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1. How to use Instagram Reels for your business
If you haven’t been living under a rock, you will know what has taken
Instagram by storm in the last couple of years— Instagram Reels! What
started off as an offering similar to the famous video sharing platform,
‘TikTok’ has now become a staple for every business
account’s marketing strategy on Instagram. This blog post takes you
through everything you need to know about leveraging Instagram Reels
for your business.
What are Instagram Reels?
Reels are nothing but videos posted by users on Instagram app that can
be up to 90 seconds long. One can add music, or even audio of their

2. own, stickers, special effects and more to the selected video and kick off
their journey into the Instagram Reels world. For Businesses, It is a fun
way to showcase what you and your brand stand for.
You can upload the reels on the on the ‘Reels’ tab as well as on the feed.
You can also promote it on the ‘Explore’ tab on Instagram. Here is an
example of Instagram reels by an Indian D2C brand, Chumbak
How to make Reels on
Instagram?
Creating Reels on Instagram is very simple. There are three ways in
which you can get started:
 Through the Reels tab: Open the Reels tab and click on the
‘Camera’ icon on the top right.
:

3.  From your Instagram Home screen: Tap the ‘+’ on the top right
and click on the ‘Reel’ option

4.  Through the Stories camera: Swipe left on the home screen to
access the Stories camera. Choose the ‘Reels’ option next to the
‘Story’ option at the bottom of the screen.
Once you have accessed the option to create Instagram Reels, you can
either record a video on spot by clicking on the record button, or choose
a video from your gallery. Then, you can add audio that goes with your
video content. You can also add stickers, Gifs, text and more, similar to
how you create Instagram stories. Once done, you can preview the final
result and go ahead and post the Reel. Tada!
Note: According to Instagram, since you’re a business account, you
cannot use Copyrighted Music without paying royalty for business
purposes. But, don’t panic. Either record your own original audio or you
can edit your video outside of Instagram Reels using various editing
tools to avoid any infringement issues.
The recommended aspect ratio for Reels is 9:16 and the
recommended size is 1080 x 1920 pixels.
Now that you know how to create Reels on Instagram, we tell you why
you shouldn’t miss out on this cool Instagram feature for your business.
Why should businesses leverage
Instagram Reels?
Like we’ve agreed in our previous blog posts, Instagram is the gateway
to a plethora of marketing opportunities for businesses. By leveraging its
crowd-pulling feature like Instagram Reels, you can transform the way
your business functions.
It presents the opportunity to reach a wider audience and rewards with
high engagement. With the ability to tag multiple people, have paid
partnerships, create remixes, use hashtags, and present oneself in the

5. ‘Explore’ tab, it is now easier than ever to reach the global audience
with Instagram Reels.
With special options like Remix, ig reels increases the scope of
engagement. Engagement is now not only in the form of likes, shares,
and comments, but also in generating user-led content through
Reels.That is not all! Instagram Reels, just like all the other Instagram
features, helps you promote your product and increase your sales
significantly. You can add a series of clips and make an engaging reels
videos. If that got you wondering how Instagram Reels are different
from Instagram Stories, we tell you how.
How are Instagram Reels different from Instagram Stories?
While the two might seem similar, there are some features that
differentiate the two. We’ve summed up the same in the below table.
Feature Instagram Stories Instagram Reels
Media Video + Photo Video Only
Length 15 seconds 60 seconds
Time limit 24 hours Unlimited
Placement Story/Share to individual contacts Reels tab, Feed, Explore page
Engagement Personalized and private Public likes and comments
Difference between Instagram reels and stories
Now that you know how Instagram Reels differ from Instagram Stories,
learn how you can make the best of Instagram Reels for your business in
the following section. But before that, if you are looking for ideas for
your Instagram stories, check out our blog on 16 unique Instagram story
ideas.