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Digital Marketing
What is Digital Marketing?
“Digital marketing is an umbrella term for the marketing of
products or services using digital technologies, mainly on
the Internet, but also including mobile phones, display
advertising, and any other digital medium.”
Wikipedia
Digital Marketing Channel Strategy
Advantages of Digital Marketing
Social Media Marketing
Social media
marketing
refers to the
process of
gaining traffic
or attention
through social
media sites.
Social Media Active Users
Social Media Work Plan
facebook
1. DAILY POSTING
2. POSING ON OTHER GROUPS AND PAGES
3. PAGE & GROUP CREATION
4. DAILY INTERACTION WITH PEOPLE
5. TARGET PEOPLE
6. JOIN RELEVENT GROUPS
7. BRAND PROMOTION/PRODUCT PROMOTION
8. INVITE FRIENDS TO LIKE OFFICIAL PAGE
9. INCREASE TRAFFIC
10.SHARING LINKS
LINKEDIN
1. Setup official Linked In profile
2. Daily sending connection request to increase your connection networks
3. Daily joining new relevant groups and promotion over their
4. Setup Linked In company page and promote
5. Daily 3 status updates to promote your services
TWITTER
1. Twitter profile creation
2. Daily tweets on official twitter profile
3. Daily Followers
4. Daily Followings
5. Use #tag for keywords
6. Retweet influential tweet
7. Tweeting based on trends
8. Natural updates posting
GOOGLE+
1. Setup Google plus profile
2. Daily status update
3. Daily increasing person in our circle
4. Setup Google+ Business Listing Page
5. Daily status update
6. Promote Google business listing page over different social
media
7. Reviews are very important for Google+ business page so we
increase reviews per month.
Search Engine Optimization
“Search engine optimization (SEO) is the process of
affecting the visibility of a website or a web page in a
web search engine's unpaid results — often referred to as
"natural," "organic," or "earned" results.”
wikipedia
OnPage SEO
OffPage SEO
PPC Marketing
E-Mail Marketing
Lead Generation
1. Create Accounts in Social Media Site.
2. Connect new people and join Groups
3. Collect contact numbers and E-mail ID
4. Send Direct short msg and Mails
5. Daily Share new offers and information
Monthly Reports
1. Every month create work report and analysis your present moth to previous
month result.
2. Check monthly website total visitors, bounce rate and new and return visitor and
then create report
3. Check Webmaster tools and any errors in website then add in report.
4. Create a plan for next month.

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Information about Digital Marketing

  • 2. What is Digital Marketing?
  • 3. “Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.” Wikipedia
  • 6. Social Media Marketing Social media marketing refers to the process of gaining traffic or attention through social media sites.
  • 9. facebook 1. DAILY POSTING 2. POSING ON OTHER GROUPS AND PAGES 3. PAGE & GROUP CREATION 4. DAILY INTERACTION WITH PEOPLE 5. TARGET PEOPLE 6. JOIN RELEVENT GROUPS 7. BRAND PROMOTION/PRODUCT PROMOTION 8. INVITE FRIENDS TO LIKE OFFICIAL PAGE 9. INCREASE TRAFFIC 10.SHARING LINKS
  • 10. LINKEDIN 1. Setup official Linked In profile 2. Daily sending connection request to increase your connection networks 3. Daily joining new relevant groups and promotion over their 4. Setup Linked In company page and promote 5. Daily 3 status updates to promote your services
  • 11. TWITTER 1. Twitter profile creation 2. Daily tweets on official twitter profile 3. Daily Followers 4. Daily Followings 5. Use #tag for keywords 6. Retweet influential tweet 7. Tweeting based on trends 8. Natural updates posting
  • 12. GOOGLE+ 1. Setup Google plus profile 2. Daily status update 3. Daily increasing person in our circle 4. Setup Google+ Business Listing Page 5. Daily status update 6. Promote Google business listing page over different social media 7. Reviews are very important for Google+ business page so we increase reviews per month.
  • 14. “Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results — often referred to as "natural," "organic," or "earned" results.” wikipedia
  • 19. Lead Generation 1. Create Accounts in Social Media Site. 2. Connect new people and join Groups 3. Collect contact numbers and E-mail ID 4. Send Direct short msg and Mails 5. Daily Share new offers and information
  • 20. Monthly Reports 1. Every month create work report and analysis your present moth to previous month result. 2. Check monthly website total visitors, bounce rate and new and return visitor and then create report 3. Check Webmaster tools and any errors in website then add in report. 4. Create a plan for next month.