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Palestra P&G
DESIGN

{m} +55 11 98845 9577 {s} j.tammela {w} www.jaakko.com.br
JAAKKO (IACO)

DESIGNER
OUTUBRO /
NOVEMBRO
User
Experience
Shopper
Psychology
Sensory
Design

Interaction
Design
Future
Insights

Future
Scenarios
Design
User
Experience
Shopper
Psychology
Sensory
Design

Interaction
Design
Future
Insights

Future
Scenarios
Design
DESIGN
Mas o que
é Design ?
Mas o que
é Design ?

CRIATIVO

IRREVERENTE

BELO
TUDO
NADA
&
$

✪	
  
WOW

PASSION

LOVE
UNDERSTAND

UE	
  

ID	
  

PLAN

DELIVERY

SD	
  

DM	
  

SEEDS
FUTURO
TECNOLOGIA
ECONOMIA
SOCIOLOGIA
&
&
Oportunida
des	
  para	
  as	
  
marcas	
  
Novos	
  
produtos	
  
Novos	
  
negócios	
  

CURTO	
  

MÉDIO	
  

LONGO	
  
INSTALADORES

CONSUMIDORES
MEDO
DESIGN
User
Experience
Shopper
Psychology
Sensory
Design

Interaction
Design
Future
Insights

Future
Scenarios
Design
DESIGNER
OBG
{m} +55 11 98845 9577 {s} j.tammela {w} www.jaakko.com.br

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Innovation Day@P&G Brazil