This document discusses Honda and its IT solutions provider Fujitsu. It begins by providing background on Honda as a major motorcycle and engine manufacturer. It then describes Fujitsu's innovative IT solutions for Honda's goals of connected, autonomous, shared, and electric vehicles. These solutions include over-the-air updates, data management for autonomous vehicles, mobility services, electric vehicle analytics, and security. Fujitsu aims to help automakers like Honda address challenges of the future mobility industry through collaborative IT partnerships.

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Choosing an Automative Company Honda and defining its
IT solution by name Fujitsu
A PROJECT REPORT
SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIRMENTS FOR
THE DEGREE OF
MASTERS IN BUSINESS ADMINISTRATION
SUBMITTED TO
DEPARTMENT OF MANAGEMENT STUDIES
RAJIV GANDHI INSTITUTE OF PETROLEUM TECHNOLOGY
JAIS, AMETHI ,UTTAR PRADESH
SUBMITTED BY SUPERVISED
BY
PRANJUL KUMAR GUPTA MR..VIVEK CHAUDHARY
M1817
08TH, DECEMBER,2018

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Honda
Honda has been the world's largest motorcycle manufacturer since 1959,[2][3] as well as the
world's largest manufacturer of internal combustion engines measured by volume, producing
more than 14 million internal combustion engines each year.[4] Honda became the second-
largest Japanese automobile manufacturer in 2001.[5][6] Honda was the eighth largest
automobile manufacturer in the world behind Toyota, Volkswagen Group, Hyundai Motor
Group, General Motors, Ford, Nissan, and Fiat Chrysler Automobiles in 2015
Products
 Honda Autos.
 Acura Autos.
 Honda Powersports.
 Honda Power Equipment.
 Honda Engines.
 Honda Marine.
 HondaJet.
 ASIMO.
Service
Honda is a mobility company, and our goal is to move you. But before we can do that, we
have to find the right product for you and the way to pay that fits your lifestyle. Take a look
around and see how our innovative thinking can get you moving with a Honda product today.
The services are as follows :-
Honda Financial Services
Honda Owners
Acura Financial Services
Acura Owners
Financials
If you're looking to purchase or lease a Honda or Acura product, Honda Financial
Services and Acura Financial Services can help. Browse special lease and finance offers,
estimate payments and even get credit pre-approval if you apply online. Current customers
can learn how to pay bills online and over the phone, sign up for online account access or
sign up to make payments automatically. And it's always a good idea to learn about your
future financial options if you're approaching the end of your financial contract. In addition to
different bill payment methods, Honda Financial Services and Acura Financial Services offer

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online account access through our Owner Link web site, to find out about payoff information,
whether you have a lease or traditional financing.
Geographical Reach
Honda has its global reach ,majorily including Japan , North America , Asia , Brazil .
Defining Innovative IT Solution :
Intelligent Mobility
The automotive industry is entering a period of radical change - in the future, vehicles will be
connected, autonomous, shared on-demand and electric. The industry’s main focus will,
therefore, need to switch from production and the technical product to intelligent mobility
and the customer experience. Prime drivers for industry disruption include; time savings,
increased efficiency cost reductions, and lower environmental impact.
Connected car technology
Communication with other vehicles and devices

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Autonomous driving
Time savings and increased safety
Shared on-demand
More affordable pay per use mode
Electrified
Lower emissions and reduced noise pollution

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ABOUT
The automotive value chain will no longer end at the factory door – instead it will extend
over the entire lifetime of the vehicle. Focusing solely on vehicle sales will no longer be
enough, to stay ahead of competitors manufacturers will need to redistribute their R&D
budget and invest more heavily in software solutions and digitalizing the automotive core.
It is estimated that 54% of new cars will be 'connected' by 2020. What does this mean for
drivers and manufacturers?
Fujitsu connected car and mobility IoT solutions
The automotive industry will face many challenges on the road to CASE – Connected,
Autonomous, Shared, Electric – including; managing opportunity and risk, maintaining
growth in a competitive market, and ensuring data security. At Fujitsu, we combine
innovative connected and autonomous vehicle technology with world-leading IT services,
infrastructure and integration skills to deliver end-to-end solutions that overcome these
challenges.
Fujitsu Connected
Our Over the Air Updates (OTA) technology provides the capability to update the engine
components of a modern car over the air without needing to bring the car into a specialized
garage to apply changes. It enables remote updates to target engine controlling components.
When required, components ‘flash’ themselves when presented with the right software
package. Required updates are supplied in a secure manner, applied in a way that ensures the
update will not compromise the functionality of the vehicle and its components.
 Provides mutual authentication and secure communication between the user, the Cloud, and
the vehicle
 Delivers secure verification based on digital signature/PKI
 Identifies, integrates and applies the required updates only

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 Reduced costs and reputational damage associated with a product recall
 Supports the move toward autonomous driving
 Delivers an enhanced customer experience and reduced inconvenience
Fujitsu Autonomous
Autonomous driving has several challenges: engineering, regulatory, lack of industry
standardized technology and tools, consumer trust, and acceptance. However, the biggest
challenge will be the data volumes required for both training AI systems and for real-time
decision making once these systems are deployed. By 2030 automotive big data, which will
consist mainly of video data, is expected to exceed 60,000 petabytes. Our solution decreases
data volumes and manages it in a distributed fashion - only the relevant data is collected.
With video data optimization images are compressed and filtered.
 takes the raw data and in-vehicle components focus on reducing video data volumes using
our codecs that is lighter than data lightened by H.265
 applies Fujitsu technology to reduce the size of the data without compromising data
availability or quality
 learning algorithms to decide what information is critical or otherwise
 ability to better manage huge volumes of data
 reduced storage and associated maintenance costs
 availability of selected data for re-use/analysis
 maintenance of data integrity and quality
Fujitsu Shared & Service
In the field of mobility, the car sharing trend is growing and the key differentiator will be the
ability to provide a seamless journey and great travel experience. We deliver solutions to
connects all elements together. Our On-Demand Transportation Services and FIDO
verification will match the travelers with the most suitable vehicle and drivers.
 Fujitsu SPATIOWL delivers real-time location data analytics
 Fujitsu cloud technology creates detailed, real-time models of traffic and people flow around
a cities

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 FIDO identifies individuals for the sharing era
 Fujitsu biometric authentication - fingerprint, iris, palm vein, and face scanning ensure data
security
Fujitsu Electric
The shift to electric cars is progressing in major countries. However, there are various
challenges to overcome such as unclear battery usage, remaining travelable distance, efficient
traveling route, and location of battery stations. Fujitsu has the technologies needed to
provide battery information and create a power consumption map.
 High-dimensional statistical analysis technology utilizing AI
 AI learns internal and external vehicle data such as the driving environment
 Automatically generated battery performance model
Fujitsu as your connected car partner
 A collaborative and partner-oriented approach to developing sector-specific solutions
and combine automotive industry insight with IT innovation to drive our cutting-edge
industry solutions. Our automotive technology solutions focus on key issues across
the entire value chain and are designed to help you compete in today’s challenging
automotive environment.
 Drawing on our extensive industry knowledge and proven global delivery capabilities
we can help you realize your business goals.