Running Header: COMPANY ANALYSIS COMPANY ANALYSIS Company Analysis Name College Affiliation Date Introduction Organizations thrive on what can be called the organizational culture that helps to define the operations therein. The culture of an organization directs the way an organization works towards fulfilling its objectives. The definition of culture in general terms entails artifacts, beliefs and values that underlie various aspects of assumptions of the people who work for the organization. The organization which lacks defined cultures lack the capacity to draft visions because these visions would not be having specific guidelines. One of the reasons which makes organizations to survive in a competitive environment is to ensure that there is a proper connection between the objectives and the archetypes as well as the values that provide deep understanding of the stakeholders. All archetypes of organizations are explored though certain behavior patterns at the various levels as defined within those organizations. In modern and post modern organizations, the acrhetypes articulates what the organizations stand for and therefore they become the core operational structures of those organizations. Multinational organizations are usually at the epicenter of cultural identity because of the fact that they operate in different countries whose cultures vary. Since these Companies need to hire the locals, there is a likely hood that these cultures can collide at work. An organization like Toyota with branches all over the world would benefit from a constant and defined culture that can be used to define it even abroad, but still it becomes a concern that the host countries and employee may not be able to easily adapt the new cultures. While it is important that such organizations need to develop a universal identity, they still need to ensure that their customers have managed to agree with the way things are done within the Company. The Archetype The organizations archetypes can be said to be common patterns that have hidden meanings from the usual motivation, at least from the human perspective, however it important to note that they have a key role of making sure that an organization is motivated and inspired to reach greater heights(Dia 2015). There are a number of archetypes which are implemented depending on the needs of the organization. Organizations sometimes operate under very complex situations so much so that it becomes necessary for them to be dynamic so that they can survive. The need for the organizations to be able to achieve objectives in such environment makes them to develop unique approaches, these approaches are what would eventually make up the archetypes. The organization archetype for Toyota can be said to be conscious organization, therefore the archetype could actually be termed as conscious. A conscious archetype is practiced by an organization that is made up of activities like planning, managing, .

1. Running Header: COMPANY ANALYSIS
COMPANY ANALYSIS
Company Analysis
Name
College Affiliation
Date
Introduction
Organizations thrive on what can be called the organizational
culture that helps to define the operations therein. The culture
of an organization directs the way an organization works
towards fulfilling its objectives. The definition of culture in
general terms entails artifacts, beliefs and values that underlie
various aspects of assumptions of the people who work for the
organization. The organization which lacks defined cultures
lack the capacity to draft visions because these visions would
not be having specific guidelines.
One of the reasons which makes organizations to survive in a
competitive environment is to ensure that there is a proper
connection between the objectives and the archetypes as well as
the values that provide deep understanding of the stakeholders.
All archetypes of organizations are explored though certain
behavior patterns at the various levels as defined within those
organizations. In modern and post modern organizations, the
acrhetypes articulates what the organizations stand for and
therefore they become the core operational structures of those
organizations.
Multinational organizations are usually at the epicenter of

2. cultural identity because of the fact that they operate in
different countries whose cultures vary. Since these Companies
need to hire the locals, there is a likely hood that these
cultures can collide at work. An organization like Toyota with
branches all over the world would benefit from a constant and
defined culture that can be used to define it even abroad, but
still it becomes a concern that the host countries and employee
may not be able to easily adapt the new cultures. While it is
important that such organizations need to develop a universal
identity, they still need to ensure that their customers have
managed to agree with the way things are done within the
Company.
The Archetype
The organizations archetypes can be said to be common patterns
that have hidden meanings from the usual motivation, at least
from the human perspective, however it important to note that
they have a key role of making sure that an organization is
motivated and inspired to reach greater heights(Dia 2015).
There are a number of archetypes which are implemented
depending on the needs of the organization. Organizations
sometimes operate under very complex situations so much so
that it becomes necessary for them to be dynamic so that they
can survive. The need for the organizations to be able to
achieve objectives in such environment makes them to develop
unique approaches, these approaches are what would eventually
make up the archetypes.
The organization archetype for Toyota can be said to be
conscious organization, therefore the archetype could actually
be termed as conscious. A conscious archetype is practiced by
an organization that is made up of activities like planning,
managing, coordinating and developing marketing strategies.
Consciousness is composed of collective egos that are arranged
in an organization in order to empower the structures that
guides the leadership. For the Toyota Company to be able to
manage its affairs worldwide, it means that it have managed to
put in place a number of things which are very important for the

3. success of its operations.
The conscious archetype requires that an organization develops
some abilities to test their products before they are released into
the market, a practice which is very common in Toyota. It is for
this reason that at some point, some Toyota brand had to be
recalled from the American Market after they were discovered
to be faulty.
Design and Grouping options
The classic design options for the Company, which include
function, geographic, product and customers are the major
drivers for the Company success (Debuch, 2015) . The
functional aspect of the organization is directed by its position
as guided by the management roles . The geographical aspects is
brought into focus by the fact that the Company produces
motor vehicles for the world market, this means that the market
dynamics are determined by the location, for example the
customers in the American market may require a very different
model from the one in Asia or Africa.
Customer is an important design option because this is the
major key aspect that defines the design decisions. It is research
from customers tastes and preferences which helps the Company
to make cars. It is important to note that customers cannot buy
something which they are not interested. The highest ranking
group options in the organization are the customers and
geographic. The benefits for the customer option is that it is the
key driver of success because a company cannot exist without
customers. On the other hand, the geographic one has the
benefit in the sense that it is the one that determines the kind
of customers who world buy from an organization.
However it is important to note that there are also some risks
which are associated with the two. Firstly, the customers’ needs
may change in the cause of the design and this can be risky
because the company can incur losses (Batal 2014). The

4. geographical aspect has the risk of political instability in some
countries as well as government policies. The best option for
this company will be Market option.
Conclusion
For an organization to survive, it needs to have a dynamic
approach especially where it has products being sold
worldwide. Multinational Companies need to develop universal
cultures that can easily be adapted by the host countries so that
it becomes easier for them to manage their affairs well.
Organizational cultures help in defining the organization
behavior and ultimately the archetype for them same.
References
Batal, R. (2014). Strategic Analysis and Implementation For
TOYOTA Motor Company. Retrieved from
http://www.academia.edu/11357071/Strategic_Analysis_and_Im
plementation_For_TOYOTA_Motor_Company
Debnath, S. C. (2015). Environmental regulations become
restriction or a cause for innovation–a case study of Toyota
Prius and Nissan Leaf. Procedia-Social and Behavioral
Sciences, 195, 324-333.
Dias, G. (2015). Strategic Plan (Master's thesis. Oxford: Oxford
University Press
Running head: TOYOTA 1
TOYOTA 6
Toyota Corporation
Richard Hairston

5. GM543-01 Organization Diagnosis and Design
Dr. Rebecca
Herman
12/06/17
Toyota
Toyota is a Japanese automaker company that deals with car
production in the world. It is well known for producing mini-
sized to big truck cars worldwide. It is a multinational
organization with branches all over. Toyota Motor Europe
(TME) is based in UK, France, Poland and the Czech Republic
dealing with assembling and manufacturing of Toyota products
(Batal, 2014). Toyota was started by the son of Sakichi,
Kiichiro Toyoda in 1937 (Dias, 2015). According to the article,
Toyota first car was developed in 1947 giving rise to production
opportunities outside Japan in 1959 in a small Toyota firm in
Brazil. Further research indicates that about thirty-two percent
of the company sales are collected in United State, fourteen
percent in Europe, eleven percent in Asia, and finally twenty-
five percent within Japan (Dias, 2015). He argues that this is
enhanced by the Toyota Motor Corporation (TMC) is well
positioned in over one-eighty counties in the world. In addition
to that lack of equilibrium in the economy, increase in
unemployment, increase in demand and lastly increase in fuel
price has made the company popular among European countries
(Batal, 2014). According to another article by Nkomo (2013),
the company has been able to deal with issues of unemployment
having employed 333,498 staffs by 2013 and have an annual
revenue of two hundred and thirteen billion dollars the same
year. Currently, the company operates in the production of four
different brands such as Toyota, Hino, Lexus, and finally
Daihatsu (Nkomo, 2013). With the growing environment the
company experience competition which eventually impacts the
financial outcome of the company which must be put into
consideration.
One of the priorities factors that the company put into

6. consideration in it management is the political factor (Batal,
2014). According to his political argument factor is important
because it equips the company with their target market country
with the certain requirement of the country, restrictions,
policies, and regulations of the country. This simply means that
the consumer will be able to evaluate how much he/she will
spend when they import the product. Research in the same
article further indicates that Europe has an emission regulation
standard which is known as Euro standards. The regulation is
bound to protect the environment. Therefore, the current small
cars and hybrid which produce fewer CO2 have an advantage
over those that produce high CO2 since those with high CO2
will be taxed highly compared the hybrid hence becoming a
determining factor to the consumer (Batal, 2014; Debnath,
2015).
The economy is another priority factor to be considered (Batal,
2014). With the increase in inflation, the fuel price has also
increase affecting the price elasticity. Currently, buyers are now
focusing on buying “smaller efficient engines” that will be
equal to the fuel price helping them save more (Batal, 2014).
The social factor is important since it will also determine the
type of car the society buy (Batal, 2014). Social factor majorly
deals with change in buyers needs. Thus it may have an impact
on the business of the company. According to the article by
Batal (2014), the variation takes place since Japanese buyer are
concerned with working while the European buyers, on the other
hand, are concerned with both private life and working thus the
company must know how to satisfy both their needs.
Technology is also a determiner priority for the company
(Debnath, 2015; Batal, 2015). Globalization has currently
increased competition hence Toyota majorly concentrate in the
production of cars that emit low CO2 and research deeper into a
new technique to substitute fuel with cars that use solar,
electricity and other forms of hybrid cars which are
environment-friendly (Batal, 2015).
Lastly, the threat and opportunity are the priorities that the

7. company takes into consideration (Nkomo, 2013). According to
the article, competition is one of the biggest threat to Toyota
followed by emission restriction. In addition to that economic
stagnation is argued to be one of the most influential factors
that may affect the cost of production and raw material which
eventually may affect the fuel price hence becomes a big threat
to the company (Batal, 2015). Upon opportunities, the company
has an advantage since they are able to produce cars which are
environmentally friendly which may be a considering factor for
the buyers (Batal, 2015). Thus the company utilizes the
opportunity towards its success.
Strengths
focus on research and development
The most treasured automotive brand
The Production of hybrid vehicle
Weaknesses
Lack of ability in self-directed vehicles
Negative P.R. due to large vehicle recalls
Meagre brand portfolio
Opportunities
Future increase in fuel prices
Demand for autonomous vehicles
Good timing for their new car release
Threats
Governmental regulations
Increase in competition
The top objective of the company is to increase sales within the
company hence top managers should always address the short-
term objectives and the outsourcing of “nonessential function”
(Dias, 2015). He argues that functional tactic help the company
achieve short-term objectives and facilitate fair competition.
The R&D department must focus in the emerging technology in
the market to boost the production while departments such as
human resource, finance, and marketing should be included in
the business to promote production (Dias, 2015). Resource
allocation is also an important factor in Toyota Company thus

8. access to material and manpower must be available for the
success of the company (Dias, 2015). In summary, Toyota
management attention is one of the strengths of the company
while resource and cost are among the weaknesses (Batal,
2014). Coordination, specialization, control, and motivation are
among the strengths of the company (Batal, 2015; Dias, 2015).
Toyota Motor Corporation has improved their design criteria
(Dias, 2015). Product diversification is one of the ways they
have a focus to be successful. They have increase relationship
with automobile consumers hence the buyer can get financial
and insurance services easily (Dias, 2015). In addition to that
low price, environmental issues and social issues have been put
into consideration in the Toyota Motor Corporation to facilitate
its success (Batal, 2015).
In conclusion, the future of Toyota is not only based on
technology and innovation but also in sustaining the needs of its
customers and protecting the environment. Toyota has focused
on creating environment-friendly cars that help to protect the
environment and still meet the target budget of its customers.
The research and development, production system in Toyota,
and production of the hybrid vehicle are some of the strengths
that put Toyota on top of its game while at the same time taking
advantage of the future increase in fuel price they are able to
produce more innovative vehicles in the market. However, they
must also focus more on improving their brand portfolio and
increase their production presence in China.
References
Batal, R. (2014). Strategic Analysis and Implementation For
TOYOTA Motor Company. Retrieved from
http://www.academia.edu/11357071/Strategic_Analysis_and_Im
plementation_For_TOYOTA_Motor_Company
Debnath, S. C. (2015). Environmental regulations become
restriction or a cause for innovation–a case study of Toyota
Prius and Nissan Leaf. Procedia-Social and Behavioral
Sciences, 195, 324-333.

9. Dias, G. (2015). Strategic Plan (Master's thesis).
Nkomo, T. (2013). Analysis of Toyota Motor Corporation.
Milestone 2: Strategic Grouping for Company Name
Name
GM543.01
Organizational Diagnosis and Design
DATE
Professor
Dr. Rebecca Herman
Introduction

10. Organizational Archetype
[Note: You must select either Complex or Volume (see pgs 90-
91), justify your selection, and indicate how this affects
capabilities and design choices.]
Analysis
Four Classic Design Options
[Note: You must review the advantages and disadvantages of
ALL FOUR options. Always remember to use the lens of the
problem you are seeking to solve.]
Advantages and Disadvantages of the Classic Design Options
Option
Advantages
Disadvantages
Function

11. Geography
Product
Customer
Selection of High-Level Design Options
[Note: Remember, you must select 2 of the 7 possibilities,
which are – function, geography, product, customer, matrix type
1, matrix type 2, or matrix type 3.]
Top Choices for Design Options
Option
Benefits
Risks
1.
2.

12. Recommendation for Best Grouping Option
[Note: This is the best choice from the 2 you selected above. It
is the “best option” – that does not mean it must be “perfect” –
just “best” … answer the question … which of those two
choices will yield the biggest impact for the problem I’m trying
to solve?]
Conclusion
[Note: Be sure to summarize the main points and be persuasive
as to why your recommendations should be implemented.]
References
[Note: Please remember to have a minimum of THREE and at
least one scholarly article. Internal company website/documents
are supplementary and do not count toward the three required.]

13. Unit 2 = Milestone 2 Focus Paper … Official Rubric with
Additional Guidelines for Success
Recommended ORDER for paper:
· Introduction
· Identify Organizational Archetype
· Analysis of the Four Classic Design Options
· Selection of Two High-level Design Options
· Benefits/Risks of High-level Design Options
· Recommendation for Best Grouping Option
· Conclusion
Grading Criteria
Points Possible
Points Earned + Comments
Content, focus, use of research, organization
· Response successfully answers the Assignment question(s);
thoroughly uses the text and other literature. Includes a strong
thesis statement, introduction, and conclusion. The main points
of the paper are developed clearly. All arguments are supported
well (no errors in logic) using outside sources as assigned.
· Sources are primarily academic journals, with thoughtful use
web sources. References are applied substantively to the paper
topic. Skillfully addresses counter-arguments and does not
ignore data contradicting its claim. Refers to sources both in-
text and in the reference page.
40 points (50%)
Transition from the Unit 1 Focus Paper by using a 1-2
paragraph summary of its recommendations and conclusion as
your introduction for this paper.
5
<< Don’t get too hung up on this … just set the stage.
Identification of your organizational archetype and how this
affects your structure decisions.
10

14. << See p. 90-91 and Figure 6.2 for explanation. This doesn’t
need to be a large portion of the paper. Simply identify, include
why, and describe how this affects structure decisions.
Selection of two high-level design options. (These will be
chosen from the four classic design options and the three
primary matrix types.)
10
<< You will simply state two design choices and why you
believe them to be logical for your organization’s strategy …
how they can solve the “problem” previously identified and help
the organization achieve its stated strategy.
<< You might select from the “Building Blocks” – traditional
function, geography, product, or customer … OR … you may
determine that one of the forms of a matrix will suit your
situation best.
Conclusion should briefly summarize the primary points of the
paper and recommend a call to action.
5
<< Ensure a nicely written paragraph; don’t summarize what
you were supposed to do in the assignment; instead;
summarized the main points you made --- be persuasive in
winning others to your conclusion and recommendations. Again
– if you were a consultant, this is your chance to “close” the
deal.
Integration of appropriate outside resources – including in-text
citations throughout with a corresponding item on reference list.
A minimum of three resources required. At least one resource
must be from a peer reviewed (scholarly) journal.
10
<< Most people lose points here by (1) not using peer reviewed
(scholarly) source or (2) by using a lot of company documents
… ok to use but you must have THREE not including articles
about the company … need to compare, contrast, bring in
different points of view on the subject – don’t just regurgitate
articles others have written about the organization … do

15. original research.
Analysis and critical thinking
· Response exhibits strong higher-order critical thinking and
analysis (e.g., evaluation). Paper shows original thought.
· Analysis includes proper classifications, explanations,
comparisons, and inferences.
Critical thinking includes appropriate judgments, conclusions,
and assessment based on evaluation and synthesis of
information.
24 points (30%)
Analysis of each of the four classic design options (function,
geographic, product, and customer) using the design criteria
selected in your Unit 1 Focus Paper.
12
<< This is an analysis of EACH based on your organization and
the design criteria you have determined. Table 5.1 on p. 76 may
prove helpful as you work through this. However, be sure you
are applying specifically to your organization.
Analysis of the benefits and risks of each of the two high-level
design options that you selected.
8
<< You’ve already stated why … now, analyze the risks and
benefits of each choice. This will help you define your ultimate
top recommendation.
Recommendation for the best grouping option for your selected
organization with criteria for this decision.
4
<< This should be clear … you’ve analyzed the top two choices
(above) and can use that criteria to select best option.
Remember, if they seem equal, ask … which will yield the
biggest impact?

16. Writing style, grammar, APA format
· Appropriate to the Assignment, fresh (interesting to read),
accurate, (no far-fetched, unsupported comments), precise (say
what you mean), and concise (not wordy).
· Grammatical skills are strong with typically less than one
error per page. Project is free of serious errors; grammar,
punctuation, and spelling help to clarify the meaning by
following accepted conventions.
Project is in 12-point font. Narrative sections are double-
spaced. Correct use of APA for citations and references. Title
page present and accurate.
16 points (20%)
Writing style
5
<< Remain professional – put on your consultant “hat” more
than your academic or employee hat … if you were hired to do
this project – what tone would you use to communicate your
findings?
Grammar and mechanics – including section headings:
Introduction
Identify Organizational Archetype
Analysis of the Four Classic Design Options
Selection of Two High-level Design Options
Benefits/Risks of High-level Design Options
Recommendation for Best Grouping Option
Conclusion
6
<< Strive for organization and flow … Introduction, Content
(Research), Analysis, Recommendations, Conclusion. Don’t
make your reader wonder what you are writing about – clarity is
important.
Formatting and use of APA

17. 5
<< Write in complete paragraphs (no bullet lists) unless you are
using the tables that are recommended.
Total
80 points
GM543 Unit 2 = Milestone 2 Focus Paper
Grading Criteria Points
Possible
Content, focus, use of research, organization
thoroughly uses the text and other literature. Includes a strong
thesis
statement, introduction, and conclusion. The main points of the
paper are developed clearly. All arguments are supported well
(no
errors in logic) using outside sources as assigned.
web
sources. References are applied substantively to the paper topic.
Skillfully addresses counter-arguments and does not ignore data

18. contradicting its claim. Refers to sources both in-text and in the
reference page.
40 points
(50%)
Transition from the Unit 1 Focus Paper by using a 1-2
paragraph summary
of its recommendations and conclusion as your introduction for
this paper.
5
Identification of your organizational archetype and how this
affects your
structure decisions.
10
Selection of two high-level design options. (These will be
chosen from the
four classic design options and the three primary matrix types.)
10
Conclusion should briefly summarize the primary points of the
paper and
recommend a call to action.

19. 5
Integration of appropriate outside resources – including in-text
citations
throughout with a corresponding item on reference list. A
minimum of three
resources required. At least one resource must be from a peer
reviewed
(scholarly) journal.
10
Analysis and critical thinking
-order critical thinking and
analysis
(e.g., evaluation). Paper shows original thought.
comparisons,
and inferences.
24 points
(30%)
conclusions, and

20. assessment based on evaluation and synthesis of information.
Analysis of each of the four classic design options (function,
geographic,
product, and customer) using the design criteria selected in your
Unit 1
Focus Paper. (You are encouraged to use a table to present
strengths and
weaknesses, see text p.76).
12
Analysis of the benefits and risks of each of the two high-level
design
options that you selected.
8
Recommendation for the “best” grouping option for your
selected
organization with criteria for this decision.
4
Writing style, grammar, APA format
accurate,
(no far-fetched, unsupported comments), precise (say what you
mean), and concise (not wordy).

21. error per
page. Project is free of serious errors; grammar, punctuation,
and
spelling help to clarify the meaning by following accepted
conventions.
-point font. Narrative sections are double-
spaced.
Correct use of APA for citations and references. Title page
present
and accurate.
16 points
(20%)
Writing style 5
Grammar and mechanics – including section headings:
Introduction
Identify Organizational Archetype
Analysis of the Four Classic Design Options
Selection of Two High-level Design Options
Benefits/Risks of High-level Design Options
Recommendation for Best Grouping Option
Conclusion

22. 6
Formatting and use of APA 5
Total 80 points