SlideShare a Scribd company logo
Insights 
RISING ROLE OF MOBILE FOR 
MODERN GROCERY BUYERS 
Modern Grocery Buyers - 95% of mobile users in the UK intend to 
Age Group 
Gender 
99% 
Women 
92% 
Men 
purchase groceries in next 90 days 
18% 
49% Loyalty 
34% 
76% 20.1 
Prices 
74% 
72% 
Promotions and 
Discounts 
86% 
Fresh Groceries 
Store Location 
35+ 20-34 15-19 
97% 96% 86% 
Male n = 232 Female n = 245 
What Are Modern Grocery Buyers Shopping For ? 
70% 
30% 
Product Info 
or Availability 
66% 
36% 
Loyalty 
Programme 
46% 
35% 
28% 
17% 
14% 
60% 
Latest 
products 
and prices 
29% 
19% 12% 9% 
34% 
Special 
deals or 
promotions 
2 out of 3 
Modern grocery 
buyers use 
mobile specifically 
for cost savings 
& smart shopping 
RARELY OFTEN ALWAYS 
31% 
Detailed 
product 
information 
27% 
Showcase 
pictures 
and videos 
27% 
Highlight 
tips and 
recipies 
14% 
Loyalty 
programme 
ot rewards 
What Drives Modern Grocery Buyers To Stores 
Modern Grocery Buyers Are Heavy In-Store Mobile Surfers 
70% of grocery buyers use mobile while they 
are shopping in retail grocery stores 
SPECIAL 
OFFER 
What Do Modern Grocery Buyers Surf For On Mobile 
Mobile Ads That Modern Grocery Buyers Prefer 
Frozen Food 
Baked Goods 
Household Products 
Packaged or Canned Food 
Pet Food and Accesorries 
20.1 
Deals and 
Promotions 
Programme 
Customer 
Service 
Prices 
53% 
Sale 
1234 6666 88 
PAY HERE 
Product Selection 
Store 
Location 
SOMETIMES 
VERTICAL INSIGHTS : RETAIL GROCERY 
www.inmobi.com/insights Follow us on @InMobi facebook.com/InMobi 
Average 
Monthy 
Income 
3406

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Infographic - UK Retail - Rising Role Of Mobile For Modern Grocery Buyers

  • 1. Insights RISING ROLE OF MOBILE FOR MODERN GROCERY BUYERS Modern Grocery Buyers - 95% of mobile users in the UK intend to Age Group Gender 99% Women 92% Men purchase groceries in next 90 days 18% 49% Loyalty 34% 76% 20.1 Prices 74% 72% Promotions and Discounts 86% Fresh Groceries Store Location 35+ 20-34 15-19 97% 96% 86% Male n = 232 Female n = 245 What Are Modern Grocery Buyers Shopping For ? 70% 30% Product Info or Availability 66% 36% Loyalty Programme 46% 35% 28% 17% 14% 60% Latest products and prices 29% 19% 12% 9% 34% Special deals or promotions 2 out of 3 Modern grocery buyers use mobile specifically for cost savings & smart shopping RARELY OFTEN ALWAYS 31% Detailed product information 27% Showcase pictures and videos 27% Highlight tips and recipies 14% Loyalty programme ot rewards What Drives Modern Grocery Buyers To Stores Modern Grocery Buyers Are Heavy In-Store Mobile Surfers 70% of grocery buyers use mobile while they are shopping in retail grocery stores SPECIAL OFFER What Do Modern Grocery Buyers Surf For On Mobile Mobile Ads That Modern Grocery Buyers Prefer Frozen Food Baked Goods Household Products Packaged or Canned Food Pet Food and Accesorries 20.1 Deals and Promotions Programme Customer Service Prices 53% Sale 1234 6666 88 PAY HERE Product Selection Store Location SOMETIMES VERTICAL INSIGHTS : RETAIL GROCERY www.inmobi.com/insights Follow us on @InMobi facebook.com/InMobi Average Monthy Income 3406