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CREATE IN STORE EXPERIENCE THAT NO ONE CAN BEAT

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CREATE IN STORE EXPERIENCE THAT NO ONE CAN BEAT

  1. 1. in association with Celebrates International Women’s Day 8th March 09, Sunday
  2. 2. Intent• The intent was to create excitement and In-store events focused Towards the women on occasion of International Women’s Day. And thus drive in store Consumer experience across all the 6 digital stores. Establish proposition as a Family store..• To create awareness about the brand Taurus, a Leading European Home appliances brand.• In-store events focused on women engagement activity• Generate footfalls by targeting up market women/home makers.
  3. 3. Communication• Co-branded Premium leaflets of Reliance Digital and Taurus• Leaflets distributed by promoters in good catchments area for up market women across 6 stores.• EDM (internet mailers) sent to all Reliance Employees in Delhi, Mumbai, Hyderabad, Bangalore, Kolkatta.• VM support through event area created , 3 x 6feet standees, A4 standees.• Announcements done at the store on regular intervals across 6 stores.• Tie up with leading saloon LABELLE(6 centers) in Hyderabad.
  4. 4. Communication Elements Front Back Co-branded Leaflet
  5. 5. Promoters Distributing the leaflets in up market areas Door to door distribution inDT Mall, Gurgaon Kolkatta Garuda Mall, Banglore
  6. 6. EDM – Internet Mailer(informing and welcome to all Reliance employees)
  7. 7. VM ElementsTaurus CounterBanglore Gurgaon Vashi
  8. 8. Standees
  9. 9. A4 standees
  10. 10. Tie- Up with LABELLE saloon in Hyderabad.Gift Vouchers worth Rs 500/- and Discount Coupons were given to the winners
  11. 11. Special Celebration Activities• “Expression of Women”- participative discussion• “Most Active Woman”- 1 min Show• Technology Quiz
  12. 12. WelcomeAll walk in women welcomed with a Flower along with leaflet.
  13. 13. Host for the DayBanglore AS Rao Nagar Banjara Vashi Kolkatta Gurgaon
  14. 14. Vashi –Navi Mumbai All set for the celebrations…..
  15. 15. Welcome and greeted every woman with a Flower and a Smile…..
  16. 16. Games & Quiz :- Full of fun & enjoyment
  17. 17. Lot of women expressed their Views…..
  18. 18. Our Winners SingingMusical Chair Maximum colors Chocolate eating Straw game Digit game
  19. 19. Lucky draw
  20. 20. Ambience Mall - Gurgaon
  21. 21. Games
  22. 22. Women Expressing their Views …..
  23. 23. Banglore
  24. 24. EK Minute –Games & Gifts
  25. 25. EMCEE interaction –Women expressingviews about the Women’s dayCelebration .
  26. 26. Lucky Draw
  27. 27. Kolkatta - Vishnu enclave • In-Store Activity MC Conducting Interactive Games
  28. 28. In-Store ActivityLadies Participating in the Games conducted inside Store
  29. 29. Collage Competition Organized with the Ladies
  30. 30. Lucky Draw & Prize Distribution Ceremony
  31. 31. Banjara, Hyderabad
  32. 32. 1 Min Shows
  33. 33. Expression of Women’s
  34. 34. Lucky Draw
  35. 35. AS RAO NAGAR, Hyderabad
  36. 36. Games
  37. 37. “Expression of Women”
  38. 38. Action Unlimited…..
  39. 39. Lucky Draw
  40. 40. Footfalls• Vashi – 1673 Sales:- Rs 15,03,234• Banglore – 1024 Sales:- Rs 14,22,605• Gurgaon – 4073 Sales:- Rs 20,67,488• Kolkatta – 253 (highest footfall till date) Sales:- Rs 2,54,431• AS Rao, Hyderabad – 938 Sales:- Rs 7,85,365• Banjra, Hyderabad -1175 Sales:- Rs 21,78,789
  41. 41. “Drop in Coupon” filled by Woman• Vashi - 120• Banglore - 146• Gurgaon - 260• Kolkatta - 198• AS Rao, Hyderabad - 88• Banjra, Hyderabad -155
  42. 42. Reliance digital moments…
  43. 43. Verbatim• “We felt great, enjoyed today’s event.”• “Thanks to Reliance Digital for making us feel special.”• “Experienced 1st Retail store as a complete entertainment store”• “I am very happy to see my wife on stage and speak about today’s woman”• “Indian women are very much successful in their career and family both.”• “ Lovely day to celebrate in Reliance digital,1st experience ever before”• “Plz inform whenever Reliance Digital have such event in near future, will love to come again.”

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