The document analyzes the logos of several major film studios and what their logos connote about the types of films they produce. The Universal logo features the Earth, suggesting their films will be amazing on a global scale. Warner Bros.' golden crest represents their founding by brothers and signals their films will be "sky high." DreamWorks, Paramount, and Columbia also feature the sky in their logos, implying their films will be more amazing than others. Finally, the MGM logo features a roaring lion in a golden circle, representing that their films will be the boldest and best as the lion is king, targeting more prestigious audiences.

1. Institutions Research
Lauryn Kyriacou

2. Universal
The Universal logo has he planet Earth
in it, which suggests to me that any film
made by them will be ‘out of this world’
in the sense that it will be more amazing
than other companies. The planet and
name ‘Universal’ also show me clearly
that they make films worldwide and for
every type of audience, making them a
very diverse company.

3. Warner Bros.
The Warner Bros. logo has a golden
crest on it which, to me, shows
authority and importance. Also crests
are used to represent families, and
Warner Bros. was a company started by
two brothers which is most probably
why they chose to use this. Also, the
fact that it is in the sky shows that any
film made by Warner Bros. is probably
going to be ‘sky high’ compared to any
other.

4. DreamWorks, Paramount & Columbia
DreamWorks, Columbia & Paramount
(as well as Warner Bros.) all have one
common factor, they all have the sky
in them. This connotes that all of these
companies feel that all films made by
them will be above all others. By
having the sky in their titles they are
indirectly telling people that the films
they’re going to watch will be amazing,
more amazing in fact than any other.

5. MGM (Metro Goldwyn Mayer)
The MGM logo has a lion roaring out of a
golden circle with film strips at the sides.
A lion is seen as the king of the animal
kingdom which connotes that films made
by MGM will be the best and boldest,
more so than any other companies. The
colour gold is also associated with wealth,
prosperity and a kings crown, meaning
that they will probably promote films to
more prestigious people.

6. MGM (Metro Goldwyn Mayer)
The MGM logo has a lion roaring out of a
golden circle with film strips at the sides.
A lion is seen as the king of the animal
kingdom which connotes that films made
by MGM will be the best and boldest,
more so than any other companies. The
colour gold is also associated with wealth,
prosperity and a kings crown, meaning
that they will probably promote films to
more prestigious people.