Infographic: Role of Department in Holistic Branding – Directorate, Product Development, Retail (or Operation), Information Technology, Human Resources, Customer Service, and Sales & Marketing
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This document discusses the roles of different departments in holistic branding. It lists various departments and their tasks related to branding, such as marketing, communications, product development, retail, and digital. The departments and tasks listed are not meant to be inclusive as roles are typically allocated separately rather than working together holistically.
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Infographic: Role of Department in Holistic Branding – Directorate, Product Development, Retail (or Operation), Information Technology, Human Resources, Customer Service, and Sales & Marketing
- 1. This work is created by Drezier Communications and is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND 4.0) * Different departments within an organization have different role or tasks in Holistic Branding. These departments are not inclusive; and tasks are typically allocated and not inclusive. #HolisticBranding #Branding #BrandFormulating #TangibleIntangibleBranding #BrandingDepartmentalRole #BrandingDepartmentalTasks ROLE OF DEPARTMENT IN HOLISTIC BRANDING BrandEssenceDigitalLaunching Touchpoint:Website Touchpoint:MobileAppDigitalPresence ExperientialMarketing AffinityMarketing InboundMarketing Touchpoint:Functions& Events Touchpoint:Collateral Touchpoint: Through-The-Line TTL Brand Launching Unique Selling Point USP Branding Communications Integrated Marketing Strategy Market Research Customer Survey Touchpoint: Word-of-Mouth WOM Crisis Communications Brand Perception Customer Relationship Management CRM Touchpoint:Moving&DigitalArts Touchpoint:SocialMedia Tone& Manner Touchpoint:Presentations Touchpoint:BusinessCard Touchpoint:Correspondence BrandingStandardsTool BrandPromise InternalBranding BrandExperience BrandArchitecture BrandingCreative TouchpointPresence IntellectualPropertyManagement CorporateSocialResponsibilityCSR CertificationManagement CrisisManagement Branding AuditBrand TrendingBranding Strategy Product Research & Development R&D Product Philosophy Product Hierarchy Touchpoint: Product Design Touchpoint: Packaging Product Certification Retail Research Retail Planning RetailPresence Touchpoint:Signage Touchpoint:Uniforms Touchpoint:Environments Touchpoint:RetailingFunction Touchpoint:Vehicles Touchpoint:e-Commerce RetailingGuideline RetailTrending DigitalResearch BrandVoice