In this presentation, we will get you to think about methodologies to get the public to engage the way they want to be approached. Today there is the internet of things, there is voice, there are people who want to be heard. Pulling together various channels and taking a holistic approach to collecting data is the new standard to communicating with the public and the consumer of corporate America.

1. Innovative Methods for
Data Collection
May 25, 2017
Copyright 2017 | Survox, Inc. 16/20/2017

2. About Us
Copyright 2017 | Survox, Inc. 2
Josh Smith – Customer Success
Manager
• Project management
• Best practices expert
• Systems integrations
• Over 10+ years of experience
Dan Rangel – Solutions
Director
• Project focused
• Skilled in research methodologies
• Expert at best practices techniques
• 30 years of experience
6/20/2017

3. Innovative Methods in Data Collection
• Multi-Mode
• Central Location Testing
• Voice
• New in Online
• Themes
• Features
• Applications for Verticals
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4. Multimode Options
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5. Multimode
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Sample
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6. Mode Options
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Phone
IVRWeb
Mobile Web
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7. Advantage
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8. Multimode
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A holistic approach to data collection
Gives the consumer the choice
Quality, speed and accuracy
Control quotas from 1 location for all modes
All data in one repository
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9. Contact Management
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Quotas can be applied to limit survey frequency
 Don’t fatigue your pool of people
Apply your client’s business rules
 Contact respondents when they are available

10. Central Location Testing
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11. CLT Studies
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All participants are more in sync
Add media clips of commercials
Add visuals for packaging concepts
Greatly reduce the pain of scheduling
Ease the screening process
Keeps track of test products
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12. Scheduling Page
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13. Typical Report Per Session
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14. Voice
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Voice Is The New Data
ALEXA SIRI WATSON GOOGLEMICROSOFT

16. IBM WATSON
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Text to Voice Voice to Text to Analysis

17. TEXT-to-VOICE
IVR Survey Creation | Questions converted to Voice Recordings
Survey Personalization | Contact-specific information converted to Voice
and inserted into survey question.
• Example: When you saw [Dr. Jones] on [Wednesday] were you….?
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Text or
Online
Survey
Question
AUDIO
AVAILABLE NOW as a SERVICE
Contact
Specifics
Augment
Question
AUDIO

18. VOICE-to-TEXT
• Transcription | Text version of any recording
• Open Ends | Often long and unstructured answers
• Confidence Scoring
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TEXT
ANALYTICS
Response
TEXT
Response
AUDIO
PILOTING

19. TEXT & VOICE Analysis
Text Analysis
• Open End Coding | Summarizes the unstructured data
• Key Word Search | Drives subsequent survey logic for follow-up action
Sentiment Analysis | Text or Audio
• Measure emotion
• Prioritize action
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PILOTING

20. IVR 2.0 Reimagine Voice
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Design sell …
Polling
Customer Experience
Design solutions
Contact hard to reach people
Language solutions
Complex quotas
Integrations with other modes
Automate voice to text
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21. IVR 2.0 Reimagine Voice
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Go to …
Insure-rx.com/survey.php
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22. Call Center Post Contact
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Agent transfer
Automated Callback
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23. Contact Methodologies
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24. Next Day Post Contact
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25. Great Results
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20 – 40%
Cooperation Rate in Healthcare

26. Online & Mobile
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User Experience and Brand Management
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Responsive Design
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29. Traditional Research
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MaxDiff
Discrete Choice
Segmentation
Price Analysis
Satisfaction & Loyalty
Brand Awareness & Usage
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30. Sliding Numeric Scale
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31. Paired Comparison/Midpoint Scales
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32. Block Scale
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33. Constant Sum
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34. Vertical Slider
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35. Financial/Tech/Insurance
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Terminology
Acronyms
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36. Present Info
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37. Print Media Research
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Researching “the look”
Content

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User Experience and Brand Management
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39. Ad Research
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Media
Concept Tests
Memory Recall
Gamification
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40. Timed Concept Exposure
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41. Image Preference
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42. Dial Test
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43. Concept Card Sort
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44. Image Mapping
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45. Concept Text Mapping
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46. Mobile Field Work
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Photo uploads
Audio file uploads
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47. Mobile Photo Uploads
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48. Summary
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Multimode
 Phone/Web/Mobile/IVR
 Quotas and data all in 1 location
 Speak to the consumer in the way they want to
interact
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Voice
 Natural way to communicate
 Post Contact Surveys
 Quick polling and opinions surveys
 VoC
Online & Mobile
 Can give your client’s customers a familiar setting
with branding and themes
 Think of applications for various verticals and best
practices
CLT
 Marry Qual with Quant
 Ease of Scheduling
 Add commercial clips and concepts

49. For you
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Contact us
Dan Rangel
 drangel@survoxinc.com
 773.960.9286
Josh Smith
 jsmith@survoxinc.com
 415.777.0470 Ext.153
6/20/2017

50. W W W. S U R V O X I N C . C O M
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