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Together to the sun                      Wim Samyn                      VP Sales – CEO                      Solarplaza, Br...
Overview1  The Sun as the centra2  Linea Trovata – business units3  What is the future of the PV-roofs in Belgium   •    P...
1    The sun as the centre•    We devour traditional energy sources and that leaves its     traces.•    Consequences      ...
2    LINEA TROVATA•    Linea Trovata LT = trend of innovations, of renewal•    Linea Trovata : network sharing the same vi...
2 LINEA TROVATA•    International company driven by passionate entrepeneurs•    Our 3 characteristics      1. Scientific k...
2    LINEA TROVATA – Business units•    We construct or co-invest in:                   Solar energy, Solar thermal and   ...
3. What is the future for residential rooftops in   Belgium?  •    Price developments 2009 – 2012  •    Results 2007- 2010...
3. What is the future for residential rooftops in Belgium?  •    Price developments 2009 – 2012        •    On the way to ...
3. What is the future for residential rooftops in Belgium?  •    Results 2007- 2010 – Cost prices solar energy        •   ...
3. What is the future for residential rooftops in Belgium?  •    What does the Belgian consumer want? There is no Belgian ...
WHY INVEST?                 MICRO                                          MACRO•  Energy- en costs savings               ...
WHY NOT INVEST?                  MICRO                                       MACRO•  Allocation of financial means        ...
3. What is the future for residential rooftops in Belgium?  •    What is the best business model? Selling electricity or s...
3. What is the future for residential rooftops in Belgium?  •    What is the best business model? Selling electricity or s...
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07 wim samyn - linea trovata en

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07 wim samyn - linea trovata en

  1. 1. Together to the sun Wim Samyn VP Sales – CEO Solarplaza, Brussels 24 March 2011
  2. 2. Overview1  The Sun as the centra2  Linea Trovata – business units3  What is the future of the PV-roofs in Belgium •  Price developments 2009 – 2012 •  Results 2007- 2010 – Cost price solar energy •  What does the Belgian consumer want? •  What is the best business model? Selling power or building installations? 2
  3. 3. 1 The sun as the centre•  We devour traditional energy sources and that leaves its traces.•  Consequences -  Our Earth has lost the north -  Humanity as part of the eco-system•  1996 → Think tank “La Trovata” -  Ten engineers : Innovation team -  Renewable energy : global scale. -  Thinking out-of-the-box: looking for intelligent, renewable energy solutions by combining existing and new technologies -  Seed for smart and renewable energy solutions 3
  4. 4. 2 LINEA TROVATA•  Linea Trovata LT = trend of innovations, of renewal•  Linea Trovata : network sharing the same vision… -  Strong know-how driven by and with people. -  Focus on the Long Term – LT. Not the strongest, but those who are able to adapt most adequately, will survive on the long haul -  Only Quality will survive time’s passing. -  Invests in innovation with a focus on the international market -  A networking organisation where partners, dealers and employees work together in openness. 4
  5. 5. 2 LINEA TROVATA•  International company driven by passionate entrepeneurs•  Our 3 characteristics 1. Scientific knowledge – specialist in renewable energy -  Constantly looking for innovation in techniques -  Our experts are only satisfied with the most efficient – en therefore renewable – energy solution 2. Professional, financial and legal foundation -  Already over 3.000 succesful completed projects! -  The most profitable solution in your size and within your budget -  Custom solution with several renewable energy techniques 3. Openness and trust – the right path -  Long Term -  Combining the power of people with smart energy solutions 5
  6. 6. 2 LINEA TROVATA – Business units•  We construct or co-invest in: Solar energy, Solar thermal and Windenergy for private customers heat pumps and companies Heat power and biomass - Integration techniques and systems for montage - Own feather weight systems Completing the chain: - Investing in green energy project fertelizer drying and recycling (patented technology) Wooden(passive)construction - Charging stations - Carports - Electrical vehicles 6
  7. 7. 3. What is the future for residential rooftops in Belgium? •  Price developments 2009 – 2012 •  Results 2007- 2010 – Cost price solar energy •  What does the Belgian consumer want? •  What is the best business model? 7
  8. 8. 3. What is the future for residential rooftops in Belgium? •  Price developments 2009 – 2012 •  On the way to grid-parity by 2015-2018? •  Determined by costs (productiun, installation,…) en support mechanisms •  Price residential: from 5-6 EUR/Wp in 2008 to 2,5-3,5 EUR/Wp in 2011 •  Marge-erosion. •  Market evolution: •  Since 2007 booming business – VREGCWAPE statistics •  With current market information: cooling down of the market to be expected from Q4/2011 as a consequence of lower profitability of projects •  Lower compensation for rooftopleas / electricity discount •  Longer compensatory effects: evolution to commodity. 8
  9. 9. 3. What is the future for residential rooftops in Belgium? •  Results 2007- 2010 – Cost prices solar energy •  Yield (MWh/year) on average 5 - 15% better than expected. •  Depreciation periode installation: economic vs technical •  Technical: 4 kWp •  12.000 EUR over 20 year or 600 EUR/year •  3.600 kWh/year or 17 ct/kWh •  Economic: what is the teturn on investment? Financial product vs necessary technical equipment. •  Region-bound (Southern-Italy vs B → GRID Parity) 9
  10. 10. 3. What is the future for residential rooftops in Belgium? •  What does the Belgian consumer want? There is no Belgian consumer. •  Culturel differences: Wallonia, Flanders •  Client oriented: different types of buyers: •  Sunpower, Q-cell (European panel), Ping-Pong Solar •  Early movers - … - late laggers // technical – financial – emotional buyer… •  Price – recovery (compare different energy techniques – government stimulates and mandates) •  Organsiation oriented: what is your Unique Selling Point? What is your company profiel? •  Proximity, Quality, Prices, Size, technical or sales-driven, multi-technical (spreading the risks), unique 10
  11. 11. WHY INVEST? MICRO MACRO•  Energy- en costs savings •  Reduction particulate matter•  Marketing aspect •  Reduction of CO2-emission•  Guaranteeing stable energy cost price on •  Creating additional employment the long term •  Reduction of energy dependency•  Combination with heating – increasing •  Smart grid comfort, with positive effects on the employee’s productivity•  Combination with green mobility•  Long term optionss 11
  12. 12. WHY NOT INVEST? MICRO MACRO•  Allocation of financial means •  Infrastructure•  Increased costfactor •  Grid problems•  Difference between visions of owner- tenant-invester-developer•  Legal and financial guarantees•  Short term vision 12
  13. 13. 3. What is the future for residential rooftops in Belgium? •  What is the best business model? Selling electricity or selling solar energy systems? •  Depending on corporate strategy and positioning •  Examples: distributor, project developer, investor •  Integration in the value chain (become panel producer - supplier of electricity). •  Clearly define USP, for yourself and the stakeholders. 13
  14. 14. 3. What is the future for residential rooftops in Belgium? •  What is the best business model? Selling electricity or selling solar energy systems? •  Depending on environmental factors: • Support of large PV-installations? Third party financing? • USD/EUR rate (financial mgt) • Tecnological evolutions (amorphous vs crystalline) • Political choices: 20/20/20-goals • Stable political climate 14
  15. 15. Thank you!

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