This document describes a plan for Instant Jaggery Coffee Cubes. The cubes are an instant soluble coffee product that is easy to prepare with hot water or milk. The key raw materials are instant coffee powder and jaggery. The growing Indian coffee and jaggery markets provide opportunities. The cubes will be stored in packaging that protects from humidity and light. The production process involves mixing, forming cubes, drying, cooling, and packaging. The target production capacity is 10,000 cubes per 8-hour shift.

1. FOOD START-UP PLANNING COMPETITION
INSTANTJAGGERY
COFFEECUBES
• SOHAM KALBHOR • YASHODHAN KUNJIR • SIDDHARTH TAKAWANE

2. INTRODUCTION
• INSTANT JAGGERY COFFEE CUBES ARE A
CONVENIENCE PRODUCT FOR THE
COFFEE CONNOISSEURS.
• IT IS INSTANTLY SOLUBLE COFFEE, EASY
TO PREPARE EITHER WITH HOT WATER
FOR BLACK COFFEE OR WITH HOT MILK
FOR REGULAR DELICIOUS COFFEE.
• IT IS SOLUBLE WITHIN A MINUTE AND IS
ALSO TASTIER RETAINING ORIGINAL
COFFEE AROMA AND FLAVOR.

3. RAW
MATERIAL
• AS INDIA IS ONE OF THE MAJOR COFFEE
GROWING COUNTRIES, COFFEE IS
AVAILABLE THROUGHOUT THE YEAR.
INSTANT COFFEE POWDER AND
JAGGERY IS ALL YOU NEED.

4. MARKET
The Indian co
ff
ee market has seen
signi
f
icant growth over the past few
years, driven by increasing demand from
both domestic and international
consumers. The industry is valued at
approximately INR 25,000 crore and is
expected to grow steadily in the coming
years.
The India packaged jaggery market size
reached INR 55.6 Billion in 2022. Looking
forward, the analyst expects the market
to reach INR 122.1 Billion by 2028,
exhibiting a growth rate (CAGR) of 14.1%
during 2023-2028. Jaggery refers to a
type of unre
f
ined sugar that is primarily
extracted from the sugarcane plant.

5. STORAGE/PACKING
MATERIAL
• The Instant Jaggery Co
ff
ee Cubes can
be stored in cool and dry environment
away from humidity and sunlight.
• The
f
inal product can be packed in
metalized polyethylene terephthalate
(MET- PET-PE) packaging material.

6. PROCESS
DESCRIPTION
• INITIALLY MIX THE INSTANT COFFEE POWDER AND
JAGGERY. AFTER THOROUGH MIXING ADD WATER IN
THE FORM OF SPRAY SLOWLY AND CONTINUE
MIXING FOR 3-5 MINUTES TO ACHIEVE UNIFORMITY.
• THE COFFEE CUBE INGREDIENT MIX IS
TRANSFERRED TO CUBE MAKING MOULD PLACED
ON A TRAY. GENTLE PRESSING IS REQUIRED FOR
LEVELLING THE CUBE AND TO ACHIEVE
UNIFORMITY. THEN DISMANTLE CUBE MOULD
PLATES AND TRANSFER TRAYS TO DRYER.
• DRY THE CUBES FOR 30-40 MINUTES AT 50°C.
AFTER DRYING, COOL THE CUBES TO ROOM TEMP
AND PACK UNDER DEHUMIDIFIED ATMOSPHERE
EITHER FLEXIBLE POUCH OR IN SEMI RIGID
CONTAINER UNIT PACK.
• ENSURE PROPER SEALING AND STORE UNDER COOL
AND DRY ENVIRONMENT. THE SIZE OF EACH CUBE IS
2CM X 1.2CM X 2CM.

7. Suggested economic
capacity: 10000 cubes/8h shift
Working: 250 days/year
PRODUCTION
COST
RS. 3.00 PER CUBE

8. HOWTO
PREPARE
INSTANT
JAGGERY
COFFEE?

9. ANYOTHER
SPECIALFEATURE
• THE CUBES ARE AN INNOVATIVE APPROACH IN
THE CONVENIENCE PRODUCTS MARKET.
• KEEP SOME IN YOUR BACKPACK, PURSE,
POCKET HANDY TO CARRY, EASY TO PREPARE
AND SAVES TIME.
• REMOVES FATIGUE
• BOOSTS IMMUNE SYSTEM
• ENHANCES METABOLIC RATE
• LOWER THE RISK DIABETES
• FIGHT DEPRESSION BY GIVING YOU A
CALMING EFFECT

10. THANKYOU ☕