InMobi Vertical Insights series helps brand
advertisers understand how consumers
use mobile media to research and shop for
products and services, and how mobile
complements other channels throughout
the purchase process.
Responding to Coronavirus: How marketers can leverage digital responsiblyInMobi
- The document discusses how marketers can responsibly leverage digital channels to respond to the COVID-19 pandemic. It provides examples of companies communicating purpose and reassurance, engaging consumers on mobile, and promoting CSR initiatives. The speaker advocates embracing purpose-led communications, leveraging owned and earned media, and creative innovation to address consumer concerns during uncertain times. InMobi pledges support through ad credits for COVID-19 PSAs and partnering with governments on CSR activities.
2020: Celebrating the Era of the Connected ConsumerInMobi
India has witnessed a digital transformation unlike any other in the last decade, with the nation now becoming the second-largest internet market across the globe. We examine the convergence of the three C’s: Context, Commerce, and Content and discuss how together, it is helping build a mobile economy that works for everyone.
This document discusses trends in Indian festive shopping for 2019 and strategies for brands to engage connected consumers. Some key points:
- Indians are expected to spend an average of Rs. 15,000 during the festive season, with apparel, jewelry, and home appliances being top categories. Spending is projected to increase or remain the same compared to last year for most.
- Smartphones will be heavily used throughout the shopping journey for research, prices/reviews, locations, deals, and purchases. However, consumers' journeys are non-linear with 43% still undecided on plans.
- Brands need to address frictions consumers face including limited information, lack of deals/offers, and
India is inching closer to becoming a trillion dollar digital economy with rapidly expanding digital infrastructure and greater accessibility to technology. With 90% of India set to own a mobile phone by 2022, it comes as no surprise that mobile is the primary driver of this transformation. For the marketer, therefore, it becomes extremely crucial to gauge the depths and dynamics of the Indian mobile user. This report provides a repository of information that taps into these learnings.
Unlocking the True Potential of Data on MobileInMobi
While over 90% of a consumer’s time is spent on smartphones, only 53% of advertising budgets are being spent to reach them here. Can mobile data help advertisers make the successful switch to making a true investment and go digital-first? As a marketer, your biggest struggle is the effort to build a holistic persona of every user by combining all data assets across every touch point you have had with your users.
InMobi State of Mobile Video Advertising Report 2018InMobi
In our State of Mobile Video Advertising 2018 Report, we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years.
As programmatic becomes even more popular, app developers today are rethinking their old monetization strategies and are increasingly turning to mediation and header bidding. This space, however, can be confusing, with many players claiming to offer best-of-breed in-app header bidding technology. But does what they offer live up to the hype? Are you as a publisher equipped to make the best choice while maximizing revenue and yield?
Access this presentation to:
1. Learn more about mediation best practices
2. Understand the challenges with traditional waterfall mechanisms
3. Get to the bottom of the differences between header bidding and true unified auctions
Responding to Coronavirus: How marketers can leverage digital responsiblyInMobi
- The document discusses how marketers can responsibly leverage digital channels to respond to the COVID-19 pandemic. It provides examples of companies communicating purpose and reassurance, engaging consumers on mobile, and promoting CSR initiatives. The speaker advocates embracing purpose-led communications, leveraging owned and earned media, and creative innovation to address consumer concerns during uncertain times. InMobi pledges support through ad credits for COVID-19 PSAs and partnering with governments on CSR activities.
2020: Celebrating the Era of the Connected ConsumerInMobi
India has witnessed a digital transformation unlike any other in the last decade, with the nation now becoming the second-largest internet market across the globe. We examine the convergence of the three C’s: Context, Commerce, and Content and discuss how together, it is helping build a mobile economy that works for everyone.
This document discusses trends in Indian festive shopping for 2019 and strategies for brands to engage connected consumers. Some key points:
- Indians are expected to spend an average of Rs. 15,000 during the festive season, with apparel, jewelry, and home appliances being top categories. Spending is projected to increase or remain the same compared to last year for most.
- Smartphones will be heavily used throughout the shopping journey for research, prices/reviews, locations, deals, and purchases. However, consumers' journeys are non-linear with 43% still undecided on plans.
- Brands need to address frictions consumers face including limited information, lack of deals/offers, and
India is inching closer to becoming a trillion dollar digital economy with rapidly expanding digital infrastructure and greater accessibility to technology. With 90% of India set to own a mobile phone by 2022, it comes as no surprise that mobile is the primary driver of this transformation. For the marketer, therefore, it becomes extremely crucial to gauge the depths and dynamics of the Indian mobile user. This report provides a repository of information that taps into these learnings.
Unlocking the True Potential of Data on MobileInMobi
While over 90% of a consumer’s time is spent on smartphones, only 53% of advertising budgets are being spent to reach them here. Can mobile data help advertisers make the successful switch to making a true investment and go digital-first? As a marketer, your biggest struggle is the effort to build a holistic persona of every user by combining all data assets across every touch point you have had with your users.
InMobi State of Mobile Video Advertising Report 2018InMobi
In our State of Mobile Video Advertising 2018 Report, we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years.
As programmatic becomes even more popular, app developers today are rethinking their old monetization strategies and are increasingly turning to mediation and header bidding. This space, however, can be confusing, with many players claiming to offer best-of-breed in-app header bidding technology. But does what they offer live up to the hype? Are you as a publisher equipped to make the best choice while maximizing revenue and yield?
Access this presentation to:
1. Learn more about mediation best practices
2. Understand the challenges with traditional waterfall mechanisms
3. Get to the bottom of the differences between header bidding and true unified auctions
This preview of the full report is based on the survey of 800+ app marketers from around the world. The survey revealed compelling insights into the world of mobile app marketing including the goals, challenges, budgets as well as strategies for user acquisition, retention, measurement, and attribution used by app marketers.
Download the full report here - http://go.inmobi.net/the-state-of-mobile-app-performance-marketing-report
A Cure for Ad-Fraud: Turning Fraud Detection into Fraud PreventionInMobi
The digital advertising ecosystem continues to be threatened by an ever-expanding and evolving web of ad fraud, leaving advertisers scrambling to scrutinize the authenticity of each impression and every subsequent user interaction. Fraud is destroying value and trust within the mobile advertising ecosystem with every passing day and, according to a recent study, it's estimated to cost advertisers $16.4 billion in 2017. While advertisers are the obvious victims, other players in the media supply chain such as agencies and networks are also greatly impacted. In order to truly eradicate fraud, advertisers, ad networks and attribution technologies must form a united front to turn ad fraud detection into ad fraud prevention.
This webinar will discuss the state of the art and latest advances in technology in the war against the invisible army of advertising fraudsters and explore strategies in which various industry stakeholders can work together towards stamping out ad fraud once and for all.
In this PPT you'll learn:
What are the incentives for mobile ad fraud?
What does fraud look like and how can it be detected?
How can the industry work together to eradicate ad fraud?
[Webinar] driving accountability in mobile advertisingInMobi
Digital ad spending across the world is growing exponentially and mobile is owning the lion's share, adding value with every passing day. However, all is not well on the mobile front - it's time the mobile ecosystem woke up to reality and devised a plan to battle fraudsters who are eroding trust and stealing valuable ad dollars. To rein in the malicious players, all players including advertisers, networks, publishers and independent measurement platforms need to come together to address the 3 core issues of Brand Safety, Viewability and Fraud.
The Brand Marketer's Guide to Mobile Video ViewabilityInMobi
Today, mobile video is eating the world! With an increase in video viewing across connected devices, globally, by 2018, 64% of global online video views are expected to be on mobile. In such a scenario, mobile video ads are going to dominate the future of marketing. However, with mobile video advertising still in its nascent form, there are several challenges for the mobile advertising industry to collectively address in order to move forward. And key amongst these is the issue of mobile video viewability. In this PPT, you will understand:
What mobile video viewability really means
Global definitions of mobile video viewability
Viewability through independent measurement
What to look for when choosing the right viewability partner
Top 2017 Mobile Advertising Trends in IndonesiaInMobi
Growth in mobile impressions and campaigns on the InMobi network in 2016 was driven by in-app ads on Android devices. Video advertising spend grew significantly as advertisers recognized the engaging format, and location-based marketing is focusing on tighter targeting. Programmatic advertising remains nascent but is poised for growth in Indonesia.
Mobile marketing strategy guide for marketers to succeed in 2017.
Check out our ultimate survival kit for mobile marketers in 2017- http://www.slideshare.net/inmobi/the-ultimate-survival-kit-for-mobile-marketers-in-2017
The InMobi Yearbook shares with you highlights that capture 2016’s key mobile advertising developments, industry changes and how these changes will shape the coming year. Advertisers and publishers can now create a winning game plan for 2017 equipped with powerful trends gleaned from InMobi’s vast network, award-winning creatives and deep insights from industry leaders.
Boost Retention on Mobile and Keep Users Coming Back for More!InMobi
More than half of mobile app users today lose interest or uninstall within a week. In such a transient environment, the onus is on the app developer to ensure that active users continue to engage and dormant users re-engage with the app. But what steps do you need to take to achieve this? Well, the good thing is that mobile is one of the most measurable ecosystems in the world! Going beyond just app installs, deep dive into your in-app user data to measure and optimize for maximizing retention.
Download this slide to learn:
1. Importance of Mobile Retention
2. Insights into retention rates across different app categories in India
3. How to leverage tracking and attribution partners to boost user retention
4. Evolution of mobile retention from last click attribution to multi-touch attribution
Building Mobile Creatives that Deliver Real ResultsInMobi
Advertising is storytelling. It's about bringing a brand experience come alive through a compelling ad experience. Mobile-first creative technology exists to create such immersive ad experiences on mobile devices. Today, mobile advertising leverages device features such as front-facing cameras and gyroscopes to create compelling brand stories that drive brand consideration and purchase. Mobile creatives across formats such as rich media, video and native are transforming the power of mobile advertising today.
Watch this video to:
- Understand the key steps to creating mobile creatives specifically for mobile devices
- Discover what goes on behind creating InMobi’s award-winning creatives
- Learn about key findings from InMobi and Mindshares’ research on the “Power of Integrating TV and Mobile campaigns”
Everything you need to know about mobile video ads in india and apacInMobi
Designed to help marketers make smarter decisions on their video advertising strategy, this PPT covers some of the key areas such as what are the trending video ad formats, how you can increase their revenue and boost user retention & more.
Everything a developer needs to know about the mobile video ads InMobi
Snapchat is persuading the world to go vertical, Facebook is busy bringing 360° videos to the users and in some corner, marketers are overwhelmed with the form-factors of the storytelling. Although the popularity of these mobile videos is soaring among the end-users, the right way of leveraging the burgeoning video form-factors to achieve marketing and monetization goals is far from being understood.
This presentation will help developers to take smarter decisions on their video advertising strategy, which includes:
1. What are the trending video ad formats?
2. How can publishers increase their revenue and boost user retention by adding the video to their monetization mix?
3. How can marketers leverage video advertising to engage and acquire users?
Programmatically Speaking with InMobi and Rubicon ProjectInMobi
The webinar provided an overview of programmatic advertising trends globally and in Asia. It discussed how programmatic has evolved from broadcast advertising to targeted real-time ads on thousands of devices. The speakers from Rubicon Project and InMobi described how automation has benefited the advertising industry by streamlining processes. InMobi's capabilities in data gathering, audience segmentation, and inventory were highlighted. Key trends of growing programmatic spending, especially in mobile and video, in India and Asia were shared. The webinar concluded with recommendations on effective programmatic media buying strategies.
How Successful Brand Marketers Combine the Power of Mobile Data Science And C...InMobi
Brands have complex goals when it comes to mobile marketing. Crafting effective creatives for mobile in addition to delivering on large-scale awareness and ‘real’ user-engagement goals are major pain points for agencies and brands. We tell you how brand marketers and agencies on mobile achieve higher engagement by combining the power of real-time data signals with immersive creatives for each campaign.
In this presentation, you will
1. Learn how award-winning mobile campaigns of brands like Unilever harness the true power of mobile marketing
2. Know how to create ad campaigns that are relevant (what the user likes) and contextual (where and when she is), so your brand is discovered at the most appropriate moment
3. Understand how to combine mobile data sciences with a user-first approach and innovative creatives to enable discovery, engagement, and loyalty for brands.
InMobi inDecode - Demystifying Mobile App UninstallsInMobi
Mobile apps struggle for survival, with 70% of new apps being uninstalled within 2 days and 98% of those users never reinstalling. The cost of acquiring new users through ads can be over $2.50 per install. Up to 90% of apps are uninstalled quickly due to issues like bugs, crashes, excessive notifications, ads or a lack of support. Understanding why users uninstall apps is important for improving user retention and lifetime value.
This document discusses strategies for international expansion across different business models. It provides Zomato's approach as an example, starting in India and now operating in over 20 countries. Key aspects discussed include evaluating market potential and resources, using organic or inorganic growth, and localizing the product for each market through customized features and content in local languages. The challenges of expanding into different categories like social/messaging, online-to-offline, gaming, and B2B are also summarized. Localization goes beyond just translation and requires understanding regulatory frameworks, cultural norms, and customizing themes, graphics and gameplay to each local market.
InMobi inDecode - How to Acquire & Retain High LTV Users InMobi
InMobi is a global mobile advertising platform that helps app developers build, grow, and monetize their apps. It provides tools to acquire and retain high lifetime value users through optimizing user acquisition campaigns, measuring the right key performance indicators, and leveraging user data and machine learning to continually improve targeting. InMobi processes data from over 1.5 billion monthly active users globally to generate insights that help advertisers find their ideal audiences.
It’s no secret that the marketing landscape is growing increasingly complex, with numerous channels, privacy regulations, signal loss, and more. One of the biggest problems facing marketers today is that they’re experiencing data deluge and data drought simultaneously.
Bliss Point by Tinuti addresses these challenges by providing a single, user-friendly platform for measuring what marketers previously struggled to measure. With Bliss Point, you can move beyond simply validating past actions and instead use measurement to guide real-time decision-making on what should happen next.
Join our product experts for a live demonstration of Bliss Point. Discover how it can empower your brand with the tools and insights needed to optimize each channel, across your entire media mix, and your overall brand performance.
This preview of the full report is based on the survey of 800+ app marketers from around the world. The survey revealed compelling insights into the world of mobile app marketing including the goals, challenges, budgets as well as strategies for user acquisition, retention, measurement, and attribution used by app marketers.
Download the full report here - http://go.inmobi.net/the-state-of-mobile-app-performance-marketing-report
A Cure for Ad-Fraud: Turning Fraud Detection into Fraud PreventionInMobi
The digital advertising ecosystem continues to be threatened by an ever-expanding and evolving web of ad fraud, leaving advertisers scrambling to scrutinize the authenticity of each impression and every subsequent user interaction. Fraud is destroying value and trust within the mobile advertising ecosystem with every passing day and, according to a recent study, it's estimated to cost advertisers $16.4 billion in 2017. While advertisers are the obvious victims, other players in the media supply chain such as agencies and networks are also greatly impacted. In order to truly eradicate fraud, advertisers, ad networks and attribution technologies must form a united front to turn ad fraud detection into ad fraud prevention.
This webinar will discuss the state of the art and latest advances in technology in the war against the invisible army of advertising fraudsters and explore strategies in which various industry stakeholders can work together towards stamping out ad fraud once and for all.
In this PPT you'll learn:
What are the incentives for mobile ad fraud?
What does fraud look like and how can it be detected?
How can the industry work together to eradicate ad fraud?
[Webinar] driving accountability in mobile advertisingInMobi
Digital ad spending across the world is growing exponentially and mobile is owning the lion's share, adding value with every passing day. However, all is not well on the mobile front - it's time the mobile ecosystem woke up to reality and devised a plan to battle fraudsters who are eroding trust and stealing valuable ad dollars. To rein in the malicious players, all players including advertisers, networks, publishers and independent measurement platforms need to come together to address the 3 core issues of Brand Safety, Viewability and Fraud.
The Brand Marketer's Guide to Mobile Video ViewabilityInMobi
Today, mobile video is eating the world! With an increase in video viewing across connected devices, globally, by 2018, 64% of global online video views are expected to be on mobile. In such a scenario, mobile video ads are going to dominate the future of marketing. However, with mobile video advertising still in its nascent form, there are several challenges for the mobile advertising industry to collectively address in order to move forward. And key amongst these is the issue of mobile video viewability. In this PPT, you will understand:
What mobile video viewability really means
Global definitions of mobile video viewability
Viewability through independent measurement
What to look for when choosing the right viewability partner
Top 2017 Mobile Advertising Trends in IndonesiaInMobi
Growth in mobile impressions and campaigns on the InMobi network in 2016 was driven by in-app ads on Android devices. Video advertising spend grew significantly as advertisers recognized the engaging format, and location-based marketing is focusing on tighter targeting. Programmatic advertising remains nascent but is poised for growth in Indonesia.
Mobile marketing strategy guide for marketers to succeed in 2017.
Check out our ultimate survival kit for mobile marketers in 2017- http://www.slideshare.net/inmobi/the-ultimate-survival-kit-for-mobile-marketers-in-2017
The InMobi Yearbook shares with you highlights that capture 2016’s key mobile advertising developments, industry changes and how these changes will shape the coming year. Advertisers and publishers can now create a winning game plan for 2017 equipped with powerful trends gleaned from InMobi’s vast network, award-winning creatives and deep insights from industry leaders.
Boost Retention on Mobile and Keep Users Coming Back for More!InMobi
More than half of mobile app users today lose interest or uninstall within a week. In such a transient environment, the onus is on the app developer to ensure that active users continue to engage and dormant users re-engage with the app. But what steps do you need to take to achieve this? Well, the good thing is that mobile is one of the most measurable ecosystems in the world! Going beyond just app installs, deep dive into your in-app user data to measure and optimize for maximizing retention.
Download this slide to learn:
1. Importance of Mobile Retention
2. Insights into retention rates across different app categories in India
3. How to leverage tracking and attribution partners to boost user retention
4. Evolution of mobile retention from last click attribution to multi-touch attribution
Building Mobile Creatives that Deliver Real ResultsInMobi
Advertising is storytelling. It's about bringing a brand experience come alive through a compelling ad experience. Mobile-first creative technology exists to create such immersive ad experiences on mobile devices. Today, mobile advertising leverages device features such as front-facing cameras and gyroscopes to create compelling brand stories that drive brand consideration and purchase. Mobile creatives across formats such as rich media, video and native are transforming the power of mobile advertising today.
Watch this video to:
- Understand the key steps to creating mobile creatives specifically for mobile devices
- Discover what goes on behind creating InMobi’s award-winning creatives
- Learn about key findings from InMobi and Mindshares’ research on the “Power of Integrating TV and Mobile campaigns”
Everything you need to know about mobile video ads in india and apacInMobi
Designed to help marketers make smarter decisions on their video advertising strategy, this PPT covers some of the key areas such as what are the trending video ad formats, how you can increase their revenue and boost user retention & more.
Everything a developer needs to know about the mobile video ads InMobi
Snapchat is persuading the world to go vertical, Facebook is busy bringing 360° videos to the users and in some corner, marketers are overwhelmed with the form-factors of the storytelling. Although the popularity of these mobile videos is soaring among the end-users, the right way of leveraging the burgeoning video form-factors to achieve marketing and monetization goals is far from being understood.
This presentation will help developers to take smarter decisions on their video advertising strategy, which includes:
1. What are the trending video ad formats?
2. How can publishers increase their revenue and boost user retention by adding the video to their monetization mix?
3. How can marketers leverage video advertising to engage and acquire users?
Programmatically Speaking with InMobi and Rubicon ProjectInMobi
The webinar provided an overview of programmatic advertising trends globally and in Asia. It discussed how programmatic has evolved from broadcast advertising to targeted real-time ads on thousands of devices. The speakers from Rubicon Project and InMobi described how automation has benefited the advertising industry by streamlining processes. InMobi's capabilities in data gathering, audience segmentation, and inventory were highlighted. Key trends of growing programmatic spending, especially in mobile and video, in India and Asia were shared. The webinar concluded with recommendations on effective programmatic media buying strategies.
How Successful Brand Marketers Combine the Power of Mobile Data Science And C...InMobi
Brands have complex goals when it comes to mobile marketing. Crafting effective creatives for mobile in addition to delivering on large-scale awareness and ‘real’ user-engagement goals are major pain points for agencies and brands. We tell you how brand marketers and agencies on mobile achieve higher engagement by combining the power of real-time data signals with immersive creatives for each campaign.
In this presentation, you will
1. Learn how award-winning mobile campaigns of brands like Unilever harness the true power of mobile marketing
2. Know how to create ad campaigns that are relevant (what the user likes) and contextual (where and when she is), so your brand is discovered at the most appropriate moment
3. Understand how to combine mobile data sciences with a user-first approach and innovative creatives to enable discovery, engagement, and loyalty for brands.
InMobi inDecode - Demystifying Mobile App UninstallsInMobi
Mobile apps struggle for survival, with 70% of new apps being uninstalled within 2 days and 98% of those users never reinstalling. The cost of acquiring new users through ads can be over $2.50 per install. Up to 90% of apps are uninstalled quickly due to issues like bugs, crashes, excessive notifications, ads or a lack of support. Understanding why users uninstall apps is important for improving user retention and lifetime value.
This document discusses strategies for international expansion across different business models. It provides Zomato's approach as an example, starting in India and now operating in over 20 countries. Key aspects discussed include evaluating market potential and resources, using organic or inorganic growth, and localizing the product for each market through customized features and content in local languages. The challenges of expanding into different categories like social/messaging, online-to-offline, gaming, and B2B are also summarized. Localization goes beyond just translation and requires understanding regulatory frameworks, cultural norms, and customizing themes, graphics and gameplay to each local market.
InMobi inDecode - How to Acquire & Retain High LTV Users InMobi
InMobi is a global mobile advertising platform that helps app developers build, grow, and monetize their apps. It provides tools to acquire and retain high lifetime value users through optimizing user acquisition campaigns, measuring the right key performance indicators, and leveraging user data and machine learning to continually improve targeting. InMobi processes data from over 1.5 billion monthly active users globally to generate insights that help advertisers find their ideal audiences.
It’s no secret that the marketing landscape is growing increasingly complex, with numerous channels, privacy regulations, signal loss, and more. One of the biggest problems facing marketers today is that they’re experiencing data deluge and data drought simultaneously.
Bliss Point by Tinuti addresses these challenges by providing a single, user-friendly platform for measuring what marketers previously struggled to measure. With Bliss Point, you can move beyond simply validating past actions and instead use measurement to guide real-time decision-making on what should happen next.
Join our product experts for a live demonstration of Bliss Point. Discover how it can empower your brand with the tools and insights needed to optimize each channel, across your entire media mix, and your overall brand performance.
Secrets of a Successful Sale: Optimizing Your Checkout ProcessAggregage
https://www.onlineretailtoday.com/frs/26905197/secrets-of-a-successful-sale--optimizing-your-checkout-process
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡
Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue. But payments are just one part of a chain. What’s the next touch point? How do you use the data sitting behind a payment to find the next loyal customer?
In this session you’ll learn:
• The integral relationship between payment experience and customer satisfaction
• Proven methods for optimizing the checkout journey
• Leveraging payments data for personalized marketing and enhanced customer loyalty
• Gain invaluable insights into consumer behavior across online and offline channels through data
Infographic - UK Retail - Rising Role Of Mobile For Modern Grocery Buyers
1. Insights
RISING ROLE OF MOBILE FOR
MODERN GROCERY BUYERS
Modern Grocery Buyers - 95% of mobile users in the UK intend to
Age Group
Gender
99%
Women
92%
Men
purchase groceries in next 90 days
18%
49% Loyalty
34%
76% 20.1
Prices
74%
72%
Promotions and
Discounts
86%
Fresh Groceries
Store Location
35+ 20-34 15-19
97% 96% 86%
Male n = 232 Female n = 245
What Are Modern Grocery Buyers Shopping For ?
70%
30%
Product Info
or Availability
66%
36%
Loyalty
Programme
46%
35%
28%
17%
14%
60%
Latest
products
and prices
29%
19% 12% 9%
34%
Special
deals or
promotions
2 out of 3
Modern grocery
buyers use
mobile specifically
for cost savings
& smart shopping
RARELY OFTEN ALWAYS
31%
Detailed
product
information
27%
Showcase
pictures
and videos
27%
Highlight
tips and
recipies
14%
Loyalty
programme
ot rewards
What Drives Modern Grocery Buyers To Stores
Modern Grocery Buyers Are Heavy In-Store Mobile Surfers
70% of grocery buyers use mobile while they
are shopping in retail grocery stores
SPECIAL
OFFER
What Do Modern Grocery Buyers Surf For On Mobile
Mobile Ads That Modern Grocery Buyers Prefer
Frozen Food
Baked Goods
Household Products
Packaged or Canned Food
Pet Food and Accesorries
20.1
Deals and
Promotions
Programme
Customer
Service
Prices
53%
Sale
1234 6666 88
PAY HERE
Product Selection
Store
Location
SOMETIMES
VERTICAL INSIGHTS : RETAIL GROCERY
www.inmobi.com/insights Follow us on @InMobi facebook.com/InMobi
Average
Monthy
Income
3406