Integrated Case Analysis Summary: Sony I choose Sony as the organization for my Integrated Case Analysis. Sony Corporation is the electronics business unit and the parent company of the Sony Group, which is engaged in business through its four operating components–electronics (video games, network services and medical business), motion pictures, music and financial services. These make Sony one of the most comprehensive entertainment companies in the world. Sony's principal business operations include Sony Corporation, Sony Pictures Entertainment, Sony Interactive Entertainment, Sony Music Entertainment, Sony Mobile (formerly Sony Ericsson) and Sony Financial. Sony is among the Semiconductor sales leaders by year and as of 2013, the fourth-largest television manufacturer in the world, after Samsung Electronics, LG Electronics and TCL. The human relations model. The relations in human production and life are called interpersonal or social relations. With the modem society into the information age, the accelerating expansion of human knowledge, all information is being constantly enriched and updated. So electronics industry is what people need. Communication issues. Communication and coordination issues are important in software development, which will influence software productivity and usability. This is an important part for Sony especially in electronics.The assessment should explore any organizational communication issues, which often can be remedied by introducing more effective visual modeling techniques. Intercultural. Intercultural communication refers to the contacts and exchanges of information across regions, countries and nations. Today, Sony Corporation has become a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. Globally, Sony has more than 140,000 employees and more than 100 subsidiaries. Ethics. Ethics competence from management behavior that can help company set up ethical rule effectively and increase ethics competence. Executive Summary Founded in 1937, Toyota Motor Corporation is a Japanese company that engages in the design, manufacture, assembly, and Sale of passenger cars, minivans, commercial vehicles, and related parts and accessories primarily in Japan, North America, Europe, and Asia. Toyota Motor Corporation is the leading auto manufacturer and the eighth largest company in the world. Introduction Human relations activities are activities at Toyota that strengthen teamwork and communication by widening the circle of human interaction.as new plants were built, Toyota's workforce grew, and organizations became more hierarchical, the need emerged to conduct human relations activities not only in small groups but also on sectional, divisional, and plant-wide levels. One of Toyota's strengths, teamwork, was showing signs of decline. So Toyota revamped its human relations activities and launched its new human rela.

1. Integrated Case Analysis Summary: Sony
I choose Sony as the organization for my Integrated Case
Analysis. Sony Corporation is the electronics business unit and
the parent company of the Sony Group, which is engaged in
business through its four operating components–electronics
(video games, network services and medical business), motion
pictures, music and financial services. These make Sony one of
the most comprehensive entertainment companies in the world.
Sony's principal business operations include Sony Corporation,
Sony Pictures Entertainment, Sony Interactive Entertainment,
Sony Music Entertainment, Sony Mobile (formerly Sony
Ericsson) and Sony Financial. Sony is among the Semiconductor
sales leaders by year and as of 2013, the fourth-largest
television manufacturer in the world, after Samsung Electronics,
LG Electronics and TCL.
The human relations model. The relations in human production
and life are called interpersonal or social relations. With the
modem society into the information age, the accelerating
expansion of human knowledge, all information is being
constantly enriched and updated. So electronics industry is what
people need.
Communication issues. Communication and coordination issues
are important in software development, which will influence
software productivity and usability. This is an important part
for Sony especially in electronics.The assessment should
explore any organizational communication issues, which often
can be remedied by introducing more effective visual modeling
techniques.
Intercultural. Intercultural communication refers to the contacts
and exchanges of information across regions, countries and
nations. Today, Sony Corporation has become a leading
manufacturer of audio, video, game, communications, key
device and information technology products for the consumer
and professional markets. Globally, Sony has more than 140,000

2. employees and more than 100 subsidiaries.
Ethics. Ethics competence from management behavior that can
help company set up ethical rule effectively and increase ethics
competence.
Executive Summary
Founded in 1937, Toyota Motor Corporation is a Japanese
company that engages in the design, manufacture, assembly, and
Sale of passenger cars, minivans, commercial vehicles, and
related parts and accessories primarily in Japan, North America,
Europe, and Asia. Toyota Motor Corporation is the leading auto
manufacturer and the eighth largest company in the world.
Introduction
Human relations activities are activities at Toyota that
strengthen teamwork and communication by widening the circle
of human interaction.as new plants were built, Toyota's
workforce grew, and organizations became more hierarchical,
the need emerged to conduct human relations activities not only
in small groups but also on sectional, divisional, and plant-wide
levels. One of Toyota's strengths, teamwork, was showing signs
of decline. So Toyota revamped its human relations activities
and launched its new human relations activities program to
stimulate communication and interaction between employees.
Human Relations
Theory
An effective external communication with product quality
ensures enhancement of company reputation and public image.
Toyota operates a separate external communication department
guided by a corporate manager, under the mainstream corporate

3. communication. Toyota follows a set of guiding principles in
which principles 2 and 6 focuses on corporate communication
activities.“2. Respect the culture and customs of every nation
and contribute to economic and social development through
corporate activities in the communities.6. Pursue growth in
harmony with the global community through innovative
management”
Communication Issues
Low Context. There is more or less an uncongenial nature of
communication in American organizations. Expectations of
employees are communicated in competency statements or the
criteria of their performance. On the other hand however, the
Japanese may be more contained in their communication.
Individualism. Employees and indeed managers in the United
States are often defined by their personal achievements and
place little importance in-group achievements. Americans also
do not place much value on trust, as they are likely to engage in
business with strangers not necessarily friends or family unlike
their Japanese collectivist counterparts. Free Will. Americans
generally have more free will and are less accepting of fate.
They are more inclined to change and affect their work
environments.
Intercultural Relationships
Toyota Boshoku Asia (TBAS) continues to focus on Corporate
Social Responsibility (CSR) which advantage to social. They
spend time assessing community needs such as children,
philanthropy and environment. Moreover, supporting sports
activities, religion, government policies, public benefits, among
others, helps bring recognition to TBAS members and helps the
community grow.

4. Ethics
In conclusion, we have established that Toyota is successfully
managing the cultural differences between the home country
(Japan) and its biggest host country (the United States). It is
important for corporations to rectify any inherent lack of
communication between the host and home countries as it
affects development and growth. Toyota is doing quite well in
that regard and its management techniques have been accepted
as a benchmark of quality worldwide. Perhaps the management
of Toyota has mastered the art of cross-cultural management.
Summary