This document provides guidelines for using the new brand identity of Infostrada, including: - The core symbol is an arena representing where exciting things happen and where Infostrada connects people. - Logos, colors, typefaces, photography styles and applications of the brand identity are defined. Gradients, specific positioning and sizing of logos are outlined. - The brand structure includes the corporate brand and operational domains like Sports, Creative Technology and Interactive which may have their own labels and logos for products and services. - Core values and vision emphasize connecting people through creativity and technology across all screens.

1. Provisional
Brand manual
Version 1.0 April 2013

2. 2Brand Manual Version 1.0
Contents
Introduction3
Our vision 4
Our core values 5
Our brand structure 6
The Arena symbol 7
Our corporate logo 8
Logo position 9
Logo dont’s 10
Labels, product service logos 11
Pay-off 12
Typefaces13
Typography14
Colours15
Colour gradients 16
Photography17
Applications19

3. 3Brand Manual Version 1.0
Introduction
Brand ownership and brand custody
The operating companies of Infostrada are jointly
the owners of the new brand and brand identity.
The brand custody is in the hands of the Marketing
Communications department of the Infostrada Group.
This manual will help you implement the basic elements
and principles of our new identity but it is still far from
complete. If any questions arise in the application of
this Brand Manual, don’t hesitate to contact Infostrada
Marketing Communications; together we will find
answers to all your questions.
Contact
We are very proud to offer you this provisional Brand Manual
for the new brand identity of Infostrada, it’s operating
companies, affiliates and product brands. This Brand Manual
is a ‘living’ document; updates will follow in the coming
months as additional guidelines, principles and applications
become available.
David Linssen
Director of Business Development
t + 31 (0)6 5420 0652
m david@cmi-holding.com
Richard Roolvink
Marketing Officer
t +31 (0)6 4631 2939
m rroolvink@cmi-holding.com

4. 4Brand Manual Version 1.0
In today’s multi-screen environment, it’s
essential new concepts are developed for the
monetization of rights, events and content.
That’s where we come in.
By developing innovative, scalable business
models, we help our global clients generate
recurring profits through an integrated
platform for the management, delivery,
analytics and monetization of their digital
content.
Our vision
Through creativity and innovative technology,
Infostrada connects rights owners, content
creators and brands with the consumer in new,
measureable and effective ways.
Using effective and stunning formats, sports
programming, apps, websites, graphics and
interfaces, our clients can connect and interact
with their consumers across all screens and
devices.
By practicing agile development we have
established an innovative climate within our
companies to stay at the forefront of the
market.

5. 5Brand Manual Version 1.0
Our core values
Entrepreneurial
Customer Oriented
Innovative
Flexible
Powerful, Agile
Creative, Beyond Borders
Helpful, One-stop Shop
Gutsy, Ambitious
Infostrada based it’s new identity on the
following four core values. These core values drive
our company forward and characterize all our
actions and behaviour. They are important corner
stones of our future success.

6. 6Brand Manual Version 1.0
Our brand structure
Creative Technology InteractiveSports
CMI-Holding
Dutch View
Group
Company Brands
Operational Domains
Brand Label
Product Service
Brands

7. 7Brand Manual Version 1.0
The Arena symbol
The core symbol of our brand is the Arena.
Over the ages, Greek plays, Roman gladiators,
the Olympics, rock concerts and Champions
League finals excited millions of spectators
gathered in stadiums and theatres. The arena
is always the place where cool and exciting
things happen. The place where the action
is. Infostrada is also there where the action
is. Be it at a live televised sports event, a big
game show or bringing streaming content to
audiences around the globe.
The arena in our logo also symbolizes the
meeting of creative and inquisitive minds, both
internally and in working together with our
clients to bring the best possible solutions to
their global audiences.

8. 8Brand Manual Version 1.0
Our corporate logo
This is the corporate brand logo for all of our
activities. The Infostrada logo consists of a
word mark and a graphic mark. They have a
fixed size and position towards each other.
In most applications we use the reversed
logo which can be used on dark purple
backgrounds or on dark parts of photographs.
Logo on white or dark purple background The logo can also be placed on light purple shaded
backgrounds or dark photographs
Greyscale version for black white printing
The logo on a white background is primarily
used for A4 stationery, envelopes, proposals
and reports and can also be used for
sponsoring purposes.

9. 9Brand Manual Version 1.0
Logo position
The most common position of the logo is
top left. Don’t make the logo too small. The
minimum size is 5 mm (measured by height).
Free white space around the logo
Always keep a minimum amount of space
free around the logo as indicated below.
A background photograph may continue
behind the logo, as long as the readability
of the logo is guaranteed.
Minimum white space around the logo
x-height
squared
Logo position top left. Align the logo vertically
as indicated.
Minimum size of the logo
Height 5 mm
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10. 10Brand Manual Version 1.0
Logo dont’s
It’s important that our logo is used
consistently, for both brand-building and legal
reasons. The logo should never be deformed
or changed in any way.
`` Always keep the width/height ratio of the
logo in tact;
`` Position the logo only horizontally, never
rotated;
`` Don’t place the logo on coloured background
fills other than white, light purple or dark
purple;
`` Always ensure that the contrast between
logo and background is high enough to
ensure readability.

11. 11Brand Manual Version 1.0
Brand label
Infostrada is active in 3 domains:
Sports, Creative Technology and Interactive.
For Infostrada Sports we’ve developed a
separate brand label, positioning Infostrada in
the global sports market. The word ‘sports’ is
added to the Infostrada logo in a lighter style.
Creative Technology and Interactive are used
only as operational domain descriptors; they
don’t have separate brand labels.
Product service logos
In all market domains, Infostrada develops
services and solutions that can be ‘productized’.
Product service logos are based on the four
colours in the Infostrada logo. Colours are chosen
by Infostrada Marketing Communications in
consultation with the product owners.
Labels, product service logos
Infostrada Sports is presently the only brand label Examples of Product logos Example of a Service logo

12. 12Brand Manual Version 1.0
Pay-off
The corporate pay-off captures our spirit and
joint belief: we want to turn experiences into
excitement by connecting as many people as
possible to these experiences.
The pay-off has a fixed size, typeface and
positioning in relation to the logo. Always use the
provided digital logos with pay-off to guarantee
the proper usage.
In exceptional situations we
use the pay-off as title, for
instance on the cover of our
corporate brochure.
Standard position of the Infostrada pay-off

13. 13Brand Manual Version 1.0
Typefaces
We use two sans-serif typefaces for all our
communications: Neo Sans Pro and Open
Sans. Neo Sans Pro is a paid typeface which
can be obtained via Infostrada Marketing
Commuications. Open Sans is a free open
source typeface which can be downloaded
via Google.
Neo Sans ABCabc123
Neo Sans ABCabc123
Neo Sans ABCabc123
Neo Sans ABCabc123
Open Sans ABCabc123
Open Sans ABCabc123
Open Sans ABCabc123
Open Sans ABCabc123
Open Sans
Neo Sans Pro

14. 14Brand Manual Version 1.0
Typography
PO Box 255
1217 GP Hilversum
The Netherlands
www.infostrada.com
First level heading which can run over
multiple lines
Media consumption has changed dramatically. Consumers are now using a
multitude of digital devices, channels and platforms, leaving broadcasters, media
companies and rights owners looking for the best way to connect with them:
anytime, anywhere and on any device.
Through creativity and innovative technology, Infostrada connects rights owners, content
creators and brands with the consumer in new, measureable and effective ways.
Paragraph heading level 2
In today’s multi-screen environment, it’s essential new concepts are developed for the
monetization of rights, events and content. That’s where we come in. By developing
innovative, scalable business models, we help our global clients generate recurring profits
through an integrated platform for the management, delivery, analytics and monetization
of their digital content.
Paragraph heading level 3
Using effective and stunning formats, sports programming, apps, websites, graphics and
interfaces, our clients can connect and interact with their consumers across all screens and
devices. By practicing agile development we have established an innovative climate within
our companies to stay at the forefront of the market.
· This is a bulleted list, first item
· Second item
· Third item
· Fourth item which runs over at least two different lines to see how the text and
alignment of the text work in bulleted lists
Alinea heading level 4
In today’s multi-screen environment, it’s essential new concepts are developed for the
monetization of rights, events and content. That’s where we come in. By developing
innovative, scalable business models, we help our global clients generate recurring profits
through an integrated platform for the management, delivery, analytics and monetization
of their digital content.
Neo Sans is used for headlines, titles and
introduction texts. For headings, sub-headings
and titles a certain hierarchy is defined which
can be found in the Word, Powerpoint and
Keynote templates.
All Infostrada colours can be used for headings
on a white background, except yellow.
On a photograph just ensure readability.
Open Sans is used for subtitles and body text.
Bodytext is mainly set in black.
Hierarchy in headingsNo go: yellow text on a white background
No yellow on white

15. 15Brand Manual Version 1.0
Colours
The colour palette can be used in two ways:
as solid and as gradient colours.
Core colour
The core colour is dark purple. This colour is
dominant and should be visible throughout the
communication item. The colour purple is also used
as preferred background colour for the (reversed)
logo. The light purple, lilac, is used for texts on a
dark purple background, just as in the logo.
Secondary colours
The secondary colours are used in text styles and
throughout the design in colour areas.
The dark orange is only used in text styles, not in
coloured areas.
Three of these colours have been defined to give
the domains a distinctive feel:
`` Sports: green range
`` Creative Technology: blue range
`` Interactive: orange range
Dark purple
C80/M80/Y0/K55
R30/G18/B52
#1e1234
Lilac
C7/M11/Y0/K0
R236/G230/B241
#ece6f1
Blue
C60/M0/Y20/K0
R116/G190/B207
#74becf
Dark blue
C100/M56/Y20/K0
R67/G119/B143
#043778f
Green
C45/M0/Y86/K0
R143/G175/B69
#8faf45
Dark green
C75/M0/Y100/K45
R71/G110/B35
#476e23
Yellow
C0/M2/Y90/K0
R244/G218/B52
#f4da34
Dark orange
C0/M70/Y86/K0
R243/G112/B56
#f37038
Orange
C0/M30/Y88/K0
R244/G186/B52
#f4ba34

16. 16Brand Manual Version 1.0
Colour gradients
Gradients in coloured areas
Applying colour gradients is an important
element of the brand identity. The gradients
as shown here are made for coloured areas.
Gradients in areas may be used horizontally
or vertically.
To apply colour gradients in the areas, the
“gradient feathering tool” in InDesign is used.
Set de location on 31,75% in de Gradient
Ramp, towards the darker shade.
Dark purple
C80/M80/Y0/K80
R221/G0/B57
#150039
Light purple
C75/M85/Y0/K35
R69/G42/B107
#452a6b
Dark blue
C100/M56/Y20/K0
R67/G119/B143
#043778f
Blue
C60/M0/Y20/K0
R116/G190/B207
#74becf
Dark green
C75/M0/Y100/K45
R71/G110/B35
#476e23
Green
C45/M0/Y86/K0
R143/G175/B69
#8faf45
Dark orange
C0/M60/Y86/K0
R202/G95/B38
#ca5f26
Yellow
C0/M2/Y90/K0
R244/G218/B52
#f4da34

17. 17Brand Manual Version 1.0
Photography
In our main imagery we don’t show the boxes
and wires of our technological solutions but
rather what our solutions and products bring
about; how our work affects people in their
daily lives, in the arena, backstage or at home
on the couch. More specifications will follow
soon, but here are some examples of where
we want to take our imagery.
Interactive
Infostrada Interactive develops and delivers
entertaining and exciting experiences for
broadcasters, content owners and brands.
Our apps and sites offer our clients a simple
solution through which they can engage
with their customers and audiences across
all digital platforms. What’s more it’s a true
one-stop-shop: from strategic advice, to
complete implementation and exploitation
of new media projects.
Services
Strategic Consultancy
Together with our clients we create concepts
for cross-platform consumer engagement
that are exciting, relevant and cutting-edge
and sometimes disruptive.
Creation
We design and develop revolutionary apps
and sites for mobile, second screen, web
and connected TV.
Business Partnership
We take charge of your entire interactive
proposition by acting as an operating partner
on your behalf, providing full-service
management of content creation, marketing
and monetization.
Product
Arena is Infostrada’s multi-platform
publishing engine that provides full control
over content-use, consumer interaction and
conversion. It enables you to build a future-
proof relationship with your audience.
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Creative Technology
Infostrada Creative Technology creates smooth integrated
workflow solutions for broadcasters, content owners
and production companies by supporting, developing and
automating systems for editing, managing, distributing
and archiving digital broadcast and cinema content.
Global Content Distribution
From your master files, we’ll take care of
the entire aggregation and logistics of your
global content distribution needs including
quality control, subtitling, transcoding,
archiving, DRM/CDN, delivering to all your
broadcast- and electronic sell-through
partners around the globe.
Cloud-based Postproduction
Infostrada supplies cloud-based craft
editing and remote archive management
to blue-chip broadcasters and production
companies boosting their efficiency and
reducing their overheads in managing
digital media technology.
Products
Centralparq offers a suite of tools to optimize
your production workflow. By focusing on
the creative end-users’ needs, it fills the gap
between existing ingest, editing and content-
management systems providing a secure,
cost-effective, trouble-free worldwide service.
Basically, we put users first, not technology!
SmartVOD is a new generation turn-key
video-on-demand solution with no hardware
investment. Because it’s a software platform
it can launch and manage a video-on-
demand business that can quickly deliver
a profitable return.
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Brochure spreads: photos fading into a colour areaLanding page: photos next to coloured gradients

18. 18Brand Manual Version 1.0
Product photography
Ideally, we show our products and digital
solutions in a ‘pack shot’ style, free standing on
a coloured background. The product can also
be combined with a background photo.
Image bank
The Infostrada Image bank is still under
construction. We will update the Brand Manual
as soon as the first release of the Image bank
becomes available.
Examples
All images shown here are temporary
examples. In due course they will be replaced
by new examples.
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Case study
Dutch Premier League
Dutch Premier Soccer League Eredivisie was looking for an
integrated solution that could handle its entire operation, including
subscription management, payments, full media handling and cross-
platform distribution of their live games and on-demand library.
To help achieve this goal, Infostrada delivered the full Arena multi-
platform distribution engine for its online and mobile proposition.
This integrated solution allowed Eredivisie to reach their
subscribers via connected TV, Mobile, game consoles and web,
as an extension to the Eredivisie TV channels provided via their
MSO/Cable operator. Plus, through the integrated platform for live-
and on-demand content, Eredivisie could tap into new revenue
streams.
The Arena powered ‘Eredivisie Sidekick’ second screen app won
the 2012 EPFL Best Practice Award for best European soccer
marketing tool.
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Market-leading European cinema operator Pathé decided
in 2011 to start a movie VOD service to expand their
offering to the consumer.
To help Pathé achieve this goal, Infostrada delivered
a white labeled, integrated solution for the entire opera-
tion, media handling and cross-platform distribution of
their VOD library. The Infostrada Arena platform allowed
Pathé to reach its consumers via connected TV, Mobile,
game-consoles and web.
The full-service outsourcing of the entire file-handling,
content management, DRM, CDN and mobile application
management allowed Pathé to focus on marketing
and content acquisition.
Pathé at Home won the 2012 Dutch Interactive Award.
Case study
Pathé at Home
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Case study examples: product pack shots combined with
a background photo that fades into a coloured area.

19. 19Brand Manual Version 1.0
Temporary business cards
Applications
This image shows the temporary
business cards we used for the NAB
show in Las Vegas. New business cards
will be released soon, using different
images on the backsides and a different
colour scheme on the front.

20. 20Brand Manual Version 1.0
Basic Word template
MediaPark
PO Box 255
1217 GP Hilversum
The Netherlands
www.infostrada.com
First level heading which can run over
multiple lines
Media consumption has changed dramatically. Consumers are now using a
multitude of digital devices, channels and platforms, leaving broadcasters, media
companies and rights owners looking for the best way to connect with them:
anytime, anywhere and on any device.
Through creativity and innovative technology, Infostrada connects rights owners, content
creators and brands with the consumer in new, measureable and effective ways.
Paragraph heading level 2
In today’s multi-screen environment, it’s essential new concepts are developed for the
monetization of rights, events and content. That’s where we come in. By developing
innovative, scalable business models, we help our global clients generate recurring profits
through an integrated platform for the management, delivery, analytics and monetization
of their digital content.
Paragraph heading level 3
Using effective and stunning formats, sports programming, apps, websites, graphics and
interfaces, our clients can connect and interact with their consumers across all screens and
devices. By practicing agile development we have established an innovative climate within
our companies to stay at the forefront of the market.
· This is a bulleted list, first item
· Second item
· Third item
· Fourth item which runs over at least two different lines to see how the text and
alignment of the text work in bulleted lists
Alinea heading level 4
In today’s multi-screen environment, it’s essential new concepts are developed for the
monetization of rights, events and content. That’s where we come in. By developing
innovative, scalable business models, we help our global clients generate recurring profits
through an integrated platform for the management, delivery, analytics and monetization
of their digital content.
Page 2
Paragraph heading level 2
In today’s multi-screen environment, it’s essential new concepts are developed for the
monetization of rights, events and content. That’s where we come in. By developing
innovative, scalable business models, we help our global clients generate recurring profits
through an integrated platform for the management, delivery, analytics and monetization
of their digital content.
Paragraph heading level 3
Using effective and stunning formats, sports programming, apps, websites, graphics and
interfaces, our clients can connect and interact with their consumers across all screens and
devices. By practicing agile development we have established an innovative climate within
our companies to stay at the forefront of the market.
· This is a bulletted list, first item
· Second item
· Third item
· Fourth item which runs over at least two different lines to see how the text and
alignment of the text work in bulleted lists
Alinea heading level 4
In today’s multi-screen environment, it’s essential new concepts are developed for the
monetization of rights, events and content. That’s where we come in. By developing
innovative, scalable business models, we help our global clients generate recurring profits
through an integrated platform for the management, delivery, analytics and monetization
of their digital content.
Name Column 1 Column 2 Column 3 Column 4 Column 5
Willem 13.000 14.560 23.560 12.970 5.800
Dirk 17.000 12.890 4.850 21.900 34.000
Richard 7.800 12.800 4.670 23.970 21.400
David 21.000 17.540 8.940 11.900 16.540
Fig 1 – Table example
In order to meet the basic needs of
producing documents, proposals
and reports we’ve developed this
provisional Word template.
The official templates for letters,
memos, contracts, invoices, email
signatures and other formal
documents will follow as soon as
possible.

21. 21Brand Manual Version 1.0
Case study
Dutch Premier League
Powerpoint and Keynote template
Technical building blocks of our
unique platform
‣ End-to-end white label publication engine with
integrated CMS
‣ Web-based management tools
‣ Fully configurable through the extensive use of API’s
‣ Web, iOS, Android, Samsung/Philips Smart TV, Xbox,
PS4
Case study
Dutch Premier League
Dutch Premier Soccer League ‘Eredivisie’ is
using the full Arena multi platform
distribution engine for their online and
mobile proposition.
Infostrada has delivered a integrated
solution to Eredivisie for the entire
operation: subscription management,
payments, full media handling and cross-
platform distribution of their live games
and on-demand library.
The Arena platform allows Eredivisie to
reach their subscribers via connected TV,
Mobile, game-consoles and web, as an
extension to the Eredivisie TV channels
provided via their MSO/Cable operator.
The integrated platform for live- and on-
demand content allows Eredivisie to tap
into new revenue streams.
The Arena powered ‘Eredivisie Sidekick’
second screen app has won the 2012 EPFL
Best Practice Award for best european
soccer marketing tool.
Our publishing engine can do the
following
‣ Publish live content on all leading platforms and devices
‣ Engage with audiences through web, second-screen and
social media
‣ Enrich content with statistics and data feeds
‣ Monetize through ad-based, pay-per-view and subscription
models
Example slide with image and text
‣ Place text here
‣ Second level
‣ Third level
Place heading here
‣ Place text here
‣ Second level
‣ Third level
Basic presentation
template for Infostrada
29 March 2013
Richard Roolvink
Text slides with a white background
Title slide Slide with an infographic Logo slide
Text slides with a dark purple background Case slides with a gradient background

22. 22Brand Manual Version 1.0
Corporate brochure
Turning experiences
into excitement
infostrada.com
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Sports
As the full service sports media company of choice,
Infostrada Sports works with its partners to get the
most out of their rights through producing, enriching,
distributing, publishing and monetizing sports data
and video content.
Event Media Services
Infostrada provides a total on-site media
solution for sporting events providing an
efficient solution for distributing information
to the media and generating maximum
impact. We provide biographies, fact-books,
media-guides, statistical overviews, records
and milestones. We can even fully capture
your sports event to ensure ultimate media
coverage too.
Sports Production
We create awesome sports-TV formats and
we produce insanely great sports content
for television, internet and mobile that will
engross your viewers.
Platform Development
We provide our clients with innovative
distribution and publication solutions to
reach a global audience across multiple
platforms or devices.
Data Services
Infostrada Sports is the world leader in
collecting and managing real-time sports
data for every sport imaginable.
We maintain the world’s largest database
of Olympic sports statistics, providing
relevance and context to our blue-chip
partners across the world. This data can
be published to any platform, in any
desired format and at any time.
Sports
As the full service sports media company of choice,
Infostrada Sports works with its partners to get the
most out of their rights through producing, enriching,
distributing, publishing and monetizing sports data
and video content.
Event Media Services
Infostrada provides a total on-site media
solution for sporting events providing an
efficient solution for distributing information
to the media and generating maximum
impact. We provide biographies, fact-books,
media-guides, statistical overviews, records
and milestones. We can even fully capture
your sports event to ensure ultimate media
coverage too.
Sports Production
We create awesome sports-TV formats and
we produce insanely great sports content
for television, internet and mobile that will
engross your viewers.
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Market-leading European cinema operator Pathé decided
in 2011 to start a movie VOD service to expand their
offering to the consumer.
To help Pathé achieve this goal, Infostrada delivered
a white labeled, integrated solution for the entire opera-
tion, media handling and cross-platform distribution of
their VOD library. The Infostrada Arena platform allowed
Pathé to reach its consumers via connected TV, Mobile,
game-consoles and web.
The full-service outsourcing of the entire file-handling,
content management, DRM, CDN and mobile application
management allowed Pathé to focus on marketing
and content acquisition.
Pathé at Home won the 2012 Dutch Interactive Award.
Case study
Pathé at Home
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We are active in
3 domains
We create engaging user experiences on
mobile, smart TV and web. Our multi-
platform publishing engine Arena, means
your cross platform engagement and
monetization is simple and future-proof.
We work in collaboration with our partners
to create exciting sports programming
and meaningful sports data that drives
value from their owned rights.
Our unique front-end solutions help them
reach their audience across multiple
platforms. Plus, maintaining the world’s
largest database of Olympic sports statistics
guarantees relevance and context to
our blue-chip partners across the world.
Sports
Rights Owners
Interactive
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We support major broadcasters, studios and
distributors with the production and global
distribution of their most valuable titles.
As a digital pioneer, we have transformed
time consuming traditional processes into
smooth integrated workflow solutions.
Creative
Technology
Consumers
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23. 23Brand Manual Version 1.0
Landing page
The new landing page uses our corporate
typefaces as webfonts and has an adaptive design
which also works well on small screens.
The landing page is a temporary solution to cater
to the most urgent needs. A new complete website
will follow soon.

24. 24Brand Manual Version 1.0
Exhibition stand

25. 25Brand Manual Version 1.0
Other example applications