval
Purchase
Supplies
Finale
Training
Advertising
Reports
Team
Charter
Problem
Statement
Work
Breakdown
Structure
MS Project
Schedule
Budget
Set Up
Station 1
Station 2
Station 3
Finale
Execution
Interactive
Stations
Finale
Clean Up Review
Sales Data
Department
Data
Review with
Boss
Approve
Final Business
Plan
Facebook Email/Newsletters Update Website
Elementary
Schools
Event RSVPs
Section 3: Project Structure
3.1 Project Structure
Project Communications Norms:
 Every team member is expected to attend and be on time for scheduled meetings unless that
individual has notified other members before hand and has a professional or medical excuse
for their absence.
 It is the responsibility of each member to communicate with everyone else in the group their
inability to complete their responsibilities within the scheduled timing.
 In the event of a member’s inability to fulfill his/her responsibilities, the other members will
delegate equally the incomplete work among each other to ensure deadline requirements and
project completion.
 All team members are required to participate and be present for the duration of the planned
event (including set-up and teardown time as needed). If there is conflicting issues with time
or location, other members must be notified immediately.
Potential Barriers and Coping Strategies: Different schedules in terms of workload and classes.
Solutions include texting, google docs, email, or online meeting applications such as FaceTime or
Skype. Team members will be expected to respond to online content within 24 hours of posting.
 If a team member’s work is not up to the team’s standards then the team will be responsible
for providing that member with input to help them improve their work’s quality.

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 Considering this team consists of 3 members, if there is a disagreement on how to proceed
we will negotiate to 2 ideas and take a vote by hand.
Repercussions for Breaking Communication Expectations: If this team charter is not
respected by any member for any reason then that team member will be asked to explain their
actions and collaborate with the group on how to move forward. They will also be required by
charter law to wear a full clown suit to class and perform tricks at the other members
leisure/enjoyment.
3.2 Roles and Responsibilities
The following individuals comprise the stakeholders for the project.
Role Description Name/Title
Organizer Coordinates team objectives using limited
resources
Megan McDaniel, Team
Member
Spokesperson Connects the team to Snapdoodle Toys Allyson Bone, Team
Member
Handyman Helps/operates the event stations George Kairis, Team
Member
Client Authority to accept/reject project
deliverables
Rob Pickering, Store Owner
Client Authority to accept/reject project
deliverables
Candy Caylor, Resource
Manager
Staff
Management
Provides staff members for event Polly Shinner, Store
Manager
3.3 Responsibility Matrix
Please refer to Appendix 1: Responsibility Assignment Matrix

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Section 4: Project Schedule

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Section 5: Budget
The following table captures the relevant costs and descriptions of these actions associated with the
total planned event period.
Action Action
Type
Description First year costs (-
indicates anticipated
savings)
Purchase Demonstration
Materials and Toys
Cost Bubble Station, SnapCircuit
Equipment, Building Materials, Dry
Ice Show
$150.00
Team members
compensation
Cost Planning, scheduling, organizing,
and running the event ($15 hourly
rate)
$437.50
Pay Employee Wages Cost 2 employees on staff from 2:00pm -
6:00pm at their standard rate
$80.00
Total Cost $667.5
By running this event we anticipate an increase of $1500 the day of the event, and an increase of
future sales due to the demonstration of the toys and the increased store brand awareness. The
gross margin of our anticipated sales on the day of the event is 55.5%.

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Section 6: Risk Management
Below is a list of our risks and the actions taken to minimize them.
Risk
ID
WBS Rank Description Strategy
1 1.2 Yellow The DoodleZone may
not be large enough to
accommodate over 60
guests.
Create additional event space within the store to
accommodate approximately 60 customers. In addition, look
for outdoor options depending on the weather conditions.
2 1.0 Yellow Weather conditions
the day of the event.
Although weather forecast doesn’t predict any bad weather
conditions, we can’t actually control unexpected weather
changes that may occur which can affect our customer count
and revenue.
3 1.3 Green The Elenco rep (snap
circuit station) may not
show up for the event.
We will assign to a store employee the snap circuit station in
case the sales rep is unable to attend the event. In addition,
one of our team members will be familiar with the games and
take over if there are too many customers showing up.
4 1.0 Red Not everyone who
plans to attend our
event will RSVP.
When planning the event, we will aim for maximum flexibility
in order to accommodate for any level of attendance.
5 1.1 Yellow Team member lack of
product knowledge.
Team members should have full knowledge of the products
and their functions. We will hold short training sessions to get
familiar with the toys we are planning to promote.
6 1.1 Green Consistent image
during the event
promotion.
Optimize our communication with the promoters so we can all
be on the same page.
7 1.3 Red Dry Ice presentation
safety concerns.
Our dry ice presentation will take place half hour before the
event. During this half hour we will not demonstrate other
toys/products. All team members will control the space
around the dry ice presentation as we want to prevent young
children touching or playing with the dry ice material (may
cause skin burns due to extreme low temperature)

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Section 7: Approvals
The signatures of the people below indicate an understanding in the purpose and content of this
Project charter by those signing it. By signing this document you indicate that you approve of the
proposed project outlined in this project charter and that the next steps may be taken to create a
formal project in accordance with the details outlined herein.
Section 8: Revision History
Version Date Name Description
1.0 05/07/2015 Project Plan
Outline
Began formatting and creating headings to shape the
document
1.1 5/28/2015 Google Doc Draft All group members submitted their segments
1.1 6/1/2015 Final Project
Plan
Final Document. Final formatting and wording fixes.
Section 9: Appendices
Appendix 1: Responsibility Assignment Matrix
Activity N,I,C,I Issues Delivery
Date
Owner
Project Sign Off Complete Boss on Vacation. 04/19/2015 Allyson
Event/Project
WBS
Complete No Issues. 04/21/2015 George
Contacting
Schools
Complete Verified local school’s newsletter
and event notification process.
Completion will be a few days
before the week of the event.
05/07/2015 Megan
Plan Stations Complete No issues 04/30/2015 Team

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Contact Elenco
Rep
Complete Unable to attend, but provided
materials for event.
05/02/2015 Allyson
Microsoft Project
Schedule
Complete It is difficult to work on a single
project file on a single computer.
05/05/2015 Team
Budget and
Time-Phased
Budget
Complete Megan not available 05/05/2015 Team
Advertising Complete Facebook event page completed
and tracked by Allyson. Website
manager at Snapdoodle Toys
posted an invite on official
website.
5/12/2015 Allyson &
Snapdoodle
Manager
Final Written
Project
Complete No issues 05/21/2015 Team
Appendix 2: Short & Long Term Risk
Short Term Risks
1. Hopefully, all of the people who promote our event promote it with a consistent image.
2. Not everyone who plans to attend our event will RSVP, making it challenging to plan for the
future.
Long Term Risks
1. The DoodleZone/store may not be large enough to accommodate over 60 guests. In order
to prepare for this risk, we are creating a method that will allow guests to RSVP for the
event so that we can get a feel for how many guests will actually be appearing at the store.
We are also looking into the possibility of setting up some of our play stations outside.
2. The weather may not be very good. If the weather is poor, we will have fewer guests attend
our event. This is not a risk that we can control.
Appendix 3: Performance Measurements
The following table lists the key resources, processes, or services and their anticipated business
outcomes in measuring the performance of the project. These performance measures will be
quantified and further defined in the detailed project plan.
Key Process/Service Performance Measure
Overall Store Sales Store Sales Data (Quickbooks’ Point of Sale)
Department Sales Department Sales Data (Quickbooks’ Point of Sale)
New Attendees Customer Database (Quickbooks’ Point of Sale)
Customer Satisfaction Comment Box