Instinctiv develops technology to personalize a user's music listening experience through intelligent shuffle and playback features. Their flagship product, Instinctiv Shuffle, learns user preferences through playback data to reduce skipping and keep users engaged. It saw impressive early adoption rates and high user retention. Instinctiv aims to partner with device makers to integrate their software-driven user interface and extend their music recommendation technology across various platforms and applications.

1. Instinctiv Media Labs Introductory Presentation

2. User Experience Lacking

3. Instinctiv Personalizes Your Music Experience Change the way users listen to music on your device with only one button

4. Instinctiv Shuffle Pay attention to user behavior Sophisticated technology hidden behind a simple button press 2-way learning process

5. Skip Less. Play More. Instinctiv shuffle Random shuffle 61 Consecutive plays before skipping Instinctiv shuffle Random shuffle Percent of all playback Transforms shuffle from little-used feature into dominant mode of playback

6. Impressive User Adoption 10% of available market in one month #1 app on iPhone before introduction of closed system 99.4% user retention rate 2.5X as many users passed on firmware upgrade to keep shuffle application 61 Instinctiv increases device stickiness

7. Global Reach The Instinctiv Shuffle is in 128 countries

8. Positive Press for Instinctiv Shuffle "I'm convinced that Instinctiv Shuffle is absolutely badass” -Darryl

9. Bottom Line: People love it

10. Software-Driven UI Helps Differentiate Devices What differentiates successful devices? Intelligent UI that improves the user experience Software-driven UI maximizes the value of each interaction T9 for keyboards Touch-sensitive clickwheels “ Pinch & drag” for touchscreens Song fingerprinting for radio Instinctiv for smart playback

11. Ongoing Projects to Extend Instinctiv Technology Music Shuffle Smart Radio Search IPTV Shuffle

12. Business Model Revenue model is software licensing Seeking mobile devices, carrier and appliance company partners Goal is to become standard feature for all music playback devices Developing consumer applications to validate technology and expand algorithm’s data library

13. Questions Thank you! Justin Smithline [email_address] 607-280-3333