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INFOOGLE
The document discusses the development of 'Infoogle' in response to widespread missed opportunities due to lack of awareness and publicity regarding competitions. It outlines the challenges faced, a marketing strategy to enhance participation through various phases, and business models aiming at organizing and promoting competitions. The target includes significant growth in user registration and collaboration with college clubs to expand outreach.
INFOOGLE
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- 2. The problem wefaced - The idea root up in our mind when we missed a great opportunity. We realized that it happened because we weren’t aware about that. 2
- 3. General Problem Werealized that we were not the only ones to miss such opportunities. According to a survey, 75% of competitions face lack of participation because of lack of publicity. Also, about 70% students are unable to participate in competitions because they don’t know where to look for competitions that interest them. 3
- 4. And, then wecame up with INFOOGLE… 4
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- 6. Increase in levelof participation Reviews and experiences Infoogle Students Interaction Forum Means of communication 6
- 7. Marketing Strategy Phase 1 •Online Marketing • Campus Ambassador Program Phase 2 • Promoting Cross-college participation • Tie up with college clubs/societies Phase 3 • Global Ambassador Program • Google Ad-words 7
- 8. Business Models Premium listing Filterout the ‘Best’ program Infoogle Magazine Sponsored Competitions 8
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- 10. Our Target Phase 1 •5000+ Registered Members • 50,000 Social Outreach (Facebook, Twitter, Google+) Phase 2 • Tie up with 1000 College Clubs • 50,000 Registered Members Phase 3 • 1 Million Registered Users 10
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- 12. By TInC Labs VivekSoni viveksoni89@gmail.com +91-9873160217 Sahil Dua Priyanka Singh sahildua2305@gmail.com prisin6@gmail.com +91-9899740957 +91-9999808006 12