The document discusses techniques for increasing the rating of web-based information resources. It analyzes changes in search engine algorithms over the past five years and provides recommendations for improving a site's ranking. These include reducing duplicated content, allowing user-generated content, using friendly URLs, and focusing on relevant content over advertising banners. The techniques were tested on several sites and showed increases in search engine rankings and daily visitor numbers.

1. INFORMATION RESOURCES RATING
INCREASING TECHNIQUE
International Crimean Conferences
"Microwave & Telecommunication Technology“
Nikolay A. Alexeyev, Ph.D., assoc.prof.,
Vladimir Y. Bondarenko
National Technical University of Ukraine
“Kiev Polytechnic Institute”
Institute of Telecommunication Systems
Sevastopol
16 september 2010 г.

2. Topic
2
The work is devoted to investigation
of the algorithms for the automated
determination of web-based
information resources rating.
Nikolay A. Alexeyev., Vladimir Y. Bondarenko Information resources rating increasing technique

3. Topic
3
It is based on the analysis of changes
in the algorithms of search engines
search queries results over the past
five years.
Nikolay A. Alexeyev., Vladimir Y. Bondarenko Information resources rating increasing technique

4. Steps in developing a web site
4
•Mulling over the concept;
•Developed directly site;
- creation of a new software product;
- use ready-made solution (CMS);
•Promotion of the project in search
engines.
Nikolay A. Alexeyev., Vladimir Y. Bondarenko Information resources rating increasing technique

5. Statistic
5
According to statistics Bigmir.net
(March 2010), two search engines
Google and Yandex share between
them 90% of all searches the Internet
space in Ukraine.
Nikolay A. Alexeyev., Vladimir Y. Bondarenko Information resources rating increasing technique

6. Recommendations
6
There are a set of recommendations
that help to significantly increase
ranking and attract more visitors.
Nikolay A. Alexeyev., Vladimir Y. Bondarenko Information resources rating increasing technique

7. Recommendations
7
1. Duplication of information should
be partially or completely declined.
Nikolay A. Alexeyev., Vladimir Y. Bondarenko Information resources rating increasing technique

8. Recommendations
8
2. The maximum of users should be
allowed to generate site content by
themselves (with the appropriate
level of moderation). Such approach
will significantly increase a site's
rating in search systems and will
provide Internet resources external
citation.
Nikolay A. Alexeyev., Vladimir Y. Bondarenko Information resources rating increasing technique

9. Recommendations
9
3. It is advisable to implement a user-
friendly URL technology to increase
the pages weight in search engines.
Nikolay A. Alexeyev., Vladimir Y. Bondarenko Information resources rating increasing technique

10. Recommendations
10
4. Do not use any
prohibited methods
of advertising and
increasing of sites
rating, that were
implemented in
JavaScript, etc.
Nikolay A. Alexeyev., Vladimir Y. Bondarenko Information resources rating increasing technique

11. Recommendations
11
5. It is preferable to completely
decline the banner advertising in
favor of the teasers.
Nikolay A. Alexeyev., Vladimir Y. Bondarenko Information resources rating increasing technique

12. Recommendations
12
6. It is rational to use lease links in
content instead of the directory
services and bulletin boards.
Nikolay A. Alexeyev., Vladimir Y. Bondarenko Information resources rating increasing technique

13. Results
13Nikolay A. Alexeyev., Vladimir Y. Bondarenko Information resources rating increasing technique
PR(Google
PageRank)
TIC(Yandex
PageRank)
Yandex
Directory
Directory
Dmoz
Search
Engines
Teaser
Banners
SiteAge,
years
Zyll.net 0 40 - - 840 2000 40 5
VBond.Kiev.ua 1 20 - - 8 - - 1
Dresden.org.ua 1 10 + - 20 - 3 2
Itska.KPI.in.ua 3 0 - - 40 - 5 2
Housewives.org.ua 1 10 - - 60 - 4 2
BlogKPI.Kiev.ua 3 10 - - 30 - - 1
Number of people per day
Important figures

14. Results
14Nikolay A. Alexeyev., Vladimir Y. Bondarenko Information resources rating increasing technique
In the paper the technique that
consist of the set of recommendations
allowing significantly increase Internet
resources rank is considered. The
experimental results of this work is
shown in the Table.

15. END
15
Thank you
for your attention!
Q & A ?
Nikolay A. Alexeyev., Vladimir Y. Bondarenko Information resources rating increasing technique

16. Contact
16
Bondarenko Vladimir
+380 (93) 825-20-65
ylvb@gala.net
http://www.VBond.Kiev.ua
Alekseev Nikolai Alexandrovich
+380 (50) 986-66-66
alexeyev@its.kpi.ua
http://www.its.kpi.ua/its_itm/alexeyev
Nikolay A. Alexeyev., Vladimir Y. Bondarenko Information resources rating increasing technique