Strategic Social Media for Healthcare

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Attend Strategic Social Media for Healthcare to learn from industry visionaries on how to make the leap by taking your online presence to the next level, how to integrate new media efforts with traditional approaches and how to effectively engage with and attract current and future patient-consumers.

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Strategic Social Media for Healthcare

  1. 1. Register by May 28th & Save up to $1,567! Strategic Social (See page 8 for details.) Media for Healthcare TM Taking the Pulse of Patient 2.0: Transforming Online Presence into an Engaging Marketing, Communications & PR Strategy Featured July 26-28, 2010 | New York, NY Keynote: Lee Aase, Manager, Syndication and Social Media, Mayo Clinic Come See the Twitter Wall! A Twitter Wall allows you to be heard at the event without having to stand up in front of a crowd of people. We’ll be using #socialhc leading up to the event and onsite to add to the conversation! Get the critical answers to questions about leveraging social media, including: Network with us! • Budgeting for social media: Who pays for it and why? Should social media be its own department that generates its own departmental results? • Social media tools: What should companies be using and why? What are the new tools and platforms that are making their way into the spotlight? @HealthcareIQ • Doctor ratings: How do doctors rate online and why it matters? • Social media education and training: How can companies go about changing the corporate culture to encourage social media usage? Do they Strategic Social Media want to? Why or why not? for Healthcare • Mobile social media and mobile marketing: What does the horizon look like? What are the successes and failures? • Advertising: Who are the social media network advertisers? Does advertising on social networks work and to what degree? How do you advertise on social networks? www.socialmediahealthcare. • Scalability: How do organizations implement social media strategies across wordpress.com various platforms, domains and geographical locations? What resources are required? Media • Integrating social media and traditional media: Can it be done? How? Partners: www.socialmediahc.com • 1-800-882-8684
  2. 2. Strategic Social Media for Healthcare TM July 26-28, 2010 | New York, NY Who Will You Meet? The audience will comprise of senior level decision makers from health systems, Dear Healthcare Colleague, hospitals and clinics involved with furthering their organizational mission No matter where you stand on healt hcare reform, one thing is for certa using social media platforms and other changing and therefore, it will be in: our system is critical for us practitioners to chan Web 2.0 tools. Attendee titles will include extend coverage to millions of Ame ge with it. As we ricans, you can expect the demand VPs, Directors and Managers of: services and the size of your potential for health patient-consumers to increase expo • Social/New/Emerging/Interactive And this means that there are new nentially! Marketing, Communications and Media opportunities to take advantag PR e of! • Web/Online/Internet Strategy & Enter social media. Consider the pow Content er of the online community by the of the most viral of the lot, Facebook numbers: one • Marketing (you may have heard of it!), currently million users and growing. There’s has 425 no denying where you and your • Communications need to be as healthcare continue organization s to evolve. And the uncertainty Public Relations swirling around the health industry and skepticism • today is another good reason you the conversation, change mindsets, need to join in on • Community Affairs position your brand and extend your goals. organizational • Organizational Development • Business Development Since having an online presence alon e will not be enough for you to chan communicate your organizational ge mindsets, • Brand Development goals and position your brand, you strategic. You cannot expect your need to be consumers to come to you, and • Strategic Planning act fast, you will lose out to your if you do not competition, costing your orga • Legal Compliance reputation and bottom line. Atte nization’s nd Healthcare IQ’s Strategic Social Healthcare from July 26-28 in New Media for York City to learn from industry visio to make the leap to the next level, naries on how how to integrate new media effor traditional approaches and how to ts with more effectively engage with and attract future patient-consumers. current and About the Organizer I look forward to meeting you in New York City! Healthcare IQ, a division of IQPC, is P.S. Maximize your learning dedicated to providing practical, detailed Christopher Boucher experience by attending our information through conferences and training Sr. Program Director, Healthcare courses held at both the national and Christopher.Boucher@iqpc.com IQ workshop series! See page international level. By providing accurate, 3 and register today! objective and up-to-date developments and Follow me on Twitter @Healthcare trends, Healthcare IQ enables organizations to IQ remain competitive and profitable. Sponsorship and Exhibition Opportunities Did You Know? Sponsorships and exhibits are excellent opportunities for your company to showcase its products and services to high-level, targeted decision makers attending Strategic Social Media for Though we live in the Age of the Webinar, Healthcare. IQPC and Healthcare IQ help companies like yours achieve important sales, marketing traveling for face-to-face meetings is gaining and branding objectives by setting aside a limited number of event sponsorships and exhibit renewed importance. A recent study provides spaces – all of which are tailored to assist your organization in creating a platform to maximize its evidence that business travel has a direct exposure at the event. impact on revenue, profits and brand recognition. In fact, every dollar invested in For more information on sponsoring or exhibiting at this or upcoming events, please contact business travel results in $12.50 of added Mario Matulich at 1 (212) 885-2719 or sponsorship@iqpc.com. revenue and $3.80 in new profits! 2 www.socialmediahc.com
  3. 3. DAY 1: WORKSHOP SERIES Monday, July 26, 2010 A 8:00 – 11:00 7:30 Registration Social Media 101: A Practical Toolkit for a Successful New Media Campaign Social media has rapidly grown in scope and significance over the past few • How to use automated posting and campaign management tools to build years. Twitter, Facebook and other social presences are now as much a and maintain a widely visible and active social media presence efficiently staple of an organization's communication activity as a basic website. This and economically evolution towards more active engagement with consumers is a natural fit • What the advantages and disadvantages are of including different sorts of for some industries, but presents unique challenges for others – including social sites in a social media initiative healthcare. Social media also offers healthcare organizations important • How to support positive user reactions and how to deal with negative opportunities to connect with consumers in a meaningful personal context. ones • The basics of measuring success After completing this workshop, participants can expect to learn: • The key questions to ask yourself and your social media partners when Workshop Leader: beginning a campaign Jacob Ramos, Squeaky Wheel Media B 11:15 – 2:15 11:00 Registration – Lunch will be served. What's that Tweet Worth?: Measuring the Value of Social Media and the Search for ROI The topic of social media return on ROI continues to be popular Whether After completing this workshop, participants can expect to learn: you qualify as an innovator looking to justify your efforts or a laggard looking • How to set targets at the beginning of a campaign, and how to for excuses, we all want to know what the ROI on our time and resources is. reasonably adjust or shift expectations based on user reactions The ability to assess the effectiveness of social media promotion efforts is • How to use basic site traffic analytics to measure and improve the critical for making decisions about how to execute social media initiatives effectiveness of social media initiatives and where to allocate resources across an organization's communication and • How to collect data from public activity streams, filter it for relevance, and marketing activities. As amorphous as social media can seem at times, there extract useful information are a number of ways to quantitatively track and evaluate social media • The pros and cons of using the services provided by major solutions tactics. Some of these are outgrowths of familiar practices for analyzing site providers in the new (and rapidly growing) social media measurement traffic, others chart new territory by aggregating and analyzing social content space and conversation from all over the Web. • Ways to make the big leap from campaign results data to concrete ROI numbers Workshop Leader: Daniel Luxemburg, SnapDragon Consultants C 2:30 – 5:30 2:15 Registration Advanced Social Media: Taking Your Campaign to the Next Level Are you ready to take your social media campaign to the next level? Now • Create a complete multi-channel, social media-enabled marketing that you have an online presence, how do you turn your followers into fans, strategy and integrate social and traditional channels to deliver a your fans into advocates and your advocates into influencers and purchasers competitive advantage who are not just engaging online but energizing your bottom line? This • Engage in case-based problem solving with a high-energy group of peers master class will explore more sophisticated concepts and demonstrations, capable of taking your program to the next level including advanced strategies and tactics for reaching influencers and • Build a media metrics dashboard to monitor results and drive continuous building a long-lasting online community around your organization using improvement efforts today’s best practices in social media. You will also learn how to take social • Expand your base of followers, fans, readers and engaged participants media beyond marketing and acquire the tools you need to deputize your across all channels that your organization or brand is currently engaged in employees for organization-wide social media engagement. Finally, you’ll • Launch external blogs without IT support learn how to effectively integrate video, user-generated content and other • Achieve low-cost success with online and user-generated video for innovative tools to transform your current efforts into a truly multi-channel branding and marketing social media campaign. • Generate mainstream media coverage, and leveraging mainstream media coverage for increased social media traffic After completing this workshop, you will know how to: • Apply advanced social media best practices to ensure a reasonable rate of Workshop Leader: return on your social media investment Lee Aase, Manager, Syndication and Social Media, Mayo Clinic 3 www.socialmediahc.com
  4. 4. DAY 2: MAIN CONFERENCE Tuesday, July 27, 2010 7:15 Registration & Coffee 10:15 Morning Networking and Refreshment Break 8:00 Chairperson’s Welcome & Opening Remarks 11:00 Lining Your Ducks Up in a Row: Cultivating the Talent and Support Necessary to Drive a Strategic 8:15 Opening Keynote: The Evolution of the Mayo Social Media Plan Clinic’s Social Media Revolution It is difficult to visit a website, read a magazine or watch television With 15,000 Facebook fans, 30,000 Twitter followers and nearly without encountering a reference to social media. As a result, social two million views on its YouTube channel, the Mayo Clinic is the media has rapidly evolved to be a medium with strong marketing gold standard among healthcare organizations using social media. and recruitment potential across all industries, including healthcare. Though these numbers are nothing short of impressive, these social Given the potential that these tools hold for your organization, it media milestones were not achieved overnight! Instead, their can be a challenge to know where, when and how to align internal journey was a gradual progression incorporating what their fearless talent, develop a strategic plan and cultivate “C suite” support – all leader Lee Aase likes to call “The MacGyver Mindset” which rests at the same time! on the premise of creating new solutions out of resources they In this session, participants will learn about: already had on hand. In this opening keynote, hear from a true • Implementing a strategic plan: Align talent with your corporate social media pioneer and Chancellor of Social Media University, goals Global (SMUG) on the specific challenges encountered and • Paralysis of Analysis: Is it time to engage and move forward? successes achieved at the Mayo Clinic, including how to: • The Business Case: Is ROI the only driver? • Understand the possibilities of social media and their impact on Garrick Throckmorton healthcare • Build the business case for social media Human Resources Business Consultant • Tie multiple platforms together to deliver a common message Memorial University Medical Center, Savannah, GA • Implement innovative ideas designed to take your online presence Add to the dialogue! Using #socialhc, tweet your questions to the next level and comments to Garrick prior to the event @memorialcareers which will be addressed as part of his Lee Aase presentation. Manager, Syndication and Social Media Mayo Clinic 11:45 From General Hospital to Social Hospital: Add to the dialogue! Using #socialhc, tweet your questions Integrating Social Media into Your Traditional and comments to Lee prior to the event @LeeAase which will Marketing Strategy be addressed as part of the 15-minute Q&A set to follow his Any hospital can open a Facebook fan page or Twitter account. But keynote. if you allow these tactics to stand alone without integration into other strategies you are missing out on better marketing results. 9:15 Speed (Social) Networking: If You Could Ask Your Linking your social media tactics to existing marketing and Peers Just 1 Question, What Would It Be? advertising strategies can provide the following benefits and more! In addition to meeting and greeting with others in the room, this is In this session, participants will learn how to: your opportunity to have your most pressing questions answered! • Extend your message/branding to a wider audience by providing Walk away with quick win ideas and a pocketful of business cards more meaningful and measurable calls to action to help you start your networking off with a bang. • Leverage your consumer marketing message to employees • Enlist your followers to help spread the word and increase 9:30 Beyond Ad Hoc: Creating a Crystal Clear, Well- impressions of a consistent campaign message in multiple Structured Engagement Strategy – What Works channels and What Doesn’t Andrew J. Snyder From YouTube and Facebook to Twitter, there is no shortage out there Vice President of Marketing & Community Development of social media platforms for you to engage with clinicians and Saint Joseph Regional Medical Center, South Bend, Indiana patients. Selecting the right outlet is crucial to success. Learn how these various channels can be used as a key marketing, communications and Lindahl Wiegand PR tools to further your health care organization’s goals. Furthermore, Editorial Specialist & Social Media Manager what processes do you need to employ to create a well-directed Saint Joseph Regional Medical Center, South Bend, Indiana strategy that will make these social media possibilities a reality? In this Add to the dialogue! Using #socialhc, tweet your questions session, participants will learn about: • Examples of platforms: What’s hot, what’s not and comments to Saint Joe prior to the event @saintjoemed • Using the Iterative Methodology (Listening Tools, Organizational which will be addressed as part of their presentation. Strategy, Deciding on a Program, Repeat) to evaluate platforms • Why content/organizational/marketing strategy is important 12:30 Networking Luncheon • Managing legal/HIPAA issues Bradley Jobling Social Media Manager Columbia University Department of Surgery, New York, NY Add to the dialogue! Using #socialhc, tweet your questions and comments to Brad prior to the event @BradJobling which will be addressed as part of his presentation. 4 www.socialmediahc.com
  5. 5. DAY 2: MAIN CONFERENCE ...continued 1:30 3:30 Social Media and Fundraising: Five Myths and Five PARDON THE SOCIAL MEDIA INTERRUPTION: Opportunities Healthcare, Headlines, Hot Topics Because your mission matters, this session will examine how one hospital is taking an integrated approach to social media to build relationships and raise dollars as RUNDOWN part of its overall marketing, communications and PR strategy. BUDGETING In this session, participants will learn how to: • Set realistic expectations for social media’s role in fundraising NEW TOOLS & • Link online and offline efforts PLATFORMS • Cultivate champions to support development efforts PRIVACY & Mark Miller REGULATION Director of Philanthropic Marketing Communications With only 2 minutes per topic ROI DEBATE Children’s National Medical Center, Washington, DC and time ticking away as our DR. RATINGS Add to the dialogue! Using #socialhc, tweet your questions and experts haggle their way through CULTURE SHOCK comments to Mark prior to the event @mmiller20910 which will be a variety of controversial issues addressed as part of his presentation. and trends, this exchange GOING MOBILE promises to deliver a fast-paced ADVERTISING 4:15 Entering the Blogosphere: The Nucleus of Your Healthcare and quick-witted session packed Social Media Strategy SCALABILITY with candid insight on social According to Technorati, the number of blogs indexed since 2002 is media in healthcare today! INTEGRATION 133,000,000. Does this mean that you shouldn't add a blog to your marketing arsenal? Does this mean that your healthcare blog will fall into a black hole never Kevin Dean to be seen or heard? Absolutely not. In fact, your blog could be (and should be) eCommerce Solutions Manager the foundation of your social media efforts. While you wouldn't build a house Priority Health without a solid foundation, nor should you build a social media presence without a value-adding blog. Bradley Jobling In this session, participants will learn: Social Media Manager • Why you should consider starting a blog to humanize your organization, Columbia University Department of Surgery, New York, NY develop stronger customer relationships, add value to your marketing efforts Add value to the onsite experience by telling us what you want to and your organization • How to create a compelling blog (or strengthening your current one) to cut hear! Submit topics to christopher.boucher@iqpc.com. through the noise and meaningfully connect your organization with your 2:00 Twurgery and the Power of the Online Community customers • Getting your blog up and running and the important considerations that need Incision made. Procedure begins. #Swedish Now docking the daVinci robot & positioning above patient. #Swedish to be taken into account Removing fat tissue from kidney to find tumor. #Swedish Eric Brody Tumor found! #Swedish Blog Author Literally snip snip snip. #Swedish Healthy Conversations Tumor removed! Under 5 minutes! Now suturing. #swedish @JamesPorterMD: "Pleased we saved this patient's kidney. Traditional open Add to the dialogue! Using #socialhc, tweet your questions and procedure would have been very tough on this patient." #Swedish comments to Eric prior to the event @ericbrody which will be addressed as part his presentation. Why did this surgeon at Swedish Medical Center allow Twitter coverage? Come hear from Melissa Tizon, Director of Communications at Swedish, 5:00 Facebook Anatomy 101: Does Your Fan Page Have a Pulse? on her experience tweeting live from the OR as part of an effort to raise With over 400 million users and counting, you don’t need to be sold on the awareness that these new treatments are available for kidney cancer. power of Facebook. Healthcare organizations have already staked out their Melissa Tizon space, but the real challenge remains: how do you transform your presence Director of Communications attracting occasional web traffic to a powerful portal where your health branding Swedish Medical Center, Seattle, WA and organizational message truly stands out. Details will be focused on policy, strategy, appearance, customization and management of Facebook pages with Add to the dialogue! Using #socialhc, tweet your questions and consideration of the unique challenges in the healthcare industry. comments to Melissa prior to the event @melissatizon which will In this session, participants will learn about: be addressed as part her presentation. • Benefits and risks of embracing Facebook for hospitals and medical practices • Examples of successful Facebook implementations in healthcare and the 2:45 Afternoon Networking and Refreshment Break anatomy of a Featuring The Brilliance Bar • Best practices and tips for attracting and engaging fans • Discover ways to launch or improve upon your Facebook page You’ve got questions? We’ve got answers! Step up to our Brilliance Bar! Brett Pollard There’s no question too big or small. The Brilliance Bar will be Blog Author staffed with experts who will make themselves available during Alert Presence specific breaks to offer advice on your most pressing concerns. The Add to the dialogue! Using #socialhc, tweet your questions and Brilliance Bar provides you with an additional opportunity to find answers comments to Brett prior to the event @bpollard which will be addressed to the questions left outstanding after the sessions have concluded. as part his presentation. 5:45 End of Conference Day 2 5 www.socialmediahc.com
  6. 6. DAY 3: MAIN CONFERENCE Wednesday, July 28, 2010 7:30 Registration & Coffee 10:45 Business Intelligence in 140 Characters or Less: Why Patient Comments Are So Important 8:00 Chairperson’s Recap of Day 2 Regardless of your organization’s position on social media, your patients have already embraced these tools and are busy posting 8:15 Yelp and Your Practice comments about you even as you read this. You have two options: One day, Jeremy Stoppelman (now Yelp CEO) got sick. He needed a Ignore them or embrace, monitor, react and learn from these doctor, and there were dozens of doctors to choose from. Because nuggets of information. he was new to the city and he didn't have any friends or family to In this session, participants will learn effective ways to: ask, he didn't know where to find the best doctor for him. Jeremy • Monitor social media for comments about your organization thought, "Well, there are plenty of people out there, what if there • Get the right departments and key players involved in your efforts was a way to find and share information about doctors I can trust • Identify PR and legal opportunities and risks so that I can make an informed decision?" • Develop policies and a procedure for deciding when and how to respond Five years later, now with 31 million users each month and over 10 million reviews, Yelp helps people connect with great local Marie Mahoney businesses every day. Come and learn about the how Yelp is Sr. Director, Web and Marketing Communications impacting healthcare and what free tools and strategies are Rush University Medical Center available to each and every practice to make the most of Yelp. Thurston Hatcher Paul C. Cebulak Web Managing Editor East Coast Sales Manager Rush University Medical Center Yelp, Inc. Add to the dialogue! Using #socialhc, send your questions Add to the dialogue! Using #socialhc, send your questions and comments to the Rush team prior to the event at and comments to Paul prior to the event at pcc@yelp.com thurston_hatcher@rush.edu which will be addressed as part which will be addressed as part his presentation. of their presentation. 9:15 Improving Program Outreach by Making Your 11:30 Social Media ROI: Measuring the Impact of Health Consumer a Smart Partner ‘Return on Investment’ Against ‘Return on Ask patients what they think. Patients and the people who love Ignoring’ them are not just your target audience, but your colleagues. They Many account holders, critics and pundits are questioning whether are a resource for innovation and knowledge. Put them on the team all this tweeting, facebooking and blogging is worth it. Measuring so they can participate in whatever it is you are doing. They will social media investment is a growing concern among collaborate with you to make it better. Patient networks are an early communicators and marketers as senior managers in charge of warning system for whatever you’re building or selling: a new budgets cast a skeptical eye on social media’s ability to deliver a service, a new drug, a new platform. meaningful return on investment. At the same time, doing nothing In this session, participants will learn how to: with social media will surely guarantee no return at all! • Segment the patient market by health status and condition In this session, participants will learn how to: • Identify social media platforms where patients congregate • Develop metrics to test and identify the most successful tweets on • Make connections between technology headlines and implications Twitter and posts on Facebook for the health sector • Use dedicated 1-800 numbers to your call center to identify hard ROI Susannah Fox • Use dedicated web landing pages and online registration to track Associate Director, Digital Strategy hard ROI Pew Internet & American Life Project, Pew Research Center Brian Charlonis Manager, Internet Marketing Add to the dialogue! Using #socialhc, tweet your questions Danbury Hospital, Danbury, CT and comments to Susannah prior to the event @SusannahFox which will be addressed as part her presentation. Add to the dialogue! Using #socialhc, tweet your questions and comments to Brian prior to the event @DanburyHospital 10:00 Morning Networking & Refreshment Break which will be addressed as part his presentation. Featuring The Brilliance Bar You’ve got questions? We’ve got answers! Step up to our Brilliance Bar! There’s no question too big or small. The Brilliance Bar will be staffed with experts who will make themselves available 59% of businesses plan to during specific breaks to offer advice on your most increase their investments pressing concerns. The Brilliance Bar provides you with an in social media in 2010. additional opportunity to find answers to the questions left outstanding after the sessions have concluded. 6 www.socialmediahc.com
  7. 7. DAY 3: MAIN CONFERENCE ...continued 12:15 Networking Luncheon 3:15 Extended Panel Discussion: Part 1: Taking a Stance on Social Media: Creating 1:15 Monitoring and Analytics: Pinpointing the Right a Position Statement About the Web Metrics to Assess the Effectiveness of Your Social Just as all organizations need a Mission Statement, it's becoming Media Campaign clear that organizations need an understanding of the nature of the Because many healthcare providers have experienced challenges in Web and how it relates to healthcare organizations in particular effectively measuring the effects of their efforts on key audiences, it (e.g., how patients, doctors, nurses, vendors and the public access has been difficult in establishing the credibility and long-term info, how they communicate, collaborate, etc.). viability of these new media tools across the organization. In this session, participants will address the following: Part 2: HIPAA & The Law: Treating Tweeting the • Why is monitoring the key to social media success? Symptoms of Social Media • What is sentiment analysis and why should you care? Though social media comes with many benefits, they also carry • How can you identify trends that matter to your organization? huge HIPAA and other legal liabilities, especially if your employees • What are the top 5 free social media monitoring tools and top 5 abuse these online tools. How do you create an effective internet metrics services? policy to limit employee abuse? What happens when patients start • How do you create a Social Media scorecard? spreading misinformation about treatment options, doctors and hospitals online? Are social networking sites off limits or an Kevin Dean untapped treasure trove to confirm or dispute facts put forward in a eCommerce Solutions Manager legal action? Should superiors accept friend requests from Priority Health subordinates in the workplace? Add to the dialogue! Using #socialhc, send your questions In this session, participants will review: and comments to Kevin prior to the event @kevinjdean which • Pros/cons and legal implications of social media and Health 2.0 will be addressed as part of his presentation. services such as blogs, wikis, social networking, podcasting, video sharing, etc. 2:00 Maximizing Exposure to Your Message with • Best practices and development of policies and procedures which Search Engine Optimization address staff and employees’ use of social media Leveraging social media as a distribution channel to attract Panelists: awareness can provide benefits for healthcare communicators on Marion Swan par with those achieved by keyword optimization that improves National Manager, Public Relations rank and visibility on search engines. Combining search engine Lymphoma Research Foundation optimization (SEO) and social media makes for a powerful marketing approach. Eric Brody In this session, participants will learn how to: Blog Author • Develop techniques for advanced key phrase analysis Healthy Conversations • Increase marketing efficacy by combining SEO to your social media Nicola Ziady strategy • Apply new ideas for future gap analysis Manager, Interactive Media & Communications, Dept. of Medicine Nicola Ziady Case Western Reserve University Manager, Interactive Media & Communications, Dept. Brian Charlonis of Medicine Manager, Internet Marketing Case Western Reserve University Danbury Hospital, Danbury, CT Add to the dialogue! Using #socialhc, tweet your questions and comments to Nicola prior to the event @nicolaziady 4:30 Chairperson’s Closing Remarks & End of which will be addressed as part her presentation. Conference 2:45 Afternoon Networking and Refreshment Break When asked what the benefits of social media marketing are, marketers listed the top three benefits as awareness building (64%), customer loyalty and retention (49%), and expanded reach (46%). 7 www.socialmediahc.com
  8. 8. Register by May 28th & Save up to $1,567! Strategic Social (See page 8 for details.) Media for Healthcare TM Taking the Pulse of Patient 2.0: Transforming Online Presence into an Engaging Marketing, Communications & PR Strategy July 26-28, 2010 | New York, NY 5 EASY WAYS TO REGISTER: 1 Web: www.socialmediahc.com 2 Call: 1-800-882-8684 3 Email: info@iqpc.com 4 Fax: 1-646-378-6025 (Email this form to info@iqpc.com or fax to 646-378-6025) 5 Mail: IQPC 535 5th Avenue, 8th Floor, New York, NY 10017 YES! Please Register Me For: ❑ Conference Only ❑ All Access ❑ Workshop(s) ❑ A ❑ B ❑ C Name ____________________________________________________________ Job Title _________________________________________________ Organization______________________________________________________ Approving Manager________________________________________ Address _____________________________________________ City________________________________________State__________Zip________ Phone________________________________________________ E-mail_______________________________________________________________ ❑ Please keep me informed via email about this and other related events. ❑ Check enclosed for $_________ (Payable to IQPC) ❑ Charge my ❑ Amex ❑ Visa ❑Mastercard ❑ Diners Club Card #__________________________Exp. Date___/___CVM Code______ ❑ I cannot attend, but please keep me informed of all future events. 18898.001/D/AL Registration Information Register & Pay by Register & Pay by Standard DETAILS FOR MAKING PAYMENT VIA EFT OR WIRE TRANSFER: Pricing May 28, 2010 June 25, 2010 Price JPMorgan Chase - Penton Learning Systems LLC dba IQPC: 957-097239 Conference Only $999 $1,599 $1,799 ABA/Routing #: 021000021 (Tuesday, July 25th & (save $800) (save $200) Reference: Please include the name of the attendee(s) and the event number: 18898.001 Wednesday, July 26th) PAYMENT POLICY: Payment is due in full at the time of registration and includes lunches All Access $1,899 $2,499 $2,699 and refreshment. Your registration will not be confirmed until payment is received and (Monday, July 26th – (save $1,567) (Save $947) (save $747) may be subject to cancellation. Wednesday, July 28th) For IQPC’s Cancellation, Postponement and Substitution Policy, please visit Workshops www.iqpc.com/cancellation (Monday, July 26th) $549 each $549 each $549 each VENUE & ACCOMMODATION INFORMATION: This event will be held in New York, NY. As soon as a specific venue is confirmed we will post the information online. If you would Please note multiple discounts cannot be combined. like to be notified via email as soon as the information becomes available please email A $99 processing charge will be assessed to all registrations not accompanied by credit info@iqpc.com with the following in the subject line: "Strategic Social Media for card payment at the time of registration. Healthcare Summit Venue Request". MAKE CHECKS PAYABLE IN U.S. DOLLARS TO: IQPC SPECIAL DIETARY NEEDS: If you have a dietary restriction, please contact Customer * CT residents or people employed in the state of CT must add 6% sales tax. Service at 1-800-882-8684 to discuss your specific needs. TEAM DISCOUNTS: For information on team discounts, please contact IQPC Customer ©2010 IQPC. All Rights Reserved. The format, design, content and arrangement of this Service at 1-800-882-8684. Only one discount may be applied per registrant. brochure constitute a trademark of IQPC. Unauthorized reproduction will be actionable under the Lanham Act and common law principles. SPECIAL DISCOUNTS AVAILABLE: A limited number of discounts are available for the non-profit sector, government organizations and academia. For more information, please contact customer service at 1-800-882-8684. 8 www.socialmediahc.com

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