Universal Studios Inc. is an American film studio founded in 1912 in Universal City, California. It is owned by NBC Universal, which is a subsidiary of Comcast Corporation. NBC Universal also owns several other film studios and television networks like NBC, Focus Features, USA Network, and CNBC. The Universal Studios logo has changed over time from its original 2D logo to incorporate newer 3D technology, but maintains elements representing the world and the company name in bold typography.

1. Institutional Research:
Universal
Studios

2. What is Universal Studios?
Universal Studios Inc. (is also know as Universal
Pictures), is an American film studio. And it is
one of Hollywood’s “Big Six” film studios.
Universal Studios was founded in April 30, 1912
(as Universal Film Manufacturing Company). The
founders were Carl Laemmle, Pat Powers, Mark
Dintenfass, William Swanson, David Horsley,
Charles Baumann, Adam Kessel and Jules
Brulatour. The headquarters is at Universal City,
California, U.S.

3. Who owns them? (Parent Company)
The Parent Company is NBC Universal, Inc.
(Comcast Corporation). Even more the
Subsidiaries are Universal Animation
Studios, Focus Features, Illumination
Entertainment, Working Title Films,
Universal Studios Home, Entertainment
and United International Pictures (50%).

4. Who else do they own?
Universal Studios owns Focus
features as Universal Studios is the
parent company to Focus Features.

5. What else does the Parent Company
own?
NBC Universal also owns NBC, Universal
Pictures, Universal Parks and Resorts, Focus
Features, Telemundo, Telemundo Puerto
Rico, USA Network, Syfy, Chiller, E!, CNBC,
MSNBS, NBC.COM, iVillage, PictureBox
Movies, Bravo, Esquire Network, Telemundo
Television Studios, The Weather Company
(partial), Hulu (32%). Furthermore they are
subsidiaries.

6. Universal Studios Creations

7. Connotations/Description of the Logo
The world connotes everyone as that is what
universal means and it fits in with the name,
which is quite ironic. The typography of the
Universal is bold, all capital letters and sans
serif. Then "UNIVERSAL" in white with golden
bordering rises upward as the sun
pans down, and light glows on the
continents.

8. How has the logo changed over time
and why?
The logo has changed a lot from the original
logo but they have the similar ideas of what
type of logo their trying to present, the ideas
are of the world being shown and the
typography being bold and to stand out to
the audience. But they adapted the logo over
time from technology becoming better, which
now they created a 3D effect on logo than
having a 2D effect originally, that’s how the
logo has changed over time.

9. This is
the very
first
Universal
Studios
logo
(1914)
This is the 2D version
of Universal Studios
logo (1990)
The current
Universal Studios
logo which is
developed from
the 2D version to
the 3D version
(2012)