2. Today’s Agenda
1. Mary Kay, Inc. – Brief Overview
2. BSC Experience at Mary Kay, Inc.
3. Aligning Strategic Vision
4. Follow-through and Feedback
Slide 2
3. Mary Kay – Company Overview
Direct Seller
Skin Care & Color Cosmetics
Page 3
5. Mary Kay – The Company
• One Of The Largest Direct Sellers Of
Skin Care & Color Cosmetics In The World
• Manufacturer With Plants In The U.S. &
China
• Privately Held With 4,600 Employees
• Based In Dallas, Texas
Slide 5
6. Mary Kay – The Company
• 2.5 Million Independent Beauty Consultants
• 38 Markets – Top Markets Are China, Mexico,
Russia & The U.S.
• $2.5 Billion In Global Wholesale Sales
Slide 6
7. Mary Kay – The Opportunity
Independent Beauty Consultants
Own Their Own Business
Page 7
8. Mary Kay – The Opportunity
Mary Kay Is A Direct Sales Company
• Independent Beauty Consultant
Runs His/Her Own Business
– Purchase From Mary Kay Inc.
– Sell Directly To Consumers
• Open-ended Opportunity
– Part-Time Job
– Supplemental Income
– Full-Time Business
Slide 8
13. Mary Kay Beauty That Counts™
Global Cause Marketing Campaign
• Donated Nearly $4 Million
Worldwide
• Organizations That Support
Women & Children
Slide 13
18. Why Integrate Strategic Planning & Management with a
Balanced Scorecard?
Line of Sight
• 'Connect-the-dots' between activities related to WIGs and PIGs and
bigger picture strategy & vision
• Focus on the right tasks and projects and choose the right products
and services
• Employees focus on results
Slide 19
25. Root Cause Analysis (RCS’)
• Correlations
– All Items
– Identifies Relationships (Covariance, r)
– Preliminary Indications
– Called “Key Factors / Drivers”
• Regression Analyses (r2)
– Stepwise, Linear
– Confidence 99.99%, Error <.01
• Path Analysis
Identifies Item(s) That Have Greatest Effect
On Largest Number Of Other Items Slide 27
26. Action Steps
Project Planning
Communication
Survey / Questionnaire Design
Results Rollout
Follow-up / Action Planning
Monitoring & Accountability
Link Survey to Business Outcomes Slide 28