This document discusses a business called Informm and its core USP of using text analysis to find keywords and predict sentiment. It considers business models of reporting and measuring analytics for clients or building consumer websites around the core technology and monetizing through advertising. Key challenges mentioned include innovating the product and business model, scaling operations, developing the full marketing mix, and building an effective team. The document distinguishes insights, which are discoveries, from analytics, which must provide actionable information, and notes insights are an important entry barrier for success.

1. Informm

2. Core USP
 What is Informm USP
 Insert Keywords – Analyze and find all places it is
mentioned – Predict the sentiment of it

3. Business Model
 Business:
 Report/Measure
 Research
 Consumer:
 Can we use the core
USP of the product and
create website and
monetize eyeballs?

4. Business
Scan Analyze Report
Scan Analyze Recruit Report

5. Consumer
 Build websites and go via advertising route??
 What consumer problems can we solve
(Hotel/Place search)

6. Insights vs Analytics
 Insights
 Research is not insights,
Discovery is
 Insights are a entry
barrier and good insights
generally lead to great
work
 Analytics
 “Must know”
 Is that information
actionable?
 What happens if some
one cracked it

7. Challenges
 Innovation
 Scale
 Product and all P’s
 Team

8. Thank You