Essential role of meaningful experiences in behavior change

Meaningful Experiences:
Meaningful Innovations for Behavior Change

MA in Design for Sustainability

Najmeh (Naz) Mirzaie
Professor Scott Boylston

MA In Design for Sustainability> Final Presentation> May 30th 2012> Page 1

Sustainability represents not so much an

"

environmental crisis, but a crisis of meaning;
it prompts us to reassess many of our most
fundamental assumption, and to re-examine
and change our approaches."
Stuart Walker


Design for
Sustainable Behavior
(DfSB)


Design for
(DfSB)


New
Customers

Design for
(DfSB)


New
Customers

Meaningful
Experiences

Research Questions

• What are the different behavior change strategies and frameworks?
• What is experience and what are the influencing factors in creation of an
experience?
• What is a meaningful experience?
• How behavior change strategies might be connected to design process?
• How behavior change has been used as a innovative strategy among
companies?
• How might meaningful experiences inspire users interactions with products
toward reducing products’ environmental and social impacts?


Design for
(DfSB)

New
Customers

Meaningful
Experiences

Explore Concepts
• Persona Definition
• Concept Sketching

Frame insights
• Observation to Insights
• Insights Sorting

Frame Solutions
• Morphological Synthesis
• Concept Linking Map

Know people
• Research Participants Map
• Research Planning Survey

Realize Offerings
• Platform Plan
• Innovation Brief

Know Context
• Publication Research
• Subject Matter Interview

Sense Intent
• Key Facts
• Ten Types of Innovation
• Intent Statement


Title

Author

Rating

Source

Summary

Exploring behavioral
psychology to support
design for sustainable
behavior research

Johannes
Zachrisson* and
Casper Boks

***

Norwegian University
of Science and
Technology

Design behavior Intervention
)Model DBIM

Design for sustainable
behavior: strategies
and perceptions

Debra Lilley

**

Department of Design
and Technology,
Loughborough
University

Interventions which raise
awareness by drawing attention
to a problematic behavior were
seen as more acceptable and
empowering. (These interventions,
many felt, would encourage
behavior change without reducing
the user’s ability.

Design for Socially
Responsible behavior
: A Classification
of Influence Based
on Intended, User
Experience

Nynke Tromp, Paul ***
Hekkert Peter-Paul
Verbeek

Delft University of
Technology
Design issue

Design for Socially Responsible
behavior can happen based
on Influence on Intended User
Experiences in four categories:
1.Strong and apparent (Coercive
and forced):
2.Apparent and weak (persuasive)
3.Weak and Hidden (Seductive and
Tempting) Optimal conditions for
specific behavior
4.Hidden and strong (Decisive)

Making Meaning

Steve Diller & et al

New Riders publishers

The book considers
accomplishment, beauty, creation,
community, duty, Enlightenment,
freedom, harmony, justice,
oneness, redemption, security,
truth, validation, and wonder as
Meaningful Experiences.


**

4

Publication Research
Behavior change

5
6
1

3
2
1. Sense Intent
2. Know Context

Intangible

Tangible

**
Norwegian University of

The Stages of Change
Model
One of the most significant
models of health behavior
change that proposes
strategies or processes to
assist someone through
the stages of change.

Planned behaviors

UC Berkeley

Health Apps

Sustainable decision is
based on whether person
is in favor of doing the
behavior, the amount
of social pressure, and
whether he/she in control
of the action.

Promoting sustainable
behavior needs attention
attraction, persuasive
messages, fostering
strategies, consistent
delivery, and careful
consideration of audience.

To affect behavioral
change using a website
or application, designers
should consider these
steps: determining the
target behavior, selecting
a trigger, and testing that
trigger.

Science and Technology

The Models in Real Life

Social cognitive theory

CBSM

Stanford Tech. Lab

Unilever

Triggers raise
environmental awareness
and need tools to invoke
actions in customers.
When a change occurs,
it definitely requires
maintenance to reach to
meanings level.

It is relevant to health
programs and stresses
on importance of
environment, behavioral
capability, and situation
in people patterns of
acquiring and maintaining
behaviors.

It is about elegant and
practical moves toward
sustainable practices
adoption.

Simplicity, hot triggers,
and daily habits are the
most significant factors to
be considered in behavior
change and daily habits
are the most powerful
factor.

“Successful change comes
from a real understanding
of people.” Five Levers
for Change are: Make the
behavior understood,
easy, desirable, rewarding,
and a habit.

Maslow’s Hierarchy of
Needs

The ABC behavior

Minnesota P.C. Agency

Frogdesign

Brunel University

The environment directly
influences the behvaior
and results in a
consequence. Design can
influence the way people
behave by shaping the
environment they function
within.

For changing behaviors
a program need to make
sustainable behavior the
social default, emphasize
personal relevance,
expose information,
create opportunities and
positive visions.

People have Selfactualization and
transcendence needs
that are characterized by
problem solving, personal
growth, and the ability to
have peak experiences.


•
•
•
•
•

Don’t bombard users
with data
Consider the gaming
experience
Convenience and
comfort are keys
Icons are important
...

Comprehensive action
determination model
suggests individual,
sustainable behavior is
directly determined by
intention, habits, and
situation.

The changing behaviors
strategies are related
to three types of users:
Pinballs (They don't
care!), Shortcuts ( They
prefer an easier option.),
and the thoughtful (They
have high motivations).

Design with Intent
It is a toolkit that
suggests 8 enabling lens
of Architectural, Errorproofing, Interaction,
Lusic, Perceptual,
Cognitive, Machiavellian,
and security influence
users' behaviors.

Loughborough
University
Seven design
interventions that in order
a user lose her/his control
to a product: information,
choice, feedback, spur,
steer, technology, and
clever design.

* Delft University of
*
Technology
Choosing behavior
change strategies should
be based on intended
users' experiences.

7

4

Deeper look
Behavior change

3

1. Sense Intent
2. Know Context

Design behavior Intervention Model (DBIM)

Design strategies were introduced based
on intended user experience


6
1

2

Design for Sustainable behavior (DfSB) is an emerging
activity under the banner of sustainable design which
aims to reduce products’ environmental and social
impact by moderating how users interact with them.

Delft University of Technology

5

Loughborough University

7

4

Publication Research
Meaningful Experiences

5
6
1

3
2
1. Sense Intent
2. Know Context

Intangible

Experience Des. Cards
These cards are design
tools help designers address
experience issues when
developing products,
services, and events.

Tangible
Sustainable by Design
A sustainable solution can
be understood as one that
possess enduring value in
terms of its meanings and
characteristics.

* * Delft Universty of
Technology
“Inscriptions,” refer to the
effects on user’s actions
intended by the designer,
from “prescriptions,” which
concern the actions a
product allows the user.

Stanford Tech. Lab
Users experience three
levels of satisfaction
related to cost and benefit
they get in interactions
with products.

* *Making Meaning

It is essential to encourage
customer's to participate
in co-creation experiences
that will results in deeper
user connections to the
product and company.


7

4

Deeper Look

5
6
1

3
2
1. Sense Intent
2. Know Context

Function: Does this do what I need?
Price: Does this do what I need at the
price that worth it?

User product interaction

Emotion: Does this make me feel
good?
Meaning: Does this fit to my world?

User

Product

aesthetic

meaning

Meaning

emotional

The significance of
an experience

Delft University of Technology


Nathan Shedroff

7

4

Deeper Look

5
6
1

3
2
1. Sense Intent
2. Know Context

Accomplishment

Beauty

Justice

Oneness

Creation

Redemption

Community

Security

Duty

Enlightenment

Freedom

Truth

Validation

Wonder

Nathan Shedroff
"Making Meaning"


Harmony

7

4

5
6

Case Studies

1
3
2
1. Sense Intent
2. Know Context


7

• Save Brand image through supply chain
• Concentration on experience and context
• Identity creation
• Consistent touch points
• Nike foundation
Accomplishment

Beauty

Freedom


• Unique experiences
• Trust
• Harmony between all the touch points
• Transparency
Beauty

Oneness

Enlightenment

• Transparency
• Information & education
• Community activities
Save Brand image through • User generated context
• Unique experiences
supply chain
• Trust
• Consistent touchpoints
Concentration on experience and context
• Harmony between all the touch points
• Entire product life cycle from
Identity creation
Consistent touch points
employee to material and • Transparency
packaging

•
•
•
•
•
• Nike foundation
Accomplishment

Beauty

Freedom


Beauty

Oneness

Enlightenment

4

5
6

Subject Matter Interview

1
3
2
1. Sense Intent
2. Know Context

Cari Clark Phelps

Michael Felix

Designer and Creative
Director
Salaciasalt
Savannah, GA

Professor of Interaction
and Industrial Design
SCAD

Savannah, GA


Bob Fee
Professor of Design
Management, SCAD
Savannah, GA

Robert Bau
Professor of Service Design
SCAD

Nathan Shedroff
The chair of CCA's MBA in
Design Strategy
One of the pioneers of
experience design

7

4

5
6

Subject Matter Interview

1
3
2
1. Sense Intent
2. Know Context

• Cohesive narratives for customers
• It’s how we view the world that sets the most
resonant tone for how we behave and what
we believe.
• A brand needs to act consistently and
transparently in order to build trust and forge
strong relationships.
Cari Clark Phelps
Designer and Creative
Director
Salaciasalt
Savannah, GA

• Michael Felix
Information isBob Fee
all about the right time and
Robert Bau
Professor of Design
Professor of Interaction
Professor of Service Design
Management, SCAD
and context.
Industrial Design
SCAD
SCAD

Savannah, GA

• Savannah, GA
Engaging emotional and being consistent in
communications can help in attracting loyal
customers.


Nathan Shedroff
The chair of CCA's MBA in
Design Strategy
One of the pioneers of
experience design

7

4

5
6

Subject Intent Statement
Matter Interview

1
3
2
1. Sense Intent
2. Know Context

Today, many responsible companies have built their
knowledge to fully incorporate the natural environment
into their business framework. These evolutionary
corporations comprehend that competitive advantage
requires sturdy development of environmentally
restorative products, services and systems (Nattrass &
Altomare, 1999). These corporations demand designers who
are aware of tWheir responsibilities.
Despite the significant of sustainable life cycle thinking,
current market more than ever in the history of design,
has created enormous pressure on innovation that
resulted in competitive atmosphere, conspicuous
consumption patterns, and obsolescent relationships
between users and their possessions.
Therefore, changes in user’s behaviors and habits
could also create unbelievable and impressive results
in protecting our natural resources. According to
University of Delft, the user experience of products and

services is an important factor in the user motivation
to alter his or her behavior. Creating desirable and
meaningful experiences require innovative engagement
and valuable relationship between user and products.

Consequently, this project will identify
and address opportunities to incorporate
consumers’ needs and behaviors at a deeper
level in design process and raise users ‘
awareness about sustainable choices. There
is opportunity for designers to develop
strategies and frameworks for creation
of more social and active collaboration
between consumers, their communities and
trusted brands. Companies that are able to
operate at greater levels of transparency and
responsiveness to their consumers’ desires will
perceive improved brand image. (Senge, & et al, 2008)

Nattrass, B., Altomare, M., (1999) The Natural Step for Business; Wealth, Ecology, and The Evolutionary Corporation, New Society Publishers, Canada
Senge, P., & et al, (2008) The Necessary Revolution; Working together to Create a Sustainable World, Broadway Books, New York.


7

+ Awareness
4

5
6

Research Participant Map

Infectious Agent

Enthusiastic
Explorer

Greener

1
3
2

3. Know People

-

+ Knowledge

-

Active

Greener
Enthusiastic
Explorer

Infectious Agent

Individual

Collective

Inactive

7

4

5
6


1
3
2

+ Awareness

3. Know People

Infectious Agent

Enthusiastic
Explorer

Greener

rs

-

me

+ Knowledge

w

Ne

to
us

C

-

Representing 30 percent of U.S. Population, New
Customers bridge the gap between very green
and more mainstream consumers. By empowering
these group and providing meaningful experiences,
they can be ambassadars of behavior change.

Active

Enthusiastic
Explorer

Infectious Agent

Individual

Future of Brands Presentation, Sustainable Brands, 2011

Collective

Greener

Inactive


7

4

5
6


1
3
2

+ Awareness

rs

me

w

Ne

Infectious Agent

Enthusiastic
Explorer

to
us

C

Greener

-

+ Knowledge

Representing 30 percent of U.S. Population, New
Customers bridge the gap between very green
and more mainstream consumers. By empowering
these group and providing meaningful experiences,
they can be ambassadars of behavior change.
Future of Brands Presentation, Sustainable Brands, 2011

-

Active

Enthusiastic
Explorer

Infectious Agent

Individual

Collective

. Greener than Ever
. More Motivated

Greener

. Bullish on the Future

Inactive


3. Know People

7

4

5
6

Research Planning Survey

1
3
2

3. Know People

Emotional
connections

15%
I support brands that support social
and environmental causes.
I pay more for products with social and
environmental benefits.

Function

I avoid products/brands that have
social and environmental damages.

Price
71%

44%

I often try to repair, make, or reuse
instead of buying new products.
I encourage others to buy from environmentally
and socially responsible companies.

Alignment
with your
personality and
style

I think I should consume less to
protect our nature.

0 5 10 15 20 25
Which criteria most strongly
describe you?


59%
Which of the following qualities often
have the strongest effects on your
purchasing decisions? (pick two)

7

4

5
6
1

3
2

3. Know People

Emotional
connections

15%

Trusted criteria for a company's sustainability claims (three choices):
• Creates innovative and sustainable products and services
I pay more for products with social and
• Actively engages their customers in the research, design, and development
environmental benefits.
process
I avoid products/brands that have
Function
• Measures and demonstrates positive social and environmental impacts
social and environmental damages.
44%
I often try to repair, make, or reuse
Favorite brand encouraging role in adopting environmentally and socially
instead of buying new products.
beneficial habits
I encourage others to buy from environmentally
Alignment
and socially responsible companies.
• Provide thorough sustainability information
with your
I think I should consume less to
personality and
protect our •
nature.Make desirable behaviors more convenient
style
• Provide feedbacks about the environmental and social consequences of
59%
your behavior10 15 20 25
0 5
I support brands that support social
and environmental causes.

Which criteria most strongly
describe you?


Price
71%

Which of the following qualities often
have the strongest effects on your
purchasing decisions? (pick two)

7

4

5
6
1

3
2

7

4. Generate Insights

The new product’s ability to break old habits will
be related to the novelty of the interaction with the
product. S
Designing for use we should consider, usability,
simplicity, accessibility, and meaning. M
Although the design of the product can form the
circumstances to trigger change, the context of the
behavior is often hard to control. S
The goal of any behavior change program should be
creation of self-actualized and self transcendence
people or self-resilience ambassadors who feel
responsible to help others and spread the change. D
Product interventions can be accepted, if the target
behaviors are already socially accepted as norms. C

S
Insights and Insight Sorting


Strategy

Design
process

D

M
Meaningful
experiences

Strategies
Criteria

C

4

5
6
1

3
2

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Savann tudent at SC
AD
ah, GA

4

5
6
1

3
2

7

5. Explore Concepts

Reframe
It is not about

It is about

Product

Product Service
Systems

Ownership

Access

Persuasion

Empowerment

Value based on
message

Value based on
meaning

Value embedded
within a product

Value co-created
with customer in
the context of their
lives


4

5
6
1

3
2

7

6. Frame Solutions
7. Realize Offerings

1

2

3

behavior
CHANGE

mEANINGFUL
eXPERIENCES

dESIGN
PROCESS

6

5

4

Brand
CRITERIA


Product
CRITERIA

STRATEGIES

1

2

3

behavior
CHANGE

mEANINGFUL
eXPERIENCES

dESIGN
PROCESS

6

5

4

Brand
CRITERIA

Product
CRITERIA

STRATEGIES

Attracting attention

Essential factors

Habits

Successful behavior change
begins with unique and
memorable ways of attracting
attention. Contemporary
advertising techniques can be
applied, from surprising the
audience to the novelty of the
context, and emotional triggers.
The ensuing results stand out,
creating durable, long lasting, and
recognizable memory.

Motivations (intentions), ability
(control), and opportunity/triggers
are required to illicit the adoption
of new behaviors. This project’s
primary target group— infectious
agents—require a trigger, while
enthusiastic explorers—the
secondary target groups—require
the ability as well as the trigger.

Awareness, consideration, and
practice are three steps in adopting
new habits. Efficiency and
convenience are strong elements
in attracting attention to new
behaviors. People cycle in and out
in adopting new habits, so any
behavior change program requires
constant delivery and augmenting
programs.

Context

Triggers

Promotions

Intention, habit, and context are
the three primary influencing
elements of behavior change, with
context possessing the strongest
influence. Context defines our
daily habits. Elements within any
system— connections, social
norms, rules, environment, trends
and market conditions— all inform
this context.

In designing triggers, two factors
should be considered: interaction
between customer and touchpoint;
and aesthetic and emotional
nature of these interactions.
Triggers can be associated with
sensible influences: emotional ties,
status associations, and personal
identifiers that have increasingly
stronger effects, and are harder to
achieve.

1. Thorough understanding of the
engaged customers
2. Right time, place, and context
3. Supporting social norms
4. Smart and informed changes in
the default context
5. Systematic and holistic solutions
6. Engaging storytelling
7. Reciprocation


1

2

3

behavior
CHANGE

mEANINGFUL
eXPERIENCES

dESIGN
PROCESS

6

5

4

Brand
CRITERIA

Product
CRITERIA

STRATEGIES

Customer's value

Needs

Collective consumption

Meaningful experiences can
happen when a customer has
a visceral connection as she/he
interacts with a product service
system that mirrors her/his values.

These needs should be satisfied
in a meaningful experience
that, in ascending order, have
a stronger effect: aesthetic,
sensibilities, social acceptance,
self-esteem, and personal
growth.

A product with ability to connect
to the existing meanings
of customers’ lives has the
potential to create sustainable
behavior, and results in creative
consumption patterns.

Unified system

Required criteria

Usability

Meaningful experiences engage
customers through a unified
system of touchpoints that evokes
a constant sense of integrity and
familiarity to people’s perspectives
of the world.

Creating meaningful experiences
for behavior change require
motivations, awareness, insightful
triggers and strategies based on
the context and the level of user
intentions.

Ease of use, effectiveness, and
efficiency are three aspects
of usability which enhance
a user's goal attainment,
resulting in positive emotions,
and meaningful experiences.
Beauty is a critical factor in
usability assessment because
an individual's like or dislike of a
particular product is affected by
perceptions of beauty.


1

2

3

behavior
CHANGE

mEANINGFUL
eXPERIENCES

dESIGN
PROCESS

6

5

Brand
CRITERIA

Product
CRITERIA

4
STRATEGIES

1. Know the

people & context

Systematic
Immersion

4. Delivery &

constant refinement

Design for behavior
change is an iterative,
transparent, and
collaborative process
that requires a holistic
view and systematic
considerations.

Decision &
Offerings


2. Opportunities,

motivations & scope

Analysis

3. Strategy, co-design,
&iterative prototyping

Synthesis,
Simulation
& evaluation

1

2

3

behavior
CHANGE

mEANINGFUL
eXPERIENCES

dESIGN
PROCESS

6

5

Brand
CRITERIA

Product
CRITERIA

4
STRATEGIES

Social
norms

Social
attraction

Creativity

Script

Badges
Causes

Commitment

tive n
rea
C
ptio
um s
s
con ttern
pa

Identity

Playfulness

Storytelling

Games

Prompt

Pattern
recognition

Goal base
& tailoring

Tracking

Delight

s

n
atio

ic
mun

Social
networking

Com

Usability

Emotions
Create action
tendency

Attract
attention

ng

ardi

Rew
s

Gift

ent

Engagem

Membership

Feedback

Control

Co-de

Transparency
sign

DIY

Incentive

Adoptability
Personal
possessioness

Suggestion

Steering

Key consideration
Strategy
Tactic

Ea
s

ss

Communication

e

ta
ea

p
Re

of
oll

ow

Strategies in different touchpoints

u

Status
association

Social Norms

Feedback

Positive

Prompts

Usability

Strategy criteria/Tactic

Sample of behavior
change strategies in
different touchpoints

le

ab

Script

Reinforcement

Storytelling

Feedback

am

ica

iar

nd

of a
ty cy
rie uen e
Va eq nc
fr sse
e

t
ien

en
nv
Co

term
Long tenance
main

Clear

Adju
sta
resp ble to
onse
s

t

Et
h

l identification

Fam
il

Dir
ec

Information
providing

Prompts

Execution

e
str
Up

ib
an ility
d of
re u
su se
lts

Support and
support by the
context

Adoptability

Track system

Suggestions


Social
diffusion

Co-creation

Self-monitoring

Vi
s

ution
xec

Strategies that are related to
all the touchpoints.

ng

rdi

wa

Re

Promotions

After
exe
c

ient

Be

n
tio

e
re
fo

Commitment

Effi
c

e

bl

Membership

yt

tifi
Jus

Pl
ay
fu
ln
e

bl

Sim
ple

t
ten
sis

ira

Unde
rstan
dable

Forgiveness

ing
ett
al s

Go

n
Co

D
es

l

Ea
s

P
Pllay
ayu
f
flu e
n
ln s
s
es
s

Communication
Communication

bl

e

of
oll

ow

Strategies in different touchpoints

u

Status
association

Social Norms

Feedback

Positive
Usability

Strategy criteria/Tactic

le

ab

Sample of behavior
change strategies in
different touchpoints

Prompts

Prompts

Feedback
Execution

am

Feedback

Et
h

ica

d

t
en

iar

term
Long tenance
main

Clear

Adju
sta
resp ble to
onse
s

Information
Information
providing
providing

n
of a
ty cy
rie uen e
Va eq nc
fr sse
e

l identification

Fam
il

Dir
ec

ti
en
ien
ev
onn
Cnv
Co

ib
an ility
d of
re u
su se
lts

Script

Reinforcement

e
str
Up

Vi
s

Support and
support by the
context

Adoptability
Adoptability

Track system

Suggestions


Social
diffusion

Co-creation

Self-monitoring

Storytelling
Storytelling

ution
xec

Strategies that are related to
all the touchpoints.

ng

rdi

wa

Re

Promotions

After
exe
c

ient

ta
ea

p
Re

Be

n
tio

e
re
fo

Commitment

Effi
c

e

bl

Membership

Membership

yt

tifi
Jus

Sim
ple

t
ten
sis

ira

Unde
rstan
dable

Forgiveness

ing
ett
al s

Go

n
Co

D
es

l

t

1

2

3

behavior
CHANGE

mEANINGFUL
eXPERIENCES

dESIGN
PROCESS

6

5

Brand
CRITERIA

Product
CRITERIA

1. Empower

2. Expand

3. Connect

4
STRATEGIES

Respect safety of environment,
workers, & customers
Expose the resources use &
embodied resource efficiency
Create usable & environmental friendly
interactions (Human-centered Eco-design)

Be part of a product service system

Avoid functional, aesthetic, & technological
obsolescence (Durability)

Support with customers’ values

Create emotional & aesthetic
engaging experiences

Provide tangible incentives

Connect customers with peers with
shared values

Respond to customer behvaior changes

ethical, trustful, & transparent
lifecycle such as intent & outcomes

Create benefits for local communities

(Provide feedback in real time)

Provide tangible & measurable outcomes

justifiable performance & criteria

Respect cultural diversity

Create healthy habits

Enhance customers knowledge

Connect individual & social concerns

Be economically viable

Fit in customer personality & lifestyle

Collective consumption (Repair, remake, reuse,


(Produced & maintained locally)

share & exchange instead of buying new products)

1

2

3

behavior
CHANGE

mEANINGFUL
eXPERIENCES

dESIGN
PROCESS

6

5

Brand
CRITERIA

Product
CRITERIA

4
STRATEGIES

Transparent
communications
Visible life cycle thinking,
honest measuring
and demonstrating of
environmental and social
impacts, loyalty in initial
claims, and constant
enhancement of customer
knowledge will result in
invaluable trust.

Meaningful identity
Meaningful identity and
sense of membership
among customers can be
generated by addressing
shared values in different
touchpoints.


Reframed experiences
The focus should shift
from products to the
experiences and context
through consistent
product service systems,
and meaningful
storytelling in a unified
system of touchpoints.

Enhanced empathy
&social efforts
Efforts should be
commenced from the
brand itself with creating
or enhancing corporate
social responsibility and
then investing in social
innovation projects and
working closely with
related organizations.

Sustained meaningful
innovations
Concentration on
product service systems,
collaboration consumption
patterns, green
innovations, and enriching
sustainable strategies
(reduce, reuse, recycle,
& restore) are among the
guidelines in this category.

Self-evolving communities
Through consumer
collaborations,
user-generated contexts,
fostering powerful
leadership and infectious
agents, companies can
assist in creation of
resilient communities.

Sense of
membership
Fostering powerful
leadership and
infectious agents

Addressing shared
values in different
touchpoints.

Enhancing
corporate social
responsibility

Meaningful
identity

Consumer
collaborations

Enhanced
empathy &social
efforts

Self-evolving
communities

Meaningful
experiences
for
behavior
change

Constant
enhancement
of customer
knowledge

Loyalty in initial
claims

Sustained
meaningful
innovations

Transparent Communications

Reframed
experiences

Visible life cycle
thinking

Product service
systems

Storytelling

Collaboration
consumption
patterns


Green
innovations

Sustainable living in organizations
In bringing sustainable behaviors to these complicated
systems, the designer could apply the principles of
living systems in eco-systems, which are the basis of
sustainability.
• Strong sense of community and collective identity
around common values
• Openness to the outside world
• The most effective way to enhance an organization’s
sustainable learning potentials is to support and
strengthen its communities of practice.


Thank you


Essential role of meaningful experiences in behavior change

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