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Innovative Solutions: Sometimes
you win, every time you learn.
Presentation: June 9, 2014
Steve Malley: Candidate for Consideration
WELCOME AND THANK YOU!
AGENDA:
• Who IS your next hire?
• Sometimes you win, every time you learn: A case study
on the deal that changed my approach to business.
• Not your typical sales rep: A case study on a time where
losing a deal elevated my success to another level.
• What fuels me?
• Q & A
WHO IS YOUR NEXT HIRE?
THE REAL STEVE MALLEY:
• Interactive
• Neighborly
• Not a runner…
• Optimistic
• Veracious
• Adaptable
• Thankful
• Imaginative
• Valuable
• Ethical
CASE STUDY #1: SOMETIMES YOU WIN, EVERY
TIME YOU LEARN.
Business isn’t a zero sum game: The account
that changed my approach to sales process.
Regus: USAID- Contract
Broker Referral.
How did I find them?
• Broker Door Pulls
• Broker Bakery
Drops
• NETWORK,
NETWORK,
NETWORK
• Broker Calls for rep
space
• Lunch and Learns
Initial Process:
• Broker Referral during bakery drops
• Entered the prospect into CRM
• Scheduled “tour dates” in 3 different buildings
• Coordinated transportation for executives and brokers
• Prepped center operations team and team manager
• Prepped floor plan options based on space requirements
• Secured construction/build out spec permit
• Greeted prospect and broker toured them through 3 buildings
• Discussed options in sales office
• Proposed pricing options: 1101 Pennsylvania Avenue, NW
• Delivered proposal
THEN WHAT HAPPENED…?
• Followed up with the
broker
• Asked about other options
• Isolated concerns
• Received approval for
customization.
• GOT THE CALL BACK!
• 7:45pm Saturday Night. “
Want to see it one more
time…”
• SIGNED THE DEAL
9:15PM!
• 2 Year LEASE
• 26k per month
• 4 months free
• TOTAL REVENUE:
• $520,000!
• COMMISSION/Bonus:
≈$22,000
Initiate learning…
Sometimes the tiniest details, carry the
most significance:
• PERCEPTION:
• Promotional broker
commission rate: 10%
of contract value
• Broker commission to
be paid: $52,000
• REALITY:
• Promotional broker
commission rate 10%
of 1st year contract
value, 1% for each
subsequent year.
• Broker commission to
be paid: $28,600
0
10,000
20,000
30,000
40,000
50,000
60,000
Actual Expected
Actual
Expected
TOTAL DELTA: $-23,400
Decisions….Decisions:
• Lose the deal?
• Blow up the
relationship?
• Lose credibility?
• Impact corporate
relationships?
• Undermine
colleagues
relationships with
broker house?
• What about the new
client…?
Do the right thing all the
time!
- Forfeited my commission and bonus to keep the deal.
- Offered sincere apology for not communicating promotions properly.
- Hand delivered second check.
- Asked to be considered for future business.
Lessons Learned:
1. Follow the process and set clear expectations.
2. No amount of money, is worth jeopardizing your reputation.
3. Over-Communicate.
4. Humble pie is tough to chew, learn from your mistakes, decide definitively to
never let them happen again… MOVE ON!
5. Seek out the positive in every loss.
Case Study # 2: NOT YOUR AVERAGE SALES REP, THE
DEAL THAT ELEVATED ME FROM SALES REP TO
EXECUTIVE ADVISOR
A good business advisor always keeps the best
interest of the prospect in mind.
Insperity: AOC Key
Solutions, Inc.
Prospecting Process:
• Geographic
LinkedIn search
• Identified target
prospect
• Three points of
entry
• 5 touch system
• Attended CEO
presentation
Initial process
• Secured meeting with CEO
• Brought in my colleague for collaboration/partnership
effort
• Attended discovery meeting
• Uncovered several pain points
• Followed up with CEO
• Sent industry relevant data to him
• Follow up, up, up
You won’t believe what
happens next!
• TIMING AND
MINDSET ALIGN
• CEO agrees to second
meeting
• Colleague and I bring
in SENIOR advisor
• Set meeting with
ENTIRE executive
team.
Analysis Data:
• Collected Client Data “CENSUS”
• Reviewed Data
• Researched Options
• Priced out plans
• Built proposal analysis
• Built pricing comparison vs. current efficiency
• Set Proposal Meeting
• Strategy meeting with my Sales team
• Discussed Strategy with Sales Manager
Our Findings:
• Prospect was over-
compensating several
operation people
• Medical pricing was
20% less with
Insperity
• Wash $:$ year one
• 5 year savings
(medical alone)
$287,000
• Estimated 3% return
to CFO on time spent
“managing” HR.
Objections:
• Incentive to switch,
based off of
little/no savings
year one
• CEO and President
doctors were out of
network (that
means their wives’
doctors were out of
network too)
• Medical plan not as
strong?
Climbing Mt. Objection:
• Confirmed all objections with executive team
• Developed strategy with sales team to isolate and answer
all objections
• Prepped with our management team (another perspective)
• Scheduled follow up/final presentation review
• Addressed new objections- Local competitor
• Set webex with CFO
• Established “sign-on” deadline for prospect decision
Not so much…
So….. We’re good to go, right?
Going the extra mile:
• Everything in our power to keep the deal on track:
• Contacted CEO and Presidents doctors to address becoming
in network
• Reduced pricing
• Reduced start-up costs
• Called Insperity medical group to ask for In Network
exemption
• Removed deadline for decision
From Sales Person to
Trusted Advisor:
HIT THE BRAKES!!!!
• Stopped and thought about real objection
• Determined local competitor was better option based on
stated needs
• Contacted local advisor
• Explained situation
• Made introduction
• Validated capabilities
• Closed file
4 months later…
• Ran into CFO at networking event:
• Competitor still not fully implemented
• Lots of reporting issues
• Not the same price quoted
• Medical plan not stronger
• Renewed at higher rates at company fiscal end
• CEO called me two weeks later
Are we there yet?
Prospect Update:
• Prospect agreed to review with us at the end of April
• New approach
• Focus off medical
• Focus on HR/Team/Process
• Sent in OUR service team to assist
• Working to create Q4 transition schedule
Results:
• Slow buck over
quick nickel
• Not a prisoner of
hope
• Did the RIGHT
thing for the
prospect
• They came back to
us
• Impossible to know
what you don’t
know
Conclusions:
• Winning is sweeter when the prospect comes to you
• Pressure on the competitor we introduced
• Valuing vs. Needing the business
• Can’t rush a big decision
What fuels me?
Maslow’s Hierarchy:
Self Actualization
• Professional success is a direct correlation
• What DRIVES you to a higher sense of purpose?
• What makes you happy?
• How much more can you grow professionally?
Why Innovative?
• Culture
• Reputation
• Corporate Vision
• Growth Organization
• Values Employees/Human Capital
• Product fits market
GPS set for success:
SKY IS THE LIMIT!
THANK YOU FOR YOUR
TIME AND
CONSIDERATION!
QUESTIONS?
Contact Information:
Stephen P. Malley
4220 Campbell Ave # 514
Arlington, VA 22206
585-317-1367
Stephen.malley2@gmail.com
Slides available on Slideshare
Citations.
• Images found 6/5/14
• Humility
• https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=F9p2v7AB974n2M&tbnid=hVDsKQqK1mm0mM:&ved=0CAQQjB0&url=http%3A%2F%2Fwww.warriormindc
oach.com%2Fblog%2F2011%2F11%2F07%2Fmental-strength-tip-65-humility-and-personal-
success%2F&ei=q_WUU6rfDoSayAS_vICICQ&bvm=bv.68445247,d.aWw&psig=AFQjCNEBihl5hTM6yomlH60D_iz0IDnTsQ&ust=1402357542339107
• Monday Image
• https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=r_DoG1pVYBJ8rM&tbnid=jvjaul-
0ahdg4M:&ved=0CAMQjhw&url=http%3A%2F%2Fwww.myniceprofile.com%2Fmonday-116033.html&ei=FPaUU-
aeOceTyASH24G4CA&bvm=bv.68445247,d.aWw&psig=AFQjCNFkFZ9HmTge5rtpJqMEfNOhHz5naQ&ust=1402357651607943
• Jordan Image
• https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=ewfxVvBDgBn7CM&tbnid=_q0bad0aGjgj5M:&ved=0CAUQjRw&url=http%3A%2F%2Fpersonalexcellence.co%
2Fquotes%2F1253&ei=UvaUU9v6DcyUyATPo4CoBA&bvm=bv.68445247,d.aWw&psig=AFQjCNE0K6Fa4nJx0q2XelhIfmmg5PTSwQ&ust=1402357711834459
• Saul image
• https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=uK5JrNtd8RXaSM&tbnid=roFXA8ikYZhRvM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.linkedin.com%2
Ftoday%2Fpost%2Farticle%2F20140424095150-5663599-networking-let-s-just-say-i-know-a-guy-who-knows-a-guy-who-knows-another-
guy&ei=8vaUU_XLG462yAT_7IJA&bvm=bv.68445247,d.aWw&psig=AFQjCNFsBr4v3levlKqHts7SevBl-S75Qw&ust=1402357872792523
• Chickens hatched image
• https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=x1LQtPeC-
4wa6M&tbnid=1DDHDZvKxulPHM:&ved=0CAUQjRw&url=https%3A%2F%2Fwww.flickr.com%2Fphotos%2Fmnosolutions%2F9896771793%2F&ei=NPeUU_q0JMaKyASF54L4Bg&bvm=bv.68445247,d.aWw&
psig=AFQjCNG72w12yP7amd5GVGeJkKRl7UeOKA&ust=1402357932355314
• Baby Big eye image
• https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=iRGoqA-
bOKMXgM&tbnid=aMU95lQjnMWcxM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.babyzone.com%2Fpregnancy-week-by-week%2F14-weeks-pregnant_70746&ei=xveUU-z-
DZKryASY7YJw&bvm=bv.68445247,d.aWw&psig=AFQjCNE3M0-xIAbCZhcPXFJZVbocZYMqZA&ust=1402357989717339
• Opportunity over problems image
• http://www.google.com/imgres?imgurl=http%3A%2F%2Fwww.dumontis.com%2Fsystem%2Ffiles%2FPic_ProblemOpportunity.jpg&imgrefurl=http%3A%2F%2Fwww.dumontis.com%2Fen%2Fblog%2Fhavingpro
blems&h=186&w=248&tbnid=44OXXLP4vEh6bM%3A&zoom=1&docid=ZBjUmtVjatkOOM&ei=QviUU6HVJs6QyASUu4L4CA&tbm=isch&ved=0CC4QMygDMAM&iact=rc&uact=3&dur=953&page=1&start=0&
ndsp=24
• Stewie image.
• http://www.google.com/imgres?imgurl=http%3A%2F%2Fwww.angelhack.com%2Fwp-content%2Fuploads%2F2014%2F05%2Fstewie.jpg&imgrefurl=http%3A%2F%2Fwww.angelhack.com%2Fcisco-live-hack-the-
hackathon%2F&h=457&w=448&tbnid=iinHMtD7pRA58M%3A&zoom=1&docid=yZLO6YJ2-
Hl8dM&ei=f_iUU5mlM4mxyASEkoGIDA&tbm=isch&ved=0CCoQMygBMAE&iact=rc&uact=3&dur=392&page=1&start=0&ndsp=31
• Hit the target image
• http://www.google.com/imgres?imgurl=http%3A%2F%2Fmt-st.rfclipart.com%2Fimage%2Fbig%2F46-c4-4b%2Fdartboard-with-dart-hit-the-target-Download-Royalty-free-Vector-File-EPS-
32369.jpg&imgrefurl=http%3A%2F%2Frfclipart.com%2Fdartboard-with-dart-hit-the-target-16194-vector-
clipart.html&h=1200&w=1200&tbnid=mv49JTn7LvGx0M%3A&zoom=1&docid=2jZp7QE05opVZM&ei=r_iUU4LfGc-eyAT-
zYLwAQ&tbm=isch&ved=0CHsQMyg4MDg&iact=rc&uact=3&dur=415&page=3&start=41&ndsp=24
• Stop sign
• http://www.google.com/imgres?imgurl=http%3A%2F%2Fwww.clipartbest.com%2Fcliparts%2Fz7T%2FaM5%2Fz7TaM5XiA.png&imgrefurl=http%3A%2F%2Fwww.clipartbest.com%2Fpicture-of-a-stop-
sign&h=309&w=512&tbnid=1NuRGSECm6T-
ZM%3A&zoom=1&docid=gPmc57ZkbFvHIM&ei=C_mUU9btA5WkyAS6uYDIAw&tbm=isch&ved=0CJUBEDMoTzBP&iact=rc&uact=3&dur=310&page=4&start=78&ndsp=28
• Nascar Fuel
• http://www.google.com/imgres?imgurl=http%3A%2F%2Fstatic.ddmcdn.com%2Fgif%2Fnascar-sponsorship-2.jpg&imgrefurl=http%3A%2F%2Fauto.howstuffworks.com%2Fauto-racing%2Fnascar%2Fnascar-
basics%2Fnascar-
sponsorship1.htm&h=267&w=400&tbnid=Okjoj1UrPRy78M%3A&zoom=1&docid=Ebh0TPJ19_theM&ei=RvmUU4ztINanyASG94LQBQ&tbm=isch&ved=0CCoQMygBMAE&iact=rc&uact=3&dur=310&page=1&s
tart=0&ndsp=26

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Innovative solutions presentation

  • 1. Innovative Solutions: Sometimes you win, every time you learn. Presentation: June 9, 2014 Steve Malley: Candidate for Consideration
  • 3. AGENDA: • Who IS your next hire? • Sometimes you win, every time you learn: A case study on the deal that changed my approach to business. • Not your typical sales rep: A case study on a time where losing a deal elevated my success to another level. • What fuels me? • Q & A
  • 4. WHO IS YOUR NEXT HIRE?
  • 5. THE REAL STEVE MALLEY: • Interactive • Neighborly • Not a runner… • Optimistic • Veracious • Adaptable • Thankful • Imaginative • Valuable • Ethical
  • 6. CASE STUDY #1: SOMETIMES YOU WIN, EVERY TIME YOU LEARN. Business isn’t a zero sum game: The account that changed my approach to sales process.
  • 8. How did I find them? • Broker Door Pulls • Broker Bakery Drops • NETWORK, NETWORK, NETWORK • Broker Calls for rep space • Lunch and Learns
  • 9. Initial Process: • Broker Referral during bakery drops • Entered the prospect into CRM • Scheduled “tour dates” in 3 different buildings • Coordinated transportation for executives and brokers • Prepped center operations team and team manager • Prepped floor plan options based on space requirements • Secured construction/build out spec permit • Greeted prospect and broker toured them through 3 buildings • Discussed options in sales office • Proposed pricing options: 1101 Pennsylvania Avenue, NW • Delivered proposal
  • 10. THEN WHAT HAPPENED…? • Followed up with the broker • Asked about other options • Isolated concerns • Received approval for customization. • GOT THE CALL BACK! • 7:45pm Saturday Night. “ Want to see it one more time…” • SIGNED THE DEAL 9:15PM! • 2 Year LEASE • 26k per month • 4 months free • TOTAL REVENUE: • $520,000! • COMMISSION/Bonus: ≈$22,000
  • 12. Sometimes the tiniest details, carry the most significance: • PERCEPTION: • Promotional broker commission rate: 10% of contract value • Broker commission to be paid: $52,000 • REALITY: • Promotional broker commission rate 10% of 1st year contract value, 1% for each subsequent year. • Broker commission to be paid: $28,600
  • 14. Decisions….Decisions: • Lose the deal? • Blow up the relationship? • Lose credibility? • Impact corporate relationships? • Undermine colleagues relationships with broker house? • What about the new client…?
  • 15. Do the right thing all the time! - Forfeited my commission and bonus to keep the deal. - Offered sincere apology for not communicating promotions properly. - Hand delivered second check. - Asked to be considered for future business.
  • 16. Lessons Learned: 1. Follow the process and set clear expectations. 2. No amount of money, is worth jeopardizing your reputation. 3. Over-Communicate. 4. Humble pie is tough to chew, learn from your mistakes, decide definitively to never let them happen again… MOVE ON! 5. Seek out the positive in every loss.
  • 17. Case Study # 2: NOT YOUR AVERAGE SALES REP, THE DEAL THAT ELEVATED ME FROM SALES REP TO EXECUTIVE ADVISOR A good business advisor always keeps the best interest of the prospect in mind.
  • 19. Prospecting Process: • Geographic LinkedIn search • Identified target prospect • Three points of entry • 5 touch system • Attended CEO presentation
  • 20. Initial process • Secured meeting with CEO • Brought in my colleague for collaboration/partnership effort • Attended discovery meeting • Uncovered several pain points • Followed up with CEO • Sent industry relevant data to him • Follow up, up, up
  • 21. You won’t believe what happens next! • TIMING AND MINDSET ALIGN • CEO agrees to second meeting • Colleague and I bring in SENIOR advisor • Set meeting with ENTIRE executive team.
  • 22. Analysis Data: • Collected Client Data “CENSUS” • Reviewed Data • Researched Options • Priced out plans • Built proposal analysis • Built pricing comparison vs. current efficiency • Set Proposal Meeting • Strategy meeting with my Sales team • Discussed Strategy with Sales Manager
  • 23. Our Findings: • Prospect was over- compensating several operation people • Medical pricing was 20% less with Insperity • Wash $:$ year one • 5 year savings (medical alone) $287,000 • Estimated 3% return to CFO on time spent “managing” HR.
  • 24. Objections: • Incentive to switch, based off of little/no savings year one • CEO and President doctors were out of network (that means their wives’ doctors were out of network too) • Medical plan not as strong?
  • 25. Climbing Mt. Objection: • Confirmed all objections with executive team • Developed strategy with sales team to isolate and answer all objections • Prepped with our management team (another perspective) • Scheduled follow up/final presentation review • Addressed new objections- Local competitor • Set webex with CFO • Established “sign-on” deadline for prospect decision
  • 26. Not so much… So….. We’re good to go, right?
  • 27. Going the extra mile: • Everything in our power to keep the deal on track: • Contacted CEO and Presidents doctors to address becoming in network • Reduced pricing • Reduced start-up costs • Called Insperity medical group to ask for In Network exemption • Removed deadline for decision
  • 28. From Sales Person to Trusted Advisor:
  • 29. HIT THE BRAKES!!!! • Stopped and thought about real objection • Determined local competitor was better option based on stated needs • Contacted local advisor • Explained situation • Made introduction • Validated capabilities • Closed file
  • 30. 4 months later… • Ran into CFO at networking event: • Competitor still not fully implemented • Lots of reporting issues • Not the same price quoted • Medical plan not stronger • Renewed at higher rates at company fiscal end • CEO called me two weeks later
  • 31. Are we there yet?
  • 32. Prospect Update: • Prospect agreed to review with us at the end of April • New approach • Focus off medical • Focus on HR/Team/Process • Sent in OUR service team to assist • Working to create Q4 transition schedule
  • 33. Results: • Slow buck over quick nickel • Not a prisoner of hope • Did the RIGHT thing for the prospect • They came back to us • Impossible to know what you don’t know
  • 34. Conclusions: • Winning is sweeter when the prospect comes to you • Pressure on the competitor we introduced • Valuing vs. Needing the business • Can’t rush a big decision
  • 36.
  • 37.
  • 39. Self Actualization • Professional success is a direct correlation • What DRIVES you to a higher sense of purpose? • What makes you happy? • How much more can you grow professionally?
  • 40. Why Innovative? • Culture • Reputation • Corporate Vision • Growth Organization • Values Employees/Human Capital • Product fits market
  • 41. GPS set for success: SKY IS THE LIMIT!
  • 42. THANK YOU FOR YOUR TIME AND CONSIDERATION!
  • 44. Contact Information: Stephen P. Malley 4220 Campbell Ave # 514 Arlington, VA 22206 585-317-1367 Stephen.malley2@gmail.com Slides available on Slideshare
  • 45. Citations. • Images found 6/5/14 • Humility • https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=F9p2v7AB974n2M&tbnid=hVDsKQqK1mm0mM:&ved=0CAQQjB0&url=http%3A%2F%2Fwww.warriormindc oach.com%2Fblog%2F2011%2F11%2F07%2Fmental-strength-tip-65-humility-and-personal- success%2F&ei=q_WUU6rfDoSayAS_vICICQ&bvm=bv.68445247,d.aWw&psig=AFQjCNEBihl5hTM6yomlH60D_iz0IDnTsQ&ust=1402357542339107 • Monday Image • https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=r_DoG1pVYBJ8rM&tbnid=jvjaul- 0ahdg4M:&ved=0CAMQjhw&url=http%3A%2F%2Fwww.myniceprofile.com%2Fmonday-116033.html&ei=FPaUU- aeOceTyASH24G4CA&bvm=bv.68445247,d.aWw&psig=AFQjCNFkFZ9HmTge5rtpJqMEfNOhHz5naQ&ust=1402357651607943 • Jordan Image • https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=ewfxVvBDgBn7CM&tbnid=_q0bad0aGjgj5M:&ved=0CAUQjRw&url=http%3A%2F%2Fpersonalexcellence.co% 2Fquotes%2F1253&ei=UvaUU9v6DcyUyATPo4CoBA&bvm=bv.68445247,d.aWw&psig=AFQjCNE0K6Fa4nJx0q2XelhIfmmg5PTSwQ&ust=1402357711834459 • Saul image • https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=uK5JrNtd8RXaSM&tbnid=roFXA8ikYZhRvM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.linkedin.com%2 Ftoday%2Fpost%2Farticle%2F20140424095150-5663599-networking-let-s-just-say-i-know-a-guy-who-knows-a-guy-who-knows-another- guy&ei=8vaUU_XLG462yAT_7IJA&bvm=bv.68445247,d.aWw&psig=AFQjCNFsBr4v3levlKqHts7SevBl-S75Qw&ust=1402357872792523 • Chickens hatched image • https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=x1LQtPeC- 4wa6M&tbnid=1DDHDZvKxulPHM:&ved=0CAUQjRw&url=https%3A%2F%2Fwww.flickr.com%2Fphotos%2Fmnosolutions%2F9896771793%2F&ei=NPeUU_q0JMaKyASF54L4Bg&bvm=bv.68445247,d.aWw& psig=AFQjCNG72w12yP7amd5GVGeJkKRl7UeOKA&ust=1402357932355314 • Baby Big eye image • https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=iRGoqA- bOKMXgM&tbnid=aMU95lQjnMWcxM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.babyzone.com%2Fpregnancy-week-by-week%2F14-weeks-pregnant_70746&ei=xveUU-z- DZKryASY7YJw&bvm=bv.68445247,d.aWw&psig=AFQjCNE3M0-xIAbCZhcPXFJZVbocZYMqZA&ust=1402357989717339 • Opportunity over problems image • http://www.google.com/imgres?imgurl=http%3A%2F%2Fwww.dumontis.com%2Fsystem%2Ffiles%2FPic_ProblemOpportunity.jpg&imgrefurl=http%3A%2F%2Fwww.dumontis.com%2Fen%2Fblog%2Fhavingpro blems&h=186&w=248&tbnid=44OXXLP4vEh6bM%3A&zoom=1&docid=ZBjUmtVjatkOOM&ei=QviUU6HVJs6QyASUu4L4CA&tbm=isch&ved=0CC4QMygDMAM&iact=rc&uact=3&dur=953&page=1&start=0& ndsp=24 • Stewie image. • http://www.google.com/imgres?imgurl=http%3A%2F%2Fwww.angelhack.com%2Fwp-content%2Fuploads%2F2014%2F05%2Fstewie.jpg&imgrefurl=http%3A%2F%2Fwww.angelhack.com%2Fcisco-live-hack-the- hackathon%2F&h=457&w=448&tbnid=iinHMtD7pRA58M%3A&zoom=1&docid=yZLO6YJ2- Hl8dM&ei=f_iUU5mlM4mxyASEkoGIDA&tbm=isch&ved=0CCoQMygBMAE&iact=rc&uact=3&dur=392&page=1&start=0&ndsp=31 • Hit the target image • http://www.google.com/imgres?imgurl=http%3A%2F%2Fmt-st.rfclipart.com%2Fimage%2Fbig%2F46-c4-4b%2Fdartboard-with-dart-hit-the-target-Download-Royalty-free-Vector-File-EPS- 32369.jpg&imgrefurl=http%3A%2F%2Frfclipart.com%2Fdartboard-with-dart-hit-the-target-16194-vector- clipart.html&h=1200&w=1200&tbnid=mv49JTn7LvGx0M%3A&zoom=1&docid=2jZp7QE05opVZM&ei=r_iUU4LfGc-eyAT- zYLwAQ&tbm=isch&ved=0CHsQMyg4MDg&iact=rc&uact=3&dur=415&page=3&start=41&ndsp=24 • Stop sign • http://www.google.com/imgres?imgurl=http%3A%2F%2Fwww.clipartbest.com%2Fcliparts%2Fz7T%2FaM5%2Fz7TaM5XiA.png&imgrefurl=http%3A%2F%2Fwww.clipartbest.com%2Fpicture-of-a-stop- sign&h=309&w=512&tbnid=1NuRGSECm6T- ZM%3A&zoom=1&docid=gPmc57ZkbFvHIM&ei=C_mUU9btA5WkyAS6uYDIAw&tbm=isch&ved=0CJUBEDMoTzBP&iact=rc&uact=3&dur=310&page=4&start=78&ndsp=28 • Nascar Fuel • http://www.google.com/imgres?imgurl=http%3A%2F%2Fstatic.ddmcdn.com%2Fgif%2Fnascar-sponsorship-2.jpg&imgrefurl=http%3A%2F%2Fauto.howstuffworks.com%2Fauto-racing%2Fnascar%2Fnascar- basics%2Fnascar- sponsorship1.htm&h=267&w=400&tbnid=Okjoj1UrPRy78M%3A&zoom=1&docid=Ebh0TPJ19_theM&ei=RvmUU4ztINanyASG94LQBQ&tbm=isch&ved=0CCoQMygBMAE&iact=rc&uact=3&dur=310&page=1&s tart=0&ndsp=26