529 million people in Europe use the internet while 250 million people shop online. E-commerce contributes 3.5% to the EU's GDP and is estimated to generate over €110 billion in online travel sales and support over 2.5 million jobs. The average e-shopper in Europe spends €1,243 per year online, and the online retail share of total European retail sales was estimated to be 5.5% or €17 billion in 2012.