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Best Buy Marketing Strategy Targets Key Demographics

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Best Buy started in 1966 as the "Sound of Music" store and was later renamed Best Buy Co. in 1983. Best Buy targets upper-income men, small business owners, and young families through social media advertising. The document discusses Best Buy's strategy of using social media platforms like YouTube, Facebook, and Twitter to generate word-of-mouth advertising and increase customer loyalty at low cost.

BusinessTechnology
1 of 10
Best Buy By Jamie Stewart NMDL Summer 2011
How It Started ,[object Object],Then later in 1983, adopted the Best Buy Co. name we have grown to know and love today The Best Buy logo pulled it all together and told us everything we needed to know about technology
More time spent engaging with customers, means an increase in customer & product loyalty for us ,[object Object],Emphasis on expertise of staff will encourage customers to purchase through Best Buy
Target: ,[object Object],Best Buy’s current promotional strategy focuses it’s advertising efforts on consumers who fall among the three groups consisting of upper-income men, small business owners, and young families. Targeting these consumers via social media platforms has the opportunity to create a great response for the Best Buy corporation
What’s Your Technology? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Let’s Do It! YouTube 579 million + users Facebook 500 million + users Twitter 145 million + users
What’s the Buzz? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Talk is Cheap! ,[object Object],[object Object],[object Object],[object Object]
Campaign Countdown ,[object Object],[object Object]
The Best There Is,

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Best Buy Marketing Strategy Targets Key Demographics

Editor's Notes

  1. The image I want to create in this presentation is one that is modern and simple. I want users to engage in the products more and by becoming more knowledgeable and interactive through the strategies I propose, Best Buy will hopefully be able to gain more loyal consumers.