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INGREDIENTS FOR 
SUCCESS
INGREDIENTS FOR SUCCESS 
Every customer served at the event is a possible referral 
We cannot be all things to all people 
Research every job 
Build a relationship of trust 
Everything must be 100%, 100% of the time 
Never confuse being a nice person with being an astute business 
person
INGREDIENTS FOR SUCCESS 
Always exceed your customer expectation 
Create a strategic growth plan 
Build a positive reputation 
Customer satisfaction grows your business 
Understand why the customer has selected the caterer-what are 
the expectations
INGREDIENTS FOR SUCCESS 
To establish a long term relationship with a customer and work, as 
frequently as possible, with each client one on one 
Presentation are important- create special, unusual, personable and 
impressive competitive proposal 
The closer the caterer gets to the event, the more difficult the event 
becomes. 
Every observable action exhibited by the caterer emulates from the 
public mission statement
INGREDIENTS FOR SUCCESS 
Accurate forecasting of market trends and changes in food and 
prices are keys to establishing correct pricing and meeting pre-established 
financial objectives 
Cost control procedures are created for the acquisition of timely 
information to equip the caterer with the data to scrutinize 
controllable costs and make appropriate operational decision 
Strategies emerge as an outcome of planning
INGREDIENTS FOR SUCCESS 
The longer the length of time between booking the events and its 
implementation date, the better the opportunity a caterer has to 
create a detailed plan 
To satisfy customer need, the caterer must overproduce to exceed 
customer expectations 
Outside suppliers are as important as a caterer’s own key 
personnel
INGREDIENTS FOR SUCCESS 
The main outcome of the recipe is to produce a food that will 
excite the consumer to become a repeat customer 
A caterer must know the holding power of the food 
When developing a recipes to complement the menu mix, create 
them based on the preferred taste of the customer 
The menu is management tool from which the caterer can 
control operations
INGREDIENTS FOR SUCCESS 
Structure is dependent on the mission of the organization 
Every caterer should have at least two good suppliers, a principal 
supplier and a backup supplier 
The supplier is only as dependable and responsible as the sales 
person and the truck driver who delivers the food. 
Good receiving and planning provide the caterer with a major 
economical advantage. Good receiving principles provide control
INGREDIENTS FOR SUCCESS 
The menu is the single and most important tool used to determine 
precise equipment needs based on the type o food being prepared 
Minimize utility cost through manageable conservation of natural 
resources by planning for the current and future selection of energy-efficient 
equipment 
Needless steps an unnecessary movement cause worker fatigue, which 
leads to reduced productivity and increased labor costs, and contributes 
to preventable accidents that escalate workman’s compensation claims
INGREDIENTS FOR SUCCESS 
Insulated carriers will not only carry food but will also carry bacteria 
Be sure that all hotel pans and small equipment units can be 
transported properly 
The end result of the job relies on the entire staff working together 
Construct detailed diagrams of every buffet in advance 
Consider every job a major production
INGREDIENTS FOR SUCCESS 
The more service given, and the better care taken of the customer 
through exceptional attention to detail, the happier the client will be 
and the more repeat business will be generated from that event 
A caterer’s performance is a reflection of the business 
The creation and maintenance o the right insurance and legal 
package, based on the mission of the organization, will protect the 
caterer against any unpredictable crisis
INGREDIENTS FOR SUCCESS 
A caterer business success depends on enforceable controls. 
Creative acquisition, storage, preparation and service of food and 
beverage will minimize labor requirements. Strong budgetary 
objectives derived from accounting systems will provide analysis 
of financial information.

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Ingredients for success

  • 2. INGREDIENTS FOR SUCCESS Every customer served at the event is a possible referral We cannot be all things to all people Research every job Build a relationship of trust Everything must be 100%, 100% of the time Never confuse being a nice person with being an astute business person
  • 3. INGREDIENTS FOR SUCCESS Always exceed your customer expectation Create a strategic growth plan Build a positive reputation Customer satisfaction grows your business Understand why the customer has selected the caterer-what are the expectations
  • 4. INGREDIENTS FOR SUCCESS To establish a long term relationship with a customer and work, as frequently as possible, with each client one on one Presentation are important- create special, unusual, personable and impressive competitive proposal The closer the caterer gets to the event, the more difficult the event becomes. Every observable action exhibited by the caterer emulates from the public mission statement
  • 5. INGREDIENTS FOR SUCCESS Accurate forecasting of market trends and changes in food and prices are keys to establishing correct pricing and meeting pre-established financial objectives Cost control procedures are created for the acquisition of timely information to equip the caterer with the data to scrutinize controllable costs and make appropriate operational decision Strategies emerge as an outcome of planning
  • 6. INGREDIENTS FOR SUCCESS The longer the length of time between booking the events and its implementation date, the better the opportunity a caterer has to create a detailed plan To satisfy customer need, the caterer must overproduce to exceed customer expectations Outside suppliers are as important as a caterer’s own key personnel
  • 7. INGREDIENTS FOR SUCCESS The main outcome of the recipe is to produce a food that will excite the consumer to become a repeat customer A caterer must know the holding power of the food When developing a recipes to complement the menu mix, create them based on the preferred taste of the customer The menu is management tool from which the caterer can control operations
  • 8. INGREDIENTS FOR SUCCESS Structure is dependent on the mission of the organization Every caterer should have at least two good suppliers, a principal supplier and a backup supplier The supplier is only as dependable and responsible as the sales person and the truck driver who delivers the food. Good receiving and planning provide the caterer with a major economical advantage. Good receiving principles provide control
  • 9. INGREDIENTS FOR SUCCESS The menu is the single and most important tool used to determine precise equipment needs based on the type o food being prepared Minimize utility cost through manageable conservation of natural resources by planning for the current and future selection of energy-efficient equipment Needless steps an unnecessary movement cause worker fatigue, which leads to reduced productivity and increased labor costs, and contributes to preventable accidents that escalate workman’s compensation claims
  • 10. INGREDIENTS FOR SUCCESS Insulated carriers will not only carry food but will also carry bacteria Be sure that all hotel pans and small equipment units can be transported properly The end result of the job relies on the entire staff working together Construct detailed diagrams of every buffet in advance Consider every job a major production
  • 11. INGREDIENTS FOR SUCCESS The more service given, and the better care taken of the customer through exceptional attention to detail, the happier the client will be and the more repeat business will be generated from that event A caterer’s performance is a reflection of the business The creation and maintenance o the right insurance and legal package, based on the mission of the organization, will protect the caterer against any unpredictable crisis
  • 12. INGREDIENTS FOR SUCCESS A caterer business success depends on enforceable controls. Creative acquisition, storage, preparation and service of food and beverage will minimize labor requirements. Strong budgetary objectives derived from accounting systems will provide analysis of financial information.