THE NEWSPAPERS OF THE FUTURE AND THE FUTURE OF NEWSPAPERS. HOW TO REINVENT A NEWSPAPER FOR THE DIGITAL AGE

1. INNOVATION
INNOVATION!

2. INNOVATION

3. !""#$%&!#"'()*!%'+#",-.&!"/!
WORLD LEADERS IN HELPING
PUBLISHERS RE-INVENT THEIR
TITLES FOR THE DIGITAL AGE"
DESIGN + CONSULTANCY"
INNOVATION

4. INNOVATION
INNOVATION

5. OUR SLOGAN:!
GOOD JOURNALISM IS !
GOOD BUSINESS!
INNOVATION

6. ‘BEST NEWSPAPER CONCEPT
AND DESIGN IN EUROPE AND
WORLD’ !
2004!
2006!
2007!
2008 !
" " " " " " 2009!
INNOVATION

7. NEWSPAPERS AT
A STRATEGIC
INFLECTION
POINT!
WHERE DO WE
GO FROM HERE?!
INNOVATION

8. 1. Exit!
2. Sold or Be Taken Over!
3. Cut, cut, cut until the Cash
Cow bleeds to death!
4. Re-Invent the Business by
focusing on ‘profit audiences’"
INNOVATION

9. PRINT IS ALIVE AND
WELL AND WILL
REMAIN A
PROFITABLE OPTION
FOR DECADES – BUT
NOT AS WE KNOW IT "
INNOVATION

10. Paper will stay. It will NEVER die,!
but the Business Model !
and Content Proposition has
CHANGED "
INNOVATION

11. 1!
I AM NOT WORRIED ABOUT "
THE FUTURE"
INNOVATION

12. 2!
I AM WORRIED ABOUT "
THE PRESENT!
INNOVATION

13. 3!
I AM NOT WORRIED ABOUT "
THE FUTURE OF NEWSPAPERS"
INNOVATION

14. 4!
I AM WORRIED ABOUT "
THE FUTURE OF JOURNALISM"
INNOVATION

15. WHAT WORRIES ME IS"
FRONT PAGES "
LIKE THIS ONE"
INNOVATION

16. INNOVATION

17. INNOVATION

18. INNOVATION

19. INNOVATION

20. INNOVATION

21. INNOVATION

22. INNOVATION

23. Michael Jackson Died
Twenty Years Ago"
'He died a while ago. He remained
for so long a walking human shell.'"
INNOVATION

24. INNOVATION

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34. INNOVATION

35. INNOVATION

36. WHAT WORRIES ME IS
NEWSROOMS "
LIKE THESE"
INNOVATION

37. INNOVATION

38. INNOVATION

39. INNOVATION

40. THE ALTERNATIVE IS NOT A
BUSINESS THAT VALUES
PROFITS AND GOOD
JOURNALISM, BUT A BUSINESS
WHERE GOOD JOURNALISM IS
THE BUSINESS!
INNOVATION

41. INNOVATION

42. LIPSTICK ON A PIG"
INNOVATION

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45. INNOVATION

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52. INNOVATION

53. INNOVATION

54. CORREIO*
•" OCUS ON WHAT ABC1 AUDIENCES
F
NEED
•" ERLINER, 32 PAGES, FULL COLOUR,
B
ACCORDION
•" SECTIONS:
4
•" 24 HORAS (QUICK READ)
•" MAIS (IN DEPTH REPORTS)
•" VIDA (LIFESTYLE)
•" ESPORTE (SPORTS)
INNOVATION

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60. INNOVATION

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67. INNOVATION

68. INNOVATION

69. 69!
INNOVATION 69

70. 70!
INNOVATION 70

71. 71!
INNOVATION 71

72. 72!
INNOVATION 72

73. RESULTS: "
Correio de Bahia y-o-y
TRIPLED "
Circulation up 188%"
INNOVATION

74. TURNAROUND
RESULTS IN 1 YEAR. CIRCULATION TRIPLED
CIRCULATION CORREIO vs COMPETITOR
74!
INNOVATION

75. TURNAROUND
RESULTS IN 1 YEAR. ADVERTISING GREW 9%
% CHANGE 2008-2009
75!
INNOVATION

76. TURNAROUND
RESULTS IN 1 YEAR. LOSSES CUT IN HALF
EARNINGS (R$)
2009"
2008"
2007"
INNOVATION

77. LIBERATION
•" ELAUNCHED SEPTEMBER 2009
R
•" RAPHIC REDESIGN THAT LEAD
G
TO CONTENT CHANGES
•" AUNCHED A PAID PREVIEW PDF
L
VERSION ON WEB
•" ORKING CURRENTLY ON NEW
W
NEWSROOM WORKFLOW
INNOVATION

78. INNOVATION

79. INNOVATION

80. INNOVATION

81. INNOVATION

82. INNOVATION

83. INNOVATION

84. THE “HANDS ISSUE”!
INNOVATION
INNOVATION

85. BBC"
THE “HANDS ISSUE”
INNOVATION

86. THE “HANDS ISSUE”
INNOVATION

87. THE “HANDS ISSUE”
INNOVATION

88. THE “HANDS ISSUE”
INNOVATION

89. THE “HANDS ISSUE”
INNOVATION

90. THE “HANDS ISSUE”
INNOVATION

91. THE “HANDS ISSUE”
INNOVATION

92. THE “HANDS ISSUE”
INNOVATION

93. THE “HANDS ISSUE”
INNOVATION

94. RESULTS:
"
Liberation m-o-m UP 12%"
INNOVATION

95. TURNAROUND
RESULTS IN 3 MONTHS
•" IRCULATION UP OVER 12%
C
(INITIAL OBJECTIVE: 5% INCREASE)
•" ESPITE FINANCIAL CRISIS
D
EXPECT BREAK-EVEN IN 2010,
FROM A 7 MILLION ! LOSS IN 2007
INNOVATION

96. i BEST EUROPEAN
NEWSPAPER 2009
•"JOURNALISM CAVIAR”
“
•" OST INTERNET NEWSPAPER
P
•" ICRO-TABLOID
M
•" 6 FULL COLOR PAGE, STAPLED
5
•" TORIES, STORIES, STORIES
S
•" HE i-POD NEWSPAPER
T
INNOVATION

97. 97!
INNOVATION

98. 98!
INNOVATION

99. 99!
INNOVATION

100. 100!
INNOVATION

101. 101!
INNOVATION

102. 102!
INNOVATION

103. 103!
INNOVATION

104. 104!
INNOVATION

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INNOVATION

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INNOVATION

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INNOVATION

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INNOVATION

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INNOVATION

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INNOVATION

111. 111!
INNOVATION

112. 112!
INNOVATION

113. 113!
INNOVATION

114. 114!
INNOVATION

115. 115!
INNOVATION

116. INNOVATION
INNOVATION

117. INNOVATION
INNOVATION

118. INNOVATION
INNOVATION

119. INNOVATION

120. NEW GOVERNMENT PROGRAMME
ANNOUNCED AT 7 PM
A 9-PAGE COVER STORY
DONE ON DEADLINE BY 7
JOURANALYSTS
WITH THE HARD NEWS AND FACTS
THE OPINION OF THE EXPERTS
ALL THE NUMBERS AND CHARTS
GRAPHICALY RATED (LEFT TO RIGHT)
AND EXPLAINING HOW THIS WILL AFFECT YOU
INNOVATION

121. INNOVATION

122. INNOVATION

123. INNOVATION

124. INNOVATION

125. INNOVATION

126. INNOVATION

127. INNOVATION

128. 128!
INNOVATION

129. !!!"#"$%&'$&(")*+
129!
INNOVATION

130. NEW INTEGRATED NEWSROOM
INNOVATION

131. NEW INTEGRATED NEWSROOM
INNOVATION

132. NEW INTEGRATED NEWSROOM
132!
INNOVATION 57

133. NEW INTEGRATED NEWSROOM
133!
INNOVATION 58

134. RESULTS:"
'i' 6-month run UP 16%"
INNOVATION

135. LAUNCH RESULTS IN 3 MONTHS.
CIRCULATION HALF OF ESTABLISHED COMPETITORS
CIRCULATION i DN PÚBLICO
22% OF i READERS DID NOT READ NEWSPAPERS BEFORE
INNOVATION

136. INNOVATION

137. INNOVATION

138. INNOVATION

139. INNOVATION

140. INNOVATION

141. B E R M E R INNOVATION
PROTOTYPING THE FUTURE
INNOVATION

142. B E R M E R INNOVATION
THE FORMAT OF
THE FUTURE IS
3030
INNOVATION

143. B E R M E R INNOVATION
YOUNGER
INNOVATION

144. B E R M E R INNOVATION
DIFFERENT
INNOVATION

145. WILL THE IPAD
AND TABLETS OFFER
A SECOND LIFE
TO NEWSPAPERS?
INNOVATION

146. ‘LIFE WAS EASIER WHEN
AN APPLE AND A
BLACKBERRY WERE
JUST FRUITS’
INNOVATION

147. ‘LIFE WAS EASIER WHEN
AN APPLE AND A
BLACKBERRY WERE JUST
FRUITS…
BUT IT’S NOT AS
EXCITING AND
POTENTIALLY
PROFITABLE
AS IT IS TODAY’
INNOVATION

148. INNOVATION

150. iPad IS THE GREATEST
PLATFORM INNOVATION
SINCE GUTHENBERG -
LACK OF INNOVATION
FROM PUBLISHERS
INNOVATION

151. GQ Magazine
RATING
Vanity Fair
National Geographic IPad Apps
Paris Match
Der Spiegel 2.2
L’express
Wired
Time Magazine
Newsweek
Magazines
The New Yorker (Source App Store)
INNOVATION
INNOVATION

152. USA Today AVERAGE
Die Welt
De Standaard RATING
The New York Times
Financial Times 2.5
New Zealand Herald
Evening Standard IPad
Le Monde
Newspapers
Corriere della sera
(Source App Store)
INNOVATION
INNOVATION

153. SENSE OF SALVATION
PERHAPS OUT OF
DESPERATION
INNOVATION

154. WILL THE IPAD
AND TABLETS OFFER
A SECOND LIFE
TO MAGAZINES?
INNOVATION

155. YES
IF PUBLISHERS
RE-INVENT THEIR
TITLES
NO
IF WE RE-PURPOSE
INNOVATION

156. HEARST
$10 MILLION IN
SUBSCRIPTION BY
SUMMER
CONDE NAST
$15 MILLION IN 2011 IN
SUBSCRIPTIONS AND AD
REVENUE
INNOVATION

157. YOU CANNOT
POUR OLD WINE
INTO NEW
BOTTLES
INNOVATION

158. WE HAVE TO REINVENT
THE WAY WE TELL STORIES
IT'S THE JOURNALISM
NOT THE PLATFORM
INNOVATION

159. WE HAVE TO REINVENT
THE MAGAZINE BY
DECONSTRUCTING IT!
INNOVATION

160. NEW GRAMMAR !
FOR NEW MEDIUM
INNOVATION

161. STORIES YOU CAN
READ
WATCH
AND
TOUCH
INNOVATION

162. DESIGN FOR
EYES
AND
FINGERS
INNOVATION

163. EXPERIENCE MORE
IMPORTANT THAN BRAND
INNOVATION

164. THE iPad as PDF?
INNOVATION

165. THE iPad as A MAGAZINE
ON STEROIDS?
INNOVATION

166. THE iPad as
SHOVELWARE?
INNOVATION

167. MORE PRINTY
LESS WEBBY
NEITHER PRINTY
OR WEBBY
INNOVATION

168. IT'S AN
APP!
INNOVATION

169. WE NEED MORE DEMOS
AND LESS MEMOS
INNOVATION

170. DIFFERENT CONTENT FOR
DIFFERENT PLATFORMS
PAPER - LONG NARRATIVE
TABLET - DEPTH AND EXPERIENCE
MOBILE - INSTANT NEWS
INTERNET - BREAKING NEWS,
BROWSING, ARCHIVES, AGGREGATING,
HYPERLINKING...
INNOVATION

171. THE iPad as
Infographics
Unique Video
Slideshows
Caricatures/Art
INNOVATION

172. ONE PAPER MANY APPS
INNOVATION

173. WE MUST UNBUNDLE
THE BUNDLE
INNOVATION

174. DISAGREGGATE
3 STRANDS
INFORMATION
SERVICES
ISSUES AND PASSIONS
INNOVATION

175. TABLETS AS PREMIUM
INNOVATION

176. iPad means iPay
INNOVATION

177. FREE is very EXPENSIVE
INNOVATION

178. PRODUCE MORE FOR
THOSE WHO PAY
AND LESS FOR THOSE
WHO DO NOT PAY
INNOVATION

179. SINGLE ISSUE SALES DO
NOT WORK !
SUBSCRIPTION IS THE
WAY "
INNOVATION

180. WE ARE MOVING
TOWARDS AN APP-
BASED WORLD !
WHETHER IT BE
TABLETS OR MOBILE –
WHICH RIGHT NOW
HAS A MUCH BIGGER
POTENTIAL "
INNOVATION

181. JOURNALISTS
SHOULD SPEND 10%
OF THEIR TIME ON
SOCIAL MEDIA
VG NORWAY & OTHERS"

182. DIGITAL FIRST, YES.
BUT DIGITAL ONLY IS
NOT ENOUGH "

183. FROM THE DIGITAL
TO THE PHYSICAL
WORLD
FROM DIGITS
BACK TO ATOMS

184. THE LONELIEST
GENERATION OF
CONSUMERS -
UNILEVER EXECUTIVE

185. THE PAPER OF THE 21ST
CENTURY?
INNOVATION

186. TABLETS OR PAPER?
NO
TABLETS AND PAPER
INNOVATION

187. INNOVATION

188. Less Circulation
+ Revenue
CHARGE MORE
1X5 MULTIPLE
INNOVATION

189. EDITORIAL AND
BUSINESS
INTEGRATION IS
ESSENTIAL TO
COMPETE IN THE
DIGITAL AGE –
COOPERATION IS NOT
INTEGRATION "

190. YOU CANNOT EXPECT
DIFFERENT RESULTS BY
DOING THINGS THE SAME
OLD WAY
INNOVATION

191. PAPER VERSUS ONLINE
–
IT’S A FALSE DICHOTOMY
INNOVATION

192. NEWSROOMS
IN A PERMANENT
STATE OF BETA
INNOVATION

193. WE NEED MANY, MANY
DEVELOPERS
IN-HOUSE AND
OUTSOURCED
INNOVATION

194. 1 DEVELOPER FOR
EVERY 5 JOURNALISTS -
BENCHMARK
INNOVATION

196. INNOVATION

197. ONE DIGITAL
KITCHEN MANY
DIFFERENT
RESTAURANTS "

198. AUTHOR ONCE
PUBLISH
EVERYWHERE"

199. THE NEW HOLY
TRINITY:
JOURNALIST +
DESIGNER +
DEVELOPER
WORKING TOGETHER "

200. Tablet & Mobile Workflow
INNOVATION

201. ONE
DIGITAL KITCHEN
SEVERAL
MEDIA RESTAURANTS

206. WE ARE THE WINE
NOT THE BOTTLE
INNOVATION

207. SIMPLICITY IS THE
DRIVER OF
INNOVATION
Dom Sagolla, co-creator of Twitter
"

208. IT'S TIME TO
INNOVATE

209. the end
THANK YOU
WWW.INNOVATION-MEDIACONSULTING.COM
SENOR@INNOVATION-MEDIACONSULTING.COM
TWITTER - @JUANSENOR

210. Innovations in Magazines World Report 2011
Thank you!
www.innovation-mediaconsulting.com
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