1. Yandex Success Story Search
Artem Stafeev

2. Источник: *LiveInternet 10.2012, **ComScore 10.2012, company.yandex.ru | 2
• More than 4000 employee
• Offices in Russia, Ukraine, Belarus, USA, Turkey and Switzerland
Yandex today
• Yandex is Russia's largest search engine and web portal
• Market Share in Russia is 60,7% *
• Monthly audience is 50,4 users**
• Yandex operates in Ukraine, Kazakhstan, Belarus and Turkey
• Yandex’s mission is to answer users’ questions
Browser DirectMaps
DiskMoney Traffic
Taxi StatisticMarket
Более 60 сервисов, в том числе:
Search

3. Источник: http://www.cfin.ru/management/iso9000/iso9000_orgchart.shtml | 9
Organization structure
• Yandex has a very flexible organization structure. It allows to develop innovations on everyday
basis
•The company can’t have too formalized corporate structure, because innovation process can’t
be formalized
•Yandex operates in a very hi-tech, competitive and dynamic field, so organization structure
must be dynamic
The organizational structure of Yandex can be classified as Projective
Yandex services
Video Metrics Money Disk Narod
Store
Locator
Contacts Advantages
How it
works
Feedback
Form
Paybyway
Video
Auto
News Maps Trafic Taxi Photo

4. Источник: http://www.vedomosti.ru/companies/a-z/241/Yandex%20N.%20V.
http://investors.morningstar.com/ownership/shareholders-major.html?t=YNDX&region=USA&culture=en-us
| 10
Yandex shareholders
• 19,1 %Baring Vostok Capital Partners
• 16,7 %Tiger Global
• 12,4 %Arkadiy Volozh (founder)
• 2,6 %Ilya Segalovich (co-founder)
• 31,3 % (16,2 %)Others (including free float)

5. Market description
| 15

6. Source: http://www.interfax.ru/business/news.asp?id=278869 | 26
Competitors in Russia
• Yandex share - 60,2%
• Google share – 26,5%
• Mail.ru share– 8,7%
• Other – 4,6%

7. Projected growth
in number of
internet users
(2010-14 CAGR)
Estimated number
of internet users
in 2010
(in millions)
Internet users
as a percentage
of total
population in
2010
India 14.2 % 141 12%
Russia 12.5 50 43
China 8.5 438 33
Brazil 6.4 97 49
Spain 4.8 31 65
France 4.4 39 63
Italy 3.5 33 55
United
Kingdom 2.7 54 87
United
States 2.1 233 75
Germany 0.8 66 80

8. | 2
mln,
RUB 2005 2006 2007 2008 2009 2010
CAGR
2005-08
CAGR
2005-10
Offline
advertising
expenditures 140,5 177,9 222,8 278,2 196,2 223,2 25.6% 9.7%
Online
advertising
expenditures 2,85 6,2 12,7 17,6 19,1 26,65 83.5 56.4
of which:
Text-
based 1,15 3,3 7 10,2 11,3 16,85 107.0 71.1
Display 1,7 2,9 5,7 7,4 7,7 9,8 63.3 42.0
Total
advertising
expenditures 143,35 184,1 235,5 295,8 215,3 249,85 27.3% 11.8%

9. Competitive advantages
| 20
We are the internet market leader in Russia.
We are at the forefront of search and information retrieval
technology.
We deliver best-in-class user services.
We have a proven track record of monetization.
We attract and nurture world-class talent.

10. | 33
Yandex Revenue
0
5 000 000
10 000 000
15 000 000
20 000 000
25 000 000
2004 2005 2006 2007 2008 2009 2010 2011
Revenue, thousands of rubles

11. | 24
The increase in revenue in comparison with previous year
0
50
100
150
200
250
2005 2006 2007 2008 2009 2010 2011
The increase in revenue,%

12. Источник: http://company.yandex.ru/about/main/ | 35
Yandex team
Tolerancy
Yandex is an open company. It welcomes the ability to think, speak openly and listen
carefully to colleagues ..

13. | 45
Yandex 3C Model
Client
Increasing efficiency:
•Innovations
•Corporate culture
Orientation on customers needs
Image power
Yandex make huge investments in
PR

14. Target focus
Key purpose is
to answer users’
questions
Advanced
technologies should
be available to every
user
Provide confidence
that it will be found
everything
Create new useful services
Improve the quality of services
offered and services
Determines:
 Sustainable
development of the
company
 The key to what has
enabled the
organization to survive
for a time
Determines:
 Perspectives
 Hopes, dreams, plans
Basic values
Services for people
Mirror of the Internet
Mutual gaining partnership
Description of company future:
Become search leader not only in
Russian but also abroad
Long-term goals(10 – 30 years):
 Become the main engine of innovative
progress in Russia
Mission
Vision
Key Ideology
| 41
Mission and Vision

15. | 27
Success factors
• Focus on the national market
• Continuous improvement of search algorithms
• Talented developers
• Diversification of services
• Product development