In order to achieve growth in society it is essential to have companies and innovators who successfully can commercialize their products and services. However, there are far too many inventions that do not manage to become commercialized. The paper present different ways for companies, innovators and investors to bridge this gap. Also EU has an important role to play when it concerns commercialization of innovations by embracing two different approaches to innovate. In the first approach an innovator or company innovate to meet a demand. In the other approach innovators first develop a product without a demand. The demand is created later and then become commercialized.
This document provides an overview of Apple Inc.'s structure and business model. It discusses Apple's diverse product range including phones, computers, software and retail stores. This diversity gives Apple advantages in the marketplace by increasing revenue and profitability. The document also examines Apple's objectives of creating high quality products, its customers which include teenagers and businesses, and how current media trends like social media are affecting Apple's marketing strategies.
- The document discusses innovation practices at two large Nordic media groups, Meteor and Eclipse.
- Meteor initially failed in its first attempt to move into digital classified ads but succeeded with its second attempt by rebranding, taking a more aggressive strategy, and setting up the online classified unit as a separate new entity.
- Meteor then struggled in moving this success to Sweden where the market involved consumer-to-consumer models rather than its usual business-to-business-to-consumer approach.
This document provides an overview of an innovation casebook published by Warc that showcases innovative marketing communications ideas. It summarizes the key findings and themes from the case studies, which demonstrate that innovation can deliver significant business results for brands across many categories. Effective innovation often relies on driving word-of-mouth, does not require large budgets or high-tech solutions, and works best as part of a balanced marketing approach that blends innovation with traditional methods. The casebook highlights examples of innovation in areas like new media uses, thinking beyond paid media, technology integration, service improvements, content development, participation strategies, and lessons from emerging markets.
The document provides an overview of the advertising industry in India. It discusses how the industry has grown from small-scale to a full-fledged industry projected to be the second fastest growing market in Asia. It also outlines the major players in the Indian advertising market, including Dentsu Aegis Network and WPP. Furthermore, it explores the evolution of advertising over time from early print ads to the modern digital age, and how new technologies like Google AdWords changed the advertising landscape.
This document discusses the product life cycle of Samsung Galaxy smartphones and how they relate to Ansoff's Matrix. It provides an overview of Samsung and the Galaxy series. It then discusses the various stages of the product life cycle (introduction, growth, mature, decline) and provides examples of Galaxy models that fall into each stage. Finally, it examines how different Galaxy models have utilized Ansoff's Matrix strategies like market penetration, product development, market development, and diversification. Maintaining innovation and catering to all market segments will be ongoing challenges for Samsung.
This document provides a report on emerging trends in advertising in India in 2015. It discusses three key trends:
1. The growing use of beacon technology in retail stores and public spaces to trigger targeted mobile messages to customers based on their location. While beacons show promise, challenges remain around consumer awareness and preventing overuse of messages.
2. The development of cross-device marketing enabled by companies tracking users across devices through login information. This allows ads to follow consumers from one device to another. Major companies like Google and Facebook are pursuing this, while others use statistical models to connect devices.
3. The increasing role of social media platforms in health communication. Social media can help organizations engage the public and
Advertising Industry Analysis + Ogilvy And Mather Reportvinod singh
Strategic analsyis on Advertising Industry. Ogilvy And Mather Presence in industry.pestle analysis of advertising industry. porter five forces for advertising industry. Future strategies for Ogilvy and Mather Worldwide. Internal analysis of Ogilvy And Mather.
Impact of advertising on customers in tata motorsProjects Kart
1. Tata Motors is India's largest automobile company with revenues of Rs.70,938.85 crores in 2008-09. It is a leader in commercial vehicles and among the top three in passenger vehicles in India.
2. Established in 1945, Tata Motors has a presence across India with over 4 million vehicles and manufacturing plants in several Indian states.
3. The company also has international operations through subsidiaries and joint ventures, including Jaguar Land Rover acquired in 2008, a South Korean truck maker, and bus and coach manufacturers in Spain and Brazil.
This document provides an overview of Apple Inc.'s structure and business model. It discusses Apple's diverse product range including phones, computers, software and retail stores. This diversity gives Apple advantages in the marketplace by increasing revenue and profitability. The document also examines Apple's objectives of creating high quality products, its customers which include teenagers and businesses, and how current media trends like social media are affecting Apple's marketing strategies.
- The document discusses innovation practices at two large Nordic media groups, Meteor and Eclipse.
- Meteor initially failed in its first attempt to move into digital classified ads but succeeded with its second attempt by rebranding, taking a more aggressive strategy, and setting up the online classified unit as a separate new entity.
- Meteor then struggled in moving this success to Sweden where the market involved consumer-to-consumer models rather than its usual business-to-business-to-consumer approach.
This document provides an overview of an innovation casebook published by Warc that showcases innovative marketing communications ideas. It summarizes the key findings and themes from the case studies, which demonstrate that innovation can deliver significant business results for brands across many categories. Effective innovation often relies on driving word-of-mouth, does not require large budgets or high-tech solutions, and works best as part of a balanced marketing approach that blends innovation with traditional methods. The casebook highlights examples of innovation in areas like new media uses, thinking beyond paid media, technology integration, service improvements, content development, participation strategies, and lessons from emerging markets.
The document provides an overview of the advertising industry in India. It discusses how the industry has grown from small-scale to a full-fledged industry projected to be the second fastest growing market in Asia. It also outlines the major players in the Indian advertising market, including Dentsu Aegis Network and WPP. Furthermore, it explores the evolution of advertising over time from early print ads to the modern digital age, and how new technologies like Google AdWords changed the advertising landscape.
This document discusses the product life cycle of Samsung Galaxy smartphones and how they relate to Ansoff's Matrix. It provides an overview of Samsung and the Galaxy series. It then discusses the various stages of the product life cycle (introduction, growth, mature, decline) and provides examples of Galaxy models that fall into each stage. Finally, it examines how different Galaxy models have utilized Ansoff's Matrix strategies like market penetration, product development, market development, and diversification. Maintaining innovation and catering to all market segments will be ongoing challenges for Samsung.
This document provides a report on emerging trends in advertising in India in 2015. It discusses three key trends:
1. The growing use of beacon technology in retail stores and public spaces to trigger targeted mobile messages to customers based on their location. While beacons show promise, challenges remain around consumer awareness and preventing overuse of messages.
2. The development of cross-device marketing enabled by companies tracking users across devices through login information. This allows ads to follow consumers from one device to another. Major companies like Google and Facebook are pursuing this, while others use statistical models to connect devices.
3. The increasing role of social media platforms in health communication. Social media can help organizations engage the public and
Advertising Industry Analysis + Ogilvy And Mather Reportvinod singh
Strategic analsyis on Advertising Industry. Ogilvy And Mather Presence in industry.pestle analysis of advertising industry. porter five forces for advertising industry. Future strategies for Ogilvy and Mather Worldwide. Internal analysis of Ogilvy And Mather.
Impact of advertising on customers in tata motorsProjects Kart
1. Tata Motors is India's largest automobile company with revenues of Rs.70,938.85 crores in 2008-09. It is a leader in commercial vehicles and among the top three in passenger vehicles in India.
2. Established in 1945, Tata Motors has a presence across India with over 4 million vehicles and manufacturing plants in several Indian states.
3. The company also has international operations through subsidiaries and joint ventures, including Jaguar Land Rover acquired in 2008, a South Korean truck maker, and bus and coach manufacturers in Spain and Brazil.
marketing strategy of samsung in india(BBA project)obito71
This document provides a project report on Samsung's marketing strategy in India. It begins with an acknowledgement and table of contents. It then provides background on Samsung, including its history and products. It discusses Samsung's philosophy, achievements, and strategies for gaining market share in India. The report utilizes primary and secondary research on Samsung's brand image and market share in India. It includes a SWOT analysis and examines Samsung's advertising, sales promotions, and competitive advantages. The conclusion evaluates Samsung's future prospects in India.
This document summarizes the structure and key players in the Indian advertising industry. It discusses how advertising agencies have evolved from offering a mix of services under one roof to specializing in specific services like creative, media, etc. It outlines the hierarchy in the industry with large holding groups like WPP, Omnicom, Publicis and Interpublic owning numerous agency brands globally. It also provides context on the growth of the Indian advertising industry and how it now handles large national and global campaigns.
SAMSUNG LCD TELEVISION - DISTRIBUTION CHANNEL RELATIONSHIP AND MARKET SHARE A...1990prabhjot
# PRIMARY OBJECTIVES
The primary objective of the study is to analyse the market share and understand the distribution channel relationship with reference to SAMSUNG ELECTRONICS INDIA PVT LTD.
# SECONDARY OBJECTIVES
To find out the counter share of SAMSUNG LCD TVs.
To find out the counter size of the dealer as well as the different brands kept by different dealers.
To record who are the major players of LCD TVs.
To find out the largest selling model among all the segments.
To know whether the dealer is aware of current pricelist.
To find out whether the dealer is having brochure of the product.
To know the benefits a dealer wants so that he is satisfied by selling the products.
This document discusses different models of innovation used by retailers: closed innovation, open innovation, and adjunct innovation. It argues that adjunct innovation, which involves developing products externally and managing them internally, allows retailers to harness more consumer creativity and produce a higher volume and variety of innovative products. Specifically, adjunct innovation uses external ecosystems to source product ideas from consumers, then guides development and brings successful products to market. Examples like Procter & Gamble's Connect & Develop program and Apple's app store demonstrate how adjunct innovation can strengthen the relationship between consumers and retailers.
China's economy is growing rapidly and opening up new opportunities for foreign companies. However, companies must understand China's political priorities and evolving regulatory environment. Successful strategies involve building government connections, combining sourcing and sales models, and integrating Chinese operations globally to remain competitive as the market becomes more sophisticated. While anticipating specific changes is difficult, companies should be prepared to act flexibly as opportunities emerge in China's dynamic market.
This document summarizes 10 case studies from CPL Business Consultants. The case studies involved advising clients on developing health ingredient platforms, exploiting sidestreams, diversifying from sugar, developing novel cholesterol-reducing products, acquisition analysis, polyphenols as health ingredients, markets for inulin, competitive markets for polyols. In each case, CPL provided strategic recommendations and market analyses to help clients make informed decisions and identify opportunities in health ingredients markets.
Enterprise Rent-A-Car has grown from a small startup in 1957 to the largest car rental company in North America through strategic use of Ansoff's Matrix growth strategies. It focused on market development by opening airport locations, product development like unique pickup services, and diversification into used car sales. While diversification into food packaging was less successful, it provided valuable learning experience.
An evaluation of samsung's marketing strategy in bangladeshMehrab Al Islam
An internship report prepared for Business Administration Bachelors under Daffodil International University during my stay with Samsung mobile Bangladesh as one of the first SPC to work and help capture market
The document discusses the benefits of composting. It notes that while landfills are closing at a rate of one per day, trash creation has increased 80% since 1979. 40% of agricultural land is eroded globally. Composting can help address these problems by reducing landfill waste and mitigating soil erosion. The document defines compost and explains how composting yard trimmings and food waste could eliminate the need for 397 of the 1654 landfills in the US. It also discusses how composting techniques like Burkina Faso's zaï method can increase crop yields by 500% and help regenerate degraded lands.
The document discusses a composting collaborative in Shelburne Falls, Massachusetts. It provides details on the program, which involves local businesses and schools composting food waste. Composting helps reduce methane emissions from landfills and saves money on disposal costs compared to trash. The collaborative works with a farm to process compost and provides guidelines on properly separating compostable and non-compostable items.
CCC Workshop - Part 4: The Business of Community Composting [Mary Ryther, Com...Virginia Streeter
This document uses the Business Model Canvas (BMC) to analyze the business model of a compost company called Compost With Me. The BMC examines 9 components: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure. Compost With Me services residential, commercial, institutional, and special event customers. Their value lies in providing a solution to food waste through compost collection and sales.
This document provides instructions for making compost from organic materials. It discusses the necessary ingredients of brown carbon materials and green nitrogen materials, how to layer them, maintain moisture, and allow microbes to break them down. Properly made compost will heat up as it breaks down, killing pathogens and weeds seeds. The compost is ready when the materials can no longer be identified and it has a dark, earthy smell. The document also provides tips on using finished compost in gardens to improve soil health and fertility.
Organic materials like leaves, grass clippings, and food scraps make up over 25% of residential waste and can be composted. Composting recycles these organic materials and adds nutrients and structure to soil. As organic materials decompose, microorganisms and invertebrates break them down. Maintaining proper moisture, aeration, and ratios of green/brown materials supports decomposition. Finished compost is a dark, earthy material that nourishes plants and enriches soil.
Aerobic composting process, methods and technology and brief description on the conversion stages from mature compost into granule organic fertilizers. This article was presented before a steering committee in Jakarta in August 2012 on a MSW project.
This document discusses options for on-site commercial food waste management, including food waste collection and in-vessel composting. It summarizes lessons learned from Moravian Court's recycling facility, which implemented an on-site composting system to address odor and waste issues. The document reviews types of composting and provides examples of food waste collection carts and in-vessel composting appliances. It offers guidance on selecting a food waste management system based on factors like waste audit results, space requirements, and management commitment.
The document proposes a project to research converting food waste to compost at a school in Singapore. It notes that food waste is often mixed with other waste instead of being separated, which is bad for the environment. The project would have students and cafeteria workers separate food waste, which would then be composted on school grounds. The composting process and extracting useful gases would be studied. Support from the school and Panasonic is requested to help with bins, safety equipment, and analyzing the results.
The document outlines the topics to be covered in four units of an entrepreneurship course. Unit II focuses on opportunity identification and product selection. It discusses three key steps: identifying entrepreneurial opportunities through observing trends, solving problems, and finding gaps in the marketplace. When selecting a product, an entrepreneur must consider factors like demand, available funds, raw materials, technical requirements, profitability, qualified personnel, government policies, and how the product fits the company's objectives. Careful product selection is important for business success.
THIS IS AN ARTICLE ON THE THEME- "INNOVATE". THE ARTICLE IS PART OF TASK (CONTENT WRITING) UNDER THE CONTENT DEVELOPMENT DOMAIN. THE ARTICLE IS PUBLISHED ON MEDIUM. THIS TASK IS PART OF THE GRIP INTERNSHIP BATCH JANUARY 2022.
This document provides an overview of surrogate advertising in India. It begins with definitions and background on surrogate ads, noting that they promote unrelated products using established brand names, as a way to advertise products like alcohol that are otherwise banned. The document then outlines the history and examples of surrogate ads in India, relevant regulations and court decisions, and the impact on consumers and companies. It examines the cable television act banning direct liquor/tobacco ads and the trend of surrogate ads filling that gap. Overall, the summary analyzes the topic of surrogate advertising in India from multiple angles.
This document discusses different approaches to innovation used by Western and Asian companies. Western companies typically invest heavily in internal research and development to create breakthrough products. They aim to be ahead of the market with new technologies. Asian companies take a "customer pull" approach, quickly adapting existing technologies to meet customer needs at lower prices. The document also discusses "frugal innovation", an approach used in developing countries that maximizes value while minimizing resources. It creates low-cost solutions through a process of hard prioritization, understanding local needs, achieving high production volumes, and designing from the bottom-up.
1) The document discusses different approaches to innovation used by Western companies compared to Asian companies. Western companies focus on technological breakthroughs through extensive R&D, while Asian companies closely follow customer needs and quickly adapt existing technologies.
2) It also describes the concept of "frugal innovation" or "jugaad" used in developing countries out of necessity with very limited resources by prioritizing essential features, understanding customer needs, achieving high production volumes, and designing simple and affordable solutions.
3) Examples from India are provided of organizations that encourage and support frugal innovation at the grassroots level, such as the National Innovation Foundation and its Honey Bee Network that documents local innovations.
marketing strategy of samsung in india(BBA project)obito71
This document provides a project report on Samsung's marketing strategy in India. It begins with an acknowledgement and table of contents. It then provides background on Samsung, including its history and products. It discusses Samsung's philosophy, achievements, and strategies for gaining market share in India. The report utilizes primary and secondary research on Samsung's brand image and market share in India. It includes a SWOT analysis and examines Samsung's advertising, sales promotions, and competitive advantages. The conclusion evaluates Samsung's future prospects in India.
This document summarizes the structure and key players in the Indian advertising industry. It discusses how advertising agencies have evolved from offering a mix of services under one roof to specializing in specific services like creative, media, etc. It outlines the hierarchy in the industry with large holding groups like WPP, Omnicom, Publicis and Interpublic owning numerous agency brands globally. It also provides context on the growth of the Indian advertising industry and how it now handles large national and global campaigns.
SAMSUNG LCD TELEVISION - DISTRIBUTION CHANNEL RELATIONSHIP AND MARKET SHARE A...1990prabhjot
# PRIMARY OBJECTIVES
The primary objective of the study is to analyse the market share and understand the distribution channel relationship with reference to SAMSUNG ELECTRONICS INDIA PVT LTD.
# SECONDARY OBJECTIVES
To find out the counter share of SAMSUNG LCD TVs.
To find out the counter size of the dealer as well as the different brands kept by different dealers.
To record who are the major players of LCD TVs.
To find out the largest selling model among all the segments.
To know whether the dealer is aware of current pricelist.
To find out whether the dealer is having brochure of the product.
To know the benefits a dealer wants so that he is satisfied by selling the products.
This document discusses different models of innovation used by retailers: closed innovation, open innovation, and adjunct innovation. It argues that adjunct innovation, which involves developing products externally and managing them internally, allows retailers to harness more consumer creativity and produce a higher volume and variety of innovative products. Specifically, adjunct innovation uses external ecosystems to source product ideas from consumers, then guides development and brings successful products to market. Examples like Procter & Gamble's Connect & Develop program and Apple's app store demonstrate how adjunct innovation can strengthen the relationship between consumers and retailers.
China's economy is growing rapidly and opening up new opportunities for foreign companies. However, companies must understand China's political priorities and evolving regulatory environment. Successful strategies involve building government connections, combining sourcing and sales models, and integrating Chinese operations globally to remain competitive as the market becomes more sophisticated. While anticipating specific changes is difficult, companies should be prepared to act flexibly as opportunities emerge in China's dynamic market.
This document summarizes 10 case studies from CPL Business Consultants. The case studies involved advising clients on developing health ingredient platforms, exploiting sidestreams, diversifying from sugar, developing novel cholesterol-reducing products, acquisition analysis, polyphenols as health ingredients, markets for inulin, competitive markets for polyols. In each case, CPL provided strategic recommendations and market analyses to help clients make informed decisions and identify opportunities in health ingredients markets.
Enterprise Rent-A-Car has grown from a small startup in 1957 to the largest car rental company in North America through strategic use of Ansoff's Matrix growth strategies. It focused on market development by opening airport locations, product development like unique pickup services, and diversification into used car sales. While diversification into food packaging was less successful, it provided valuable learning experience.
An evaluation of samsung's marketing strategy in bangladeshMehrab Al Islam
An internship report prepared for Business Administration Bachelors under Daffodil International University during my stay with Samsung mobile Bangladesh as one of the first SPC to work and help capture market
The document discusses the benefits of composting. It notes that while landfills are closing at a rate of one per day, trash creation has increased 80% since 1979. 40% of agricultural land is eroded globally. Composting can help address these problems by reducing landfill waste and mitigating soil erosion. The document defines compost and explains how composting yard trimmings and food waste could eliminate the need for 397 of the 1654 landfills in the US. It also discusses how composting techniques like Burkina Faso's zaï method can increase crop yields by 500% and help regenerate degraded lands.
The document discusses a composting collaborative in Shelburne Falls, Massachusetts. It provides details on the program, which involves local businesses and schools composting food waste. Composting helps reduce methane emissions from landfills and saves money on disposal costs compared to trash. The collaborative works with a farm to process compost and provides guidelines on properly separating compostable and non-compostable items.
CCC Workshop - Part 4: The Business of Community Composting [Mary Ryther, Com...Virginia Streeter
This document uses the Business Model Canvas (BMC) to analyze the business model of a compost company called Compost With Me. The BMC examines 9 components: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure. Compost With Me services residential, commercial, institutional, and special event customers. Their value lies in providing a solution to food waste through compost collection and sales.
This document provides instructions for making compost from organic materials. It discusses the necessary ingredients of brown carbon materials and green nitrogen materials, how to layer them, maintain moisture, and allow microbes to break them down. Properly made compost will heat up as it breaks down, killing pathogens and weeds seeds. The compost is ready when the materials can no longer be identified and it has a dark, earthy smell. The document also provides tips on using finished compost in gardens to improve soil health and fertility.
Organic materials like leaves, grass clippings, and food scraps make up over 25% of residential waste and can be composted. Composting recycles these organic materials and adds nutrients and structure to soil. As organic materials decompose, microorganisms and invertebrates break them down. Maintaining proper moisture, aeration, and ratios of green/brown materials supports decomposition. Finished compost is a dark, earthy material that nourishes plants and enriches soil.
Aerobic composting process, methods and technology and brief description on the conversion stages from mature compost into granule organic fertilizers. This article was presented before a steering committee in Jakarta in August 2012 on a MSW project.
This document discusses options for on-site commercial food waste management, including food waste collection and in-vessel composting. It summarizes lessons learned from Moravian Court's recycling facility, which implemented an on-site composting system to address odor and waste issues. The document reviews types of composting and provides examples of food waste collection carts and in-vessel composting appliances. It offers guidance on selecting a food waste management system based on factors like waste audit results, space requirements, and management commitment.
The document proposes a project to research converting food waste to compost at a school in Singapore. It notes that food waste is often mixed with other waste instead of being separated, which is bad for the environment. The project would have students and cafeteria workers separate food waste, which would then be composted on school grounds. The composting process and extracting useful gases would be studied. Support from the school and Panasonic is requested to help with bins, safety equipment, and analyzing the results.
The document outlines the topics to be covered in four units of an entrepreneurship course. Unit II focuses on opportunity identification and product selection. It discusses three key steps: identifying entrepreneurial opportunities through observing trends, solving problems, and finding gaps in the marketplace. When selecting a product, an entrepreneur must consider factors like demand, available funds, raw materials, technical requirements, profitability, qualified personnel, government policies, and how the product fits the company's objectives. Careful product selection is important for business success.
THIS IS AN ARTICLE ON THE THEME- "INNOVATE". THE ARTICLE IS PART OF TASK (CONTENT WRITING) UNDER THE CONTENT DEVELOPMENT DOMAIN. THE ARTICLE IS PUBLISHED ON MEDIUM. THIS TASK IS PART OF THE GRIP INTERNSHIP BATCH JANUARY 2022.
This document provides an overview of surrogate advertising in India. It begins with definitions and background on surrogate ads, noting that they promote unrelated products using established brand names, as a way to advertise products like alcohol that are otherwise banned. The document then outlines the history and examples of surrogate ads in India, relevant regulations and court decisions, and the impact on consumers and companies. It examines the cable television act banning direct liquor/tobacco ads and the trend of surrogate ads filling that gap. Overall, the summary analyzes the topic of surrogate advertising in India from multiple angles.
This document discusses different approaches to innovation used by Western and Asian companies. Western companies typically invest heavily in internal research and development to create breakthrough products. They aim to be ahead of the market with new technologies. Asian companies take a "customer pull" approach, quickly adapting existing technologies to meet customer needs at lower prices. The document also discusses "frugal innovation", an approach used in developing countries that maximizes value while minimizing resources. It creates low-cost solutions through a process of hard prioritization, understanding local needs, achieving high production volumes, and designing from the bottom-up.
1) The document discusses different approaches to innovation used by Western companies compared to Asian companies. Western companies focus on technological breakthroughs through extensive R&D, while Asian companies closely follow customer needs and quickly adapt existing technologies.
2) It also describes the concept of "frugal innovation" or "jugaad" used in developing countries out of necessity with very limited resources by prioritizing essential features, understanding customer needs, achieving high production volumes, and designing simple and affordable solutions.
3) Examples from India are provided of organizations that encourage and support frugal innovation at the grassroots level, such as the National Innovation Foundation and its Honey Bee Network that documents local innovations.
Innovation Management - A capsuled presentation on Innovation for studentsSuren Mathur
A crisp presentation on Innovation, its definitions, meaning and how to ' manage innovation' as a Manager / Executive within a business organization / company
Following are the essential parts of the product innovation process: Identifying gaps and blue oceans in the market, and Collecting data needed for Product Innovation.
For more details, visit : https://mitidinnovation.com/recreation/introduction-to-product-innovation-process/
Technology and Communication Skills: A Platform for Commercialization of Scie...Rinka Sanatan Pramanik
The development of civilization of human being has always been supported by scientific advancement of
that period, be it invention of fire or wheel. Such scientific/technological advancement has played a vital role in
development of civilization. The journey of scientific advancement have endless story of supporting civilization
advancement but the magnitude of its impact remain restricted to handful of people of that locality or close group due
to lack of platform for the dissemination of that critical information. It was main constraint of that age when all important
scientific advancement done by some took unexceptional time to reach to mass and impact their life positively. The
scientific achievements can be evaluated on the basis of its impact on section of society. But counting the number of
people positively impacted by any intervention depend on the platform or medium which is used to reach the mass.
Now a days the integrated approach of scientific community and supporting ecosystem help every stakeholders of the
modern technology and communication skill to reach right people who can help it in scaling up process. Modern system
allows scientific fraternity to get their best idea supported at every step to reach the innovation to maximum people and
utilised optimally.
Access Is The New Ownership A Case Study Of Unilever S Approach To Open Inno...Nathan Mathis
Unilever has adopted an open innovation approach to remain competitive in a rapidly changing environment. They partner with startups, suppliers, and universities to access new technologies and ideas. This allows Unilever to benefit from external innovation while maintaining focus on their core businesses. Specifically, Unilever views their research site in the North West of England as a conduit to build partnerships with universities in the region like Manchester and leverage government funding for large research projects. They aim to create a world-class research cluster by collaborating across universities in the area.
Tiphaine dumartinet contribution research- impact of blogstdumartinet
This document discusses how blogs can impact product development in the cosmetics industry. It begins by explaining how blogs have evolved past personal journals and are now a major source of information for companies. The aim is to determine if analyzing blogs can be an effective part of a company's communication strategy. Key players will be interviewed to assess whether a relationship exists between blogs, consumers, and companies. Companies in the cosmetic products market will provide real-world examples of whether they monitor blogs and if it is useful for product development.
Tiphaine dumartinet contribution research- impact of blogstdumartinet
By this study the objective is to demonstrate that Internet users have become an indisputable leverage in the
communication for beauty and healthcare companies. We will particularly focus our research on blogs that could
benefit to the products development. Companies in order to get closer to their consumers implement strategies
with the help of web agencies.
Using Market Research For Product DevelopmentResearchShare
Market research can be used at various stages of product development to minimize risks and maximize success. In the pre-birth stage, market research is useful for establishing customer needs and identifying opportunities to develop new concepts, product additions, or modifications. It helps reduce risks by exploring whether a product meets real needs before significant resources are invested. However, market research has limitations and cannot guarantee success - it is still difficult to research highly innovative concepts. Overall, when used properly, market research provides valuable insights to inform product development decisions at every stage.
What Do Investors Look for Before InvestingEquityMatchco
- Investors look for entrepreneurs and startups that have the right fit and team, a well-defined business plan and model, and valuable technology. They want to see an experienced team that can execute on new, innovative ideas to solve real problems.
- For a startup to be considered a "unicorn" from the beginning, it needs to have groundbreaking innovations that solve major issues simply, operate using high-level technology, and create products that are easily integrated into consumers' daily lives.
- What differentiates startups that raise millions versus hundreds of thousands comes down to the team's skills and experience, the product's scalability and scarcity in the market, and whether the risk versus reward is appropriately balanced
7Escaping the Marketing MorassJoe Sinfield and Scott D. .docxevonnehoggarth79783
7
Escaping the Marketing Morass
Joe Sinfield and Scott D. Anthony printed March-April 2007 | Volume 5 | Number 2
It is one of the holy grails of marketing: predictability in new product innovation. Yet again and again, smart companies spend tens of millions of dollars doing the best research they can do only to have products flop in the marketplace.
Our perspective is that the way that companies assess and analyze markets shoulders at least a portion of the blame for this unpredictability. Segmenting markets into demographic segments, or assuming that product categories divide the world, can consistently lead to offerings that don’t connect with consumers and miss opportunities for innovation. Companies continue to push for improvements along dimensions that overshoot consumer needs and then complain that commoditization has set in when looking at the market the right way can highlight attractive avenues for differentiation.
There must be a better way, one that allows companies to identify real opportunities that promise extraordinary returns. We believe that focusing on the “job” a customer is trying to get done can help companies break out of the marketing morass. This article describes how this jobs- to-be-done framework can help companies master the “innovation lifecycle,” improving their ability to spot high-growth opportunities, optimize existing products, and inject life into even the most stagnant categories. Jobs and the innovation life cycle
The concept of jobs to be done is described in Chapter 3 of Clayton Christensen’s 2003 book The Innovator’s
Solution
. The concept is simple. It holds that customers don’t really buy products, they hire them to get jobs done. To identify opportunities to create new growth, then, look first for important “jobs” that can’t be done satisfactorily with available solutions. You can think about a job as a problem a customer needs to solve. Remember the phrase attributed to Harvard Business School marketing guru Ted Levitt: “People don’t want a quarter-inch drill — they want a quarter-inch hole.”
For example, Intuit’s QuickBooks software makes it easy for small business owners to accomplish an important job: Make sure my business doesn’t run out of cash. Before Intuit’s innovation, existing alternatives, such as pen and paper and Excel spreadsheets, weren’t good enough to get this job done. Professional accounting software packages were actually too good — confusing and filled with unnecessary features. QuickBooks did the job better than any alternative and took over the category.
The jobs-to-be-done model is simple but powerful. It shifts focus from solutions that customers utilize to the problems they can’t adequately solve. Instead of categorizing customers into demographic groups that can be poor predictors of behavior, attitudes that might influence purchasing behavior, or activities that people currently perform (often because they have no better alternative), it zeros in on circumstances and.
In this discussion draft, I focus on what is effective in an initial stage of establishing an ICT business and what are assets for running the daily business on new markets. Governmental agencies are helpful in the initial stage when the company enter a new market. Software solutions and ethnic diversity can be competitive assets for ICT companies because they can be used in company’s daily business in order to increase your business contacts, to create brand awareness and to increase sales and help support.
This document discusses open innovation and how large organizations are embracing open innovation models through accelerator programs to keep up with today's fast-paced environment of technological change and disruption. EY and Cisco have both created accelerator programs to unlock the benefits of open innovation by facilitating collaboration between the organizations and startups. The publication aims to share lessons learned from their approaches to open innovation.
Module 16 Brand Building for the Senior's Market.pptxcaniceconsulting
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1. Jan Softa at Somerco Date: 2014-07-18
Enhance the EC member states competitiveness
Part 23 – Innovation, Commercialization, Growth
Abstract
In order to achieve growth in society it is essential to have companies and innovators who successfully can
commercialize their products and services. However, there are far too many inventions that do not manage to
become commercialized. The paper present different ways for companies, innovators and investors to bridge this
gap. Also EU has an important role to play when it concerns commercialization of innovations by embracing two
different approaches to innovate. In the first approach an innovator or company innovate to meet a demand. In the
other approach innovators first develop a product without a demand. The demand is created later and then become
commercialized.
Background
Helping geniuses! Our slogan sums up whom Somerco aims to help. Somerco are a company
that target to help researchers and innovators so that these geniuses can create prosperity and
jobs in society. In this paper, I will focus on how innovative ideas need a greater success rate by
commercializing these and thereby gaining growth for companies. The more growth for
companies the better opportunities societies has to prosper.
Introduction
The concept of commercialization is important to understand. Commercialization constitutes of
several parts which is discussed below. When it concerns commercialization of innovation there
is a need to focus on bridging the gap from innovative idea or product to achieve commercial
success. The more commercial success for innovative products the more competitive will the EU
zone become and in return enable society to increase the living conditions for its inhabitants.
Growth
For all countries, growth is fundamental in order to be able to provide prosperity in society. An
important part of this is to have a healthy private sector with successful companies that create
jobs and income to the public sector so these can provide basic services to its inhabitants as
building roads and so on. It is therefore essential that companies and innovators can
commercialize their old as well as new innovative products and services.
For EU as a whole this is considered to be one of the major challenges to work on together with
the governments of the member states. A major reason for the single EU market is to enable
European companies succeeds to commercialize their products and services which make them
more competitive. Therefore, it is important to create an environment for scientist and innovators
at companies and universities to achieve this.
Innovations
Innovations can be developed to meet an existing demand or out of curiosity to experiment. The
route for innovations that try to meet an existing demand often start with a market study. Others
think scientists and great innovators should be given free hands to experiment. This means that
there might not be a demand on the market before the innovation is developed. It is created
afterwards.
Demand
Demand and commercialization goes hand in hand. Sometimes there is already a demand to
develop new products as for scientists to help find new medicine to cure cancer better. Other
times you have to create a demand for an innovative product or service as for instance to use
Twitter. Companies, innovators and scientists at universities need to figure out what applies to
them of these two. When this is figured out, next step is to decide in how you should try to
2. Jan Softa at Somerco Date: 2014-07-18
commercialize your innovative products, service or idea. Should your innovation be open to a
global market or is it even deemed to be a global market from the start. Other times your
innovation can start on a national or regional level. It is also important to understand all
innovations are not relevant for a global market. No matter how big your size of the potential
market is the need to commercialize is elementary in order to become successful. And to a far
great extent it is a failing point for many.
Commercialization
Commercialization constitutes of meeting a demand or creating a demand for your innovations.
It is this part of commercialization that is the focus for most companies. Another part of
commercialization is to find investors to innovative companies. Sometimes these two parts of
commercialization interlink with each other.
Commercialization – building a brand, demand and market
There are plenty of great ideas, both those with and without a patent that never become a
commercial success. The reason is that companies and innovators do not have enough
knowledge, marketing budget or time to commercialize their products. Knowledge can be
learned or hired by others and more time can be allocated by companies and innovators.
However, most often there is a limited marketing budget for SMEs and innovators.
Also large companies have a limit to their marketing budget in order to commercialize new
innovative products. It is a challenge all have to figure out for how to do best. It could be by
placing ads in newspapers or magazines, use your own web page, participating at exhibitions,
use social media, visits to potential customers in your area, use of sales agents and so on.
However you choose to tackle this challenge, the key is to meet new customers and partners.
Commercialization - capital
Another part of commercialization for companies concerns finding investors or seeking funding
in order to be able to successfully commercialize the company’s products. Some ideas will
benefit from getting on board venture capitalist or business angels who bring knowledge about
commercialization of products. It is an option that is interesting for many start-ups and SMEs,
but also large companies do from time to time bring on this capital. However, it must be
mentioned that it is more rare than common. More common is it that other companies invest in
new great ideas and products. Often, this is achieved by buying the innovation or agreeing on a
license with the innovators. Daily you see large companies as Google, Cisco and so on buying
companies with great innovative ideas that can help them become commercialized. These
companies are so large that they will find great products and ideas anywhere on the planet. For
other companies finding entrepreneurs that have great ideas does not come as easily. Especially,
for SMEs there is a lack of resources to conduct this work.
Five scenarios
In order to highlight how commercialization of innovative ideas, services and products come
about I present five scenarios. I discuss what is unique with their innovation and how they can
create a demand for their innovative ideas, services or products.
The CNN example
In the first scenario, I give an example on how you first create a service or product and later a
demand for the service. It was unheard of a TV broadcaster that would air news 24/7 and also
have journalists based all over the globe when Ted Turner the founder of CNN promoted the
idea. It was an innovative idea that was untested.
3. Jan Softa at Somerco Date: 2014-07-18
Before CNN had its breakthrough it was questioned why anyone would be interested in watching
news 24/7 and why would they set up a global network of journalist that would give news from
all over the world. Was it not doubtful that TV viewers wanted news coverage from the other
side of the world? As history has shown, it is a concept that has been copied around the globe as
by BBC and so on.1
Before CNN first aired there was not great demand for it. The demand for the services CNN
provided was created later. This was an innovative concept that needed to cover the globe to
become a commercial success. It could be said that for CNN to become a commercial success
they were deemed to go international. It is doubtful that they would have achieved what they
have today if they started as a local TV broadcaster and build up from there.
The small-sized company
In the second scenario, I discuss how companies by filling a demand in one industry sector can
transfer commercialization of their product into new industry sectors by creating demand for
their products also here. A SME has for its manufacturing of specific components to the aviation
industry developed an industry process in order to meet the high specifications that are required
for this industry sector. The industry process is patented and they have concluded it could also be
used in other industry sectors. They decide to target two new industry sectors.
In order to be able to commercialize their industry process in these two industry sectors they
need to create a demand. It will be achieved by clarifying the benefits of this process compared
to existing industry processes for the companies in these two industry sectors. It is concluded
that the production capacity will increase by 10% and also the quality of their products will be
improved. The investment these companies’ needs to do are earned back in 16 months with
manufacturing at a full production capacity.
The SME contact companies directly and work with national and international governmental
agencies to locate as many companies as possible in these two industry sectors. Besides this, they
also use exhibitions where they can meet companies from these industry sectors and at the same
time build up their brand on these new markets.
The funded cooperation
The third scenario is about filling a current demand. The Faculty of Pharmacy of the University
of Ljubljana and the Center of Pharmaceutical Sciences at University of Vienna and a SME
pharmacy from UK have completed a funding program from EU. According to their market
study there is a demand for new alternatives to chemotherapy to cure cancer. Their research has
focused on a novel drug that is genetically designed to target cancer cells and their infrastructure.
The scientific publications have been well received.
The SME has been assigned to commercialize the drug after its approval from the governmental
authorities. It has already worked up sales channels with NHS in UK it can use. However, they
are targeting a larger market and decide to build their brand in other markets in Europe. Even if
there is a demand their own sales agents need to cover a large market and therefore they decide
to start with exhibiting at conferences. They also decide to find sales agents in other countries
that have channels into their countries health system, which helps the UK pharmacy to reduce its
travel costs.
1
A more recent example on creating a demand later is Twitter that invented the use of micro-blogging for people,
companies and organizations.
4. Jan Softa at Somerco Date: 2014-07-18
With the well-received science publications it becomes easier for potential sales agents to
represent them at their home ground. These need to explain how this novel drug fills the current
demand for new alternatives to chemotherapy. When customers decide to purchase this drug they
either buy from the sales agents or these direct them to online alternatives that are well-known
by ASOP–Alliance for Safe Online Pharmacy.
Large South Korean Software Company
It needs to be mentioned that the largest investors in innovations are companies investing in
other companies and innovators. These investments are more common and do by far exceeds the
investments you find from venture capitalists and business angels.
In the fourth scenario, a large South Korean company is interested in investing in great business
ideas and products in software. They are interested in finding out what software companies they
can find in Sweden and UK. They have already scouted three potential companies in Sweden
based in different cities and six potential companies based in different cities in UK. Two of the
companies in Sweden have already had commercial success in the Nordic market and the other
company’s software has just been designed and is part of an incubation program that focus on
mobile applications. It means it has proven to be a demand for two of them and it has been
possible to commercialize the software. When it regards the third software there is a demand at a
large international market but it needs to be commercialized. All but two of the software that is
developed by UK companies is a commercial success on a national level or on a few other
markets in Europe as well. The other two software’s that originates from UK has great potential
for the management of industry applications and the other for the health sector, but are yet to be
commercialized.
To find out if they will invest in these companies they travel to Stockholm in Sweden and
London in UK. While visiting these cities they allocate an extra day to let other companies pitch
business ideas in software areas that match their company profiles. In advance they contact
business incubators to help them find others candidates.
Business angels and venture capitalists
In the fifth scenario, two venture capital firms have teamed up and decided to invest in a Polish
company that develops machinery. There is a good profit margin for their machinery which has
been discovered by the venture capitalists. One venture capitalist has its base in London UK and
the other in Hong Kong and in New York US.
Previously, the Polish company has had success with their products on their home markets in
Poland and Germany. The venture capitalist firms have great knowledge about the industry
sector the Polish company provide machinery to in other markets in Europe, US and China.
Therefore, the venture capitalist wants to create a demand for their machinery in these new
markets.
In order for the Polish company to meet this demand they need to scale-up its production
capacity and employ staff who can work against these markets. Once this is achieved they use
the contacts the venture capitalists has on these markets in order to commercialize their products
also here. It is combined by using the matching between companies governmental agencies as
United Kingdom Trade and Investments (UKTI) and local Chambers of Commerce can provide
to companies when these want to enter new markets.
Summarize scenarios
In the first scenario, you first create a product and create demand for it later so it can be
commercialized. The second scenario is about transferring a commercialized product from one
5. Jan Softa at Somerco Date: 2014-07-18
industry sector to another by creating demand for it in these new industry sectors. The third
scenario is about commercializing a new innovative product in order to fill an existing demand.
The fourth and fifth scenario is about finding investors who can help to commercialize
company’s products. In the fourth scenario the example is on companies investing in other
companies and innovators. The fifth scenario is about business angels and venture capitalists
doing the same. Moreover, in the fourth scenario a large company aims to commercialize
innovative products that are produced and exist on one market into new markets. In the fifth
scenario, a company has successfully commercialized its products on its home markets by
meeting the demand here. Two different investors have knowledge about a demand for their
products on other markets. However, the company does not yet have enough production
capacity. Therefore, the company needs a large capital investment in order to scale-up its
business operation in order to also successfully commercialize its products on the new markets.
For EU - funding
EU holds a few different funding programs as Horizon2020, 3rd Health programme and
COSME. The European Research Council has its funding programs that focus its help on
excellent scientists. Horizon2020 has a commercialization phase after phase two of its funding
programs. The phase 3 in Horizon2020 indirectly support innovators and scientists through
simplified access to debt and equity financial instruments as well as various other measures, for
example on IPR protection.2
It is evident that when it concerns the funding programs EU has instruments in place to help
scientists and innovators in companies and universities succeed with its commercialization of
ideas, services and products. This is especially valid when it concerns those who innovate after
the concept to meet an existing demand. In almost every call application you are required to
describe what demand there is for the innovation seeks funding to develop and describe its
potential market. It means those who receive funding can point on demand on the market that is
possible to commercialize.
How about those who innovate out of curiosity and then create a demand? It might even be
someone else who see the commercial potential and create a demand for the innovation. Here the
commercialization of the services and products comes after the products are finished. It is very
likely that herein lays an unlocked potential that would benefit the competitiveness of Europe.
Horizon2020s funding program future and emerging technologies (FET Open) is a well adopted
call that can bring in this type of innovations. It has to be mentioned you have to point to a
potential market that lays 10-20 years ahead, so it is not entirely open to let geniuses freely
experiment. How can calls in Horizon2020, COSME be open for those who want to freely
experiment? The answer lays in how this could be measured because it is beneficial to have
some control of how valuable funding money is spent. It could be that companies and innovators
who receive this type of funding needs to have a track record of previous successful patents,
commercialized innovations and/or highly rated scientific publications.
Some of the calls in Horizon2020 focus on solving societal task as health problems and
environmental problems with an interdisciplinary scientific approach. Instead of focus on a
certain product or service there is a wider acceptance for the aim of conducting research and
development. However, when these project participants choose to innovate also in these calls the
applicants point to a demand in society that could be commercialized. It would be interesting to
find out what would happen if more of these entrepreneurs and scientists could innovative freely
2
The new dedicated SME instrument under Horizon2020. http://www.brusselsnetwork.be/eu-funding-m/1338- the-
new-dedicated-sme-instrument-under-horizon-2020.html
6. Jan Softa at Somerco Date: 2014-07-18
without pointing to a demand. The commercialization could happen after the demand has been
created on the market.
When it concern the European Research Councils programs these are more adopted for scientist
to conduct science without pointing to a demand on the private market that can be
commercialized. The scientific relevance is the focus. When there is a commercial potential in
their science there is possibilities for these scientists to be matched with actors that can help
them achieve this.
For EU – Private, Public, Partnership (PPP)
In today’s business climate it is essential for the public sector to cooperate with the private sector
to best provide possibilities for commercialization of innovative ideas, services and products. In
each country the public sector has its channels for cooperation with national organizations for the
industry. In Sweden there is the Confederation of Swedish Enterprises with its regional offices
spread over the country and in Spain there is the Spanish Enterprise Confederation of the Social
Economy. On a European level Business Europe operates with 41 members from 35 countries.
Besides this, well established companies have sometimes good contacts with governmental
agencies or departments as the Department for Business, Innovation and Skills in UK. It is not
uncommon that government is investors in such companies through pension funds and so on.
So what new can be brought to the table when it concern PPP and commercialization of
companies and innovators inventions?
EU as well as national governmental agencies should enable themselves to be able to participate
at online platforms for crowd sourcing and platforms for crowd funding.
On online platforms for crowd funding we find that the private sector and people help to fund
innovative projects. Sometimes the funders get equity or shares in return on these platforms.
These platforms attract companies and innovators that can find capital to innovative projects that
banks might find interesting but consider to have a to high risk to get a loan. If also the public
sector was able to give funding on these platforms many new innovations will be able to become
commercialized. It is a form of development of PPP into also includes people in the
commercialization of products that might have or not have a demand on the market. I call it
PP(P)P which equals to Private, Public, (People) Partnership.
On online platforms for crowd sourcing there are vast possibilities for companies and innovators
to get help develop new innovative products by the crowd which constitutes of other companies,
research institutes and people who are interested in devoting their time to this project. Sometimes
the contributors work for free and at other times for a fee. At the moment these platforms work
well for open source projects. It is an important movement to embrace and is already
contributing much to the commercialization of products. It has it deepest roots in information
technology. But the open source community is likely to emerge and succeed in other industry
sectors as well. Also the public sector can contribute in the development of crowd sourcing as a
source to use for the commercialization of products and services. Perhaps, there is a need to find
out if legislation has any hindrance for crowd sourcing to be used and just as important not to
adopt new legislation that stop movement of ideas cross-borders.
For EU – policy’s
Above, I discussed EUs role when it concern legislation for enabling crowd sourcing cross-
borders. There are plenty of other policies Europe can adopt in order to achieve a high success
rate of innovative products and services.
7. Jan Softa at Somerco Date: 2014-07-18
To begin with the fundamental is to have a great acceptance of the reasons for innovating. As
mentioned before, innovations spring from a curiosity to solve problems or create something
unique. Sometimes there is a demand to fill that can be commercialized in other cases there is an
innovation without a demand that needs to be created later.
When it concern funding from EU and national governmental agencies these could adopt an
action plan that embrace both ways of innovating. This will transcend into funding calls
innovators and scientist from companies and universities can apply to. The measure of success
could be patent applications, scientific publications and number of commercial products that has
been embraced by the market. When it concern patent applications and scientific publications
these can be measured fairly quickly. When it concern commercialization of products these
sometimes needs to be evaluated later. To have mechanisms for this is important. Perhaps, the
fund receivers two-three years after the completion of the funding program should send in
information about market growth, increased turnover and so on. It could help EU with its
evaluation of its funding programs.
Additional remarks
Even if it is not the focus of this paper an observation is that Europe in comparison to US have a
greater emphasize to have meet a demand before considering investing in products and services
that innovators and companies develop. There are plenty of examples in software developed by
techies in US that first invented an online service without there being a demand for it, as for
example Twitter who invented micro-blogging. The demand for the product was created later
and then commercialized. The truth is that one approach is of course not more relevant than the
other. The importance is to be able to embrace both these approaches and give them possibilities
to commercialize their innovative products and services. The better Europe can achieve this, the
more jobs and prosperity in society.
8. Jan Softa at Somerco Date: 2014-07-18
Draft proposals:
Enhance the competitiveness of EC member states: Part 1 - Designated tax to science
Enhance the competitiveness of EC member states: Part 2 – Strategy to support the software industry
Enhance the competitiveness of EC member states: Part 3 – Actions to support women in ICT
Enhance the competitiveness of EC member states: Part 4 – Going abroad–Competitive assets
Enhance the competitiveness of EC member states: Part 5 – Business incubators, financial recycling and incentives
into reward
Enhance the competitiveness of EC member states: Part 6 – Standardization as a tool to increase competitiveness
Enhance the competitiveness of EC member states: Part 7 – Different types of innovations
Enhance the competitiveness of EC member states Part 8 – Open source from science to society
Enhance the competitiveness of EC member states Part 9 – Crowd sourcing and crowd funding
Enhance the competitiveness of EC member states Part 10 – Green VAT for business
Enhance the competitiveness of EC member states Part 11 - Keep talents in Europe
Enhance the competitiveness of EC member states Part 12 - Research leftovers
Enhance the competitiveness of EC member states Part 13 - Science Parks-Specializations
Enhance the competitiveness of EC member states Part 14 - Patent trolls
Enhance the competitiveness of EC member states Part 15 – Science e- Parks
Enhance the competitiveness of EC member states Part 16 – Expansion options
Enhance the competitiveness of EC member states Part 17 – The locally developed infrastructure
Enhance the competitiveness of EC member states Part 18 – Treaty (Knowledge transfer)
Enhance the competitiveness of EC member states Part 19 – Different types of infrastructure
Enhance the competitiveness of EC member states Part 20 – Build infrastructure (In progress)
Enhance the competitiveness of EC member states Part 21 – Your small energy infrastructure (elsewhere) (In
progress)
Enhance the competitiveness of EC member states Part 22 – Quick market entry (Medical)
Enhance the competitiveness of EC member states Part 23 – Innovation, commercialization, growth
Enhance the competitiveness of EC member states Overview – Old and new key areas in order to increase the
competitiveness of the industry (In progress)
Input on threats against information society