Inspirerende spreads DeMilked 2
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The document lists several advertising campaigns including Clinique lashes by WE Marketing Group in Shanghai, Bic Soleil Clic safety razor by Dragster in Gothenburg, Sweden, EPILDOU depilatory strips by Lg2 in Quebec, Canada, Root Perfect hair product by Martin|Williams in Minneapolis, USA, a campaign for Garmastan by Milk in Lithuania, and two Greenpeace campaigns about deforestation by LINKSUS in Beijing, China. Each campaign is credited to the advertising agency behind it.
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JWT is a global advertising agency with over 200 offices worldwide. They created print advertisements for their client Nestle to promote Kit Kat bars. One advertisement depicts a boardroom table splitting in two, implying the product provides an energizing "break". Through audience research, JWT found the ad did not make clear the table was also a Kit Kat bar and made some viewers uncomfortable. JWT distributes ads through both traditional and digital channels like social media. All advertisements are regulated by the ASA to ensure they are legal, ethical and do not mislead or offend audiences.
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2. A print case study on WPP creating black and white newspaper advertisements for a Turkish appliance brand focusing on environmental messages using imagery of a whale.
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1) JWT is a global advertising agency with over 200 offices worldwide and nearly 10,000 employees. They created various advertisements for their client Nestle, including print ads for Kit Kat bars.
2) One print ad depicts a boardroom table splitting in half, implying having a Kit Kat bar can provide an energizing break from work. However, audience research found the ad does not clearly show the product and makes some viewers uncomfortable.
3) JWT uses various distribution channels for Nestle ads, including digital media like social media posts. They must consider legal and ethical standards set by organizations like the ASA to ensure ads are fair, not misleading or offensive. Nestle previously faced issues for discouraging breastfeeding in developing
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2. GetUp!'s viral video campaign criticizing Woolworths' Christmas ads for promoting gambling was effective at mobilizing members but legal action was threatened.
3. The Smith Family's 2015 Christmas letterbox appeal was found to be invasive and had a high chance of rejection compared to other charities' approaches.
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When doing CSR and stakeholder projects, why hide self-interest? Do you really think you are fooling anyone?
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JWT is a global advertising agency with over 200 offices worldwide. They created print advertisements for their client Nestle to promote Kit Kat bars. One advertisement depicts a boardroom table splitting in two, implying the product provides an energizing "break". Through audience research, JWT found the ad did not make clear the table was also a Kit Kat bar and made some viewers uncomfortable. JWT distributes ads through both traditional and digital channels like social media. All advertisements are regulated by the ASA to ensure they are legal, ethical and do not mislead or offend audiences.
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1. An agency profile of AMV BBDO, including its ownership structure and operation model. It is one of the largest agencies globally and created successful campaigns like "You're not you when you're hungry" for Snickers.
2. A print case study on WPP creating black and white newspaper advertisements for a Turkish appliance brand focusing on environmental messages using imagery of a whale.
3. Audience research on Snickers advertisements shown to different age groups, finding younger audiences responded more positively while older groups found the ads intimidating and not leaving a positive brand image.
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Inspirerende spreads DeMilked 2
- 1. Clinique: Lashes Advertising Agency: WE Marketing Group, Shanghai, China Bron: DeMilked
- 2. Clinique: Lashes Advertising Agency: WE Marketing Group, Shanghai, China Bron: DeMilked
- 3. Bic Soleil Clic “ The safety razor that follows your shapes.” (Advertising Agency: Dragster, Gothenburg, Sweden) Bron: DeMilked
- 4. Depilatory Strips: EPILDOU Advertising Agency: Lg2, Quebec, Canada Bron: DeMilked
- 5. Depilatory Strips: EPILDOU Advertising Agency: Lg2, Quebec, Canada Bron: DeMilked
- 6. Revlon: Root Perfect “ No brush. No hassle.” (Advertising Agency: Martin|Williams, Minneapolis, USA) Bron: DeMilked
- 7. Garmastan: Nipple Advertising Agency: Milk, Lithuania Bron: DeMilked
- 8. Greenpeace: Tree “ Deforestation continues with the turn of a page” (Advertising Agency: LINKSUS, Beijing, China) Bron: DeMilked
- 9. Greenpeace: Tree “ Deforestation continues with the turn of a page” (Advertising Agency: LINKSUS, Beijing, China) Bron: DeMilked