This document discusses a project called INSEMTIVES that aims to increase user motivation for semantic content creation. The project will analyze semantic content authoring tasks, identify where human input is most valuable, define incentive models, and develop a methodology for semantic content creation that incorporates incentives. The work plan involves tasks analyzing content processes, developing the methodology, and defining incentive models over 36 months. Research methods will include literature reviews, usability testing, interviews and workshops. Findings from case studies on existing tools will also inform the models and guidelines.