The document discusses the dissemination and community building efforts of the INSEMTIVES project, including maintaining a website and blog to share current topics, generating press coverage in publications, presenting at various events, publishing conference and journal papers, holding an annual game challenge co-located with semantic web conferences to generate semantic content, expanding the user advisory board with experts, and having an impact within relevant communities. It also outlines plans for the 2011 game challenge and second user advisory board meeting.