The Research Group Strategy, Competence and People Management led by Bruno Henrique Fernandes focuses on competencies, performance measurement, and strategy process/execution. The group includes PhD students and professors from various universities conducting research on topics like competency management, strategic alignment, and people practices in Brazilian companies. Partnerships with universities in Brazil, France, and England support ongoing research projects.

1. Strategy, Competence and
People Management Research
Group GP-ECGP
Leader: Bruno Henrique Fernandes, PhD

2. The Research Group
Lines of Research
Strategy, Competence and People Management
Research Group GP-ECGP belongs to Strategy,
Innovation and Entrepreneurship line of research from the
Master’s and PhD programs at Positivo University (PMDA-UP).
Research Fields
• Competencies and Strategy
• Performance Measurement Systems
• Strategy Process and Execution

3. Strategy and Competence
• Competency Management Systems;
• High Performance Working Systems (HPWS);
• Organizational Competencies and Resources
(strategic alliances, M&A, etc.).
Ongoing Projects - Link

4. Performance Measurement
Systems
• Strategic Alignment and Performance;
• Tangible and intangible assets assessment
(Balanced Scorecard – BSC).
Ongoing Projects - Link

5. Strategy Process and Execution
• Strategic process, business models, typology of
organizational structure and their
interrelationship with people management;
• Articulation between organizational and
individual competence.
Ongoing Projects - Link

6. Partnerships
Progep (People Management Studies Program), from FIA/FEA/USP:
Research on People Management Practices in the best companies to
work in Brazil – Prof. Joel Dutra;
Institute Superieur du Gestion (ISG), France: Prof. Amir Rezaee and
Prof. Rosana Reis;
Plymouth University, England: Prof. Troy Heffernan;
Unisinos, São Leopoldo-RS: Prof. Claudia Bitencourt;
Fundação Dom Cabral: access to relevant organizations in Brazil and
participation in events;
JML: participation in events and congresses;
ABRH-PR: disclosure of academic works through website, press and
congresses and seminars.

7. Academic productions - last triennium
Publishing in Academic Journals
KEMPER, B. F.; ABRAVANEL, L. G. S.; FERNANDES, B. H. R.. Níveis de Complexidade e Inserção em uma Rede Social de Comunidades
Terapêuticas. RAC. Revista de Administração Contemporânea (Online), v. 18, p. 446-464, 2014.
FERIGOTTI, C.; FERNANDES, B. H. R. Competências gerenciais e capacidade para inovação: o caso da Electrolux do Brasil S/A, RAI, v. 11, n.14 –
2014.
FERNANDES, B. H. R. ; ABRAVANEL, L. G. S. ; PAULIN, R. R. ; TIBOLA, J. A. . Os impactos das percepções e atitudes dos funcionários sobre a
produtividade e a qualidade em empresas de manufatura. Base (São Leopoldo. Online), v. 10, p. 254-272, 2013.
PEINADO, J. ; MENEGASSI, C. H. M. ; FERNANDES, B. H. R. . Tudo por Causa da Flavinha: O Caso do Dog Tour da Nathuna. RAC Eletrônica, v.
16, p. 327-328, 2012.
MARIETTO, M. L. ; SANCHES, C. ; MEIRELES, M. ; FERNANDES, B. H. R. ; PAIXAO, M. R. . Estratégia, Competências e Aprendizagem: O Caso de
um Supermercado na Cidade de Sorocaba. REGE. Revista de Gestão USP, v. 19, p. 73-85, 2012.
PEINADO, J. ; FERNANDES, B. H. R. . Estratégia, Competências e Desempenho em Empresas Pet Shop. RAUSP-e (São Paulo), v. 47, p. 1-29,
2012.
ANGELIS ; FERNANDES, B. H. R. . Innovative lean: work practices and product and process improvements. International Journal of Lean SiX Sigma,
v. 3, p. 74-84, 2012.
ZAMPIER, M. A. ; TAKAHASHI, A. R. W. ; FERNANDES, B. H. R. . Sedimentando as bases de um conceito: as competências empreendedoras.
REGEPE - Revista de Empreendedorismo e Gestão de Pequenas Empresas, v. 1, p. 1-27, 2012.
MELLO, C. M. ; TIBOLA, J. A. ; CANOPF, L. ; CASSANDRE, M. P. ; FERNANDES, B. H. R. . Cristófoli Equipamentos de Biosegurança: a Trajetória
de um Visionário. TAC - Tecnologias de Administração e Contabilidade, v. 2, p. 153-170, 2012.
FERNANDES, B. H. R. ; ROCHA, A. M. C. ; SEIFERT JUNIOR, R. E. . Trikke Tech Inc.: a case study. Entrepreneurship Theory and Practice, v. 35, p.
515-533, 2011.
Books and book chapters
FERNANDES, B. H. R. . Gestão estratégica de pessoas com foco em competências. 1. ed. Rio de Janeiro: Campus Elsevier, 2013. v. 5000. 254p .
FERNANDES, B. H. R. ; SEIFERT JUNIOR, R. E. . 13 Meanings and Understandings in the Formation of Born Global Firms: The Case of Trikke
Tech Inc.. In: Marin Marinov; Svetla Marinova. (Org.). Internationalization of Emerging Economies and Firms. 1ed.: Palgrave Macmillan, 2012, v. ,
p. 399-424.
FERNANDES, B. H. R. . Gestão por Competências: tendências, progressos e lacunas. In: Claudia Bitencourt; Debora Azevedo; Cristiane
Froehlich. (Org.). Na Trilha das Competências Caminhos Possíveis no Cenário das Organizações. 1ed.Porto Alegre: Bookman, 2012, v. 1, p. 1-
278.
Academic Conferences
Foram publicados mais de 10 artigos acadêmicos nos últimos anos. More than ten academic articles have been published in recent years.
Current Publications
Cerca de 10 artigos no prelo ou em processo de avaliação por revistas e periódicos da área.
About ten articles in press or in review process for magazines and journals specialized in the field.

8. Group Members
NAME EDUCATION FUNCTION INSTITUTION
LATTES CV
LINK
Bruno H. Rocha Fernandes PhD Leader UP-Positivo University Lattes
Joel Souza Dutra PhD Professor USP-São Paulo University Lattes
Claudia Bitencourt PhD Professor Unisinos University Lattes
Amir Rezaee PhD Professor ISG-France CV ISG
Luis Gabriel Abravanel PhD Researcher UP-Positivo University Lattes
Augusto Cesar Marins Machado PhD student Student UP-Positivo University Lattes
Fabricio Pupo PhD Student Student UP-Positivo University Lattes
Jorge Postiga Master’s student Student UP-Positivo University Lattes
Juliana Keiser PhD student Student UP-Positivo University Lattes
Gerson Antonio de Almeida Master’s student Student UP-Positivo University Lattes
Silvia Cristina Antonio Staron Master’s student Student UP-Positivo University Lattes
Álvaro Jose Argemiro da Silva Master’s student Student UP-Positivo University Lattes
Marcos Aurélio Custódio PhD student Student UP-Positivo University Lattes
Vanusa Barankievicz PhD student Student UP-Positivo University Lattes
Cristina Ferigotti PhD Professor FAE-University Centre Lattes
Ticiane Pfeiffer Bronze Master Degree Researcher Independent Professional Lattes
Jucelia Appio PhD Professor
Unioeste-University of Paraná
West State
Lattes
Cláudia HerreroM. Menegassi PhD Professor Instituto Federal do Paraná Lattes
Rúbia Carla Maier PhD student Student UP Lattes

9. The GP-ECGP’s Differential
Do researches that have visibility beyond academic
spheres in order to:
• Add value to business audience through the
development of methodologies and processes for
improving the design and Implementation of
Organizational Strategies;
• Add and contribute to the quality of Strategies,
Processes and People Management Practices in
organizations.

10. General Information
• The group holds monthly meetings on every third
Monday of the month.
• Follow the Group visiting our Blog:
http://strategyrgpu.blogspot.com.br/
• For more information about the Positivo University and
the Master’s and PHD Business Program visit:
www.up.com.br

11. Ongoing Projects – Strategy and Competence
Progep (People Management Study Program), from
FIA/FEA/USP: Research on People Management Practices in
the best companies to work for in Brazil;
Access to the most complete data base in Brazil on people
management practices with annual surveys since 2008.
Currently, this data base has more than 1,000 participating
companies, with responses from about 1 million employees;
The data base includes companies of all sizes, both public and
private;
This database resulted in two PhD theses with sandwich
doctorate at ISG-France, and articles published and submitted to
academic journals and conferences in Brazil and abroad.

12. Ongoing Projects - Performance Measurement
Systems
Participation in an international and multicultural group led by
Texas University on high performance people management
practices.
The group, led by Prof. Richard Posthuma, plans to hold an
international survey on High Performance Working Systems -
HPWS (High Performance People Management Practices).
Expected to be conducted in Brazil.

13. Strategy Process and Execution – Ongoing Projects
Advanced Management Tools (FGA) – Sebrae “MAIS” (Plus)
Project: research on the difficulties of small enterprises to
execute their strategies.