SlideShare a Scribd company logo
Current Situation at: 4913544 Falen Tuuga Stevenson
Introducing
 
A store which supplies…
Vinyls
CDs
DVDs
& Merchandised products:
was at the top of its game… Until
..The Music Industry Saw A Change In The Market!
The company now faced 3 new challenges:
Advanced Technology Online Shopping Competitors
Real Groovy    VS    Advanced    TECHNOLOGY
Downloading + Ipod & Mp3 Sales  =
Real Groovy    VS    ONLINE SHOPPING
Online shopping website + Costs to Run =
Real Groovy   VS    COMPETITORS
Competing Companies + Lower Prices = Loss of Customers
However …… ,[object Object],has remained a strong competitor in an ever-changing market
Who Buys What at  Real Groovy? ,[object Object],[object Object]
SO… Future Solutions?
1. Introduce an Online Jukebox  System. Eg.iTunes
2. Introduce V.I.P Incentive systems  to keep and add to current clientele.
[object Object],[object Object],[object Object],[object Object],3.
4. Expand  merchandise to include music related equipment eg.iPod accessories .
Stay ………

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Info191 Presentation

Editor's Notes

  1. www.christchurchmusic.org.nz