The document discusses market research conducted for a film magazine, including testing name ideas with audiences. The results found "Final Cut" to be the most popular name. Research also showed that red, black and green were the colors most liked and associated with horror films. The magazine would be priced at £3.50 and distributed in common retail locations to maximize access to the target audience. The magazine style would follow conventions of "Total Film" which appeals most to audiences.

2. Name
I considered a number of different names for the name of the film
magazine; which represented and connected to the film industry.
These are the ideas I came up with:
Debut
After deciding on the ideas, I
made a questionnaire to give to
the target audience to complete. Final Comm
This being part of the market cut ence
research into what the target Name
audience want and found the ideas
most interesting. The results
where:
Cut Bow
From our research we
found that ‘Final Cut’
was most popular with
our target audience.

3. Colour
Colour is key on the magazine because it needs to connote and
represent the genre of the film. This is the question we asked on
our questionnaire:
From our magazine questionnaire results we found that red, black
and green where the colours our target audience liked the most and
connected with the genre, horror.
RED
BLUE
YELLOW
GREEN
BLACK

4. On sale location
In order to access the target audience, the magazine needs to be provided in a
number of different locations. This way the target audience will see the
magazine in all stores, the common locations they shop in. So the target
audience are more likely to purchase the product because they see that
it is a popular magazine.
The price of the magazine is going to be £3.50. This is because from
my research I have found that this is the amount people are willing
to pay monthly, for the quality of it.

5. Style
The style of the magazine needs to appeal to the target audience in
order for them to purchase it. After researching into different
film magazines, I found a number of different ones, and they
were:
Empire
I found that ‘Total
film’ has the
conventions which I
think our audience will
find most
Studio Film magazines Premiere
appealing, so these
are the ones I think I
am going to follow.
Total
film