Forrester's Vice President, Principal Analyst, Shar VanBoskirk and 4C CMO Aaron Goldman discuss how brands can pivot to a customer-obsessed strategy in this webinar moderated by 4C VP, Marketing Communications, Kari Brownsberger. Watch the full webinar here: https://www.youtube.com/watch?v=WEfupWuT3Sw
Making Audiences Actionable Webinar (UK)4Cinsights
4C CMO Aaron Goldman and VP, Business Intelligence, Advertiser Perceptions Justin Fromm discuss recent research into audience-based advertising from 4C and Advertiser Perceptions on this webinar. www.4Cinsights.com/advertiser-perceptions
4C CMO Aaron Goldman and VP, Business Intelligence, Advertiser Perceptions Justin Fromm discuss recent research into audience-based advertising from 4C and Advertiser Perceptions on this webinar. www.4Cinsights.com/advertiser-perceptions
Thought Leadership Disrupted: New Rules for the Content AgeHeather Taylor
Four rules that help brands and publishers think about their audience and how to reach them. Based on research from The Economist: http://www.missingthemark.ads.economist.com/ & http://tldisrupted.com/
50 Must Know Statistics for B2B Lead GenerationPierre de Braux
If you want to improve your lead generation capabilities, it's important that you know the facts.
Learn more about lead generation at: http://pureb2b.com/blog
Webinar Featuring Forrester Customer Experience for the 'Right Now' EconomyDataStax
Forrester Principal Analyst Tony Costa shares results from a survey of 200+ global organisations who responded to 19 in-depth questions evaluating the current success of their customer experience initiatives and the challenges they face. This webinar is your chance to hear fresh and exclusive insights about customer experience and to learn which technological innovations you need to establish top-class customer experience initiatives for your business.
View webinar recording: https://youtu.be/Nmll5eBTsEs
Explore all DataStax webinars: http://www.datastax.com/resources/webinars
Making Audiences Actionable Webinar (UK)4Cinsights
4C CMO Aaron Goldman and VP, Business Intelligence, Advertiser Perceptions Justin Fromm discuss recent research into audience-based advertising from 4C and Advertiser Perceptions on this webinar. www.4Cinsights.com/advertiser-perceptions
4C CMO Aaron Goldman and VP, Business Intelligence, Advertiser Perceptions Justin Fromm discuss recent research into audience-based advertising from 4C and Advertiser Perceptions on this webinar. www.4Cinsights.com/advertiser-perceptions
Thought Leadership Disrupted: New Rules for the Content AgeHeather Taylor
Four rules that help brands and publishers think about their audience and how to reach them. Based on research from The Economist: http://www.missingthemark.ads.economist.com/ & http://tldisrupted.com/
50 Must Know Statistics for B2B Lead GenerationPierre de Braux
If you want to improve your lead generation capabilities, it's important that you know the facts.
Learn more about lead generation at: http://pureb2b.com/blog
Webinar Featuring Forrester Customer Experience for the 'Right Now' EconomyDataStax
Forrester Principal Analyst Tony Costa shares results from a survey of 200+ global organisations who responded to 19 in-depth questions evaluating the current success of their customer experience initiatives and the challenges they face. This webinar is your chance to hear fresh and exclusive insights about customer experience and to learn which technological innovations you need to establish top-class customer experience initiatives for your business.
View webinar recording: https://youtu.be/Nmll5eBTsEs
Explore all DataStax webinars: http://www.datastax.com/resources/webinars
Marketing effectiveness 2019 Wim Vermeulen and Peter Field Part 2wimvermeulen
Presentation for the Marketing Effectiveness 2019 event of BAM on February 5th, 2019.
The post-truth world has engulfed marketing. The self-appointed apostles of the digital revolution have led us badly astray; even the Mad Men and Women have lost the plot.
A counter revolution is underway, we call it the evidence-based way. Come along and hear what Wim and Peter have to say about what has gone wrong and what needs to change.
Peter Field explains why the current marketing model is broken and makes the case for getting back to marketing effectiveness, Wim Vermeulen talks about the way forward and examines today's most effective communication model and the TapForward effect.
We are pleased to present the 2018 CMO Virtual Event: The Future of Digital Customer Engagement. In partnership with Argyle Executive Forum, we sponsored this one hour exclusive webinar to explore digital transformation’s impact across marketing, e-commerce, and CX strategies. Terrence Fox, Director of Strategy from iAdvize moderates a highly informative dialog with senior executives from Ethan Allen Global, Crayola and The Hain Celestial Group. Explore the changing dynamics driving brands to reinvent themselves utilizing conversational marketing strategies, leveraging online and offline engagement tactics and utilizing brand ambassadors as the voice of the customer. Get strategic and tactical insight into the customer expectations for interactions with brands and what business leaders must do to remain competitive. View our on-demand webinar at https://bit.ly/2QKwTjL
Marketing effectiveness 2019 Wim Vermeulen and Peter Field Part 1wimvermeulen
Presentation for the Marketing Effectiveness 2019 event of BAM on February 5th, 2019.
The post-truth world has engulfed marketing. The self-appointed apostles of the digital revolution have led us badly astray; even the Mad Men and Women have lost the plot.
A counter revolution is underway, we call it the evidence-based way. Come along and hear what Wim and Peter have to say about what has gone wrong and what needs to change.
Peter Field explains why the current marketing model is broken and makes the case for getting back to marketing effectiveness, Wim Vermeulen talks about the way forward and examines today's most effective communication model and the TapForward effect.
Download the Analytics Happiness and Attitudes (Aha!) Report to discover where each country placed themselves on the road to digital transformation.
We surveyed 3,028 business and data analysts, data scientists, and leaders across six of the most digitally-advanced countries in Europe, the Middle East, Africa, and the Asia Pacific.
They shared their overall mood towards data science and analytics, including their wins and losses—even their hopes and dreams in 2020.
Interest in account-based marketing (ABM) continues to grow, as marketers seek results in B2B sales and businesses look for more reliable strategies. But not all marketers are ready for ABM – and many still have unanswered questions.
To make things a little easier, we’ve put together the 8 most commonly asked questions surrounding ABM. The answers are provided by senior Marketing professionals, as part of our Account-Based Marketing Research Report.
Moderator: Scott Brinker, President & CTO, ion interactive, ChiefMarTech.com
Panelists: Franz Aman, SVP Brand & Demand, Informatica; Kristin Hersant, VP of Marketing, Livefyre; Susan Ganeshan, CMO, Clarabridge
Scott Brinker, President and CTO of ion interactive and founder of chiefmartec. com, will lead a discussion on the modern marketing technology landscape, followed by a deep dive into the tech stacks of marketing technologists from leading B2B companies. The panel will discuss the challenges of building an integrated marketing tech stack and discuss best practices for connecting data across silos. Each panelist will also share blueprints of their tech stacks, explaining how those solutions work together to help execute successful marketing programs. Don’t miss an inside view into the state-of-the-art marketing technology and methods driving successful B2B companies."
Most businesses understand the importance of social media in their marketing, customer service and sales efforts; however, they still struggle to capture and analyze all the rich information and insights that the massive social data landscape provides.
The measurement of a campaign’s success or even your audience’s interests can be difficult to interpret without proper secondary data. So how do you benchmark and measure social data to measure campaign success? Join us as social data experts from Marketo and Synthesio discuss how brands get ahead of the game and stay there - with the right benchmarking & measurement strategies and technologies.
The 12 Key Takeaways from SocialMediaExaminer's Industry ReportWishpond
We've analyzed and synthesized SME's industry report to give you the 12 key takeaways you need to know.
We give you the facts and stats (complete with bar-graphs and pie charts) and then the concrete takeaway that ensures you understand what you're seeing and can apply it for yourself.
Check it out! And a huge thanks to SME for their comprehensive study!
Section 2 of the overview of marketing industry in 2017. In this part there's information about: smartphone brands by market share to largest B-to-B agencies.
The Myths and Realities of Martech in 2018Samuel Scott
Samuel Scott's talk at the Synergy Digital Forum in Moscow in May 2018. He address the fallacies that consumers want personalized ads, mediums do not matter, short-term results are the most important, targeting solves the problem of waste, ad tech saves money by cutting out the middlemen, and brand building can be ignored.
Overview: The State of B2B Content Marketing IN NORTH AMERI CA
More. If one word could describe content marketing at the end of 2012, that would be it . According to the latest findings from the Content Marketing Institute and MarketingProfs, B2B marketers are spending more, using more tactics, and
distributing their content on more social networks than they have in years past. Unfortunately, there is also more uncertainty. B2B marketers are more uncertain whether they are using various content marketing tactics effectively.
As the year winds down we round up.
How did we use social media in 2014? What did we post? When? How often? And on which platforms?
This presentations uses the newest data and reports to answer these questions and more like them.
Inform your next year's social media strategy by ensuring you're informed about this one!
Marketing effectiveness 2019 Wim Vermeulen and Peter Field Part 2wimvermeulen
Presentation for the Marketing Effectiveness 2019 event of BAM on February 5th, 2019.
The post-truth world has engulfed marketing. The self-appointed apostles of the digital revolution have led us badly astray; even the Mad Men and Women have lost the plot.
A counter revolution is underway, we call it the evidence-based way. Come along and hear what Wim and Peter have to say about what has gone wrong and what needs to change.
Peter Field explains why the current marketing model is broken and makes the case for getting back to marketing effectiveness, Wim Vermeulen talks about the way forward and examines today's most effective communication model and the TapForward effect.
We are pleased to present the 2018 CMO Virtual Event: The Future of Digital Customer Engagement. In partnership with Argyle Executive Forum, we sponsored this one hour exclusive webinar to explore digital transformation’s impact across marketing, e-commerce, and CX strategies. Terrence Fox, Director of Strategy from iAdvize moderates a highly informative dialog with senior executives from Ethan Allen Global, Crayola and The Hain Celestial Group. Explore the changing dynamics driving brands to reinvent themselves utilizing conversational marketing strategies, leveraging online and offline engagement tactics and utilizing brand ambassadors as the voice of the customer. Get strategic and tactical insight into the customer expectations for interactions with brands and what business leaders must do to remain competitive. View our on-demand webinar at https://bit.ly/2QKwTjL
Marketing effectiveness 2019 Wim Vermeulen and Peter Field Part 1wimvermeulen
Presentation for the Marketing Effectiveness 2019 event of BAM on February 5th, 2019.
The post-truth world has engulfed marketing. The self-appointed apostles of the digital revolution have led us badly astray; even the Mad Men and Women have lost the plot.
A counter revolution is underway, we call it the evidence-based way. Come along and hear what Wim and Peter have to say about what has gone wrong and what needs to change.
Peter Field explains why the current marketing model is broken and makes the case for getting back to marketing effectiveness, Wim Vermeulen talks about the way forward and examines today's most effective communication model and the TapForward effect.
Download the Analytics Happiness and Attitudes (Aha!) Report to discover where each country placed themselves on the road to digital transformation.
We surveyed 3,028 business and data analysts, data scientists, and leaders across six of the most digitally-advanced countries in Europe, the Middle East, Africa, and the Asia Pacific.
They shared their overall mood towards data science and analytics, including their wins and losses—even their hopes and dreams in 2020.
Interest in account-based marketing (ABM) continues to grow, as marketers seek results in B2B sales and businesses look for more reliable strategies. But not all marketers are ready for ABM – and many still have unanswered questions.
To make things a little easier, we’ve put together the 8 most commonly asked questions surrounding ABM. The answers are provided by senior Marketing professionals, as part of our Account-Based Marketing Research Report.
Moderator: Scott Brinker, President & CTO, ion interactive, ChiefMarTech.com
Panelists: Franz Aman, SVP Brand & Demand, Informatica; Kristin Hersant, VP of Marketing, Livefyre; Susan Ganeshan, CMO, Clarabridge
Scott Brinker, President and CTO of ion interactive and founder of chiefmartec. com, will lead a discussion on the modern marketing technology landscape, followed by a deep dive into the tech stacks of marketing technologists from leading B2B companies. The panel will discuss the challenges of building an integrated marketing tech stack and discuss best practices for connecting data across silos. Each panelist will also share blueprints of their tech stacks, explaining how those solutions work together to help execute successful marketing programs. Don’t miss an inside view into the state-of-the-art marketing technology and methods driving successful B2B companies."
Most businesses understand the importance of social media in their marketing, customer service and sales efforts; however, they still struggle to capture and analyze all the rich information and insights that the massive social data landscape provides.
The measurement of a campaign’s success or even your audience’s interests can be difficult to interpret without proper secondary data. So how do you benchmark and measure social data to measure campaign success? Join us as social data experts from Marketo and Synthesio discuss how brands get ahead of the game and stay there - with the right benchmarking & measurement strategies and technologies.
The 12 Key Takeaways from SocialMediaExaminer's Industry ReportWishpond
We've analyzed and synthesized SME's industry report to give you the 12 key takeaways you need to know.
We give you the facts and stats (complete with bar-graphs and pie charts) and then the concrete takeaway that ensures you understand what you're seeing and can apply it for yourself.
Check it out! And a huge thanks to SME for their comprehensive study!
Section 2 of the overview of marketing industry in 2017. In this part there's information about: smartphone brands by market share to largest B-to-B agencies.
The Myths and Realities of Martech in 2018Samuel Scott
Samuel Scott's talk at the Synergy Digital Forum in Moscow in May 2018. He address the fallacies that consumers want personalized ads, mediums do not matter, short-term results are the most important, targeting solves the problem of waste, ad tech saves money by cutting out the middlemen, and brand building can be ignored.
Overview: The State of B2B Content Marketing IN NORTH AMERI CA
More. If one word could describe content marketing at the end of 2012, that would be it . According to the latest findings from the Content Marketing Institute and MarketingProfs, B2B marketers are spending more, using more tactics, and
distributing their content on more social networks than they have in years past. Unfortunately, there is also more uncertainty. B2B marketers are more uncertain whether they are using various content marketing tactics effectively.
As the year winds down we round up.
How did we use social media in 2014? What did we post? When? How often? And on which platforms?
This presentations uses the newest data and reports to answer these questions and more like them.
Inform your next year's social media strategy by ensuring you're informed about this one!
As the lines of B2B and B2C buyer intentions begin to blur, marketers need to change their engagement tactics to get noticed. And it doesn’t end with marketing – it extends to sales and even customer support.
Check out the slides from our guest Steve Casey, analyst at Forrester, and Hally Pinaud, Head of Content at Marketo, to learn:
- What 2018 holds for our customers and their expectations
- What sales, marketing, and support engagement looks like today
- How to listen, learn, engage in the Engagement Economy
With special guests Michelle Beeson, Digital Business Strategy Analyst at Forrester and David Staunton, Head of Product Marketing at Mirakl.
2018 will be the year when retailers combine their strategies to transform the relationship they have with their customers. Omnichannel and personalisation have long been at the top of the list for any retailer wanting to maintain their position - but with online pure-players moving to have physical stores, and retailers seeking to offer more experiences to their customers, how they use these innovations will change in 2018. It is no-longer as simple as providing products, retailers now have to fight to become the destination for their customer in an increasingly crowded market.
Forrester Research: How To Organise Your Business For Digital Success - AppD ...AppDynamics
Digital is the new over-used, over-hyped term, but today there really is no more 'business as usual'. Nigel Fenwick, Vice President and Principal CIO Analyst at Forrester Research, has been researching digital business and strategy for five years – he was one of the first analysts to identify the shift to digital. This don't-miss session offers insights from his latest research into the how to organise your team for success today, and how your firm can shape itself to succeed in the digital era. Nigel will cover:
-Does the enterprise require a CDO?
-The role of IT and the CIO in digital transformation
-Skill requirements for your team
For more information, visit: www.appdynamics.com
Empathy: The Hallmark Of The Customer-Obsessed B2B MarketerG3 Communications
Business purchase decision makers want content — supported with evidence- and fact-based viewpoints — that comes from other customers and unbiased sources. They also prefer to consume content published in shorter visual formats. B2B marketers, now is the time to balance substance and format in all content that you deliver.
In this session, Laura Ramos, Vice President and Principal Analyst at Forrester Research, will teach attendees how to tune their marketing content to buyers’ interests by boosting its relevance and demonstrating empathy with their target audiences.
Why Email Just Doesn't Die - Bright Shiny Objects: What's Sexy Now in Digital...National Retail Federation
What's sexy now in digital marketing? Forrester analysts Melissa Parrish and Shar VanBoskirk explore what's new in digital and email marketing - digging into which are worth your time and budget versus those that are truly just shiny objects. Presentation from Retail's Digital Summit 2016.
Search & Programmatic in the Post-Digital WorldCatalyst
Originally presented by Forrester's Susan Bidel at Catalyst and Yahoo's 2017 Digital Boost event, this presentation discusses what brands need to know for effective search and programmatic campaigns in the post-digital age.
How to Scale BI and Analytics with Hadoop-based PlatformsArcadia Data
You’re using Apache Hadoop and cloud-based data platforms, but can your BI and analytics tools keep up? Can you provide fast, secure, self-service access to all the data business users want?
Analyzing big data poses multiple challenges. Highly parallel distributed data architecture is one solution, but until recently it has been mostly limited to databases, not business intelligence (BI) application servers.
Join this informative webinar with guest speaker Boris Evelson, VP and principal analyst at Forrester Research, and Priyank Patel, co-founder and chief product officer at Arcadia Data. Enterprise architects, data scientists, and application development and delivery (AD&D) pros will learn:
What is a distributed BI platform? How is it different from existing BI tools?
How to scale BI and visual analytics for users without moving data
What features matter most for distributed BI platforms for Hadoop
How to unify security natively in Hadoop without more administration
Business as we know it has changed dramatically in the Engagement Economy. Marketers are now seen as customer-obsessed revenue drivers, laser focused on customer experience throughout the buyer journey. Join speakers Shar VanBoskirk of Forrester and Marketo's Casey Carey to explore how this shift has made an impact on the role of the Chief Marketing Officer (CMO), and how this role will continue to evolve in the future.
On this webinar you'll learn:
- How Digital Transformation has changed marketing and the role of the CMO
- What makes a successful CMO: personal habits that make them a good leader and core competencies they need to develop
- Typical roles and responsibilities that CMOs have and own
How human insights focused organizations become CX leaders UserTesting
In this webinar, guest speaker Forrester Analyst Kelly Price, and UserTesting VP of Strategic Services Janelle Estes will discuss why customer understanding driven by Human Insights is the foundation of great customer experience (CX).
To become a CX leader, it is vital to cultivate customer empathy and push more human insights to all edges of your organization. Join us to find out more about various trends in the industry today and key recommendations to facilitate your CX transformation.
You'll learn:
Forrester’s six core concepts that make or break CX leaders
Where some go wrong, shortcomings of typical approaches
How to transform into a human-insights led organization
Real-world success stories from CX leaders
WSO2Con EU 2016: Keynote - How To Become A Digital PredatorWSO2
By 2020, Forrester predicts every company that exists today, both B2B and B2C, will either have evolved to become a digital predator or succumbed as prey. But what differentiates digital predators? How should your company best take advantage of the shift toward digital? In this revealing keynote Forrester’s leading digital business analyst for the C-Suite, Nigel Fenwick, shares insights and examples from the latest research into digital predators and prey. Learn what separates predators from prey and how you can help your business become a predator.
What separates predators from prey? The latest digital business benchmark data revealed.
Learn how to turn your digital business progress to-date into a catalyst of digital transformation.
Lessons from digital prey – what to avoid at all costs.
The Contextual Marketing Imperative: Rethinking your personalization strategySAP Customer Experience
Brendan Witcher, Principal at Forrester and Bernard Chung, SAP Hybris share best practices and the latest trends in contextual marketing and personalization. Examples shown include ASICS, Under Armour, NHL and more.
To truly connect with customers at every micro-moment, marketing needs a major mind-shift in their approach and the technology they use. They must have access to all customer data to engage the way customers want – as individuals. Armed with this intelligence, companies will know who is an active or inactive customer, their spending habits, churn propensities, who to upsell to, what channels to engage through, timeliness, and who is searching for what and when.
You need a powerful and robust “brain” in your marketing technology (martech) stack to enable real-time, omni-channel, smart, connected customer experiences.
Our guest, Brandon Purcell, Senior Analyst at Forrester Research, and Rob Romano, VP of Digital Strategy at NGDATA, give an interactive conversation on how to transform your marketing to make every experience truly resonate with your customers.
Forrester Webinar - Individualization Versus PersonalizationZAPinfo.io
See the differences between these to marketing methods and how major shopping sites are utilizing more individualized marketing solutions to drive customer engagement
Webinar: Revolutionize your Business with an Insights Center of ExcellenceBrandwatch
Business success is fueled by smart, data-driven decisions. It’s not just about having the right data, it’s what you do with it that makes all the difference. Bridging the chasm between data and people in a secure, visually engaging way ensures your team is prepared to avert potential crises, better understand your customers, and engage everyone across the business with your data. Join Michael Brackpool, Brandwatch VP of Product for Vizia, and featured speaker from Forrester as they explain the best approach for disseminating real-time insights throughout the enterprise so your team can take immediate action.
Today’s marketers must embrace a new engagement strategy to adapt, anticipate, and deliver in mobile moments. Placing mobile bets solely on ads or one-off purchases isn’t enough to secure revenue and engagement—marketers have to embrace continual cycles of real-time, two-way consumer engagement.
This webinar will show marketers how to create and deliver these experiences and campaigns.
Similar to How Audience Intelligence Fuels Customer-Obsessed Marketing (20)
Break Through the Noise: Find Your Audience with Data-Driven Advertising4Cinsights
In this webinar, 4C's Aaron Goldman and LinkedIn's Ty Heath discuss why good data leads to great advertising. Watch the recording here: https://www.youtube.com/watch?v=zKhe9-tppms
Maansi Dommeti from Pinterest's Product Marketing team leads this webinar on Pinterest Shopping in Scope with Katie Dettman, Product Marketing Director at 4C, and Anthony Freeman, Product Manager at 4C.
Watch the webinar here: https://youtu.be/wRRvHU18x50
How Social Video Ads Can Drive Business Results4Cinsights
Ryan Storrar (SVP, Head of Media Activation EMEAat Essence), Jen Bunting (Head of EMEAProduct Marketing atLinkedIn), Jamie Bradley (Director of Creative Operations atVidMob), and Aaron Goldman (Chief MarketingOfficer at 4C) discuss how social ads can drive business value in this webinar.
View the recording here: https://youtu.be/9YnE_YhODKE
Become a Pinterest Search Ads Master in Just 30 Minutes4Cinsights
Josh Dreller, VP of Product Marketing at 4C and Michael Akkerman, Head of Pinterest Marketing Partners discuss Pinterest Search in this 30 minute webinar. Watch the full webinar at https://youtu.be/ZwyDAFEbVtY
Addressing the Full Funnel with Snap Ads4Cinsights
4C VP, Product Marketing, Josh Dreller hosted a webinar on Snap Ads featuring James Borow, Director of Revenue Programs at Snapchat, Taylor Shannon, Associate Director at Resolution Media Group, and Seif Hamid, SVP, Product at 4C. Watch the full webinar recording: https://youtu.be/ENDKeA3G3wY
Seizing Value During Live Moments on Twitter4Cinsights
Aaron Goldman, CMO of 4C, Jared Silverman, Global Associate Director of Resolution Media, and Tommy Filippone of Twitter's Brand Partnerships team discussed multiscreen advertising and a recent case study with SAP and Under Armour at Social Media Week Chicago.
Demystifying Programmatic TV - 4C Webinar - Sept 20164Cinsights
Guest speaker, Jim Nail, Principal Analyst at Forrester and Josh Dreller, VP Product Marketing at 4C, discuss the current state of TV advertising and how automation is changing the game. To watch the full webinar, visit: https://www.youtube.com/watch?v=JwOsctHMJgc
Learn from a group of LinkedIn experts about social advertising tips, tricks, and best practices to maximize campaign effectiveness of LinkedIn advertising.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
2. Today’s Webinar
Kari Brownsberger
VP, Marketing
Communications
4C
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The Model for Modern Marketing
Shar VanBoskirk
Vice President, Principal Analyst, Forrester Research
Modern Tools for Audience Intelligence
Aaron Goldman
Chief Marketing Officer, 4C
49. #ModernMicroscope @4Cinsights
Social just tells part of the story.
2B
SOCIAL MEDIA
INTERACTIONS
100K
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METER
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8M
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220M
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23 percent of teens reporting being targeted. About 15 percent reported bullying someone online themselves.
Think with me for a moment about an answer to this question:
How has technology changed you?
How has it changed your relationships? How you spend your time? Your money? How has it changed how you think? What you value? Grab your pen and jot down an answer. Go ahead. I’ll wait.
How has technology changed you??
22% of us met our significant others online
73% of us binge watch video content
91% of students text during class
Because of chronic technology use, millennials are more likely than people 55 or older to forget small things like what day it is or where they put their keys
Every 30 minute increase in daily screen time links to a 49% increased risk of expressive speech delay in children
But technology hasn’t just provoked negative changes.
It is to the credit of technology that we enjoy the amazing standard of living that we do today.
Our fundamental comforts like having running water, systems that warm or cool our homes, have evolved into
People will now embrace new things more rapidly
Hyperadoptions has changed literally of lives
More than 1 billion who use facebook every day
More than 1 billion on the planet who have an android device
More than 1 billion people a month who use WhatsApp – especially in markets around the world where it has become the primary method for personal and business communication
Or if it is whatever else will rapidly become the newest in the 1 billion member club
Now just to put hyperadoption in context, prior to these digital experiences, only three things in the history of humanity have ever reached the billion member club they are China, India and the Catholic Church
Other examples - astronomical ascent of collaboration disruptor Slack or the billion users of global messaging phenomenon WhatsApp. End consumers are engaging in the rapid, simultaneous uptake of new experiences.Use numbers, stats, examples, whats app =- we’ve become humans who crave new things. Adopton of ipods and how long that took compared to ipads, compared to whatsapp…literally billions of people clamouring these things
The second dimension I mentioned is digital disruption which creates opportunity on unprecendented scale.
By this I mean, that innovation used to happen only for a select few of erudite, well funded individuals or businesses. NOW, the low cost of technology, and the easy access to information an technologies make it possible for innovation to happen much easier. Entirely new disruptors are entering traditional industries and out innovating incumbents. And traditional companies like GE are disrupting themselves with the help of citizen innovators.
This data shows how significantly this has declined from the 60 years average in 1958
Another study of 30,000 public firms in the US over a 50 year span found results equally as stark.
Public companies have a 1 in 3 chance of being delisted in the next 5 years. whether because of bankruptcy, liquidation, M&A, or other causes. That’s six times the delisting rate of companies 40 years ago.
And the rise in mortality applies regardless of size, age, or sector.
Why does the outlook for companies look so bleak?
Months tenure of an average CMO.
So how can you prevent this fate? You:
Forrester calls this customer obsession. And it is a good strategy because it will prevent your company from failing AND because it will generate growth and new opportunities.
We created a 21 question assessment to determine just how customer obsessed companies are today. My colleague Laura Ramos is going to introduce you to this assessment in her keynote later this morning. Our assessment allowed us to sort companies into four segments based on their maturity.
Many companies think they already are customer-obsessed, but they’re not. They may have pockets of it, but the company as a whole does not operate around the customer. We analyzed the practices of over 50 companies at various stages in their customer-obsessed transformations. Through in-depth discussions with C-level executives at each of these firms, we teased out the common core for success. Turns out customer obsessed firms operate according to 4 key principles (outlined here as a to-from structure so it’s easier to understand how they compare to more traditional firms)
From customer-aware to customer-led. Most companies collect information on their customers, but only 11% of marketers report centralizing structured and unstructured data to make informed marketing decisions. Customer-obsessed organizations like The Lego Group have an integrated view of the customer. They embrace more advanced techniques like ethnography that go beyond the "what" and "how" of customers' behavior to reveal the "why" by eliciting customers' deep-seated needs and motivations.
From data-rich to insights-driven. Most firms are swimming in data, but they're only using about a third of it. Worse, only 29% say they are good at translating the result of data and analytics into measurable business outcomes. In their quest to become insights-driven, customer-obsessed firms work to master data enablement — specifically the processes and systems required to make data available, clear, and secure in their moment of need. MGM Resorts, big insights from small data example.
From perfect to fast. The faster you execute, the more quickly you will win over these hyperadoptions. Yet few leaders deliberately exploit their action-taking opportunities. Instead, they get lost in their own bureaucracy and preference for developing bulletproof solutions. To prosper, customer-obsessed firms like Coca-Cola instead use a bias for action to quickly test what the market thinks of an idea or premise, and then iterate on their learnings. Exotel hackathon to use machine learning to detect caller sentiment example.
From siloed to connected. Traditional command-and-control, siloed functional models can drive clear accountability and predictability. But they also drive long decision cycles and often result in competing and conflicting customer experiences. At customer-obsessed firms like HSN, many of these functional silos are giving way to cluster models where smaller, multidimensional teams of sales, marketing, service, product development, production, and technology staff focus on serving a single customer segment, journey, or desire. These teams also often stretch beyond the firm's four walls to an ecosystem of partners that help meet customers' needs in their context. PepsiCo using customer insights to determine organizational strategy to guide hiring decisions, plan innovations, example.
So with the forces of entitled customers in mind, let me say it again. Post Digital marketers do what they say.
Now let’s parse this mantra so that you can tune in to what is different today from how you might have thought about this in the past.
First:
PD marketers do what they say – that is, they make good on their promises. My colleague Fatemeh Khatibloo is going to address this specifically as a powerful enabler of trust in her keynote session tomorrow morning.
PD marketers DO, they don’t just say – they work with product, ecommerce and customer experience colleagues to build solutions, not just communications.
Then, PD marketers actually do+say, that is, they consider what combination of communication, utility and experience a user needs throughout her lifecycle. Forrester analyst Rusty Warner will address this in this afternoon’s session on Contextual Engagement.
Breaking it down this way reveals the shortfalls of current marketing habits. For example,
Marketing habits haven’t kept pace.
Let me explain. Media planning and budgeting is principally based on frequency – an approach which made sense in the age of distribution which was a time when media only reached end customers during their morning commute or evening TV hour, but now just barrages people with too many ads. Messages are still primarily designed to the lowest common denominator, even though they could be customized.
And 86% of all marketing investment goes toward advertising, when consumers distrust ads and creating contextually relevant experiences across the customer lifecycle is a better approach.
At the same time efforts developed in response to digital technologies emphasize the performance of specific channels potentially at the expense of how well they work together. This came out of the age of information because of the introduction of the click through. But this also perpetuates a false sense of precision. As Carl introduced in his opening remarks this morning, a customer is not the same customer from moment to moment, context to context. Tracking customer purchase path, attributing revenue, and creating lookalike models can’t account for all possible scenarios.
And digital marketing doesn’t manage for complex human nature. It reduces customers to “targets who will respond in a certain way based on a desired performance goal.” But of course we are complicated, irrational even, and we make decisions 95% of the time for emotional reasons, which algorithms can’t account for.
Neither set of practices is adequate for today’s climate. What you need to move past legacy habits is to;
Let me introduce you to MOM: your new Marketing Operating Model. In a post digital world, marketing is responsible for three things across the customer’s lifecycle:
Customer understanding
Brand strategy
And Brand experience
Now these might sound like familiar labels to you, so let me explain what I mean by each of them so we have a shared understanding of what is in and out of marketing’s remit.
Customer understanding is not a team or a database or a series of focus groups. Customer obsessed marketers are the acknowledged customer advocates for their firms. They know who their customers are, what they value, and why
Brand Strategy means that marketers define their firm’s brand promise and how the firm will live it
Brand experience then means that marketing balances how their firms will solve customer problems while staying true to its brand promise
To accomplish these responsibilities marketers will work in a new way.
They will: Listen, Lead, Connect, Calibrate.
Let’s drill into each of these in a bit of detail.
When I say Listen, don’t think I just mean social media monitoring here. Listen means understanding your customers, their context, values and emotional needs in order to plan optimal brand interactions, but also to determine how to organize, what to spend on and whom to hire.
PepsiCo bases its organization, innovations, promotions, service, supply chain management and sustainability strategies on global customer, employees and partners across all brands.
Doing so has helped Pepsi generate 5% revenue growth despite a decline in consumption of sugary drinks.
Plus, it puts PepsiCo on Ethisphere’s list of the World’s Most Ethical Companies for 11 years running.
PepsiCo bases its organization, innovations, promotions, service, supply chain management and sustainability strategies on global customer, employees and partners across all brands.
Doing so has helped Pepsi generate 5% revenue growth despite a decline in consumption of sugary drinks.
Plus, it puts PepsiCo on Ethisphere’s list of the World’s Most Ethical Companies for 11 years running.
When you lead, you architect your brand values, you demonstrate them individually, and you mobilize employees across the enterprise to live your brand promise, catalyzing a pivot where necessary to help the company be more customer obsessed.
The CMO and co-founder of outdoor goods supplier Cotopaxi established its brand to mean “Gear For Good.” Cotopaxi makes quality gear, sustainably, gives 2% of revenues to alleviate poverty through grants and labor sourcing. And hosts outdoor races and events to educate and create community.
Connecting with customers at a values-level and living its brand values returns for Cotopaxi a negative customer acquisition cost, and yields 200-400 applicants for every open job req.
In a post digital world, consumers experience your brand everywhere – not just through marketing campaigns. This means that marketing must connect product, customer service, sales around your brand promise to ensure that you consistently solve customer problems everywhere.
Marketing at UK-based insurance company Aviva created a customer initiative called “Good Thinking.” which includes advertising plus online utilities, smart devices to track at risk behaviors, and customized products and pricing all focused on helping end consumers plan for their financial futures.
The effort – driven designers, data scientists, customer experience and marketing drove an £111m in profit in 6 months and improved brand awareness for Aviva 16%.
http://www.campaignlive.co.uk/article/aviva-combined-marketing-overhaul-business-disruption-says-ceo/1415967#pqK6ZjeTdGg705sq.99
The old version of marketing would allow a set of goals for the organization and a separate set of goals for marketing. This is why you can feel like you are generating lots of leads, but still not seeing your stock price move.
In the age of the customer marketers calibrate the results of brand interactions back to business goals.
Stephanie Shore the CMO of digital print and design business Moo hired a former CPA to her marketing team so that she could show the rest of her organization a strong connection between marketing and overall business performance.
And Pepsico developed an app for sharing marketing performance metrics with its strategy and product teams.
http://www.activitycloud.com/blog/what-you-can-learn-from-pepsicos-new-consumer-data-strategy/
Now I know that on the surface it seems easier just to stick to big goals that don’t have a lot of accountability. That way you don’t have to admit if you haven’t done your part.
Likewise, I know the false sense of security that comes from just staying busy managing the chaos of your current assignments
Stephanie Shore the CMO of online printing company Moo hired a CPA to her marketing team so that she can show the rest of her organization what marketing is doing and it is contributing to the corporate plan.
And Pepsico developed an app for sharing marketing performance metrics with its strategy and product teams.
http://www.activitycloud.com/blog/what-you-can-learn-from-pepsicos-new-consumer-data-strategy/
Now I know that on the surface it seems easier just to stick to big goals that don’t have a lot of accountability. That way you don’t have to admit if you haven’t done your part.
Likewise, I know the false sense of security that comes from just staying busy managing the chaos of your current assignments
So, we’ve gotten to the part of the presentation where I am wrapping up and giving you your marching orders. To do that, let me point out that nly 26% of global executives think it extremely likely that they will be more profitable in 5 years if they maintain their current management approach, corporate philosophy and innovation strategies.
So let me give you a simple mantra to help the odds be ever in your favor. For marketing to be the driver of customer obsession at your firm, you have to:
This means that to change, to become customer obsessed, to improve your email program performance, It is time to work differently. And this need not be a daunting task. You can start with a medium that you know today, but have just been under leveraging. To become customer obsessed you should: