Design and illustration InfoGraphic created for Applied Systems to address the on-demand, multichannel methods used to connect with consumers today. To reach agents and brokers today, a variety of channels are required to effectively engage. The information graphic was used in a variety of deliverables including, email drip campaigns, social and website distribution and webinars.

1. ...........................................................................................................................................................................................................
..............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................a
..............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
CONSUMERS DEMAND IT
Recent consumer studies show:
YOUR BUSINESS DEPENDS ON IT
Multichannel engagement creates business results.
70%
of the sales
process has already
been completed
before the prospect is
willing to engage with
a live sales person.V
50%
of all respondents
spent 3+hours doing online
research prior to submitting
an online inquiry form.VI
With information widely
available online, insured
consumers formulate
theirproductpreferences
well before they engage
with you. By providing a
comprehensive website of
your products and services
and online self-service
options, multichannel
engagement creates
more sales opportunities
at your agency.
have stopped using a brand’s
products or services because
of a poor customer experienceIV
65%
52% of insurance purchasers would
switch providers if they could
achieve greater online servicingIII
have used self-service
channels in the past
year at least onceII
66%
74% now use 3+channels when
interacting with an enterprise
brand or organization for
customer-related issuesI
ON-DEMAND SERVICE CHANNELS, such as an online self-service
portal and mobile options, make your agency more attractive to potential clients.
I 2014 State of Multichannel Service Survey. Parature,
a Microsoft Company.
II Ibid.
III Understanding the Changing Insurance Consumer.
Applied Systems. 2014.
IV 2014 State of Multichannel Service Survey. Parature,
a Microsoft Company.
V Understanding the Changing Insurance Consumer.
Applied Systems. 2014.
VI Online Buyer Expectations: A study of personal and business
buying experiences where sellers fall short. Zogby Analytics.
VII The State of Demand Generation 2013. Pardot.
VIII Social Media Update 2013. Pew Research Internet Project. 2013.
IX 2014 State of Multichannel Service Survey. Parature,
a Microsoft Company.
X Online Buyer Expectations: A study of personal and business
buying experiences where sellers fall short. Zogby Analytics.
YOU AREYOUR CUSTOMER’S TRUSTED ADVISOR, providingguidance
so they can protect what matters most. Multichannel technology allows you to spend
more time with customers and provide the service channels they expect.
43%
of consumers
choose a traditional
channel to interact with
service providersIX
Your agency must
embrace multichannel
engagement to
effectively reach all
your customers and
prospects. By providing
them with multiple ways
to interact with your
agency, you maintain
strong relationships.
73%
of online
adults use social
networking sitesVIII
YOUR CUSTOMERS EXPECT IT
Multichannel customer engagement enhances your customers’ service experience.
WHY DOES YOUR AGE N CY N E E D
MULTICHANNEL
ENGAGEMENT?
WHERE DO YOU TYPICALLY START
your research for future business purchases?VII
20.1%
PERSONAL NETWORKS
& SOCIAL MEDIA
5.5%
YAHOO
2.8%
BING
71.6%
GOOGLE
71%
of business
buyers were open
to receiving text
messages.X
When creating
a brand presence,
an effective
and interactive
website is key.
WEBSITE
A customer portal
like Applied CSR24,
the leading online
self-service application,
is critical for on-demand
service your customers
expect.
SELF-SERVICE
APPLICATIONS
TEXT
MESSAGE
MOBILE DEVICE
ACCESS
1-800 CALL
CENTER
SOCIAL MEDIA
Your customers seek
your guidance and advice
on social channels.
TRADITIONAL:
PHONE &
IN-PERSON
WAYS TO
ENGAGE
Applied Systems, Inc.
200 Applied Parkway
University Park, IL 60484
800.999.568
For more information visit
appliedsystems.com
© 2014 Applied Systems
......................
TO LEARN MORE VISIT appliedsystems.com/multichannel