in association with Celebrates International Women’s Day 8th March 09, Sunday
Intent• The intent was to create excitement and In-store events focused Towards the women on occasion of International Women’s Day. And thus drive in store Consumer experience across all the 6 digital stores. Establish proposition as a Family store..• To create awareness about the brand Taurus, a Leading European Home appliances brand.• In-store events focused on women engagement activity• Generate footfalls by targeting up market women/home makers.
Communication• Co-branded Premium leaflets of Reliance Digital and Taurus• Leaflets distributed by promoters in good catchments area for up market women across 6 stores.• EDM (internet mailers) sent to all Reliance Employees in Delhi, Mumbai, Hyderabad, Bangalore, Kolkatta.• VM support through event area created , 3 x 6feet standees, A4 standees.• Announcements done at the store on regular intervals across 6 stores.• Tie up with leading saloon LABELLE(6 centers) in Hyderabad.
Communication Elements Front Back Co-branded Leaflet
Promoters Distributing the leaflets in up market areas Door to door distribution inDT Mall, Gurgaon Kolkatta Garuda Mall, Banglore
EDM – Internet Mailer(informing and welcome to all Reliance employees)
VM ElementsTaurus CounterBanglore Gurgaon Vashi
Verbatim• “We felt great, enjoyed today’s event.”• “Thanks to Reliance Digital for making us feel special.”• “Experienced 1st Retail store as a complete entertainment store”• “I am very happy to see my wife on stage and speak about today’s woman”• “Indian women are very much successful in their career and family both.”• “ Lovely day to celebrate in Reliance digital,1st experience ever before”• “Plz inform whenever Reliance Digital have such event in near future, will love to come again.”