Information Provision content slideshow. Designed for the Economic A level qualification. Can be used in revision and in class.
Subtopics
Intro to Information Provision
Pros and Cons of Information Provision
Running head ADVERTISING FRIEND OR FOE1ADVERTISING FRIEND .docxjoellemurphey
Running head: ADVERTISING: FRIEND OR FOE? 1
ADVERTISING: FRIEND OR FOE? 8
Advertising: Friend or Foe?
John Smith
Idaho State University
English 1102-18
Dr. Pfister
Advertising: Friend or Foe?
Advertising in the United States has become an enormous and overwhelming multibillion dollar industry. No matter where you go or what you do, you will be inundated with advertisements. Advertising has been around for decades and has grown exponentially as more and more modes of advertisement have become available. Advertising reaches the public by way of television, radio, newspapers, magazines, junk mail, and internet, although more avenues are exploited, such as buses, bathrooms, and shopping carts. Smart phone apps are loaded with advertisements which you can avoid if you are willing to pay an extra fee. Driving around town, you can expect to see billboards, signs, benches, and posters all advertising some service or product. Sunday newspapers have entire sections dedicated to ads for various grocery and retail stores. There is no escaping the omnipresent realm of advertising and this issue has become quite controversial. While there are numerous benefits to advertising, it seems that most consumers acknowledge its negative effects. Consumers are persuaded by the advertisements to buy products that may have bad consequences. Instead of taking responsibility for their actions, consumers blame the advertisements. Ultimately the consumers, not the advertisements are to blame for any adverse outcomes resulting from advertisements.
Advertising has become the scapegoat for nearly everything wrong with this country. Instead of accepting the blame for their choices, consumers have sought other ways to shift the blame. Many studies have been done regarding the effects of advertising and some determine that advertising negatively affects children. These studies focus on how advertising leads to obesity, diabetes, and even mental illnesses, such as anxiety and depress. According to Gary Ruskin and Juliet Schor (225), childhood obesity and diabetes are all results of advertising because they target children with foods high in sugar and fat content. According to a study done by Glassman, Glassman, and Diehr (2013), obesity in children has been a growing issue since the ‘70s and that more than 18% of U.S. children are considered obese. Ruskin and Schor also argue that Advertisements are to blame for mental illnesses like depression, anxiety and low self-esteem. Another common complaint about advertising is that it is spiraling out of control, leaving consumers feeling bombarded and overwhelmed. However, as annoying and intrusive as it may be, advertising is not to blame for these problems. Consumers can only blame themselves. Advertising is the most successful way for companies to inform consumers about their products. There are ...
Running head ADVERTISING FRIEND OR FOE1ADVERTISING FRIEND .docxjoellemurphey
Running head: ADVERTISING: FRIEND OR FOE? 1
ADVERTISING: FRIEND OR FOE? 8
Advertising: Friend or Foe?
John Smith
Idaho State University
English 1102-18
Dr. Pfister
Advertising: Friend or Foe?
Advertising in the United States has become an enormous and overwhelming multibillion dollar industry. No matter where you go or what you do, you will be inundated with advertisements. Advertising has been around for decades and has grown exponentially as more and more modes of advertisement have become available. Advertising reaches the public by way of television, radio, newspapers, magazines, junk mail, and internet, although more avenues are exploited, such as buses, bathrooms, and shopping carts. Smart phone apps are loaded with advertisements which you can avoid if you are willing to pay an extra fee. Driving around town, you can expect to see billboards, signs, benches, and posters all advertising some service or product. Sunday newspapers have entire sections dedicated to ads for various grocery and retail stores. There is no escaping the omnipresent realm of advertising and this issue has become quite controversial. While there are numerous benefits to advertising, it seems that most consumers acknowledge its negative effects. Consumers are persuaded by the advertisements to buy products that may have bad consequences. Instead of taking responsibility for their actions, consumers blame the advertisements. Ultimately the consumers, not the advertisements are to blame for any adverse outcomes resulting from advertisements.
Advertising has become the scapegoat for nearly everything wrong with this country. Instead of accepting the blame for their choices, consumers have sought other ways to shift the blame. Many studies have been done regarding the effects of advertising and some determine that advertising negatively affects children. These studies focus on how advertising leads to obesity, diabetes, and even mental illnesses, such as anxiety and depress. According to Gary Ruskin and Juliet Schor (225), childhood obesity and diabetes are all results of advertising because they target children with foods high in sugar and fat content. According to a study done by Glassman, Glassman, and Diehr (2013), obesity in children has been a growing issue since the ‘70s and that more than 18% of U.S. children are considered obese. Ruskin and Schor also argue that Advertisements are to blame for mental illnesses like depression, anxiety and low self-esteem. Another common complaint about advertising is that it is spiraling out of control, leaving consumers feeling bombarded and overwhelmed. However, as annoying and intrusive as it may be, advertising is not to blame for these problems. Consumers can only blame themselves. Advertising is the most successful way for companies to inform consumers about their products. There are ...
Mo Tanweer's superb notes on aspects of information failures in markets and some of the approaches that can deal with imperfect, incorrect and incomplete information.
10Responsible MarketingThree arrows in a circle representingBenitoSumpter862
10
Responsible Marketing
Three arrows in a circle representing sustainable development.
Petmal/Thinkstock
Learning Outcomes
After reading this chapter, you should be able to
Discuss corporate social responsibility as a response to major criticisms of marketing.
Describe practitioners’ duty to the marketing discipline.
Discuss the impact of a green marketing strategy on the marketing mix.
Summarize the ethical obligations of individuals inherent in the employer–employee relationship.
List three marketing principles that apply to managing your personal brand for on-the-job success.
Describe three professional career paths in marketing.
Introduction
The moment you begin working in marketing, you assume responsibility for practicing high ethical standards with regard to your responsibility to the public, the marketing profession, the company that employs you, and the industry in which it functions. In addition, you must take responsibility for yourself—your individual performance on the job, your contribution to workplace teams, and your preparation for advancement. In this chapter you’ll learn to apply what you’ve learned about marketing to managing your personal brand while on the job.
This chapter approaches responsible marketing beginning with a wide-angle view of the effect of marketing practices on the public and the planet. Then the lens narrows with each section in turn to focus on concerns of the profession, organizational employers, and individual contributors.
The marketing field offers careers in many roles, suitable to a wide variety of personalities from analytical to creative. Where will you find your niche? This chapter ends with an exploration of the newest skills needed and the emerging locales where marketing practitioners will thrive. With an understanding of your role in responsible industry practices, this chapter concludes our study of the basic principles of marketing.
10.1 Responsibility to the Public
Over the past 50 years, the Super Bowl has become a shared American cultural experience, but not just because of love for football. Millions of people tune in to watch the advertisements. Since the rise of social media, Super Bowl advertising has become the centerpiece of integrated marketing campaigns that extend over many months (Sanburn, 2016). On social media, we’re drawn to the many ads that require our clicks to reveal a reward of some kind, whether it’s the punch line to a joke or our score on a game or quiz. We’ve grown accustomed to the blurring of the lines between entertainment and promotions, and not just on television.
As marketing communications move into new message channels, new forms of promotions have proliferated that bear little resemblance to paid advertising. The many forms of “advertainment” in today’s social media (branded videos, quizzes, and so on) place the burden on the public to decide whether products are being pitched—and in which instances that is appropriate ...
10Responsible MarketingThree arrows in a circle representingSantosConleyha
10
Responsible Marketing
Three arrows in a circle representing sustainable development.
Petmal/Thinkstock
Learning Outcomes
After reading this chapter, you should be able to
Discuss corporate social responsibility as a response to major criticisms of marketing.
Describe practitioners’ duty to the marketing discipline.
Discuss the impact of a green marketing strategy on the marketing mix.
Summarize the ethical obligations of individuals inherent in the employer–employee relationship.
List three marketing principles that apply to managing your personal brand for on-the-job success.
Describe three professional career paths in marketing.
Introduction
The moment you begin working in marketing, you assume responsibility for practicing high ethical standards with regard to your responsibility to the public, the marketing profession, the company that employs you, and the industry in which it functions. In addition, you must take responsibility for yourself—your individual performance on the job, your contribution to workplace teams, and your preparation for advancement. In this chapter you’ll learn to apply what you’ve learned about marketing to managing your personal brand while on the job.
This chapter approaches responsible marketing beginning with a wide-angle view of the effect of marketing practices on the public and the planet. Then the lens narrows with each section in turn to focus on concerns of the profession, organizational employers, and individual contributors.
The marketing field offers careers in many roles, suitable to a wide variety of personalities from analytical to creative. Where will you find your niche? This chapter ends with an exploration of the newest skills needed and the emerging locales where marketing practitioners will thrive. With an understanding of your role in responsible industry practices, this chapter concludes our study of the basic principles of marketing.
10.1 Responsibility to the Public
Over the past 50 years, the Super Bowl has become a shared American cultural experience, but not just because of love for football. Millions of people tune in to watch the advertisements. Since the rise of social media, Super Bowl advertising has become the centerpiece of integrated marketing campaigns that extend over many months (Sanburn, 2016). On social media, we’re drawn to the many ads that require our clicks to reveal a reward of some kind, whether it’s the punch line to a joke or our score on a game or quiz. We’ve grown accustomed to the blurring of the lines between entertainment and promotions, and not just on television.
As marketing communications move into new message channels, new forms of promotions have proliferated that bear little resemblance to paid advertising. The many forms of “advertainment” in today’s social media (branded videos, quizzes, and so on) place the burden on the public to decide whether products are being pitched—and in which instances that is appropriate ...
This is Andrew Busch's PPT for Laboratory Products Association annual conference from October 2016. In it, he covers the US economy, the 2016 US Presidential election candidate's policy proposals (Donald Trump and Hillary Clinton) and what lies ahead for future growth of the industry.
Policies to Correct Current Account ImbalancesHugo OGrady
Policies to Improve Current Account Imbalance content slideshow. Designed for the Economic A level qualification. Can be used in revision and in class.
Subtopics
Expenditure Reducing Policies
Expenditure Switching Policies
Supply Side Policies
Current Account Influences and Impacts content slideshow. Designed for the Economic A level qualification. Can be used in revision and in class.
Subtopics
Factors Influencing the Current Account
Impacts of Current Account Deficits
Causes and Impacts of Unemployment content slideshow. Designed for the Economic A level qualification. Can be used in revision and in class.
Subtopics
Causes of Unemployment
Costs of Unemployment
Causes and Impacts of Inflation content slideshow. Designed for the Economic A level qualification. Can be used in revision and in class.
Subtopics
Causes of Inflation
Costs of Inflation
Why do we not want Zero Inflation?
Deflation
Impacts of Economic Growth content slideshow. Designed for the Economic A level qualification. Can be used in revision and in class.
Subtopics
Positive Impacts
Negative Impacts
Causes of Economic Growth content slideshow. Designed for the Economic A level qualification. Can be used in revision and in class.
Subtopics
Actual & Potential Economic Growth
Demand side Causes of Economic Growth
Supply side Causes of Economic Growth
Constraints on Economic Growth
Export-led Growth
Deregulation content slideshow. Designed for the Economic A level qualification. Can be used in revision and in class.
Subtopics
Intro to Deregulation
Pros & Cons of Deregulation
Regulation content slideshow. Designed for the Economic A level qualification. Can be used in revision and in class.
Subtopics
Intro to Regulation
Price Capping: RPI-X & RPI+K
Profit Capping: Rate-of-Return
Performance Targets
Self-Regulation
Nationalisation content slideshow. Designed for the Economic A level qualification. Can be used in revision and in class.
Subtopics
Intro to Nationalisation
Limitations of Nationalisation
Privatisation content slideshow. Designed for the Economic A level qualification. Can be used in revision and in class.
Subtopics
Intro to Privatisation
Limitations of Privatisation
Competition Policy content slideshow. Designed for the Economic A level qualification. Can be used in revision and in class.
Subtopics
Intro to Competition Policy
The Competition and Markets Authority (CMA)
Evaluation of Competition Policy
Government Failure content slideshow. Designed for the Economic A level qualification. Can be used in revision and in class.
Subtopics
Intro to Government Failure
Causes of Government Failure
Buffer Stock Schemes content slideshow. Designed for the Economic A level qualification. Can be used in revision and in class.
Subtopics
Intro to Buffer Stock Schemes
Limitations of Buffer Stock Schemes
Maximum & Minimum prices content slideshow. Designed for the Economic A level qualification. Can be used in revision and in class.
Subtopics
Maximum Prices
Minimum Prices
Pros & Cons of Maximum & Minimum Prices
Limitations of Maximum & Minimum Prices
Alternatives to Maximum & Minimum Prices
Volatile Commodity Markets content slideshow. Designed for the Economic A level qualification. Can be used in revision and in class.
Subtopics
Intro to Volatile Commodity Markets
Impacts of Market Volatility
State Provision content slideshow. Designed for the Economic A level qualification. Can be used in revision and in class.
Subtopics
Intro and Analysis of State Provision
Pros and Cons of State Provision
Information Gaps content slideshow. Designed for the Economic A level qualification. Can be used in revision and in class.
Subtopics
Intro to Information Gaps
Information Gaps & Merit goods
Information Gaps & Demerit goods
Adverse Selection: Akerlof's Market for Lemons
Moral Hazard & the Principal-Agent Problem
Public Goods content slideshow. Designed for the Economic A level qualification. Can be used in revision and in class.
Subtopics
Intro to Public Goods
Under-Provision of Public Goods (Marginal Analysis)
Under-Provision of Public Goods (No Marginal Analysis)
Regulation to Correct Market Failure content slideshow. Designed for the Economic A level qualification. Can be used in revision and in class.
Subtopics
Intro and Analysis of Regulation
Pros and Cons of Regulation
Tradable Pollution Permits content slideshow. Designed for the Economic A level qualification. Can be used in revision and in class.
Subtopics
Intro and Analysis of Tradable Pollution Permits
Pros and Cons of Tradable Pollution Permits
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
3. Information Provision
Definition: When the government acts to reduce information asymmetries by
providing information to all parties in a transaction.
Types of information provision:
Information campaigns: Where the government publicises information regarding the true
costs/benefits of a good or service
This aims to ensure that the perceived benefits/costs are closer to the actual benefits/costs
Examples: Health warnings on cigarettes, hard-hitting anti-speeding advertising, campaigns to raise
awareness of the risks of drink-driving / drug abuse, performance league tables for schools
Regulation: Rules to prevent one party (usually firms) from misrepresenting the benefits and
costs of good or service to the other party (usually consumers)
Reduces information gaps for demerit goods
Examples: Consumer protection laws (e.g. right for refunds of faulty goods), Industry standards for selling
used products such as second hand cars
Nudges: Tweaks to choice architecture that alters people's behaviour in a predictable way
without forbidding any options or significantly changing their economic incentives
Technically not really providing information, but encourages consumers to consume closer to the social
optimal quantity all the same
Examples: changes to the default option (e.g. side salad over chips), Nasty colours/pictures on cigarettes
4. Pros and Cons
of Information
Provision
Information Provision
Mr O’Grady
5. Pros and Cons of Information Provision
Pros:
Reduces Information Gap: Ensures that perceived benefits are closer to the actusl benefits
MPB perceived = MPB actual (or the gap between them is at least reduced)
Dynamic: Information can be quickly provide by the government should research discover
new costs/benefits that consumer and/or producers weren’t aware of before
Cons:
Opportunity Cost: Information campaigns can be costly to provide, government spending
that could be spent elsewhere
Uncertainty: Effectiveness of information provision at changing decisions may be limited if
consumers are not fully rational
May not fully achieve socially optimal allocation
Particularly a problem for goods that are addictive/highly inelastic PED (e.g. smoking)
Mistrust: Not everyone believes the government is always right
Even if the government is correct (e.g. on the provision of coronavirus vaccines), if people don’t trust them,
they won’t change their behaviour (e.g. they still believe they are getting microchipped etc.)
6. Where next?
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