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Institutional Logo Research
Universal Studios
Universal Studios
Universal Sudios Inc are one of the Hollywood’s “Big Six” film studios. It was founded by Carl
Laemmle, Pat Powers, Mark Dintenfass, William Swanson, David Horsley, Charles Baumann,
Adam Kessel and Jules Brulator on April 30 , 1912 as Universal Film Manufacturing Company.
Universal is owned by NBC Universal, Inc. the Studios owns a number of subsidiaries like
Universal Animation Studios, Focus Features, Illumination Entertainment, Working Title
Films, Universal Studios Home Entertainment and United International Pictures.
The logo is made up of an image of the earth with the words universal that arch around
the planet. The word Universal connotes to everything and everyone . The colours used
for the text is white and gold which because of where the logo is placed around the
earth its almost as if the logo is heaven as our visual assumptions of heaven is where
the ground is the clouds which are white and the gates and buildings are made of gold
which are the colours used on the text. When the full text is on screen for when the film
starts the earths rotation stops on America due to this being an American company.
History of the logo
The Universal logo has
changed a lot since
1914 to its 100th
anniversary version that
we see today.

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Institutions research

  • 2. Universal Studios Universal Sudios Inc are one of the Hollywood’s “Big Six” film studios. It was founded by Carl Laemmle, Pat Powers, Mark Dintenfass, William Swanson, David Horsley, Charles Baumann, Adam Kessel and Jules Brulator on April 30 , 1912 as Universal Film Manufacturing Company. Universal is owned by NBC Universal, Inc. the Studios owns a number of subsidiaries like Universal Animation Studios, Focus Features, Illumination Entertainment, Working Title Films, Universal Studios Home Entertainment and United International Pictures.
  • 3. The logo is made up of an image of the earth with the words universal that arch around the planet. The word Universal connotes to everything and everyone . The colours used for the text is white and gold which because of where the logo is placed around the earth its almost as if the logo is heaven as our visual assumptions of heaven is where the ground is the clouds which are white and the gates and buildings are made of gold which are the colours used on the text. When the full text is on screen for when the film starts the earths rotation stops on America due to this being an American company.
  • 4. History of the logo The Universal logo has changed a lot since 1914 to its 100th anniversary version that we see today.