Over the last few years, insurance and financial industry trends have fluctuated dramatically. Thanks to the aging baby boomer population, health and life insurers have grown in popularity due to fears over losing retirement savings. Both increases and decreases in growth have been seen among different companies. Banks have also consolidated with smaller banks to offer better rates and services to new and existing customers, though loan growth has slowed. Credit unions have seen a slight decline in business, but larger ones are offering new loan opportunities and cutting costs. Mortgage lenders have also reported growth as home buying costs have decreased. Many companies have expanded their markets or offerings to ensure retention of customers and profits.