Marketing firms routinely collect extensive information about consumers; information that could soon be utilized as a tool for insurers. The idea has been raised that insurers could utilize consumer buying patterns as an alternative to medical testing when determining applicant eligibility for life insurance.

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Posted by Howard Kettner on Dec 7, 2010 in Life Insurance | 0 comments
Drugs & Medication
Marketing firms routinely collect extensive information about consumers;
information that could soon be utilized as a tool for insurers. The idea has Fitness
been raised that insurers could utilize consumer buying patterns as an alternative to medical Group Benefits
testing when determining applicant eligibility for life insurance.
Health Care
Marketing firms track spending patterns and which social networking groups consumers belong to;
insurers think this sort of information can also tell them about the lifestyles their applicants are Life Insurance
leading. Conclusions on the types of lifestyles applicants are leading would then be used to Medicare
determine premiums charged.
Resources
Source: Wall Street Journal
Wellness
Poll: Do you think it’s an invasion of privacy for insurers to use net data?
Workplace
Howard Kettner is the CEO and Founder of GroupHEAL Global. He is a regular contributor of
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December 2010
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