This was the presentation given by Gus Murray, Revolt's Managing Director on Data, Creativity & Insight - Killing the misconception that data is the enemy of creativity at the Komfo Summit, Copenhagen September 22nd. The presentation was aimed to help brands understand the benefit of a data-informed approach to delivering better creative and strategic solutions.
For more information on our approach or how we could help your brand, go to revolt.dk
Lessons Learned and Inspiration from the 2013 Cannes Lions.
Ogilvy Cape Town's Chris Gotz and Chris Rawlinson share thought and lessons learned from Ad Lands biggest yearly get together, the Cannes Lions international festival of creativity.
Cannespiration (Inspiration from Cannes Lions 2013)Chris Rawlinson
Lessons Learned and Inspiration from the 2013 Cannes Lions.
Ogilvy Cape Town's Chris Gotz and Chris Rawlinson share thought and lessons learned from Ad Lands biggest yearly get together, the Cannes Lions international festival of creativity.
As business professionals across various industries embrace data-driven decision-making and begin to experience the power of precision available at their fingertips, more marketers are turning to artificial intelligence to improve the efficacy of their media placements.
Disruption in this space is being driven by
- Media / Publisher mergers and acquisitions
- an ever-increasing programmatic inventory supply
- availability of smart audience behavioural targeting
- facilitated by automated & intelligent software tools.
How then should marketers embrace these changes to improve their targeting reach and conversion funnels?
This was the presentation given by Gus Murray, Revolt's Managing Director on Data, Creativity & Insight - Killing the misconception that data is the enemy of creativity at the Komfo Summit, Copenhagen September 22nd. The presentation was aimed to help brands understand the benefit of a data-informed approach to delivering better creative and strategic solutions.
For more information on our approach or how we could help your brand, go to revolt.dk
Lessons Learned and Inspiration from the 2013 Cannes Lions.
Ogilvy Cape Town's Chris Gotz and Chris Rawlinson share thought and lessons learned from Ad Lands biggest yearly get together, the Cannes Lions international festival of creativity.
Cannespiration (Inspiration from Cannes Lions 2013)Chris Rawlinson
Lessons Learned and Inspiration from the 2013 Cannes Lions.
Ogilvy Cape Town's Chris Gotz and Chris Rawlinson share thought and lessons learned from Ad Lands biggest yearly get together, the Cannes Lions international festival of creativity.
As business professionals across various industries embrace data-driven decision-making and begin to experience the power of precision available at their fingertips, more marketers are turning to artificial intelligence to improve the efficacy of their media placements.
Disruption in this space is being driven by
- Media / Publisher mergers and acquisitions
- an ever-increasing programmatic inventory supply
- availability of smart audience behavioural targeting
- facilitated by automated & intelligent software tools.
How then should marketers embrace these changes to improve their targeting reach and conversion funnels?
Lean Marketing: New Rules for the Social & Real Time WebFernando Polo
The same "change" that Toyota introduced decades ago, has to be applied to marketing and creativity these days... Fragmented media and consumer attention... We are impatient, we want everything done yesterday.
Of course, we are talking about Real Time Marketing, but not only real time: it's the lean philosophy in its entirety that has to be taken into account. Agile development, short cycles, trial and error, etc
Strategy is overrated. Digital startups are showing us the way to success in our century. Innovate: think fast, create something people can use as fast as you can, listen, fine tune, try again...
A new methodology for times where the user is the king. Empowered users deciding everything one click at a time. You have to make People -not Product/Brand or Service- your new compass.
#PeopleFirst
Disruptive Behavior is the new black, so to speak. At this day and age when technology and globalization continue to change the way we see and experience things, when customers behaviors evolve rapidly and business environments go through a dynamic change- disruptive behavior is the new normal.
Digital Transformation? Put People First and Tech Will FollowGerrie Smits
Keynote given at annual web company conference FeWeb2015 (together with Pieter Baert). We talked about how strategy for a digital world starts with understanding people, their behaviours and their needs.
So what - why does it matter if you don't identify and understand disruptive innovation in the 21st century:
Leaders are distracted by all of the calls of "disruption". (Think "Dug" from the move UP, "squirrel!"
Learn to quiet the hype and the distractions.
There is a process to disruptive innovation that can be learned, Pattern of Disruptions.
This process has held up time, industry, and market. It can be tracked over centuries in many cases.
This process can be demonstrated. (1) Identify disruptive innovation, using the Pattern of Disruptions (Here's a link to my article that explains it https://thenextish-com.medium.com/disruptive-innovation-took-a-turn-d4d87d7d094a)
(2) Understand how to act with strategic clarity to create and to expand markets.
(3) Develop foresight to anticipate disruptions.
Accelerating Into The Future Of Fitness - IHRSA 2021 Fitness ConnectedBryan K. O'Rourke
From the Jack LaLane to the met-averse; fitness has been accelerated by the convergence of trends. The future looks bright for the industry of health and fitness as technology, demography, economics, and sustainability will continue to fuel an acceleration in new and different ways.
A presentation for our #NewhouseSM4 class with DR4WARD on how advertisers are going digital and advertising for important, large-scale events. Real-time marketing (RTM) is also examined as an emerging trend in the industry.
Digital transformation 7 Steps To Become A Future Proof OrganisationScopernia
The world is changing at a high pace. Digital disruption has an impact on every part of society and is transforming business in every industry. This presentation shows how you can master your digital transformation in 7 steps. The endgoal is to become a future proof organisation
Lean Marketing: New Rules for the Social & Real Time WebFernando Polo
The same "change" that Toyota introduced decades ago, has to be applied to marketing and creativity these days... Fragmented media and consumer attention... We are impatient, we want everything done yesterday.
Of course, we are talking about Real Time Marketing, but not only real time: it's the lean philosophy in its entirety that has to be taken into account. Agile development, short cycles, trial and error, etc
Strategy is overrated. Digital startups are showing us the way to success in our century. Innovate: think fast, create something people can use as fast as you can, listen, fine tune, try again...
A new methodology for times where the user is the king. Empowered users deciding everything one click at a time. You have to make People -not Product/Brand or Service- your new compass.
#PeopleFirst
Disruptive Behavior is the new black, so to speak. At this day and age when technology and globalization continue to change the way we see and experience things, when customers behaviors evolve rapidly and business environments go through a dynamic change- disruptive behavior is the new normal.
Digital Transformation? Put People First and Tech Will FollowGerrie Smits
Keynote given at annual web company conference FeWeb2015 (together with Pieter Baert). We talked about how strategy for a digital world starts with understanding people, their behaviours and their needs.
So what - why does it matter if you don't identify and understand disruptive innovation in the 21st century:
Leaders are distracted by all of the calls of "disruption". (Think "Dug" from the move UP, "squirrel!"
Learn to quiet the hype and the distractions.
There is a process to disruptive innovation that can be learned, Pattern of Disruptions.
This process has held up time, industry, and market. It can be tracked over centuries in many cases.
This process can be demonstrated. (1) Identify disruptive innovation, using the Pattern of Disruptions (Here's a link to my article that explains it https://thenextish-com.medium.com/disruptive-innovation-took-a-turn-d4d87d7d094a)
(2) Understand how to act with strategic clarity to create and to expand markets.
(3) Develop foresight to anticipate disruptions.
Accelerating Into The Future Of Fitness - IHRSA 2021 Fitness ConnectedBryan K. O'Rourke
From the Jack LaLane to the met-averse; fitness has been accelerated by the convergence of trends. The future looks bright for the industry of health and fitness as technology, demography, economics, and sustainability will continue to fuel an acceleration in new and different ways.
A presentation for our #NewhouseSM4 class with DR4WARD on how advertisers are going digital and advertising for important, large-scale events. Real-time marketing (RTM) is also examined as an emerging trend in the industry.
Digital transformation 7 Steps To Become A Future Proof OrganisationScopernia
The world is changing at a high pace. Digital disruption has an impact on every part of society and is transforming business in every industry. This presentation shows how you can master your digital transformation in 7 steps. The endgoal is to become a future proof organisation
In this presentation André Faria, CEO at Bluesoft, presented to his team a introduction to the AWS ecosystem and talked about all the new announcements AWS have made in the event AWS re:Invent 2017 that took place in Las Vegas.
Boas Práticas para Supermercadistas inspiradas no Whole Foods, Sprouts Marke...André Faria Gomes
Nessa apresentação André Faria, CEO da Bluesoft, apresenta alguns diferenciais de Redes Americanas de Supermercados como Whole Foods, Sprouts Market e Trader Joe's que podem servir de inspiração para Supermercadistas Brasileiros.
Depois de mais de 10 anos aplicando métodos ágeis no seu dia-a-dia em diversas equipes e organizações. André Faria, compartilha seus principais aprendizados.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
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Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.