The document describes the process of creating a logo for a film title sequence representing the producing institution. Key steps included: 1. Placing an image into Photoshop and making it smaller to fit the institution name "Long Road". 2. Making the image smaller and centering it on the canvas. 3. Changing the saturation to make the image appear warmer. 4. Adding a dark background to make the image more prominent than a white background would. 5. Applying the text of the institution name in gray to avoid making the whole image too dark and draw attention to the text.

1. The image above is going to be used as the logo for our title sequence, which
represents the institution that produced the film. The logo was created on
Photoshop.
To create the Logo
I first placed an
image into
Photoshop, which
needed to be made
smaller. The image
that was used fit
into the name of
the institution
‘Long Road’.

2. The next thing
that was done to
create the logo
was to make the
image smaller,
which was then
placed into the
centre of the
canvas.
During the next
stage of the
process I
changed the
saturation of the
photograph. This
made the image
appear warmer.

3. Placing a just off
black background
behind the photo
made the image
look more
dominant
compared with a
white background
as it made the
centre of attention.
The image was
nearly finished
when the text was
applied to it with
the institution
name. The colour
was grey as pure
white made the
whole image look
to dark as the
centre of attention
was all on the text.
The image was finalised when I duplicated the text “Long” and “Road” and made
a shadow in pure white with made the institution name more noticeable without
over powering the image.